Smart Author

In this episode, Chris sits down with Lauren Tickner, founder of Scale Systems, to dive into the world of organic marketing and her experience with self-liquidating funnels. Lauren shares her journey of building a strong personal brand and how simplifying messaging and leveraging authority in content can drive significant sales results. The conversation also explores Lauren's plans to write a book, which she intends to use as a key component of her marketing strategy to enhance her funnels and scale her business further. Packed with actionable insights and practical advice, this episode is perfect for anyone seeking to grow their lead generation efforts and boost sales through organic or paid strategies.   Episode Highlights: 00:00 – Welcome, Smart Authors! 00:18 – Reconnecting with LaurenChris shares how he and Lauren first connected in 2017 during her fitness journey and early funnel experiments. 02:01 – The Evolution of Organic MarketingLauren discusses her transition from fitness to helping businesses leverage organic marketing effectively. 05:44 – Why Authority Intros MatterThe importance of establishing credibility in content to build trust and attract the right audience. 07:50 – The Power of Proving ExpertiseLauren explains how showcasing evidence and storytelling enhances authority with prospects. 11:22 – Simplifying Messaging for SalesWhy overcomplicated offers fail and how direct, clear messaging can drive better results. 19:08 – Mastering a Niche for Business SuccessLauren emphasizes the importance of specialization and mastering one area for scaling effectively. 20:44 – The Magic of Low-Ticket FunnelsExploring the scalability, profitability, and potential of self-liquidating offers. 24:30 – A Scientific Approach to Book FunnelsLauren’s plan for testing topics and titles before committing to a book project. 29:34 – Books as High-Quality Lead GeneratorsHow books attract action-oriented, high-quality leads and outshine other marketing assets. 35:51 – The Future of Marketing AssetsCombining organic, paid, and low-ticket offers to create a powerful multi-channel strategy. 42:14 – Evaluating Ad Spend and ROITips for scaling ad spend while mitigating risks like refunds and low-quality leads. 49:06 – Thank you for listening   If you enjoyed this episode, be sure to subscribe and share!   Connect with Lauren: - https://www.facebook.com/@lauren.tickner   Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode of The Smart Author Podcast, Chris is joined by Leah Paulos, founder of Press Shop PR and Book Publicity School. Leah shares her journey from journalism to becoming a leading book publicist and provides invaluable insights on leveraging PR for your book. Learn how to craft compelling pitches, build effective media lists, and secure media coverage for your book—without breaking the bank. Discover actionable strategies for promoting your book pre- and post-publication and explore how Book Publicity School empowers authors to navigate the complex world of media and publishing. Whether you're new to PR or looking to amplify your book's reach, this episode is packed with practical advice.   Episode Highlights: 00:00 – Welcome, Smart Authors! 01:13 – Meet Leah PaulosLeah discusses her background in PR, running both Press Shop PR and Book Publicity School. 01:38 – Leah’s Journey to PRFrom journalism to PR: Leah’s career evolution and how it shaped her expertise in publicity. 02:19 – The Journalist’s PerspectiveHow Leah’s experience as a magazine editor helped her understand and excel in PR. 03:13 – Starting Press Shop PRLeah shares the story of transitioning from consulting to founding her own PR agency. 04:11 – Breaking Into Book PublicityLeah’s first author client and how it led her to specialize in book publicity. 06:20 – Demystifying Publicity for AuthorsWhy Leah focused on making PR accessible and jargon-free for authors through her website. 07:05 – The Birth of Book Publicity SchoolHow Book Publicity School was created to help authors access affordable, effective PR resources. 08:17 – The Changing Role of PublishersWhy modern authors need to take charge of their own publicity efforts. 09:30 – Navigating Media and PublishingHow Book Publicity School equips authors to manage these often opaque industries. 11:19 – The Core of Book Publicity SchoolLeah explains the key elements of the school, including crafting pitches and building media lists. 13:09 – Tailored PR Strategies for AuthorsHow Leah helps authors refine their messaging and target the right audiences. 15:14 – Building Feasible and Effective CampaignsThe importance of balancing ambitious goals with realistic outreach strategies. 17:00 – Leveraging Media PlacementsUsing initial media wins to snowball into larger opportunities. 19:27 – The Book as a Long-Term ProductWhy authors should view their book as a long-term investment, not a short-term project. 20:26 – Big Name CampaignsLeah reflects on high-profile projects, including Neil deGrasse Tyson and Representative John Lewis. 23:16 – The Puzzle of Book PublicityWhy Leah finds working with lesser-known authors and books especially rewarding. 24:15 – Giving Journalists a StoryHow crafting compelling angles for journalists leads to media coverage. 27:13 – A Unique Approach to PublicityWhy Book Publicity School fills a gap in the market with practical, campaign-based workshops. 28:03 – Where to Find Leah and Her ResourcesDetails on accessing Book Publicity School, Press Shop PR, and Leah’s monthly free workshops. 30:05 – Thank you for listening   If you enjoyed this episode, be sure to subscribe and share!   Connect with Leah: Book Publicity School- https://www.bookpublicityschool.com/ Press Shop- https://www.pressshoppr.com/ LinkedIn:- https://www.linkedin.com/in/leahpaulos/   Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

Join Chris in this episode of The Smart Author Podcast as he sits down with Stephen Diaz of The Rainmaker Family. Stephen shares his incredible journey from wedding photography to building an 8-figure coaching business that helps moms create financial freedom through Amazon businesses. The conversation dives deep into marketing strategies, including the power of live and evergreen challenges, how to turn those into books, and the systems behind scaling a successful coaching program. Stephen also reveals how his team tracks milestones, ensures client success, and continues to innovate. Whether you’re looking for marketing insights or inspiration to scale your business, this episode is packed with actionable advice and valuable lessons.   Episode Highlights: 00:00 – Welcome, Smart Authors! 01:42 – From Wedding Photographer to $10M+ Business OwnerStephen shares his background and how he went from shooting weddings to building a coaching empire helping moms create online businesses. 05:27 – The Bigger the Problem You Solve, the More Money You MakeHow solving high-impact problems leads to bigger financial rewards and why Rainmaker Family became more profitable than Amazon selling itself. 12:14 – The Shift After the Pandemic HitHow COVID-19 accelerated Rainmaker Family’s growth as more people looked to start online businesses. 14:20 – Challenges Catapulted the BusinessStephen explains how running challenges helped Rainmaker Family scale quickly and why they outperformed traditional webinars. 19:40 – Leveraging Assets That Work for the AudienceHow Stephen and his team turned their successful challenge into an Evergreen funnel and a book to maximize reach. 21:32 – Moms Hit Six Figures Every 14 DaysStephen reveals the impressive success rates of Rainmaker Family members and how they track milestones to optimize results. 24:07 – Challenge to Client Conversion RatesBreakdown of conversion rates from live vs. Evergreen challenges and insights into why challenges continue to be a powerful marketing tool. 29:35 – Why Market Awareness in Marketing Is ImportantThe importance of understanding market awareness levels and how to adjust messaging for different types of buyers. 34:01 – Where to Find StephenStephen shares where listeners can connect with him and learn more about The Rainmaker Family. 34:49 – Thank You for Listening If you enjoyed this episode, be sure to subscribe and share!   Connect with Stephen:  - https://rainmakerfamily.com/ - https://www.instagram.com/steezdiaz/   Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode, Chris welcomes Alex Strathdee, founder of Shelf Life and host of the Before the Bestseller podcast, to dive deep into the world of Amazon ads and book marketing. With over $4 million in ad spend under management, Alex shares insights on what makes Amazon ads effective, how to determine if they’re right for your book, and the common pitfalls authors face when entering the platform. He also discusses grassroots marketing tactics, navigating the creative limitations of Amazon ads, and setting clear goals for book marketing success. Whether you're a first-time author or looking to scale your book sales, this episode is packed with actionable advice.   Episode Highlights: 00:00 – Welcome, Smart Authors! 00:02 – Meet Alex Strathdee Introduction to Alex Strathdee, Amazon ad expert managing $4 million+/ year in ad spend. 00:23 – The Power of Amazon Ads Diving into the success stories and key strategies behind Amazon book advertising. 00:40 – Why This Episode Matters Why authors should tune in for actionable marketing lessons. 01:15 – Alex’s Background and Journey How Alex went from starting in 2019 to managing over 120 accounts and $1M in yearly ad spend. 02:50 – Navigating the Changing Amazon Landscape Why book marketing is more competitive than ever and how Alex has adapted. 03:45 – From Software Sales to Free Flights Alex’s leap from software sales to travelling the world—and finding his passion for book marketing. 04:38 – Solving the Marketing Problem for Authors How Alex identified the gap in book marketing and built his business to fill it. 05:49 – Building a Global Team The growth of Shelf Life: from a solo venture to a 14-person powerhouse. 07:26 – Are Amazon Ads Right for You? Who should (and shouldn’t) invest in Amazon advertising. 08:44 – Breaking Down Amazon Ad Goals Understanding the three types of authors leveraging Amazon ads: passion projects, break-even campaigns, and lead generators. 10:19 – The Holistic Marketing Approach Why Amazon ads are only one part of a successful book marketing strategy. 11:46 – The Unicorn Book Phenomenon Why some books thrive on Amazon while others struggle—and what to do about it. 12:39 – The Cost of Testing and Learning How to dip your toes into Amazon ads without breaking the bank. 16:08 – Free vs. Paid Resources Alex’s take on leveraging free courses and avoiding overpriced scams. 19:07 – The Creative Challenge on Amazon How to overcome title and subtitle limitations in ad visibility. 23:34 – Strategies for Vague Titles How to navigate marketing when your book title lacks clarity. 27:06 – Setting Clear Goals for Your Book The importance of defining success before launching a marketing campaign. 30:06 – Scaling with Systems and Teams Why authors shouldn’t try to do it all themselves—and how to hire effectively. 33:06 – Avoiding Comparisonitis The danger of comparing yourself to high-budget creators like Alex Hormozi. 35:13 – Grassroots Book Marketing Lessons Alex’s experience in grassroots marketing and why persistence matters. 39:11 – The Truth About Bestseller Campaigns The reality behind Amazon and Wall Street Journal bestseller strategies. 41:15 – Beware of Collaboration Book Scams Why contributing to compilation books may not deliver on promised business growth. 42:23 – Final Book Marketing Advice Alex shares his best tips for authors looking to thrive in the competitive publishing world. 43:36 – Where to Find Alex Links to Alex’s free course and resources for Amazon advertising. 44:55 – Thank you for listening   If you enjoyed this episode, be sure to subscribe and share!   Connect with Alex: - https://www.advancedamazonads.com/   Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

Episode Highlights: 00:00 Intro 02:18 Launch and long-term approach to marketing Get Scalable 07:39 Ryan's giving away 10,000 FREE copies of Get Scalable 11:48 Books vs tools for front-end marketing 16:07 Your book helps someone self-identify with your solution 19:30 You need to get your audiobook out ASAP 21:33 Pillar content shortens the lead to client cycle 29:34 The ascension model (as we know it) is dead 33:07 Where to get your free copy of Get Scalable 35:06 Thank you for listening   If you enjoyed this episode, be sure to subscribe and share!   Get your FREE copy of Get Scalable: - https://www.getscalable.com/free/   Watch Ryan's Pillar Content video: - https://youtu.be/nSJL_q5PSE0?si=jklv9iZtmgv4lDsy   Watch my breakdown of Ryan's Pillar Content: - https://youtu.be/6BdCxMYV-mQ?si=WtIvYRvB0OHbKtmj    Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode of the Smart Author Podcast, Chris Benetti sits down with book coach Dave Thompson to discuss the art of writing and launching books quickly and effectively. Dave shares his journey from law to book coaching, his "Write Your Book in a Week" system, and how he's helped authors transform their books into successful businesses. They also dive into the evolution of his business model, the power of book funnels, and how live events and digital strategies can work together to maximize book sales. If you're an aspiring author or looking to take your book beyond just sales, this episode is packed with actionable insights. Episode Highlights: 00:00 – Welcome, Smart Authors! 02:35 – How Did Dave Become a Book Coach?Dave shares his background, how childhood experiences led him to books, and his journey from law to book coaching. 06:51 – Dave’s System for Writing Books FastHow Dave developed his "Write Your Book in a Week" system and why speed matters in book publishing. 08:38 – How the Business Developed Over TimeDave explains the evolution of his book coaching business, from in-person retreats to a scalable online model. 12:32 – The Natural Progression of Working with DaveHow his clients move from book writing to publishing and launching with his team’s support. 15:06 – What’s Next for Dave’s Mastermind and Inspirational Book Writers?Dave discusses the growth of his Beyond the Book Mastermind and how he’s helping authors turn their books into businesses. 17:01 – Are Live Events Back?The role of live events in book coaching and Dave’s vision for future retreats. 20:01 – Without Tools and Resources, Authors Get StuckWhy many authors struggle after writing their books and how structured marketing systems can help. 22:34 – Where to Find DaveDave shares where listeners can connect with him and learn more about his programs. 23:30 – Thank You for Listening   If you enjoyed this episode, be sure to subscribe and share!   Get Dave's book on writing books: - https://portal.inspirationalbookwriters.com/write-publish-launch-book   Connect with Dave: - https://inspirationalbookwriters.com/ - https://www.facebook.com/inspirationalbookwriters - https://www.facebook.com/DavoDome   Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode of the Smart Author Podcast, Chris Benetti chats with Sean Vosler, creator of Movable Type, an AI-powered book-writing platform designed to help authors generate high-quality books with structure, coherence, and a personalized touch. They dive into the evolution of AI in writing, how Movable Type works, and why traditional book writing methods are being disrupted. Sean shares insights into how AI can extract expertise, simplify complex topics, and even create multiple book versions for different audiences—all while preserving an author's unique voice. If you’re looking to write a book faster, with less friction, and more strategic impact, this episode is packed with actionable insights.Episode Highlights: 00:00 – Welcome, Smart Authors! 03:26 – About Sean and His Journey to Movable TypeSean shares his background, from copywriting to AI-powered book creation, and what led him to build Movable Type. 05:24 – Going Deep on AI (Not Just Jumping on the Bandwagon)Why Sean is obsessed with AI’s capabilities and how it can be leveraged for real impact instead of just hype. 08:44 – How AI Produces Excellent Book OutputsChris and Sean discuss common mistakes when using AI to write books and how Movable Type structures content effectively. 14:50 – The Evolution of AI for BooksHow AI is revolutionizing book creation, allowing authors to focus on ideas while AI handles structure and coherence. 21:24 – Not Advertising Your Book Is a WasteWhy writing a book isn’t enough—marketing it effectively is key to getting your message out. 23:57 – How Movable Type WorksA breakdown of the AI-powered book-writing process, from idea generation to structured manuscripts. 27:52 – Producing Multiple Book Angles for Effective Split-Testing in MarketingHow Movable Type enables authors to create variations of their books for different audiences and test what works best. 31:18 – Licensing Your Book as a Business ModelHow authors can create niche-specific versions of their books and license them for maximum impact. 32:05 – Using Movable Type to Simplify Complex ContentSean explains how AI can take highly technical or academic content and transform it into an easy-to-read book. 33:40 – Give AI a "Tone & Style Guide" for a Better OutputHow Movable Type personalizes AI-generated content to sound like the author’s authentic voice. 39:06 – The Real Benefits of Using Movable TypeChris and Sean discuss why structured AI writing is a game-changer compared to traditional AI text generators. 46:55 – The Success Behind Movable TypeHow Sean and his team have built a thriving platform that’s helping more authors get their books into the world. 50:00 – Capturing Life Stories Using AI-Powered InterviewsHow Movable Type is evolving to help people document autobiographies and life stories using conversational AI. 57:54 – Thank You for Listening   If you enjoyed this episode, be sure to subscribe and share!   Get your copy of the "7 Figure Marketing Copy" book: - sean.co/copy   Sign up for MoveableType: - https://chrisapproves.com/moveabletype   Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode of the Smart Author Podcast, Chris Benetti sits down with James Kemp, creator of The Sovereign Consultant, to break down his ultra-efficient business model that generates millions in revenue while operating as a lean, one-person consulting business. They dive into how James turns book buyers into high-value clients, why customer acquisition through books is more effective than lead generation, and how his hybrid offer model maximizes both time and income. James also shares the early success of The Sovereign Consultant book funnel, how it’s driving revenue without paid ads, and the next steps for scaling its impact. If you're looking for a smarter way to monetize your expertise without building a bloated team, this episode is packed with insights.   Episode Highlights: 00:00 – Welcome, Smart Authors! 01:35 – The Journey of James KempJames shares his background, past successes with book funnels, and what led him to create his current model. 05:05 – James' "Daily Client Machine" Book Funnel StrategyHow his first book funnel proved that a customer is 40x more valuable than a lead. 07:46 – Consumption = ClientsWhy getting people to consume your book, emails, and workshops naturally leads them to becoming high-value clients. 11:53 – The Overview of "The Sovereign Consultant" SystemBreaking down James’ solo consulting model and how it efficiently converts customers into long-term clients. 15:47 – Books as Customer OffersWhy selling a book creates better clients than giving away free PDFs and lead magnets. 19:25 – The Hybrid Offer Maximizes Asset EfficiencyHow James repurposes client trainings into customer offers to generate revenue while reducing extra work. 22:13 – Customer Offer Money Funds Client AcquisitionHow James reinvests revenue from book sales and workshops to grow his client base. 23:48 – How Has "The Sovereign Consultant" Book Performed? (Real Stats)A look at the book’s early performance—over 500 copies sold and $25K in revenue without ads. 27:26 – Books Are Evergreen Assets (Especially When You Teach Fundamentals)Why The Sovereign Consultant book will remain relevant for years and how it continuously drives sales. 32:11 – What's Next for "The Sovereign Consultant"?James’ plan for scaling the book funnel and optimizing conversions into clients. 35:41 – Where Can You Get the Book?James shares where to grab The Sovereign Consultant and how it can help transform your consulting business. 36:30 – Thank You for Listening If you enjoyed this episode, be sure to subscribe and share!   Get James' new book: - https://thesovereignconsultant.com/get Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode of the Smart Author Podcast, Chris Benetti sits down with Jackson Millan, known as The Wealth Mentor, to uncover how he leverages books as a primary marketing tool to generate millions—without relying on paid ads. Jackson shares his proven process for writing three books per year, his journey from financial advisor to multi-business entrepreneur, and the marketing strategies that have helped him dominate his niche. They also discuss the power of consumption in client acquisition, alternative marketing strategies beyond paid ads, and why books are one of the most effective assets for positioning, branding, and long-term business success. If you want to learn how to use books to scale your business, attract high-value clients, and position yourself as an industry leader, this episode is packed with insights you can apply today.   Episode Highlights: 00:00 – Welcome, Smart Authors! 01:45 – About JacksonJackson shares his background, his financial firm Aurus, and how he helps business owners turn profit into personal wealth. 07:17 – What Was Jackson’s Path to Becoming a Published Author?Why Jackson decided to write a book, how he structured it, and how it became a cornerstone of his brand. 10:45 – Books Skyrocketed Jackson’s Business SuccessHow his first book and PR campaign propelled Aurus Financial into national and international recognition. 14:05 – How Publishing and Consumption Can Lead to Big ThingsThe direct correlation between audience consumption and willingness to invest in high-ticket programs. 17:23 – A Book Is Far More Memorable Than Any Other Type of ContentWhy books create long-lasting brand recognition and client trust compared to other content formats. 19:55 – Mistakes Made by AuthorsWhy most authors fail to monetize their books and how Jackson avoided the common pitfalls. 24:46 – Where Does Jackson Advertise His Books?How he successfully markets his books without using Facebook ads, including TikTok, JVs, and PR. 27:12 – Referral CommissionsJackson’s approach to structuring JV deals and referral incentives for book-based client acquisition. 28:31 – Jackson’s Next BooksHis plan to publish three books per year and how he maps out future book topics. 29:47 – Jackson’s Process for Creating a Book (Book Skeleton)His structured approach to planning and writing books quickly while maintaining high quality. 31:40 – Get in Touch with JacksonWhere to find Jackson’s books, scorecards, and financial resources. 32:28 – Thank You for Listening   If you enjoyed this episode, be sure to subscribe and share!   Connect with Jackson: - https://www.wealthhealthcheck.com.au Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.

In this episode of the Smart Author Podcast, Chris Benetti interviews publishing expert Susan Friedmann of Aviva Publishing. Susan has sold hundreds of thousands of books—not by selling one at a time, but by leveraging bulk sales strategies that get books into the hands of thousands of readers through just a few buyers. With over 30 years in the publishing industry, Susan shares how niche marketing can be the key to massive book sales, why bulk sales are more effective than selling one book at a time, and how authors can position their books as valuable tools for corporations, associations, and organizations. She also discusses how hybrid publishing offers a guided approach for authors who want control without the headaches of going it alone. If you’re an author looking to maximize sales without relying solely on Amazon or traditional book marketing methods, this episode is packed with actionable strategies you can use today.   Episode Highlights: 00:00 – Welcome, Smart Authors! 01:22 – About Susan FriedmannSusan shares her background, her journey into publishing, and how Aviva Publishing has helped authors sell over 500 books. 02:49 – The Success of Susan’s Publishing CompanyHow Susan went from publishing her own books to helping hundreds of authors find success. 07:12 – Self-Publishing Is Great If You Know All the Levers to PullThe differences between traditional, hybrid, and self-publishing, and how each model works. 12:31 – What People Think About When They Hear “Susan Friedmann”Her reputation for niche marketing and bulk book sales strategies. 18:00 – Strategies to Sell HUGE Quantities of Your BookWhy focusing on bulk sales instead of individual purchases is the secret to high book sales. 24:46 – Have a Marketing Budget for Your BookWhy many authors fail by putting all their budget into publishing and none into marketing. 25:14 – Books Build Your Brand and CredibilityHow a book can establish you as an authority and serve as an evergreen marketing tool. 28:45 – Thank You for Listening   If you enjoyed this episode, be sure to subscribe and share!   Connect with Susan: - bookmarketingbrainstorm.com  - avivapubs.com    Hear Chris on Susan's show: "How to Best Turn Book Buyers into Long-Term Customers: - https://www.youtube.com/watch?v=guch86OE0HM Resources: - Smart Author Media: https://smartauthormedia.com - Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat    Subscribe: - Subscribe on YouTube: https://links.smartauthormedia.com/youtube - Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple   Connect with Smart Author Media: - Get notified when new episodes release: https://smartauthormedia.com/podcastSee omnystudio.com/listener for privacy information.