AI's Political Microtargeting, Enterprise Struggles, Trajectory's Rise, and Anthropic's RSI Potential
Artificial intelligence is transforming political microtargeting by enabling campaigns to deliver hyper-personalized messages to voters. This technology allows politicians to analyze large datasets to tailor messages to individual preferences, often via text or social media. Scott Goodstein, from Barack Obama's 2008 campaign, notes that A.I. helps bypass traditional methods like flyers. However, concerns about misinformation and voter suppression arise, especially with microtargeted ads aimed at nonwhite voters. Current laws may be inadequate for regulating A.I.-driven microtargeting, and foreign operatives have shown interest in these techniques.
Enterprises are investing heavily in A.I., but many struggle to see financial returns. Challenges include fragmented workflows and unclear accountability. Suraj Victor from Pegasystems emphasizes the need for Global Capability Centres to focus on business outcomes. Only a small percentage of A.I. pilots show measurable profit impacts. Successful A.I. initiatives require embedding A.I. into workflows with proper governance and focusing on high-value customer interactions.
Adam Nahari discusses the gap between A.I. use and profit impact, attributing it to ineffective change management. He highlights the importance of organizational work over engineering in A.I. adoption. Nahari's framework divides A.I. into three tiers, with operational A.I. having the most lasting impact. He stresses the need for process redesign and executive alignment for successful A.I. implementation.
Trajectory, a startup founded by former Google DeepMind and Apple employees, raised $45 million to make A.I. model training accessible to nontechnical experts. Their platform automates continual learning, allowing models to improve over time. This approach aims to make deploying specialized A.I. faster and cheaper, benefiting fields like law and finance. Trajectory faces competition but credits its experienced team as a key advantage.
Anthropic is nearing the development of a model capable of recursive self-improvement, which could rapidly advance A.I. capabilities. While this poses safety risks, Anthropic emphasizes human involvement in research and development. The company is considering policy updates to ensure human control remains central. Anthropic's acknowledgment of its model's growing capabilities suggests that recursive self-improvement is a serious consideration.
The Chartered Institute of Marketing Ghana urges businesses to invest in marketing talent as A.I. disrupts the industry. CIMG emphasizes the importance of human creativity and strategic thinking alongside technological advancements. By developing marketing skills, companies can maintain a competitive edge and drive growth. CIMG highlights the need for ongoing education to keep pace with technological changes.
The Broadway adaptation of "Paranormal Activity" has extended its run through February 2027, following strong performances and high ticket sales. The success is attributed to SpotCo's marketing strategy, which focuses on audience reactions captured in night-vision videos. This approach has generated significant word-of-mouth excitement and user-generated content. The strategy aims to appeal to both horror enthusiasts and general audiences, highlighting the value of live experiences in a digital world.
Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
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Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast.
Start your VoiceStream free trial today!
Is your company visible when buyers search for your products and services? Find out for free at Nytro-AI.com.
📚 Sources:
https://www.nytimes.com/2026/11/02/business/media/ai-microtargeting-midterm-elections.html
https://www.dqindia.com/interview/enterprise-ai-investments-business-value-12775132
https://finance.biggo.com/news/a86677320e9fcfd2
https://techcrunch.com/2026/11/02/trajectory-raises-45m-to-make-ai-model-training-accessible-to-nontechnical-experts/
