Google Performance Max: What Marketers Need to Know

Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to stop sending generic emails that get ignored? Wondering how to make your email marketing more profitable with less effort? To discover how to use email segmentation to increase revenue by sending smaller, more targeted messages to the right people, I interview Chris Orzechowski.Guest: Chris Orzechowski | Show Notes: socialmediaexaminer.com/695Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to cut through the noise on social media? Wondering how to make videos people will watch before they even think of scrolling? To discover how to create short-form video content that stops the scroll and builds genuine connections with your audience, I interview Eden Hazan.Guest: Eden Hazan | Show Notes: socialmediaexaminer.com/694Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to get views on TikTok? Wondering how to escape 200-view jail and start growing your audience? To discover how to understand and leverage the TikTok algorithm to create content that gets views, builds an audience, and drives business results, I interview Mike Yanda.Guest: Mike Yanda | Show Notes: socialmediaexaminer.com/693Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to tap into an overlooked advertising platform that delivers strong results? Wondering how to leverage Pinterest ads to reach new customers and scale your revenue? To discover how to create and optimize Pinterest ad campaigns that convert, I interview Karen Nelson.Guest: Karen Nelson | Show Notes: socialmediaexaminer.com/692Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? To discover how to use the Four P's framework to turn your expertise into engaging YouTube content that attracts a stream of highly qualified clients, I interview Amy Landino.Guest: Amy Landino | Show Notes: socialmediaexaminer.com/691Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you wondering if building a personal brand is worth the effort? Curious about how to stand out in a crowded market while staying true to yourself? To discover a comprehensive framework for developing a compelling personal brand that opens doors and creates opportunities, I interview Goldie Chan.Guest: Goldie Chan | Show Notes: socialmediaexaminer.com/690Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that saves you time and drives consistent action from your audience, I interview Jessica Best.Guest: Jessica Best | Show Notes: socialmediaexaminer.com/688Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A groundbreaking new study just revealed that 60% of marketers are now using AI every single day. But here's what's really interesting—the insights aren’t just about the tools we’re using, they’re about what we’re using them for. What you'll discover in this special episode:The surprising truth about AI and job displacement (it's not what the headlines are telling you)Why daily AI use jumped from 37% in just one year—and what this means for your businessThe #1 problem marketers face with AI (hint: it's the opposite of what you'd expect)Which AI platform is quietly stealing market share from ChatGPTThe single biggest thing 81% of marketers want to master right nowTo download the AI Marketing Industry Report, visit https://www.socialmediaexaminer.com/aireportReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.