#544 - Amazon & TikTok Shop Seller Strategies

Ever felt like you've hit a wall with your Amazon listings, unsure how to climb the ranks? Our latest episode is the secret weapon you've been searching for! We dive into Helium 10's Listing Builder, a tool that's changing the game for sellers by revealing how to prioritize keywords using the new Competitor Performance Score. Picture your products climbing Amazon's search results as we dissect the art of optimizing listings with advanced strategies that include leveraging root keywords and their variations. And for those moments when words fail you, discover how Listing Builder's AI feature can effortlessly craft captivating product descriptions. The battlefield of Amazon is won through intelligence, and we're not talking about IQ. In this tactical session, Bradley pulls back the curtain on importing and scrutinizing your current listings against the competition. We navigate the listing analysis section, showcasing how to pinpoint underutilized keywords that could be your secret ammunition for visibility. Imagine transforming your product images with the touch of a button through the AI image generator feature, leaving your competitors wondering how you do it. This chapter isn't just about throwing in keywords; it's about strategic placement and analysis that propel your listings to new heights. Closing out, our journey with our Project X products illustrates how to optimize listings with finesse, responding in real-time to questions about differentiation and opportunity keywords. If you've ever second-guessed which Helium 10 membership fits you best on your journey, or how to sync listings without a hiccup, you'll find your answers here. We wrap up with an arsenal of tips and tricks, from saving and restoring previous listings to pinpointing those elusive low competition, high demand products. It's not just about listing; it's about dominating—let's get your products the spotlight they deserve. In episode 556 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Listing Optimization Training and Q&A 02:57 - Keyword Optimization Strategy Simplified 07:46 - Optimizing Existing Listings Against Competitors 16:14 - Amazon Listing Optimization Strategies 16:50 - Understanding Opportunity Keywords in Cerebro 26:58 - Amazon Review Request Guidelines 27:53 - Amazon Selling Tips and Strategies 29:57 - Optimal Title Length for Niche 33:39 - Keyword Stuffing Strategy in Amazon Listings

n. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How YouTube Shopping is upping its social commerce competition with TikTok https://www.modernretail.co/technology/how-youtube-shopping-is-upping-its-social-commerce-competition-with-tiktok/ Online Shoppers Are Starting to See Amazon as a Fashion Destination https://www.pymnts.com/news/retail/2024/online-shoppers-are-starting-to-see-amazon-as-a-fashion-destination/ TikTok won’t dial back on TikTok Shop content, but it may not matter for time spent https://www.emarketer.com/content/tiktok-won-t-dial-back-on-tiktok-shop-content-may-not-matter-time-spent Amazon ends California drone deliveries https://techcrunch.com/2024/04/22/amazon-ends-california-drone-deliveries/ Strap in for a gear shift with Helium 10's groundbreaking new features aimed at elevating your Amazon selling game. Bradley talked about the Inventory Management overhaul that's set to streamline your operations, whether you're balancing SKUs or toggling between FBA and FBM. Unravel the mysteries of Amazon marketplace SEO with the latest in keyword ranking analytics, and plunge into the Customer Behavior Dashboard that's a lot of actionable insights. Plus, for the data-driven dynamos, Black Box Brand Analytics is now within arm's reach for Platinum members. And, because knowledge is power, I'll guide you through Black Box’s freshest training videos that are sure to sharpen your competitive edge in Amazon product research in 2024. Lastly, in our Pro Training Tip of this week, Bradley discusses the feature inside Helium 10 that is most slept on. Listen/watch now to learn what it is and transform your approach with these cutting-edge tools and strategies! Thanks for tuning into this episode of the Helium 10 Weekly Buzz. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Youtube Shopping 02:26 - Amazon Grocery 04:26 - Amazon Clothing Gains 05:51 - TikTok Shop Usage 07:02 - Amazon Brazil 07:40 - Drone Deliveries 08:23 - Helium 10 Elite Workshop In Madrid, Spain 08:54 - Helium 10 New Feature Alerts 15:18 - Pro Training Tip: The Most Slept-On Helium 10 Feature Transcript Bradley Sutton: YouTube shopping updates. Amazon launches new grocery delivery service. Amazon fashion is on the rise. This and more stories on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, Walmart, e-commerce world. We give you training tips of the week and we also let you know what new Helium 10 features are available. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: Just like a few articles, a handful of articles today, but wanted to bring out what I thought might be interesting to you. Our first one is actually from Modern Retail and it's entitled how YouTube Shopping is Upping Its Social Commerce Competition with TikTok. Now YouTube Shopping. You might not have heard of this article it's actually a couple weeks old already, but just wanted to highlight it because we didn't highlight it last week. There wasn't enough room but it's talking about updates to the YouTube shopping feature, especially in regards to what's going on with influencers, content creators and the ability to monetize their channels. You know, I think Amazon and other platforms are definitely seeing how successful TikTok shop has been in. And now in YouTube shopping there's an affiliate hub that gives creators access to more than 300 of YouTube's partner brands, like Target, Alta and Adidas. So this is not some TikTok shop killer. The fact that it's only available at 300 partner brands means, you know, obviously this is not something that would affect third-party sellers yet, but it's just interesting to see where the space is going when it comes to social commerce and influencer marketing. I think this is definitely going to increase and your success, or your sales on Amazon, is going to partly be tied to how well can you get affiliates, influencers, to promote your product effectively. And, of course, obviously the perennial question is all this costs money. Cost percentage here, percentage there you know they want, you know affiliates want to make money. Where are you going to find these percentages in order to stay profitable? But interesting to see YouTube now kind of I don't want to say jumping on the TikTok bandwagon, but maybe moving towards that direction. Bradley Sutton: Another Amazon update is from Amazon itself. It says Amazon's new grocery delivery subscription offers big savings to Prime members and EBT customers. So what is this Basically? Now, hey, prime members, or if you have an EBT card, you can get a monthly subscription with unlimited grocery delivery if you get orders from over $35. And this is from Whole Foods, amazon Fresh, other local grocery specialty retailers, and it says this is a benefit that pays for itself with one delivery order per month. I'm not sure what that's based off of. Maybe based on the old fees that Amazon would charge for delivery. Bradley Sutton: I don't know, I don't use Amazon delivery, but you know, honestly, maybe I will. You know I've used like Instacart and stuff for things, but I might check this out. This is why I'm bringing it up. Anything that increases value to Amazon Prime members and gets more people on the app, I think is something that should be interest to sellers. Now this charge is going to be $9.99 for Prime members to subscription and this actually includes, says one hour delivery windows at no extra cost in some locations and 30 minute pickup orders. There's there's recurring reservations for a weekly grocery order we mentioned before, unlimited delivery on $35 orders and plus from local grocery and retailers such as Cardenas Markets, save Marts, Bartell Drugs, rite Aid. Rite Aid Wait a minute. Does that mean I get Thrifty's ice cream with my Amazon Prime? Okay, all right, say less Amazon Thrifty's ice cream in 30 minutes. I will take that, but anyways, it's going to be available in 3,500 cities, and so it might be something to look at. I don't think a lot of us are selling products that are in grocery stores, so that's not the advantage here. But again, the advantage is does this make Amazon Prime members more sticky? Does it add more Amazon Prime members? I see like there's this battle going on between Walmart and Amazon as far as grocery deliveries, right? Bradley Sutton: Next article is from payments.com. It's entitled online shoppers are starting to see Amazon as a fashion destination. I thought this was interesting, because if you weren't looking at the numbers and somebody were just to ask you hey, what do you think's going on with Amazon's market share in the clothing industry, maybe you might think it's going down because of, you know, last year, sheen and teaming with all these low cost alternatives, right, you know, I've been saying for a while I don't yet see those websites as huge threats to Amazon, but, interestingly enough, you know, amazon's market share in clothing for online sales is increasing All right. For the first time ever it actually rose to over 50%. It rose up from 47.9% the previous quarter. So it's interesting. This website shows a chart going back all these quarters, the last few years, about Amazon's market share of e-commerce spending. And you know the low one would be health and personal care. I was kind of surprised. You know only 6.6% but it's still up. You see here the clothing and apparel 51%. Last year it was 47%. Sporting goods, hobby, music and book 85%. Amazon has a market share there. But pretty much all of these main categories Amazon is increasing quarter over quarter, year over year as far as what its market share percentage is. Bradley Sutton: The next article is from emarketer.com and it's entitled TikTok won't dial back on TikTok shop content. But it may not matter for time spent. You know we've been hearing these comments and articles about TikTok users regular TikTok users upset with all the TikTok shop content. But this is interesting. They did this survey here and it says yes, nearly two-thirds 62% of US TikTok users notice a change in shopping-related content in the six months. However, almost all 91% of respondents who noticed that change said their TikTok usage either rose or remained unchanged, with 70% reporting an increase. So you know some people might have been scared that. Oh, maybe you know. Or the ones that are like really successful in TikTok shop is oh, I see all these articles about TikTok users being upset with all the shopping stuff. Maybe they're going to dial back how much they promote TikTok shopping. But if this survey matches what TikTok has seen, I would say no, because there is no sign that people are kind of like dialing back their TikTok uses because they're getting frustrated with the TikTok shop stuff. Bradley Sutton: Next article from Amazon Seller Central itself. Just another reminder. This came out a couple of days ago. It says eligible North American unified accounts can now expand to Brazil. All right, so if you've got a North American Brazil unified account, you can switch back and forth between Amazon Canada, Mexico, us and Brazil. Now to list products there. Don't forget Helium 10 fully supports Amazon Brazil, all the main tools, chrome extension, Black Box, Cerebro, et cetera. So it would definitely be something to look into if you have not optimized your listing for Amazon Brazil. Bradley Sutton: Next article is from TechCrunch. It says Amazon ends California drone deliveries. All right, this wasn't some massive, massive thing. It was one city in California. They were doing testing in addition to their one city in Texas that they were doing testing for deliveries of products, of drones. It was in this Leckford California. I live in California. I've never heard of Leckford California, but anyways, they're not doing it there anymore, it's going to be in Texas and now they're going to open it up in a city in Arizona. What this means I don't know, but we've literally been reporting about drone delivery for like four years and the fact that it's only in one city in California now zero cities doesn't look like drone delivery is going to be some massive thing anytime soon. All right, that's it for the news this week. Don't forget, if you have not signed up yet and you're living in Europe or want to go to Europe for a couple days, hang out with me, hang out with Kerry, hang out with amazing speakers and about 100 other Amazon sellers. Make sure to join our Helium 10, first ever event in Spain. It's going to be in Madrid May 28th. Going to be an amazing lineup of speakers, h10.me/elitespain. If you want to get tickets, h10.me/elitespain. Don't miss it. Bradley Sutton: Let's get into the Helium 10 New Feature Alerts. All right, we had four last week. I thought that was a lot. We got five this week, all right. So, as usual, helium 10 cranking out the new features. The very first one is an inventory management. So an inventory management had kind of like a big refresh as far as the interface. But a couple things I want to call out is you can now see things at the ASIN level and at the SKU level. Now this is important for those of you who especially those of you doing furniture or other larger products, where maybe you have two SKUs per ASIN. Right, you've got an FBM SKU and FBA SKU, or maybe, for whatever reason, you had two of the same or two of the same ASIN, but two different SKUs of the same match type, just because maybe you updated some packaging or something like that and you would want your inventory velocity to be based at the ASIN level, not necessarily the SKU level, because that's what you order on. So now you're going to be able to do that. You can just toggle back and forth between ASIN and SKU. Again, for those of you who do FBM and FBA, use this filter and then toggle between if something is FBA and something is Fm. As far as what you're at the skew level is going on. We can now toggle based on the selling type that it is. So take a look at inventory management guys. It has a completely new UI here. Don't forget, last month we had uh features such as EU. You know inventory management now works for EU as well as multi-warehouse, like if you use multiple third-party warehouses. Uh, inventory management can take that into consideration. Uh, next update here is in listing builder really a quick and easy one, uh. If you go into listing builder now on the main page, if you're using the new listing builder scoring system, you are going to be able to see your keyword rank All right, your keyword ranking for based on the scoring, and your keyword performance score All right. So your keyword performance score is right here, so you can see when it's updated and also see if maybe you've lost some ground as far as SEO goes on your listings. Bradley Sutton: Next Helium 10 update is for supercharged customers and in your customer intelligence tool all right. In your customer intelligence tool, which is right here on your main dashboard Now, you're going to be able to see purchase behavior. You're going to have a purchase behavior dashboard so you're going to be able to see from your own brands and products. What sequence are people ordering your products in? All, right, like, hey, they're first ordering the pink coffin shelf and then they order more pink coffin shelves. Or maybe they first order a bat shaped shelf and then they order a coffin shelf. Right, you're going to see the sequential things. Like, for example, my number one multiple in Project X, my number one multiple order is how people order one of my stackable egg racks right, the top one and then they order the bottom rack. You know, makes sense, they can stack ones up higher. I see some customers ordering the black coffin shelf and they order another black coffin shelf and then the third one is a purple coffin shelf. So I might just have some like interesting insights, and I can see how many times this has happened as well. So, again, this is only for supercharged customers in your customer intelligence tool. Bradley Sutton: Next update is in the Chrome extension, review insights. All right, so review insights has been a popular tool so that if you want to go, you know, take a look at what are the common words that are being brought up in your or your competitors reviews. You can see it. Well, let me just show you how that looks now, if you are on Amazon, like here's a, here's a collagen peptides listing. And if I were to go ahead and run review insights, I can do it right here on the sidebar. I hit review insights and all of the reviews come up. Now if I look at reviews grouped by keywords, it's going to show me the, by default, the most common phrases that are showing up in the most recent reviews. But now we have this really cool thing where I can edit it by how many words, like maybe I don't want to see the individual words, but hey, what are the two word phrases that people are saying much? And like here in this collagen peptides, I see the number one two word phrase that people keep bringing up is morning coffee, all right. I see a lot of people saying joint pain All right. Protein shake All right. So now I'm just getting insights into how people are using this product. I can now even go for three word and up phrases if I want to see what things people are saying. I could see here that there's a number of people saying does not mix well, all right. So that's something that you know if this is my product I definitely want to take a look at. Bradley Sutton: Next update is for platinum members. You now have 10 lifetime usages of Black Box Brand Analytics, all right. So where you can get to that tool is into just going to Helium 10 Back Box and then hit the tool ABA top search terms. This shows all of Amazon's brand analytics If you've got brand registry right. But it just gives tons of other information such as showing you the search volume and the history of the click share et cetera, and then gives you tons and tons and tons of filtering capabilities. Like hey, show me all the keywords where, if you add up the top three clicked products, it had less than 20% of the overall clicks. I mean, you can go deep in filtering. That you just can't do if you you're looking at a brand analytics in seller central, just downloading the reports, tons of extra information on here that ties in helium 10 data. Bradley Sutton: Now, if you want to see how to use this tool, make sure to hit the learn button. The learn buttons are, uh, are being updated here in black box. So if you don't see the two videos for the learn button here, just go to black box keywords, black box. And, by the way, I want everybody to do this because these just got updated. So if you want to know. If you want to, in like 20 minutes, understand all the tools here in black box. We just updated all the training videos. Go to black box keywords, hit the learn button and you are going to have 10 videos, really short, three, four minutes long each, on how to do different things for product research and other things like how to find competitors for any Amazon product, how to find product opportunity using Amazon brand analytics. That's the one that you know you would need to look at to know how to use brand analytics, and there's a lot more strategies here that can definitely help you in your Amazon journey. Bradley Sutton: All right, now let's get into the training tip of the week, and people ask me sometimes what is the most slept on feature of Helium 10? And it's an easy one. For me, it's this feature called Amazon Recommended. Let me just show you how powerful it is, and you know we've had this feature for almost five years now and it's funny, even five years ago. I'm like, oh yeah, you're like you know we're the first to have this feature, but I'm sure other people are going to copy us and have it soon because it's so powerful. Five years later, we're still the only people to show this. This is directly from Amazon, guys. So how would you use this? Bradley Sutton: Have you ever had a product where you're just not getting the impressions that you think you should be getting in PPC, even though you think your listing is optimized for a certain keyword? Or maybe you're not getting any impressions at all, or maybe you have a keyword, like man. I'm getting sales for this keyword, but my organic rank just doesn't seem to be increasing so much. You know what is going on. Well, what it could be is that Amazon doesn't think you're that relevant, for whatever reason. According to Amazon's own algorithm and Helium 10, it's the only tool that gives you insight into what Amazon thinks you're relevant for, and it's in a live data feed. This is not something that Helium 10 is calculating or put some algorithm in. This is a live feed. Every time you run Cerebro, it shows it, and where you can get this is in Cerebro, like here. I ran on Coffin Shelf. I'm like man my Coffin Shelf listing is not getting the impressions I want it to in PPC and I can't get past Amazon rank five. So what does Amazon think my product is? Well, you sort it by Amazon recommended rank right here in Cerebro. All right, platinum members, diamond members, doesn't matter what level of Helium 10, you have access to this super valuable tool. And now I can see well, at least Amazon is not fully confused what my product is Like. Bradley Sutton: I can see the number one Amazon recommended rank is coffin shelf wall, I can see. But then I see a lot of like, uh, you know, random stuff here, like Halloween decor, indoor home is the number. What is this Number five keyword here? Number six keyword? But then the word coffin shelf, which is my main keyword, is all the way here at 27. So now it's like oh, I have a relevancy problem, for whatever reason, with this product. How can I fix this relevancy problem? Well, that's another story about trying to optimize your listing for the Amazon algorithm. But let's just take another example of coffin shelf. The number one overall pick of coffin shelf, all right, and it's the number one seller right now. It's not me anymore If I look at that product and run my competitors. Cerebro, look at his Amazon recommended rank. He's organically ranked number one. But look at the Amazon recommended rank for the same keyword that I was 27th for, which is coffin shelf, and he is number two. Bradley Sutton: What does that mean? Any interactions with his keyword for coffin shelf. He's going to get more bang for his buck because Amazon thinks he's super, super hyper relevant for the keyword coffin shelf, so all right. So, guys, run your own product through Cerebro and sort by Amazon recommended rank. This is the number one most slept on feature, I think, in all of Helium 10 that every literally every paying customer of Helium 10 has access to. So give that a try. Let me know in the comments below, if you're watching this on YouTube, what you see there in the results. All right, guys, that's it for the Weekly Buzz this week. Don't forget to tune in next week to see what's buzzing.

Join us on a journey through the world of e-commerce with the latest release of the revamped Freedom Ticket 4.0 course by Helium 10. This comprehensive training course, tailored for Amazon and Walmart sellers, brings forth the hard-earned wisdom of industry veterans. Listen in as Kevin King reveals the inspiration behind Freedom Ticket, designed to combat the misinformation spread by the infamous 'Lambo gurus' in the space. Our conversation unpacks the wealth of knowledge shared by our esteemed guests on subjects ranging from the nitty-gritty of Amazon patents to the essentials of e-commerce insurance, Amazon compliance, and the art of hiring and managing virtual assistants with Josh Hadley. In this episode, we also underscore the critical importance of intellectual property for entrepreneurs carving their niche in the e-commerce landscape. Our dialogue with guest experts such as Chris McCabe provides actionable insights into maintaining a healthy Amazon account amidst a sea of policy changes. Learn about the intricacies of insurance requirements from Ashlin Hadden, the strategic timing for patent applications from Rich Goldstein, and the importance of understanding the legal frameworks that underpin successful online selling. Our exploration continues with a practical guide to navigating the financial and regulatory aspects of running an Amazon business. Hear firsthand from experts about setting competitive employee salaries, the significance of meeting Amazon's insurance mandates, and the proactive steps for securing trademarks and brand registry. We also tackle the dos and don'ts of insert cards and highlight the valuable resource that is Google Patents for those seeking product inspiration. Every bit of advice is aimed at empowering sellers to maintain profitability while adhering to Amazon's evolving guidelines. So tune in for a masterclass in building and sustaining a thriving e-commerce business. In episode 555 of the Serious Sellers Podcast, Bradley, Kevin, Ashlin, Rich, Chris, and Josh discuss: 00:00 - The New Freedom Ticket 4.0 01:56 - False Promises of Lambo Gurus  12:04 - Amazon's Insurance Requirements for Sellers  16:47 - Importance of Patents for Amazon Sellers  21:12 - Importance of Trademarks for Amazon Sellers 21:31 - Staying Profitable on Amazon FBA 24:30 - Challenges With Abuse Suspensions and Reviews 29:01 - Hiring VAs and Managers for Amazon Businesses 35:18 - Determining VA Salaries Based on Skills 38:25 - Q&A With Our Guests ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're introducing the newest version of the best training course for Amazon sellers out there, Freedom Ticket including. We've got some special guests who are going to give us some strategies that range from Amazon patents to compliance, to insurance, hiring VAs and more. How cool is that? Pretty cool, I think you want to see the size of your niche or your market? Maybe how much sales overall is it generating? And, more importantly, how the size of your piece of that pie changes over time? Or maybe you want to know when there's a new mover or shaker, an up and comer in your niche that you need to be on the lookout for. You can monitor these things and more with Market Tracker by Helium 10. Find out more information at h10.me/markettracker. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is a show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today we've got a special episode, a little recap, of our reintroduction to Freedom Ticket 4.0, the premier course for Amazon sellers and Walmart sellers out there. And today we have some special guests like Chris McCabe and Josh Hadley, Ashlin Hadden, Rich Goldstein, who are going to give us strategies about what their topics in Freedom Ticket was. That can help Amazon sellers right now, including Kevin King with a little bit of a history lesson on the Freedom Ticket course. So, to find out what we can learn from them, let's go ahead and hop into the workshop. And we have a special guest who's just gonna be on here for a little bit Kevin King. All right, I know you're only gonna be here for about five minutes, but for everybody out there, just can you give like a brief history of how the Freedom Ticket came about? And then now even people are asking in the chat like what's different about the new Freedom Ticket 4.0? Kevin King: Yeah, sure. So the way the Freedom Ticket 4.0? Yeah, sure. So the way the Freedom Ticket came about originally is back in around late 2016. There were some courses out there and, as most of you know, we call them Lambo gurus. They're doing stuff on YouTube or showing screenshots of look how you can make a million dollars I launched. Here's my client, Johnny. Here's a screenshot of $100,000 in his first two weeks of selling on Amazon. I can do this for you too, and I'm like you guys are so full of crap. I was gonna say another word, but there's children watching. You're so full of BS. Yeah, there we go. You know, Bradley Sutton, no, no. Bradley Sutton: Full of my initials there you go yes, full of your initials. Kevin King: You're so full of BS. This was a launch. These were all giveaways that you just did and that's why your sales figures are a hundred grand because you just went in the hole 20 grand. It's not what you're telling people and you just got to be frustrating. There's all these people on Facebook, and so someone would post something, someone would ask a question, someone posts an answer and it'd be totally off base and totally wrong, whether it's branding or how to launch a product or whatever. And you just got to be frustrating with all these people just basically, and people that were doing courses. They were leaving out all the stuff, including some of the biggest names in the space. Some that are still around today would show you a course that, look, I can sell it for $20, and I can buy it in China for $3. And look at these crazy margins, that's an 80% profit margin. I'm like no, you're leaving out all the fulfillment costs. They're not telling the whole picture. So, I decided I want to do a course and I was going to do it. One of the reasons, too, is I was doing a fancy wedding in Cartagena, Colombia. I was getting married, and this wedding was the cost for getting out of hand. It's like I got to do something. I need a little extra cash on the side, so why don't I just do a course? And then I talked to Manny and Guillermo, who were the original founders of Helium 10. And they said well, we're talking with Scott Volker. And I said Scott, why don't we do it with you? And I said, all right, sure, it makes sense to me and we'll just go in 50-50. We got the VAs, we got the team, we got the audience, you have the knowledge, you put together the course and we'll put it out there. That's a good deal, because if I was going to do affiliate marketing, I'd have to give away probably a 50% commission to affiliates to drive all the traffic to it. So, we put it out and we didn't know what to price it at. Everybody else was like at $5,000. And we tried $1,497, and then we tried $9,997. And we got about 800, 900 people or so to do it. We shot it in August of 2017 in a Freedom Ticket 1.0. It was a hurricane that just hit the coast of Texas. I'm not on the coast I'm about three hours from the coast but this hurricane devastated part down by Corpus Christi and part of Texas and we got the residual effect in Austin. And so if you look at that course, the very first modules, like first 10 modules, there's like four people because we put students there. So, we're like, why don't I teach? To make it different. So, it's not just me on a Power Point presentation, I'm like in a classroom. So we have like four students asking questions and you notice one of those people disappeared and wasn't there the rest of the course. It's because one of the bridges that he had to cross to get from his house flooded during the storm. He couldn't get back. You hear hail on the roof. Kevin King: The audio on that, the video quality, was just not very good, but the course did pretty well. Manny and Guillermo was like you know what? This is not up to Helium 10 standards. We need to reshoot this thing. So in 2019, plus, some things have changed in the space, so we need to update the course. So in 2019, I came out and we don't ever know what Kevin's going to say. Sometimes he might say something that he shouldn't say or he needs a babysitter when he's recording this course. So we're going to do proper cameras, proper lighting, proper everything. Kevin, you fly out to Irvine, to Helium 10 course, spend a week out here shooting it and Bradley's going to sit there with you the entire time. I was like, who's this Bradley guy? He's like, don't worry, he's going to. So Bradley was my babysitter on that first one, I got to do what I wanted. I outlined the entire course, I designed the modules, I wrote the whole thing, but battery's there to make sure I didn't cuss or make sure I didn't say some derogatory remark or to make sure you know, whatever, he had his mission, and I think I did a pretty good job. You didn't have to do much. We kept it up to date, as things would change from 2019, you know, 2020, some things changed. So we reshoot a few modules, but then every two years, basically, uh, pretty much every two, two and a half years, we reshoot the entire thing from scratch. So we don't just like, okay, let's go plug the holes or change this module, change that. That would be the easy way out. We completely redo it from scratch. So that's what we've done on 4.0. So in February of this year, I flew out uh to uh out to Irvine and spent three days riding around with Bradley in this Japanese car he had imported from Japan. What was the name of that car? Bradley Sutton: Nissan Skyline with a right-hand drive. Little tiny thing, little tiny thing, two big guys trying to get into this thing. Kevin King: He's sitting on the right-hand side. It's this tiny car, it's like six inches from the ground, and you can just imagine me and Bradley trying to get into something. You got to, like you know, maneuver your butt in a certain way to get into the seat. Then you're like ducking and getting in this thing, and you know we're driving around. We went to a Helium 10 party that PACVUE was doing not Helium 10 party, PACVUE deal that night, when I had all the people from all over the world for PACVUE in town, all the big executives and affiliate managers and everything, and then we so we reshot it, and so what we decided, though, is the last several modules have been pretty long, you know. There's 50, some odd modules, and then plus gas modules, and so I was like you know what a lot of people we noticed not everybody finishes it. They start it, and then the life gets busy or they skip around. Like what if we made this where you could actually do this in a weekend and so that was the goal If you sat down and said, okay, this weekend I'm clearing my schedule, I'm going to knock out Freedom Ticket. That's what we decided to do, so we changed it to where it's 18 core modules. So, some of this material is the same as before, but nothing is scripted. So, it's not like I'm looking at a teleprompter and I'm reading a script and someone's writing this in advance a teleprompter and I'm reading a script and someone's writing this in advance. That's what a lot of people do. It's strictly off the cuff. So everything is shot pretty much in one take, which is unusual. For most shooting I have some notes, like an outline, and I just start talking and we have a timer. This time we put up a timer so I knew where I was us and we had some other little shooting tricks that we did, but we condensed it into the core stuff. So instead of rambling about some things, we condensed in the core. So that's the 18 modules that are from me, everything from the basic setup to the fundamentals. But then there's experts that are know stuff way better than me. You know Rich Goldstein. He knows IP law. He can run circles around me and IP law or Gracie can run circles around me in influencer marketing. Or Ashlin knows everything about insurance. I have a pretty good grasp on all that stuff and know quite a bit and I could teach it. But why should I teach it when they're the experts and other people that really know this. So, we decided we'll supplement it with these people and let them come in and speak for 30 to 45 minutes and go deeper into the weeds. I might introduce it, but they'll go deeper into the weeds for people that want to know more about that specific thing. So we put together an all-star group of people that are in it. So you have me and then you have this all-star group. That's adding depth for those that want to go into more detail on certain things. So I think it's really good and I don't know if you talked about this yet, Bradley but one of the other things that we're doing is we're going to start doing monthly webinars totally for free for the Freedom Ticket. So every month, the Helium 10 announced a free webinar, even if you're not in the Helium 10 software, even if you're watching this and you don't have Helium 10 software. That's a mistake. You need to have Helium 10 so you can access Freedom Ticket. But there's gonna be a monthly webinar and on that monthly webinar we're going to bring on a guest and go deep into another topic, something that's trending right now. Maybe the hot new thing is something on TikTok shop and tying that to Amazon or whatever it is. We're going to. We're going to go in. It's going to be a totally free webinar and then that that's module will get in. We'll cut out me and we'll take the person that's on that webinar and we'll put them into additional content. So be constantly refreshed and Bradley can talk more than he knows all the details more specific than I do but that's the idea. We want to keep freedom ticket current, the best you know. It got voted in seller poll. You got voted the best course out there and especially for how much you pay for it, which is zero it's actually I think it's the most comprehensive and best course in the space. So you guys, hopefully this helps you. So if you've watched it before going through it again, you may have heard some of this. That's true, you will have heard some of it. There is some new stuff, but it's always good to have a refresher and if you're watching this, I would recommend you put your VAs. Everybody that hits Helium 10 that gets a job here within has to watch the Freedom Ticket, and I've heard people that are selling $3 million a year on Amazon $4 million. They say I just kind of fell into this. And they end up watching the Freedom Ticket and they're like holy cow, I was missing so much stuff and now I'm doing $5 million or $6 million. There's some things I didn't know and you'll notice that Freedom Ticket if you haven't done it, it's not, this is step one, it's two, three and 10 steps. Some people like that, but that's not what we try to do. We try to give you the information so you can think on your own, think for yourself, and you have a full picture with no detail omitted, and then you can decide what's best for you. Because if you do a 10 step process, that might be good for the person teaching it to you. They probably honestly didn't even do it themselves, they just read it and copied it from somewhere. But you got to carve your own path in your own way and modify it. But if you have the foundational, key information, then you can. It's kind of like learning a language. Once you know the vocabulary, you know the basics of the language, then you can write a beautiful novel and become the next William Shakespeare or whatever it may be. That's what we're trying to do with Freedom Ticket and so hopefully it helps a lot of you. Over 200,000 people have gone through it. The reach and the power of Helium 10 is undeniable, and you guys are lucky that you have access to all the tools that Helium 10 does and everything, and so I encourage you to take advantage of Freedom Ticket, take advantage of all the trainings that Bradley does, where he goes deep into how to actually use the tools, the meeting, the stuff that Carrie and Shivali and the rest of the team do. There's nothing else better out there. Bradley Sutton: Guys, if you haven't gotten into the Freedom Ticket now, you know Kevin's not trying to say, oh yeah, you're going to have the same story as that other guy, but it just shows you what's possible. You know, this isn't just a course where like, hey, let me just learn how to set up seller central. There are high possibilities here. So, Kevin, thanks a lot for joining us and we'll see you hopefully soon on another episode. Let's go right into some of our guest speakers. So, what Kevin did he talked about it earlier. He brought on a lot of experts on certain subjects that maybe he wasn't as much of an expert on. So, just, we're going to do some rapid fire here with some of our guests. The first one we're going to bring up is Ashlin, and I want to share where she is at in the Freedom Ticket 4.0. She is in Module 2. I don't know where the numbers are here, but she's in Module 2, Business Setup and Branding, and her lesson is the second one in Module 2, called e-commerce insurance. So, first of all, you know we're talking about, you know, profitability and things like that, and somebody might think well, what in the world does insurance have to do with profitability? But Amazon made a change last year where, if you want to sell on Amazon, there's something you got to do. What is that, Ashlin? Ashlin: Yeah. So, Amazon has kind of always had it in the background where you're supposed to have insurance, but they really haven't been policing it until the last year or so. So there's been some big claims that came out and Amazon is saying, hey, I'm tired of taking responsibility for you guys putting crappy products on our platform, and now they're pushing back. So now they're saying if you sell $10,000 or more in a month, then you're going to have to provide them this certificate of insurance. And really all this certificate of insurance is a fancy way of proving that you have insurance. They're wanting everyone to have it, but they're only policing it at that $10,000 mark. And what they're wanting you to have is general liability and product liability. So that's going to be what you do or say as a business, or what your products do to harm someone else. So general liability is going to say like, hey, I sell this lipstick and I said that this lipstick is going to make my lips sexy and plump and it doesn't, and I sue you for false advertisement. That's general liability. Product liability is going to be I put this on my lips and I started to break false advertisement. That's general liability. Product liability is going to be I put this on my lips and I started to break up, break out and I have big old duck lips and I sue you for product liability. So that's what Amazon wants you to have now. Bradley Sutton: Okay, Now one question that some people have do I need to be an LLC? Or hey, I registered for Amazon under my personal name. Am I, or, as an individual, am I still able to get this insurance that Amazon needs? Ashlin: Yeah, great question. You can be a sole proprietor, meaning that you open this account under your own personal name, or you can be an LLC. I, of course, I highly recommend it at any time. But if you're a sole proprietor, using your EIN and your social security number, and you get sued, they can come after all of your personal assets. They can come after your house, your car, your 401ks, everything. So, I highly recommend always setting up an LLC and bridging that gap between your personal assets and your business assets. But if you are selling a dollar under your personal EIN, your personal social security number, then you need to get this policy, no matter what Amazon says, because your personal assets now are at risk. Bradley Sutton: Okay, Excellent. And one last question that is common and obviously there’s no one size fits all. The answer is going to be different if you’re some 9-figure big, humongous brand as opposed to a brand-new seller. But let's just say I'm under a million dollars a year of sales or maybe I'm a newer seller, you know, maybe I've only got a couple of products and I am. I did hit that $10,000 a month threshold, what is, like the most basic kind of policy going to cost me. Ashlin: Yeah, it depends. If you're a private label seller, you're just reselling. We have newbies coming in that are just reselling, that are about $600 a year, all the way up to people who are selling PPE in the $30,000 a year mark, but brand-new sellers who aren't selling super high-risk items. You know you're looking at the $600 to $800 range, just to start out with. Bradley Sutton: Okay, perfect, perfect, all right.   Ashlin: Sometimes you can pay it monthly. So, there's no reason not to get it. Bradley Sutton: Yeah, I mean again it's if this is not one of those, oh yeah, like it's a nice to have. No, this is a need to have, guys, if you hit that $10,000 mark, you know you could get shut down by Amazon if you don't provide proof. Ashlin: And we've seen people get suspended already, so I mean, they're not messing around now. Bradley Sutton: Yes, all right. So, Ashlin, go ahead and hang out if you will. But for anybody who has to drop and you want to reach out to Ashlin outside of this call, go to hub.helium10.com it's our Seller Solutions Hub and just start typing in Ashlin Hadden and you'll see her page in our hub and you can contact her right here. But, of course, make sure to check out her module in Freedom Ticket. Let's bring on another expert, Rich Goldstein. Are you in the house today? There's Rich, all right. So, guys, Rich is, he's been on the podcast before and if you guys want to know what module his is here in Freedom Ticket, he's also in module two under business setup and branding and he's the fourth module in there, or the fourth lesson, I should say intellectual property law or e-commerce, and that's where his module is at. But, in a nutshell, you know like this might not be one of those kind of like super sexy things of the Amazon world, like AI based image generation or something like that, but just like what we were talking about with Ashlin, like patent is an important thing when it comes to Amazon sellers. Why is that? Rich: Yeah, patents and trademarks. Really, it's for two major reasons. Number one is having IP, having patents, having trademarks, gives you tools against people that will try to rip you off. On Amazon when you list a product and it does, well, there will be other people that want to jump on the bandwagon. Your ability to slow them down through various means, including by having the rights to the product, having the rights to the design, having the rights to the branding, so that they can't confuse your customers into buying their product instead of yours that's effective at preventing such competition. So that's reason number one is that it's an effective tool, especially as your brand grows, to slow down the competition. But the other reason is you're growing your brand and maybe exit seems really far away. The notion of selling your brand to another company seems really far away. But it pays to start with the end in mind, and having your IP set will vastly increase the value that you get someday when someone buys your brand. Bradley Sutton: Yeah. So, one of the themes for today, and I think the whole year for Amazon sellers always, is profitability, right, and how do we stay profitable? Well, if you've got a patent on your product where now, all of a sudden, you're not having to compete with 15 exact replicas, you know, and it's your price war to the bottom, obviously that's going to affect your profitability. Now, something that's a little bit off the beat and tracking. Maybe this is a little bit of the sexy side of patents, but you've talked before about how patents, doing patent searches, can actually be a form of product research and finding a product to sell on Amazon. How in the world is that possible? Rich: Yeah, absolutely it's true, because the way that the patent system works, once a patent expires, it's fair game for anyone to use it. So, a utility patent lasts for 20 years, and a design patent lasts for 15. But once that patent expires, anyone can make that product and, at the same time, keep in mind that a lot of people have an idea for a product, they get it patented, but they never do the research, they never learn about the process enough to actually get that product launched, and so there are a lot of great ideas that have been patented that are just in the patent archives and they've never actually been put on the market. There are some lousy ideas, but there are also some great ideas, and so if you know how and you search the patent record for expired patents, you can find ideas for really great potential products. Bradley Sutton: Yeah, absolutely. Now you talk about some of these things in your, in your Freedom Ticket module. What are some other topics that you cover that are important for Amazon sellers, new or experienced, that they need to know about? Rich: Yeah, I mean, I think one of the things we're talking about is international protection and into to a large extent, I followed Kevin's lead in terms of what Kevin talked about and then I hit upon the areas that he talked about and went into further detail. So, one of those areas is international protection. Another area is how you deal with enforcement on Amazon. So, if you get accused of infringing IP or if you find other people infringing your IP, what do you do about that? Again, we talk about trademarks, and the trademarks are very important. Trademarks are for your branding and on Amazon, trademarks are a path toward brand registry, which has benefits to a seller. You need to have a registered trademark to get into the brand registry program. So, that's some of the things we talk about. We talk about timing, like things you need to be aware of. For example, there's a one-year rule after which you are prohibited from getting a patent if you haven't already applied. These are things that new sellers encounter. These are even things that advanced sellers encounter when they don't know about it, and so I just want to make sure that you all know the things that you ought to know about IP to help you on your seller journey. And just again, it pays to start with the end in mind. Again, it pays to start with the end in mind. And so, even though some of this might be advanced in the sense that you're not going to spend all your money on patents and trademarks in the beginning and I don't want you to but you should know the principles so that you do the right things in the beginning and then you allow it to expand as your seller journey continues and as your business expands. Bradley Sutton: Awesome, awesome, make sure to check out his module and Freedom Ticket. You can also contact him through hub.helium10.com and then you start typing in Goldstein Patent Law. All of his contact information will come up there. All right, our next guest instructor who came on is going to be Chris McCabe. Let me show you, guys, where you can see his module. He's actually at towards the end of module eight in Freedom Ticket, under the subheading Compliance and Risk Management, and his lesson is entitled Keeping Your Seller Account in Good Standing. So, make sure to bookmark that if you haven't watched that part yet in Freedom Ticket. So let's go ahead and bring Chris on. And again, we're talking. We're talking about, hey, what strategies Amazon sellers need to have to stay profitable. Well, obviously, one of the ways that you can be not profitable is if you get your account shut down because you're doing things that are against Amazon terms of service or you upset them. So that is one of the key aspects of staying profitable on Amazon. So what are a couple of things 2024, going back to 2023, that you see sellers doing? That is getting them into time out with Amazon getting them in trouble, Chris. Chris: Yeah, and it could be account level too, not just ASIN level. A lot of restricted products violations and warnings for even just one ASIN in 2024, those are turning into account-wide suspensions much more commonly than they were last year, or compliance suspensions for adding any unsubstantiated claims, any violation language, to a detail page, to back-end keywords. That's always been a thing. But instead of slapping your wrist or striking down an individual ASIN, they're tending to send a warning where they just mentioned one ASIN, but then if you appeal it not to their satisfaction, they come back with we gave you a chance to appeal it, we told you to dispute it if we were wrong in warning you or slapping your wrist and you did not appeal it to our satisfaction. And then they initiate a review of the whole account and sometimes suspend the entire account, even if it's just that one ASIN. So that's new, newish at least. The other thing is reviews. Abuse suspensions are back, and they weren't such a big thing most of 2023, I want to say maybe towards the end of the year, but in Q1, they came back in a big way. So, we're seeing that quite a bit. Inserts and packaging I know you and I have talked about that quite a bit, both recently and over the years. The inserts and packaging I'm still seeing some wild stuff. It's really easy for a competitor to buy from you Amazon won't punish a competitor for a valid abuse report about you and it's easy for them to just take a screenshot of the insert. And the inserts are still all over the map. I don't know who's making these or why they're still showing up in packaging. Maybe it's just the pressures of the inflationary economy. People are trying to grasp at straws, but those are not the straws to grasp at, because a lot of the reviews of these suspensions are difficult to remedy and unfortunately, we're hearing from a lot of brand owners that are re-offenders. They've suspended for that before, which makes it like 10 times worse than the appeals process. So, if you're re-offending and you've got those inserts sitting in your packaging, you should probably do some removal orders and pull that stuff out. As soon as I finish my sentence. Bradley Sutton: So, these are things that hey, guys, don't do, right. Don't be putting inserts in your in your packages and telling people to go here's a coupon to go buy this the next order off of Amazon. Or hey, I'll give you a gift certificate If you leave me a five-star review. I mean, you think that's a thing of past, the thing of the past, but there are still crazy Amazon sellers doing those things, and sure, some people get away with it. But, guys, it is not worth the risk to your account. Now, those are things we should avoid. What are some maybe proactive things to protect ourselves, as opposed to something just a negative thing that we need to avoid, right? Chris: I mean in your listing creation, listing review process, factor in a compliance review. And if it's not an in-house employee, if it's an agency you use, make sure they've got a compliance arm. If it's a company, third-party service, make sure they've got a compliance arm. But make sure whoever is optimizing listings and again, I understand some people might have sales down or fees are up. There are a lot of financial challenges going on out there and competition's always fierce. But whenever you're listing or amending a listing, before you go live with those changes, make sure somebody with expert eyes looks at that listing to make sure you're not reaching beyond policy or violating policies to try to get that listing or product to stand out. Because, like Bradley was saying a minute ago, if the entire listing comes down, then you're not making any money. When you're suspended, not only that, you're threatening the entire health of the account and it also risks that somebody's going to start poking around at other listings you have that they haven't flagged yet. I mean they're using automation. Some AI is factored into it, but it's still not an exact science inside Amazon. I mean down the road, they might have a really easy way of checking all your listings in one go and figuring out if a violation they found on one ASIN is present on other second listings, third listings. They might just look at one ASIN because your competitor reported you for that one. But imagine in the future, maybe six to nine months down the road, maybe 16 months down the road, they're going to have a way to figure out if you're 100% TS compliant on all listings very quickly. Ultimately, they review the account for suspension because they're thinking of suspending it if they find violations. And it's easier and quicker for them to just take a quick look, find violations, suspend the account, versus sending you messaging on each individual ASIN, sending you a policy warning each individual time. That's time consuming. They have to set reminders; they have to go back and look at you again. It's better for them to get it all in one investigation. Typically, that culminates with at least a threat of an account suspension where you have to submit an appeal. Bradley Sutton: Just one quick thing before we go to our last speaker today is if you want to get more information directly from Chris or meet me as well. We're going to be at an event in New York in a couple of weeks, so just make sure to, for more information, go to H10.me/velocity. You can ask Chris all the questions you want in person, and myself too, I'll be speaking at this event. If you want to reach out directly to Chris or maybe you're out of the country, you definitely can't go to New York for that event. You also can find reach out to Chris from our hub. Go to hub.helium10.com type in e-commerce Chris, e-commerce Chris, no spaces and you'll find out how to reach him. Let's go to our last guest of the day, and it is Josh, Josh Hadley, and let me show you, guys, where you can find his module. I've already heard from a lot of people that they really found this informative. This is one of the newer ones we have had in Freedom Ticket. We've had Chris in previous Freedom Tickets, we've had Rich. This is a brand-new topic in Freedom Ticket 4.0. And it's in the module nine, under continuous learning and adaptation. His lesson is entitled Finding and Hiring VAs and Managers for your Business. All right, so this is something that definitely has to do with what we're talking about, and being able to scale your business, being able to stay profitable. Amazon sellers get to a point, guys, where it's like I can't do everything myself. The beauty about Amazon is you can start an Amazon business by yourself. You can probably scale up to a few products and some decent sales by yourself, but whether you have a day job or not, you're going to reach that point where your growth is going to be stunted if you don't get help. Now, it's a very subjective question, but, josh, like what? How does somebody know if they've reached that point where, hey, I need to get help with my business? Josh: Well, I think it comes in much earlier than people assume. The nice part about Amazon, though, I would argue that most business owners can scale to a 7-figure business on their own, with maybe the help of an assistant or two. But here's the critical component, is that I believe most of us entrepreneurs have much bigger ambitions, and even scaling up to seven figures like how do you know what tasks you need to give to those assistants to help you out? And here's one of the most important things that I continue to reiterate time and time again when people ask me this question is this you, as the business owner, need to be focused on revenue generating activities period. Okay, so that means you need to look at everything else that's going on in the business and I share this in the course, but it's conducting a two-week time study. That's where all of this begins, and what you need to do is identify hey, how much time are you spending going back and forth with your manufacturer or coordinating the logistics of getting your product into Amazon? While all of those things are important and you wanna save costs on your fulfillment, that is all true, but what you really need to focus on is that really going to drive revenue in the business, you should already assume that you have a logistics plan that's getting you into Amazon. You need to be thinking of what's my next product idea that I'm going to be launching. What product am I running Cerebro on today and evaluating these keywords? Or I need to be focused on my PPC to drive more traffic to my listing so I can generate more sales. So sales beget sales and that's the only thing I would caution people is don't get caught in the thick of thin things, because running an Amazon business is no small feat, but too often people get caught up doing a lot of the minutia and administrative tasks and that's what stunts their growth. Bradley Sutton: Now, just on a side note, you know you have hired countless individuals to work for your Amazon business and I remember you telling me something unique is that you know a lot of people that they like to find somebody who has a lot of experience on Amazon or who knows about Amazon. But you particularly make a concerted effort to hire people who are completely new to Amazon because you want them to like not come with bad habits and things. And didn't you say you actually use like Freedom Ticket and some other education to like train, to train your new employees? Josh: Yes, it is. That's week one of onboarding is watching Freedom Tickets. So now they get to watch me this time. Bradley Sutton: That's what I was saying for the first time. Now this is your first time in Freedom Ticket. They're gonna be like wait a minute, there's boss right there. Now speaking of your, your module. Why do you think this is an important topic and what are some unique things that maybe people haven't thought about? When filtering candidates, for example, for hiring VA, you know, maybe somebody is like, oh yeah, let me just, you know, gather some resumes and look, see you know what looks best. But you go a lot deeper than just resume browsing as far as what people should be looking at when looking for VAs to hire for their Amazon business. Josh: Yeah, Bradley, this is a great question. So, this has been something that I have spent literally the last seven years trying to figure out, and let me just say this as a CEO of a business if one of your superpowers can be the fact that you know how to spot and identify a really good talent, then guess what? You are off to the races, because most successful CEOs will tell you this, I hire smart people and I let them run the business. Okay, I don't plead to say that I've got all of that firing on all cylinders right now, but I know that that is why I am adamantly focused. I am always refining this process and so, Bradley, this all started from me hearing from some other course back in 2017. And somebody was like you need to go to oDesk at the time it was called the old Upwork and go hire a cheap Filipino for like two or $3 an hour. It will save you so much time and money. So, sure enough, I go on there and I had hundreds of applicants and I'm like what do I do now? I jump on Zoom interviews with these people and that's what my thought process was, and oh my goodness, how much time I wasted. Half of them couldn't even speak English. Half of them had bad internet connections, so I just wasted my time, and so, from all of those mistakes or obstacles, challenges, I kind of refined it into a seven-step process where it's not just hiring a VA. Let me get that. Let's lay that out. First and foremost, I talk about how to hire management level staff in your business, and, yes, they could be doing administrative tasks, but every single one of my team members, they come with management level experience, and so they're able to make significant impacts in the business, not just doing exactly what I tell them to do and only that. Bradley Sutton: Yeah, all right, awesome, awesome. Let's go with our first question for our last speaker here, Josh. Tristan says how much should we be paying employees for basic accounting tasks, like maybe you bring somebody on to just handle the accounting side of your business? What kind of uh you know salary range we're talking about here? Josh: Yeah, so it. It depends on where you're hiring this person from, first and foremost. Right. But the nice part about this question is I honestly let my, the candidates, kind of self-select their own salary, so to speak, because to be honest with you, I'm not going to force feed a low salary to somebody that may be the right fit. Maybe I'm willing to pay a couple grand a month for the right person, but maybe they're only asking for $500. So my favorite way to do this is in your hiring application. You can do this on Upwork. My favorite way to do this is in your hiring application. You can do this on Upwork, onlinejobs.ph, etc. In there, one of the questions they have to answer is what is your desired hourly rate? And then that gives me a good perspective to be like. Sometimes I've had people from even the Philippines that have been like $50 an hour and I'm like interesting, I'll look at your resume, but man, you've got to be absolutely incredible. And I haven't seen that direct correlation with higher salaries, higher performance. I'm a big believer of find the right person first and then figure out the salary component later on. Bradley Sutton: Okay, excellent, excellent. One for Ashlin. This is from Raul. Is Amazon insurance requirements specific to sellers making 10K a month overall, or is it applicable when sales for a particular product exceed 10K? Ashlin: No, so it's for your entire account. So if you have two accounts, so you set up, you got approved for two accounts and you've got two separate EINs, you have two separate entities, then you have to have insurance for each one of those entities. So it is for your total account, not per product. Bradley Sutton: Excellent, excellent. Another question this one is going to be for Rich. Do I have to wait to trademark for the Amazon brand registry for six months, or do I submit my trademark application to Amazon for brand approval? Rich: First of all, you don't wait for brand registry to apply for the trademark. You apply for the trademark first. But I think what you're wondering is once you apply, do you need to be registered in order to get brand registry? Once you apply, you can go into your seller account and ask for brand registry and there's a process where they'll send a code to your attorney that you then put back in your seller account and will generally give you brand registry even before the trademark gets registered. Bradley Sutton: Okay, excellent. Thank you very much for that, Rich. This is from Ari to Chris. What about insert cards with? To write that essay, to register for a chance to win a gift card, to collect email addresses? But they're not specifically mentioned, leaving a review, how would we raise it? And we can't offer an extended warranty. Chris: Don't do raffles, don't do contests, don't do give cards, don't do giveaways. Anything that could potentially net a positive review, whether or not you ask for it, can result in a takedown, and if you've been caught before, you definitely don't want to try it. Somebody wrote in the questions should we not use inserts at all? I mean, really you can, as long as you follow the policies. The problem is people are still coloring outside the lines. As long as you follow the policies, the problem is people are still coloring outside the lines. So I mean very clean, very objective, you know, not too creative on the insert, and you can still. You can still ask for reviews. You can't give things away or create contests or create additional benefits that don't apply to other orders, other buyers of yours. That's the incentive, of course. Course right, if one person's getting something somebody else can't, that's what you can't do. So it's kind of like well, it doesn't matter how you do that, if there's any tipping of the scales you could be in trouble. Bradley Sutton: Okay back to Rich, this is from Laura.  You mentioned we can look at expired trademarks for product ideas. Where can we look for that? Rich: Okay, so actually, what I refer to as expired patents, trademarks are for branding. You want to be very careful around using someone's trademark, because if someone continues using a trademark, they can keep that forever. Like it would be absurd if anyone could sell products called Coca-Cola simply because the trademark expired, right so? But with regard to expired patents, you can look on Google patents, which is patents P-A-T-E-N-T-S dot Google dot com, and you'll want to limit the date, and it's helpful to know a few things about it, to know a few things about it. But I would say, if you limit the date to granted 25 years ago, then, or documents that were more than 25 years old, then you'll probably be safe. Bradley Sutton: You'll be, you know, very low risk, awesome. Oh, one more for Ashlin. Here is the this is from Alexa Is every time I say that now my Alexa is going off here. Is the insurance required for US citizens only I'm in Germany. Should I get the insurance? So, I'm assuming she means selling, or? Well, first of all, do foreign sellers selling in us have to get insurance? And what about foreign marketplaces, like somebody selling amazon Germany? Do they have that requirement? Ashlin So Amazon.com right now is the only one that's requiring the insurance. Of course you should get it, no matter where you're at. But if you are a foreign seller selling on the dotcom platform and you hit that $10,000 mark, that's where you have to have the insurance. Most of the insurance carriers will not allow you to have a foreign entity, so you are having to set up a US EIN in order to get US insurance. So just know that there's a little step that we have to kind of go through in order to get you the US insurance. Bradley Sutton: Awesome, awesome, all right. One last thing Somebody mentioned I didn't give the contact information for Josh. So, Josh, how can people find you out there? Somebody mentioned I didn't give the contact information for Josh. So, Josh, how can people find you out there? Josh: Yep, so you can find me at [email protected]. That's Ecomm with two M's, all right. Bradley Sutton: Well, everybody, thank you guest for joining us. Make sure to check out their Freedom Ticket modules. Thank you everybody who joined us Chris, Josh, Kevin, Rich, Ashton thank you so much for joining us. Thank you for lending your knowledge to the Freedom Ticket and we'll see you guys later.

Let’s explore Walmart PPC advertising and its potential with the guidance of the incredible Destaney Wishon! In this riveting session, Carrie and Destaney take us on a comprehensive journey through the landscape of Walmart's pay-per-click platform. She contrasts Walmart's strategies with industry giants like Amazon and Google while emphasizing the unique advantages that come with Walmart's strong retail foundation. For those of you looking to break into or expand your understanding of Walmart's burgeoning online marketplace, Destaney's wisdom is an indispensable asset. Throughout our discussion, we tackle the subtle art of crafting effective advertising strategies for Walmart. We begin by casting a wide net with auto campaigns, gathering the crucial data that sharpen our approach for more targeted ad groups later on. Destaney highlights the significance of fine-tuning product listings to meet Walmart's specific guidelines, and how this can dramatically improve your search algorithm outcomes. We also peek into the untapped potential of video and sponsored brand ads on Walmart, and share expert tips on leveraging tools like Helium 10 for keyword research. The knowledge shared here is a goldmine for sellers aiming to capitalize on the low advertising costs within certain categories on Walmart's platform. As we round off this episode, we discuss the nuances of optimizing product placement and advertising strategies, drawing insights from the evolution of Walmart's auction system. Destaney provides us with actionable strategies for bid management and placement optimization that hinge on a deep understanding of data and market trends. We unpack the anticipated developments in Walmart's PPC landscape, including the possibility of introducing negative keywords in auto campaigns, and how tools like Adtomic can revolutionize sellers' PPC management. Join us for an episode packed with strategic insights that promise to elevate your advertising game on one of today's fastest-growing online retail platforms. (Time Stamps) -  In episode 554 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Walmart PPC Campaign Setup and Management 04:39 - Comparing Amazon and Walmart Advertising 07:25 - Optimizing Walmart PPC Campaigns for Beginners  15:58 - Understanding Walmart Auction System for Advertising 19:56 - Digital Shelf Advantageous for Sales 24:27 - Common Mistakes in Advertising on Walmart 25:15 - Optimizing Keywords and Advertising on Walmart 29:41 - Importance of Conversion Rate Optimization 30:39 - Walmart Wednesday PPC Insights ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Carrie Miller: How should you set up your Walmart PPC campaigns, should you run automatic campaigns on Walmart, and how Adtomic can help you to better manage your Walmart PPC. This and so much more on this week's episode of Walmart Wednesday.   Bradley Sutton: How cool is that? Pretty cool, I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So, track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with Keyword Tracker by Helium 10. For more information, go to h10.me/keywordtracker.   Carrie Miller: Hello everyone and welcome to another episode of this Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our Walmart Wednesday, where we talk about everything Walmart, and I'm very, very excited today because we have an amazing guest. I've actually been wanting her to come on for quite some time because I've had a lot of PPC questions and so I am so excited to have a PPC expert in here. So, we have Destaney Wishon, and so I'm going to bring her on. Hey, Destaney, how's it going?   Destaney: Hello, hello, it's going well. How are you?   Carrie Miller: Good. Thank you, I'm very, very excited, as I told you before, to have you on here. I know there's going to be a lot of questions that people are going to have, so I have a list of questions actually already that I know people have asked before and I'm going to start asking you those as well. But before we get started, just for anyone who isn't familiar with who you are, can you give a little kind of like intro background and who you are?    Destaney: Yeah, of course. So, Destaney Wishon, CEO and founder of what was formerly Better AMS and is now Better Media. We really got started in this space managing Amazon advertising for the last seven years, I think back in the old days when it was Vendor Central, Seller Central and you had like AMS and different ad types and things are a lot more simple, which is going to be probably a really fun part of today's conversation. And now we've rebranded, we're Better Media and we manage kind of all the core large retailers in the space.   Carrie Miller: The first thing is could you give us a little overview of what Walmart PPC advertising is and just how it differs from Amazon and Google, Because I know you're basically on all the platforms, so you're the best to answer this one.   Destaney: I'd like to start honestly like a little bit more zoomed out and kind of philosophical on the platforms. I think a lot of us, and probably a lot of listeners, are accustomed to Amazon running the show. Right, when you think of e-commerce, when you think of selling and brand building, you do typically think of Amazon, but a lot of people forget, like Walmart wrote that playbook they were kind of the first ones to write that playbook their largest retailer. So, everything that you see Amazon being successful when it comes to e-commerce, Walmart's already done in stores and physical retail, and I think that's really important to note because one that means from a cashflow perspective, they're in a really great position. It's not a new company trying to compete directly with Amazon. Amazon does have AWS and everything externally driving a lot of revenue for them, but from an e-commerce platform perspective, Walmart has every brand connection when it comes to the largest brands in the world, right, Johnson & Johnson, Procter & Gamble, Nestle have been selling into Walmart for 40 years. So, that's really important to consider because it's framing how they shaped their Walmart platform and it's framing how they're hiring as well. They're hiring a bunch of ex-Amazon talent. They're not having to completely reinvent the wheel. They're basically taking everything Amazon did that was really successful, and applying it to Walmart, but with that consideration that their audience is a little bit different. Right, the audience that's typically going into Walmart is very used to the products that have always been in a Walmart shelf. Everything that you've historically bought your deodorant, your toothpaste, everything that you've grown up with is in Walmart, and that's really how we're also seeing their e-commerce platform being positioned. It's giving favoritism to historical brands that are in stores. So that's something to call it, because it's kind of what we're up against. Right, in order for Amazon to become Amazon, they need to differentiate themselves from Walmart, and they did it by opening up an amazing third party platform and allowing anyone to sell anything, because they didn't need to sell the same products as Walmart. That wouldn't have been as competitive. They needed to sell unique and new products and really grow this third party seller platform. Walmart's taking a slightly different approach. Right, they're making sure that they're starting an e-commerce platform that still gives value to their products that are in stores. So, I want to start with that, because it's shaped kind of how they ran ads Across the board. Advertising is actually really similar I would say. Walmart's taking the exact same playbook. I mean there's small differences. Amazon allows for better negating and better control, especially on the bid management level. From like a targeting perspective. Amazon's doing a lot more moving into kind of DSP and better creatives and things like that. That being said, Walmart's really where we are at five years ago with Amazon, with slight complexities, and that we have more control over placements and device type, which I think is pretty complex, and I'll pause there and see if you have any thoughts on that.   Carrie Miller: No, yeah, I think it's. For me it's been easier to start advertising on Walmart because it is kind of it is like very basic, kind of from the ground up. So, if you really want to learn advertising from the ground up it's starting to just get your feet wet with Walmart advertising, I think it's a good idea because you're going to literally see it grow from the, from the ground up. You'll be able to see all the changes and how things, um, you know, work together. So, I think it's a really good thing to get in there if you haven't yet done PPC.   Destaney: A hundred percent. When we started on Amazon I think I've been in this space for seven years now possibly it just goes by really fast it was pretty much an auto campaign that you would just let run and it would do really really well for you and you didn't have placement modifiers and you didn't really have sponsor brands or sponsor display ads. It was great, it was easy. And then you took those auto campaigns, and we were able to apply them into manual campaigns with match types and Walmart's taking that same approach. I will say I think Walmart can be. It looks a little bit more complex in my opinion. Like everyone says, advertising console user interface is terrible. But sometimes I walk into Walmart and I'm like, oh my gosh, this is too much information. I need these graphs to go somewhere else. I'm really overwhelmed logging into Walmart sometimes.   Carrie Miller: Yeah, they do give a good amount of information for sure. I guess that leads into the next question. So why do you think that someone would want to start advertising with Adtomic? Because we have Adtomic for Walmart now with Helium 10 to help you with your advertising, as opposed to just using the Walmart platform Walmart Connect.   Destaney: Yeah, I think the biggest reason is bid management is, like 100%, one of the most important parts about Amazon or Walmart and you need a bid management solution for either platform. I actually think that it's more important when it comes to Walmart strictly because they do have the search in grid and the placement modifiers and that adds complexity from a bid model perspective. If you come in and try to arbitrarily adjust all of these placements without knowing or having data, it's going to be a big pain and then tracking the follow-up of that data is a pain. So fundamentally, from a bid management perspective, it needs to be done. You have to have a bid management solution if you're advertising on either. I think the secondary aspect and this is again can be applied to both is just having a better view of your business. Like I said, I log into Walmart Connect and that initial graph that is shown. It's not intuitive, but when you're able to look at something and take away an ad and build custom reporting based off your overall business needs and I think that's a big value add from an Adtomic perspective, it's way more beneficial.   Carrie Miller: Yeah, definitely I agree, because I've used both and I felt the same way that I just needed an easier way to view what was going on, and the Adtomic platform is much better for that. So, if you do want something that's easier to figure out where things are, what keywords are working or where to place things, then Adtomic is definitely the way to go for you. So, let's get into some beginner questions then. For some beginners, how would you recommend that someone set up their PPC when they first start out? Do you think that people should do their keyword research and do exact campaigns, auto campaigns? What do you think about with Walmart and how you should get started?   Destaney: I think something that we've seen is the Walmart customer searches a little bit different than the Amazon customer. So, rather than roll over the exact strategy that you're running externally, we've actually we made this mistake as an agency, we came into our first few brands, and we tried to apply the exact strategy we did on Amazon. We copied and pasted over; we did our like. Everyone who knows us knows we do like a really granular campaign setup right One campaign, one ad group, one ASIN, five to 10 keywords. We tried that approach on Walmart, and it did not work. Like it was just it was. It was too little; everything was spread too thin. And then we heard the feedback of like hey, start with an auto campaign with all of your products in it, and we did that. And once we started collecting data, then we could start breaking things out into broader groups, and that helped us a ton Across the board. I think auto campaigns are a little bit more powerful on Walmart, which actually makes sense in my opinion. That's how Amazon started as well. Auto campaigns were a lot more powerful because it was really easy to link the products in your campaign with the products that are associated with your SEO, and then your CPCs are quite a bit lower, so it's a lot less risky. So, I think that's the biggest feedback is don't try to spread yourself too thin, group things into bigger groups and then collect data on what placements are doing best for you and segment past that.   Carrie Miller: Yeah, and just a call out with Helium 10, you can get Walmart search volume. So, with Cerebro you can find keywords. So, one of the things I did was I just did a bunch of keyword research, and I did notice that it's not necessarily the same keywords that I would use on Amazon, and so they're kind of more general, but there are some specific ones. Maybe they only have like 17 search volumes I have actually made sales on those, so if they're very, very relevant, I would still use them, even if you're like, oh, the search volume isn't very good because people are finding you in other ways too. There's Google ads and there's a bunch of other things that Walmart's doing to get people to your page. But yeah, so I would definitely advertise on those. But one of the things that was hard for me when I did an auto campaign was the fact that you can't do any negative targeting, and so I was having the most random, weird keywords popping up that I don't know how it happened, and so that is something to call out too is to keep an eye on your auto campaigns because of that situation. I don't know if you have any ideas or thoughts about that.   Destaney: One thing we've seen, and this is something that is just from auditing, not as much from kind of full management on the Amazon advertising side is you're back in keywords and the keyword research you're doing on Walmart is also really different. Walmart has different brand guidelines per category that cause a lot of specificity and nuance changes, and that's important because auto campaigns work by scanning your listings, scanning all of your keyword research that you've done and associating with the keywords that are then in that auto campaign right. So, I don't know in your specific use case, but something we've seen across the board is they'll take their exact Amazon listing and again upload it to Walmart, not realizing that there's category nuances and it's a brand-new algorithm, it's a brand new platform. They're going to be tweaking things pretty consistently. So that's something to consider that you need to make sure you're understanding the algorithm on the platform you're playing in. You need to update your listing for a Walmart customer for the Walmart algorithm, and that's going to influence your campaigns and those auto campaigns as well.   Carrie Miller: Yeah, definitely Don't copy and paste. I always say that do not copy paste.   Destaney: One thing I want to hit on, because you had a great call out there is you may see something with really low search volume, and I would 100% still bid on those terms because it's the same bidding model for the most part. It's a pay per click bidding model. So, if you bid 10 cents and no one clicks, like you're not hurting anything. So, it's not really going to hurt your advertising to put all those low volume listings on there. What's going to happen if someone does search? If only 10 people search a month? You're going to be the only one bidding and it's going to be really cheap and it's going to be a crazy profitable sell for you. So those can drive a lot of incremental volume long term.   Carrie Miller: Yeah, 100%. And you can actually on Magnet, on Helium 10, I'll take a list of all those kind of lower search volume keywords and that you can actually put them into magnet and there's an analyze keywords and it'll show you the total search volume. So, when you add it up it actually gives you a lot more exposure on Walmart. So that is one sale here, one sale here, and it adds up. So that's the way you get from, you know, one sale a day to 10 to 20 sales a day. You know something that comes up every time.   Destaney: You know something that comes up every time. Like we have this conversation of like there's no volume on Walmart, or like I listed something and there's no volume and it is dependent on category, of course. But you got to think. You know, from a grocery perspective there's a ton of volume, like we've seen, very close to similar Amazon volume in certain categories, and that's also influenced by your advertising. If there's no volume, that also means your advertising costs are probably going to be pretty low. So sometimes it's worth it to play in those spaces because you're taking a long-term bet. Again, I keep comparing it to Amazon 7 years ago, but there were a lot of people who ran into the same thing then, but then they figured out the algorithm really well and they were able to scale that out long-term. So don't compare it to Amazon. That's not a fair comparison. They're very different platforms, especially category specific.   Carrie Miller: Yeah, definitely I. Yeah there's a lot of opportunity, even just like video ads and sponsored brand ads. I noticed on bigger keywords even there's no video ads there's. I mean, you wouldn't see that on Amazon at all and so there is some really good opportunity if you really think strategically like, hey, this whole keyword, you know maybe it's a little bit more competitive, but there's no one doing a video ad, I can just go in and dominate. So, you kind of have to like, really, you just think about, you know different ways you can beat the competition with each different keyword, and you can capitalize on those sales.   Destaney: And those are huge opportunities. So, we didn't mention this in the beginning, but I'm based out of Bentonville, Arkansas, so most of my friends either work for Walmart or agency side, and Walmart for the Nestle and the Procter and Gamble's and the General Mills has always been a big player online. So, it's funny if you bid on mascara or cereal, it's going to be competitive. But to Carrie's point, if you can get into those creative opportunities, you're always going to have a competitive advantage, because for General Mills to go create a video for every single SKU is incredibly costly and then they also need to send that video through marketing and legal. So, the time it takes them to create an asset specifically for a new platform and a new ad type is 6 to 9months by the time it's briefed, created and approved. So that's where we have a huge competitive advantage. Every time a new ad types rolled out, go hop in that platform or win some traffic and market share against the big name players in the space?   Carrie Miller: Yeah, definitely, that's a really good yeah, and I forgot to mention the Bentonville. So, do you have any insight, other insight thoughts about you? Know the fact that you're in Bentonville.   Destaney: It's funny, it's such a small community in Bentonville and when I started on Amazon, everyone would be like you can't tell people you work for Amazon around here, cause it's a competitive environment. But when Walmart started becoming a bigger player in the e-commerce space, I was like from day one, like this is going to be a huge opportunity, like Walmart is. I don't want to say they're too big to fail, but Walmart has the audience. Right, everyone knows Walmart. They're the largest retailer, which means they have to have a lot of customers. They have the money, they've been in business for an incredibly long time and they're attracting the talent from Amazon. Right, it reminds me of, like software world Everyone's going to go to the big fun players in the space. So, I don't think they have to reinvent the wheel and I think they're going to make a big difference.   Carrie Miller: I agree. I agree. There's a lot of good opportunities there, so get on Walmart. If you're not, can you talk a little bit about how the auction works on Walmart and what factors determine the placement? And all that information for everyone in the audience?   Destaney: Historically the auction was quite a bit different, and it was a major red flag. It used to be an auction model where just the highest bid won. Yeah, so if you bid $12 and the second bid was $1, you weren't paying a dollar and one cent, you were paying $12. So, that made things really difficult from a bid management perspective, from a brand perspective. Walmart finally transitioned that over. It acts pretty similar to Amazon and I love this question when it comes up into the groups of like suggested bids. Why are suggested bids so high? And one thing to consider is auction models and a PPC is just buying real estate. You want to win the top placements, the highest traffic placements, which is typically the top of the page. You have to bid the highest amount. Where Walmart gets a little bit more complex, and I like to the placements on Walmart. You know, searching Grid, Buy Box, mobile Desktop. I like to relate to kind of placement modifiers on Amazon. We always start with like a clean slate, a foundation of just a bid, like let's win this placement, and then, once we start collecting data, we can start breaking out an increase in a placement or a higher bid elsewhere, and I recommend everyone do the same, like it doesn't matter if you see a read an article that says you know mobile conversion rates are much higher than desktop. I wouldn't go and make that bet. Instead, like we prefer, if you're solely focused on profitability, start with low bids and a low auction and what's going to happen is you may not get impressions in traffic and that's fine, it's still, it's not hurting you, but increase incrementally until you collect data and you can figure out your breakeven ROAS. On the flip side, if you have money to spend, start high and collect data really quick and like. A big thing I'm a huge fan of is just to always make database decisions. They give you so much data you can see your placement performance and all of your keyword performance. So, wait till you collect data and then make bid decisions based off that.   Carrie Miller: Yeah, that's really good. It's really good that you called out how clunky it was before I took my ads before the relevancy model and before the second price auction. It was actually really hard because you actually couldn't even advertise higher than you were organically ranked, so I was just stuck in these far-out places. Yeah, then literally that next month when they changed the relevancy, I went from $200 to about $800 for this product. Then I started going up and up and up and went to about $12,000 a month for just the one product because they changed these small little things in the advertising and so that's a huge call out because people who were on back then were probably frustrated. So, I want to kind of let everyone know that it's changed and it's better.   Destaney: It is changed, and I think that's also a really important call out, just like organic rank. So, algorithms, again, are driven off like two things, especially like a shopping algorithm. One they need data, right, so they need a ton of inputs in order to say, hey, yes, this product should be indexed for Chapstick. They need 300 data points saying that customers convert for Chapstick right, so volume clicks and conversions matter. I think the second big thing is every platform wants to drive sales, so we were talking about this before hopping on, but in order to improve your organic rank on any platform, you need to sell more units, and how do you sell more units? That's up to you to figure out. A lot of people say, oh, that's Walmart's job. I listed my product, now they need to sell it. It doesn't quite work that way. It's an algorithm, right, yeah? So, either you advertise on Walmart, and you start driving more units, which improves your organic rank, and as your organic rank improves, you get more visibility, which sells more units for you, or you figure out how to sell units off platform, one way or another. At the end of the day, though, like one of the biggest ranking juice factors is always going to be advertising on that platform because it's so much more precise. Like we've seen conversion rates for sponsored ads and they're incredible. So, yeah, highly recommend that.   Carrie Miller: Yeah, it's just so funny that people have a different mentality when they come on Walmart like almost, I don't know, I don't want to say entitled, but it's like they should do this for us, and they should do that. It's like amazon doesn't do that for you, amazon makes, makes you pay, yeah, so why not?   Destaney: It's kind of funny I don't know if maybe it's similar of like they're thinking about a retail store like you get your PO and then Walmart puts your product on the shelf, but at the end, and then Walmart brings in that foot traffic, I guess. But at the end of the day, you're competing against so many other products on a digital shelf yeah, competing against so many other products on a digital shelf. Yeah, a retail shelf, you can only squeeze 10 products, 10 toothpaste brands, like in that section. But a digital shelf is so much different, and you do have the opportunity to influence where you're showing up on that shelf in a really simple way, and I think that's advantageous.   Carrie Miller: Well, even going back to retail, even when you get into retail you are supposed to move it. So, I remember talking or not talking, but like listening to Sarah Blakely with Spanx and she got her stuff into Neiman Marcus, and she was having her friends go buy it. She went into the stores for Neiman Marcus, Nordstrom, and was selling these products herself.   Destaney: It was like they thought she was like an in-store rep, because she was just sitting there like trying to sell her products. I remember that exactly.   Carrie Miller: So. It's like you know that ownership of. I want to get these products out there. My product is amazing, I want it in front of people. And so, another person I talked to about retail, as they said, historically people were always using billboards. They were using commercial advertising if they got into Walmart. So, once they get into Walmart, they are actually, you know, responsible to get to move the product as well, but it's just a different way of doing it, and if they don't move it on the shelf in the physical stores, Walmart would take them off. So, it's, it's the same thing. So always have that mentality of how can I, what can I do to move my product on this platform. I think that's why I always think about Sarah Blakely, because you know she was not too, too good for going in there and literally working at the store all day, every day, so I love that.   Destaney: And to that point, like one, she had that scrappy mentality, which was incredible. But this is a conversation that comes up. If you cannot afford to advertise on the platform, you know, become a connector, become an influencer, start hopping on lives, start doing TikTok's and gaining that traction for yourself and then sending that traffic to your said platform. But to that point, I also think that's where we're spoiled by sponsored ad performance. Right, you've been on a keyword, someone clicks on it, and you see the results. But back in the day, it's back in the day like what? 15 years ago, yeah, you were in a national media campaign, or you paid for a billboard, and you said here's $50,000 for this billboard and all you could do is see if you saw a lift in overall sales. It was a lift test. That's what marketing was judged by. Now we have the ability to pinpoint the age, income, geographic time of click and we're spoiled by it.   Carrie Miller: It's pretty amazing. Yeah, I actually to your point about you know, if you get scrappy. I've actually seen some people you know that use Helium 10 and they're like I don't, I don't have that great of a budget, but they chose products kind of in their hobby niche. They'll go live and do demos or on YouTube. They have YouTube channels where they show how to use their product and they sell it with the links. You know they can link it to one more and amazon, and so they they're doing that and that's how they've gotten a ton of traction. So, definitely think outside the box if you're not able to, you know, invest in PPC.   Destaney: Sean Reily from DUDE Wipes is a ton of incredible content on how they started, because he, he, they had to be so scrappy that they would just like buy these really crazy like billboard placements or bid on these certain placements that they knew would get tv attention. They were going to baseball games and holding up signs like with their products names and then when the baseball aired, they would be in the background holding their signs. And it's that exact same thing of just how you get in front of people.   Carrie Miller: Yeah, it's so amazing. Yeah, so that's a good call out there. Okay, so we do have some questions here from the audience and of course Bradley has asked the first one. He said let's see, does Walmart broad phrase and exact perform similar to Amazon or does it have weird things like Amazon where broad can go super wide and exact sometimes performs?   Destaney: Performs like phrase even?  I would say they're similar. I think Amazon sponsored brands broad match is a little bit of an outsider and just the overall conversation with sponsored brands broad match we've seen go really wide lately. I have pulled all of our agency data to see if we've seen a change in conversion rate on sponsored products broad match and we haven't. So, I'm kind of like I don't want to make a huge comparison there, but I would say they're very similar.   Carrie Miller: What are some common mistakes that you see new beginners doing on, you know, with advertising or just getting on Walmart in general?   Destaney: I would say poor keyword research. We dove into this one a little bit. But to go even deeper on that, I think some people overthink keyword research and at the end of the day, it's like what would you type in to find this product? Yep, start with that. Like make a commonsense list of the top 10 keywords that you would type in, not the ones that are algorithmically showing the highest revenue, not the ones that a tool is showing you. Start with common sense keywords I'm buying mascara or Chapstick or lunchbox, right and then use the tools to expand on those, because it's twofold here. Your commonsense keywords are almost always going to be the most expensive because if you're thinking about bidding on them, so is everyone else right. But where you have a lot of opportunities, you take all of the Helium 10, long tail terms that you didn't think about right. So, if you use something again like a Chapstick, everyone's going to bid on Chapstick. But if I find this long tail of, like peppermint Chapstick for chapped lips, children, non-toxic, it's going to be such low search volume. But you have to add up hundreds of those, 50 of those, like Carrie said, and that's where you're going to get your profitability. It's still, even though it's early days, from a platform. There's a lot of big-name players that are driving up ad costs. I would say where that's where it's a little bit different from amazon, right like all of your big-name players are in stores on Walmart, they're also advertising on dot com. So, you still have to be really strategic around that keyword research you. You have to figure out, you know what terms are going to drive the most sales for you but maybe not be profitable. What terms can you get a really long tail on? That's going to drive additional volume but take a little bit more work to invest in. Not having a bid management solution is 100% number two. A lot of people don't understand bid management. I don't expect people to. It took me 3 years and probably over $30 million of spin before it became intuitive. I had to touch so many accounts in order to start figuring out the correlation of bid management, and there's a lot of simple videos on just bid formulas. But if you're not that person, if you're not going to understand algorithmically and mathematically how to build a bid solution, not a lot of us are, you need to use a tool? Your bid is the number one indicator of what your ROAS or ACOS is going to be.   Carrie Miller: Yeah, so I guess that brings you back to Adtomic. Are there any other kind of parts of Adtomic you think that are helpful for sellers?   Destaney: Custom reporting, I think, is a big one. To that point, when you're starting out and starting to build a midsize business, your focus almost changes. In the very beginning you're in everything because it's your baby. It has to be perfect. As you start scaling you realize you're spread too thin. So, you start picking up what you're best at and I think that's where a tool like Atomic really comes into play. It's 80-20. It's you know. Let's build out either custom reports so I can focus on what I need best, whether it's my tacos, whether it's my margin, whether it's my conversion rate, or even getting into, like some of your other tools, market tracker, things like that. That's where it gets really valuable. In my opinion, it's bringing back time for you as an entrepreneur. It's not going to be as perfect. Every business owner thinks they're perfect, right. You have to start letting go some of those resources because in order to have a successful brand nowadays, you have to be good at product development. You have to optimize per platform. You probably need a social presence. You need to handle forecasting and inventory. You need to handle finances in your P&L. It's insane how much goes into. It's amazing that we have the opportunity to do it from our iPhone, but it's also insane how complex it is. So, you have to start bringing in tools that maybe aren't as good, but they allow you to scale your own time.   Carrie Miller: I know I get this question a lot. Maybe somebody's advertising already and they feel like they've done a lot of things to kind of optimize. What kinds of things do you recommend for people to take their sales to the next level like? Maybe they feel like they're stagnant. Are there any kind of go-to strategies you have for Walmart where people can kind of say, hey, if I implement this, I could probably see a lift, or what should I? Which they look at that maybe people are ignoring that they should be looking at.   Destaney: I want to get into like all the fun small things of like ad type expansion and all of that, but I want to call out just conversion rate optimization first, because it's super easy to blame a lack of sales or bad performance on the thing that you least understand, which is typically advertising. It's typically PPC and just coming from the agency side, I mean we've heard it all in that regard and I think a really important call out is if someone clicked on your ad, if you look at your campaign and you see clicks, that ad did its job Because think about it as a customer, as I personally shop on Walmart, I don't go around just clicking on things that I'm not interested in buying. So, if the customer clicked, that means they were interested in it, but they landed on your listing and they decided not to buy, and your job is to decide why they didn't purchase. Is your listing not good enough? Is it not the color or the flavor that you're looking for? So, conversion rate optimization is always the thing that we say to start with. If you have a little bit of extra profit in your account and you need to invest in something, start with conversion rate optimization, because it's going to make your PPC 20 times better. And then beyond that, I would say another big thing to call out that can really influence top line sales growth is making sure you're managing your PPC not just for advertising but to grow your overall organic rank. So, creating campaigns specifically focused on improving your organic positioning on the page.   Carrie Miller: Very good. All right, and we do have a good PPC question here. Ben Tiffany said any word on when Walmart will start allowing us to create negative search terms on our auto campaigns?   Destaney: I would probably give it another quarter or end of year. Honestly, I think it's too blaring of a discrepancy to not roll out, so I'm assuming it's on the roadmap for pretty soon.   Carrie Miller: Yeah, I have heard it's on the roadmap, so I thought it would already be out. So maybe they're just taking a little more time to make sure that it works well. So yes. Yeah, that's probably what's going on here, but I think we're pretty much out of time. But thank you so much for joining us today on this Walmart Wednesday and we really appreciate your insights for PPC. We haven't really done a whole lot on PPC, so hopefully we'll be able to get you back on here at some point and do some more Walmart PPC stuff. But thanks again for joining us and to everyone else, thank you for your questions and thank you for joining us live and we will see you all again next month on Walmart Wednesday. Bye, everyone.    Destaney: Awesome. Thank you, Carrie. Bye guys.

Listen in as Bradley plays detective to predict the dates for Amazon Prime Day 2024. We also unpack the latest buzzing innovations from Amazon advertising and Helium 10. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Live introduces an interactive and shoppable channel on Prime Video and Amazon Freevee https://www.aboutamazon.com/news/entertainment/amazon-live-free-channel-prime-video-freevee-shopping Amazon says 'Project Curiosity' wasn't a secret operation to spy on rivals https://qz.com/amazon-project-curiosity-spying-report-1851420549 Join us for to the Helium 10 Elite / AVASK Plus Madrid Seller Workshop! https://h10.me/elitespain 9 unique ways Amazon packages are delivered around the world, from e-bikes to mules https://www.aboutamazon.com/news/transportation/unique-amazon-delivery-methods Lastly, Bradley has the deets on Helium 10's latest updates, from deep-diving analytics on the Profits tool to the game-changing Review Analyzer Pro that digs into customer sentiments like a pro. Plus, we'll play around with the new AI Image Generator inside our Listing Builder tool – the virtual artist that's about to transform your product images from meh to mesmerizing. This new tool generates a variety of themed images to visually enhance your listing images, A+ Content, Amazon Posts, and more! In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:44 - Prime Day 2024 Dates Announced? 02:54 - Amazon Live x Prime Video 05:15 - Sponsored Brands Update 06:10 - Amazon Spies? 08:42 - Battery Compliance 09:57 - Helium 10 Spain Event 10:42 - Prime Donkey Delivery 12:46 - Follow Helium 10 On TikTok 13:37 - Helium 10 New Features Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Ever felt like you were just one product away from striking it rich on Amazon? That's the tantalizing possibility we explore as we dive into the art of Amazon product research using Helium 10's Blackbox tool. This episode is your compass to navigate the e-commerce landscape, offering a masterclass on seizing those elusive product opportunities that could propel your financial success to new heights. We're not just talking theory here; Our host, Bradley Sutton is pulling back the curtain on Black Box's massive database, its different keyword and niche exploration tools, and the game-changing impact of Amazon’s Brand Analytics data mixed into it. Picture yourself uncovering hidden gems among Amazon's top sellers, skillfully leveraging competitor data like a seasoned pro. That's exactly what we're tackling in this episode, where he breaks down how to analyze a rival's portfolio of products to inspire your own potential Amazon product innovations. We're diving into the deep end of keyword searches, emphasizing those potent long-tail phrases with great search volume. With Bradley’s guidance, you'll be equipped to expand your product line strategically, positioning yourself to tap into Amazon's competitive marketplace and watch those sales figures soar. As the journey wraps up, we don't just leave you with a map—we hand you the spyglass to zoom in on niche markets calling out for exploration. Discover how title density can catapult you to the top of Amazon's search results or how a strategic Amazon PPC campaign can breathe new life into your selling strategies. Whether you're a newcomer to the Amazon selling scene or an old hand looking to sharpen your edge, this episode is packed with wisdom that could see your profits skyrocket thanks to Helium 10's arsenal of tools. So buckle up and get ready to transform your approach to Amazon product research!   In episode 553 of the Serious Sellers Podcast, Bradley discusses: 01:25 - Amazon Product Research With Helium 10's BlackBox Tool 02:08 - Introduction and Overview To Black Box by Helium 10 05:06 - How To Find Potential Products with Opportunity To Sell 12:41 - How To Research a Brand’s or Seller’s Top Products 14:59 - How To Find Product Opportunity by Searching for Keywords 21:40 - How To Find Product Opportunity by Looking at the Top 10 Search Results 24:46 - How To Find Product Opportunity Using Amazon Brand Analytics 29:09 - How To Search And Filter Amazon Brand Analytics Keywords 31:48 - How To Find Competitors For Any Amazon Product 35:04 - How To Hyper-Filter Amazon Search Results Without Being on Amazon 37:44 - How To View the History of Items Frequently Bought Together With Other Amazon Products 41:55 - Helium 10 Seller Connect Forum ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Ever find yourself navigating Amazon PPC, only to feel like you're missing the secret map? Fear not, because PPC expert Vince Montero joins us to illuminate the path with the game-changing Adtomic tool. With Vince's adept guidance, we dissect the art of bid adjustments, underscore the value of setting realistic ACoS targets, and reveal how to concoct bid rules tailored to your campaign's aspirations. If you're entangled in the web of managing branded and ranking campaigns, Vince's insights on their unique dynamics are your lifeline to clarity and control. Tackling the strategic battlefield of PPC bid adjustment, the episode lays bare the tightrope walk between automated precision and the essential human touch. We share pearls of wisdom on the necessity to periodically scrutinize bid changes with your own two eyes, guaranteeing that your decisions are fueled by solid spend thresholds and sales data. By integrating different expenditure tiers and impressions, we arm you with the tactics to sidestep the quicksand of inflating bids on lagging keywords. Plus, we shed light on how to ensure harmony within your bid rules, avoiding the snare of conflicting criteria. Amazon search is blowing towards the era of voice search, let’s explore its burgeoning influence on Amazon PPC strategies. As shoppers cozy up to AI companions and Alexa for their purchasing needs, we discuss the strategic inclusion of conversational, long-tail keywords. Moreover, we tackle the high seas of ACoS rates during product launches, steering you through the initial tempest into calmer waters where optimization can begin. Whether you're charting the advanced realms of day-parting for bid adjustments or seeking to elevate your listing's visibility, this episode is the compass you've been seeking in the vast ocean of Amazon PPC. In episode 552 of the Serious Sellers Podcast, Carrie and Vince discuss: 01:45 - Amazon PPC Optimization With Adtomic 07:16 - Optimizing ACoS Percentage Gradually 12:15 - Strategic Bid Adjustment for Amazon PPC 13:46 - Optimizing PPC Ad Spend Strategy 16:34 - Keyword Performance Optimization Rules 19:16 - Impact Of Voice Search In Amazon PPC 22:48 - Utilizing FAQs for Amazon Listings 28:19 - Amazon PPC Strategy and Optimization 29:58 - Amazon Sales Attribution for Advertised ASINs 33:09 - Voice Search Optimization Tools Discussion  ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon updates its dietary supplements seller’s policy https://www.nutraingredients-usa.com/Article/2024/04/05/Amazon-updates-its-dietary-supplements-seller-s-policy# eBay Uses AI to Deliver Personalized Recommendations to Fashion Shoppers https://www.pymnts.com/news/ecommerce/2024/ebay-uses-ai-to-deliver-personalized-recommendations-to-fashion-shoppers/ Magento bug exploited to steal payment data from ecommerce websites https://www.techradar.com/pro/security/magento-bug-exploited-to-steal-payment-data-from-ecommerce-websites Amazon invests $25 million in a 10-year research collaboration to advance AI https://www.aboutamazon.com/news/innovation-at-amazon/amazon-invests-25-million-in-a-10-year-research-collaboration-to-advance-ai Amazon announces over €700 million investment in robotics and AI powered technologies across Europe https://www.aboutamazon.eu/news/innovation/amazon-announces-over-700-million-investment-in-robotics-and-ai-powered-technologies-across-europe Exclusive: The FTC is probing Amazon’s new controversial fees in its $140 billion seller business https://fortune.com/2024/03/08/ftc-amazon-seller-fees-inbound-placement-low-inventory-antitrust/ We’re proud to announce the launch of the new and improved Freedom Ticket course! Our award-winning, best-in-class FBA course has been streamlined and updated, so it delivers even more value in less time—setting up Freedom Ticket students just like you for sustainable Amazon success in 2024 and beyond. https://www.helium10.com/blog/freedom-ticket-fba-course/ And, for an added edge in the e-commerce arena, Carrie Miller shows us a savvy strategy for leveraging Helium 10's Cerebro for your Walmart listings, serving up another round of invaluable tips and tricks for selling on Walmart.com. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:46 - Supplement Policy Update 02:05 - Ebay Utilizes AI 02:57 - Magento Payment Vulnerability 03:36 - Amazon Invests in AI 06:35 - FTC Probing about New Fees 07:15 - New Freedom Ticket Course 09:35 - Pro Training Tip: Cerebro for Walmart Transcript Carrie Miller: Amazon updates its dietary supplement sellers policy. Amazon and eBay invest heavily in AI for their e-commerce platforms, and what does the FTC have to say about all of the new fees for storage that Amazon has imposed? This and so much more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think Carrie Miller: Welcome to another episode of the Serious Sellers podcast hosted by Helium 10. My name is Carrie and this is our weekly buzz episode, where we give you all of the latest Amazon, Walmart and e-commerce news. We also give you a serious strategy for serious sellers at any level. So let's go ahead and see what's buzzing. Okay, so let's go ahead and get into our first article, and this first article is about how Amazon is updating their dietary supplement sellers policy. Now, this is kind of a long time coming. This has been in the works for a few years, and so basically, what's happening is, instead of the seller being able to send in their third party testing and certificates and just submit them through Seller Central, now the analysis has to be done and sent straight from a lab to Amazon. So it's actually a more direct approach. They want to make sure they can really verify that these supplements have been third-party tested, and that goes for all the compliance that they have. So what it says is that if you want to ensure that your listings are compliant with the policy, that you just need to go to manage your compliance dashboard and initiate the test for each of these products. This actually came about because there was a private lab that was actually testing the quality. So the quality some of the dietary supplements on Amazon was requested question repeatedly over the past several years and they found that maybe some of the supplements didn't have exactly what they said in them. So this is probably a really good thing for consumers and, you know it'll help the sellers to really be able to verify that their products are really legit and what they say. They are so curious to know what you think. If you are a nutritional supplement seller, what do you think about this new qualification that you have to or compliance thing that you have to do? Carrie Miller: Okay, next article is about eBay, and eBay is actually using AI to deliver personalized recommendations to fashion shoppers. Now, this, I think, is really cool because a lot of stuff on eBay is used and so when somebody looks at some sort of a style, they actually are going to recommend similar style products. It's going to be based on the previous 10 clicks, so sometimes this could be good and sometimes not, because maybe somebody clicked on something they like. I don't like that, but it could get quite a few more sales and more exposure for sellers because it'll start recommending these similar styled clothing items to buyers. So I think this could be a really cool thing. They're starting with fashion and then they're going to move out to other categories, and this could be a really good thing for especially eBay sellers when you're selling used items, to help people to find your items much faster. Carrie Miller: And the next article is about Magento. Magento has had a bug that really exploited the payment area, so it basically left vulnerable to bad actors to be able to steal payment information data on your Magento site. There are 150,000 Magento sites. There are over 150,000 Magento sites out there site. There is a fix for this, and so you can basically download the fix or upload the fix. However, it works usually with a developer and you can make sure to secure your website so that you do not have somebody that can go in and steal your payment information. Carrie Miller: And next, this is a really interesting piece of news, and that is Amazon is investing $25 million in a 10-year research collaboration to advance AI. So they're doing this with the University of Washington and the University of Tuscuba I don't know how to say it and NVIDIA, and they're all focused on AI. So I think this gives sellers a really good opportunity to really focus on AI in the next few years, because this is the direction that Amazon is going. So the more that we can stay on top of it, the better that we can sell our products and get what you know get the products that we want to get into the customer hands. Um, so it's going to be, I think, a lot of innovation over the next few years. In addition to that, they have invested $700 million in robotics and AI-powered technologies in Europe. Some of the things I think these are really cool to look at how the Amazon warehouse does things, but they're actually. They have this innovation lab that's in Italy, and this is where scientists go all over the world where they're investing in these technologies, and this is where scientists go all over the world where they're investing in these technologies, and some of the technologies that have come out of here are really quite interesting and I want to scroll down and show you. Carrie Miller: So we've got the universal robotic labeler. So it's a high-speed auto-labeling technology so this is kind of how it looks and they can basically quickly label all those packages. And then there's a universal item sorter and they can basically quickly label all those packages and then there's a universal item sorter so they can use these machines to sort all the items and make sure they're sorted efficiently to deliver them to the locations every day, and they're usually sorted into where their similar locations or destinations are. There's an automated tote retrieval, which I think is really kind of an interesting thing. They basically have these totes where they put all the products in to be packaged so really interesting. They have a bag containerization all kinds of really cool stuff. An automated guided cart that goes through the Amazon fulfillment centers and a flat sorter robotic induct so if anything falls off or they basically can pick things up and put it back on where it needs to be. And a palletizer it's a robotic palletizer. Really interesting stuff here Automated packaging, so basically they wouldn't even need people, which is crazy. Carrie Miller: And then Amazon robotics floor so really interesting stuff that is coming out of Amazon and so I think the more they already are using robotics and a lot of these technologies in their Amazon warehouses. So the more time that goes on as they continue to research, I think there's gonna be more of this involved. Obviously, people are going to need to be there to operate in these types of machineries, but probably less people involved. But it's also going to be important, you know, just because there's also a lot of investment going into AI for the actual platform itself. So we really need to stay on top of AI, make sure that our listings are going to be something that the AI can read and deliver to customers, so definitely something to keep on your list to stay up to date on that information. Carrie Miller: The next article is from fortunecom, basically, and they have a whole article about the FTC and how it's basically probing and questioning Amazon's controversial fees, and this came after a lot of outrage from sellers over the fees. So they have been looking into this because of know just so much has been going on. There's been a lot of noise about this, so we'll have to wait and see what the FTC thinks about this, what they're going to do about it and if it's something that they can do something about. So we'll stay tuned on that, all right. So that is all for the news that we have this week. Carrie Miller: Okay, so let's go ahead and get into the Helium 10 feature updates. Now, this is one of my favorite updates that we have, and that is we have Freedom Ticket 4.0. This is perfect for beginners as well as advanced. There's something for everyone here. Kevin King is leading this Freedom Ticket 4.0. And so you've got a lot of great information from Kevin King on how to get started with your business. We also have a bunch of expert guests that are really giving you some really great information. So if you are advanced, you're going to have that. If you're a beginner, we have stuff about product research, how to find your product, how to calculate profitability correctly, how to know when to pay yourself insurance all that great stuff so that you are fully prepared for your business. But for any of those who are more advanced, you've got also some great modules like, for example, the power of AI for Amazon sellers. That's done by Steve Simonson. Carrie Miller: There's some stuff about exiting your business. We have Scott Dietz from the Northbound Group, and he talks about beginning with the end in mind, because your exit is going to be where you make most of your money from your business. Then we also have some listing, content, optimization things, how to help your customers find your products, and, if you go down even further, we had Destaney Wishon, who talked about pay-per-click advertising, did a great job in explaining pay-per-click advertising and how to utilize PPC on Amazon. We have some great information about supply chain logistics how to source and ship your products and so we have some expert guests on that. And we also have some great information from eCommerce Chris on compliance, which is really, really important to make sure that you don't get banned from Amazon as a seller, that you stay in good compliance with their policies. Carrie Miller: And I think one of my favorite modules on here was finding and hiring VAs and managers for your business. Josh Hadley led that one and really did a very good job, step by step, of showing how to hire the best talent for your business. So if you're advanced or if you're a beginner, this is perfect for you, and if you have employees, you can have them take this course If you want them to be better versed in the Amazon world, help them to understand, get a really good education on how Amazon works. This is perfect. You can have them go through the course and they're going to learn so much, but it is for everyone. I learned so much even just listening to some of these experts that talked about all these different topics. So just listening to some of these experts that talked about all these different topics. So definitely check it out, you are going to love it. Carrie Miller: Okay, so now I'm going to go ahead and get into the training tip of the week, which is Cerebro for Walmart. A lot of people don't even know that we have Cerebro for Walmart, but it is an incredible tool to optimize your Walmart business by helping with your listing optimization and your pay-per-click advertising. So I'm going to go ahead and share my screen and show you how this works. So what you're going to do is you're going to go to Cerebro and you need to make sure to choose Walmart, which is way at the bottom. So usually it's at amazoncom, but you want to scroll all the way down here to walmartcom and you want to choose the walmartcom market. Okay, the next thing you want to do is you want to go to walmartcom. Now I have just chosen garlic presses here and we do. Carrie Miller: Just another note we do have x ray for Walmart here, but I like to pull x ray because I like to use this to find the product IDs, and this is basically where this is like an ASIN on Amazon, but they have product IDs. Another way you can find it is by just going to the actual listing, and you can you can scroll over to the very right, the very far end of it, and it's at the very end. It's this number, right here is the product ID number. So what you're going to do is you're going to basically copy that product ID, so I can just copy it right here and I'm going to put it into Cerebro. Now you can do more than one product ID at one time, but I'm just going to do this one, and this is going to pull up all the keywords for this particular product ID. Carrie Miller: That shows you all of the keywords that they are ranking for organically and sponsored, so you can see down here all of their keywords. You can see the search volume on Walmart and you can see it on Amazon. Now, I wouldn't be dismayed about the low search volume. You still are going to make sales Even if there's a low, low search volume. I've made some good sales on those keywords for my own business. Carrie Miller: But something that I love to do too is I like to sort by the sponsored rank. So I like to see exactly where my competitors are advertising. So this is going to show pretty much their exact strategy, because they don't have as many. A lot of people are using exact keywords, exact matches, so this is going to show you exactly where they are advertising. It's going to give you a huge list of really good keywords that you can utilize in your listing. And another thing you can do is you can just sort by organic rank. You can clear these filters. I had them on, I think, a little bit earlier, but see, there's actually even more keywords here that they're advertising on, and so we can see that there's a lot of really good keywords that are going to be very, very relevant. By just sorting the sponsored rank, you can see the organic rank. I sometimes like to filter by organic rank to see where they're ranked, maybe one to 10. You can also sort by volume. Carrie Miller: On Walmart or on Amazon, you can sort by phrases containing. So maybe you wanted to just see. You know, press all the phrases containing, press and, basically you know, pull up a bunch of very relevant key terms, and so this is an incredible tool to help you to find those keywords for Walmart, and it's definitely helped me. I've done a great job with these keywords on my pay-per-click advertising. The exact matches have done really well. So if you take the time to do this research, maybe take the top 10 to 20 keywords that you want to focus on on Walmart I think it's a really good strategy. Carrie Miller: Really write them into your listing. Make sure that you have these keywords in your title the main one that you want to focus on, at least in your title. Don't keyword stuff, because they will actually penalize you on Walmart for that. Have your main keyword phrase in there and then write these keyword phrases throughout your listing to optimize it and also start your pay-per-click advertising with these exact match terms and I think you will be pleasantly surprised at the results that you see. That is all that we have this week for the Weekly Buzz. Thank you so much for tuning in and we hope that you check out ou

Join us for a compelling conversation with Amazon expert Tomer Rabinovich as we uncover the secrets to increased profitability and mastery of the Amazon marketplace. Tomer brings invaluable insights on how to thrive amidst Amazon's ever-changing fees and storage strategies. Listen in as we discuss the benefits of remote business management and how sellers can adapt to maintain a resilient online presence. Venture into the world of product development and discover strategies that are revolutionizing product launches. In this episode, we share the story of a product that's exceeding expectations with its innovative approach to packaging and marketing, highlighting the importance of giftable elements and catering to the mobile workforce. We also peel back the curtain on the evolution of launch tactics, from leveraging PPC to harnessing the power of Google ads and social media platforms. Hear firsthand from our community about what's currently making waves in the marketplace. Wrapping up the conversation, we discuss the potency of various launch and Amazon advertising strategies, such as utilizing the Amazon Vine program and the importance of smart PPC campaign management. We navigate through the complexities of new coupon rules and their implications for product ranking, and share strategies for increasing profitability through supplier negotiations and the judicious use of funding. Additionally, we touch on the strategy of offering quantity discounts to incentivize multi-unit purchases. So, come along and gain valuable insights that could propel your Amazon business to new heights. In episode 551 of the Serious Sellers Podcast, Bradley and Tomer discuss: 00:00 - Amazon Seller Strategies and Experiences 03:28 - Amazon Sellers Discuss Marketplace Changes 08:11 - Navigating Amazon Changes and Branding 11:01 - Product Development and Launch Strategies 14:37 - Amazon Listing Workarounds for Vine 17:20 - Importance of Social Media in Branding 20:43 - Amazon Advertising and Helium 10 Strategies 21:18 - Optimal Pricing Strategy for Vine Reviews  27:49 - Enhancing Amazon Product Research Tools 29:25 - Strategies for Increasing Profitability and Automation 32:10 - Negotiating Bulk Purchase Discounts 36:55 - Maturing Industry and Setting End Goals 39:29 - Quantity Discounts for Multiple Units ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley’s tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I'll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon's ever-evolving marketplace. As we continue, you'll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We'll also discuss the Maldives honeymoon method, a savvy technique to capitalize on Amazon's honeymoon period, and offer advice on how to regain your Buy Box and rankings with swift pricing adjustments. Whether you're a seasoned seller or just starting out, this conversation is packed with insights on optimizing your Amazon journey. In episode 550 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Amazon Product Launch Strategy Changes 00:57 - Amazon Product Launch Strategy Insights 07:29 - Amazon Buy Box Pricing Strategy 09:27 - Amazon Honeymoon Method Success  21:00 - Optimizing Amazon Product Launch Strategies 27:42 - Safe Price for Buy Box Competition  29:54 - Tracking Amazon Variant Sales With Cerebro  Transcript   Bradley Sutton: There's something new that Amazon has been testing that could completely change how we do product launches, and I'm going to tell you exactly how I got to page one in my recent product launch but then lost it instantly because of this change. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we go and answer any and all of your Helium 10 questions, or even some general Amazon questions as well, and we usually go into a certain topic at first. Now, this time I didn't mention that I was going to go into a certain topic, but I want to show you guys something that could be happening when we're talking about Amazon product launches. That I think is very important.   Bradley Sutton: I wanted to show you what happened with my recent product launch testing that I did, and this is going to be interesting because it could impact how we launch products, just as a kind of like a recap. What kind of launch strategy do I use and have I been showing other people? Well, it's mainly has to do with PPC. All right, so I'm like hey, you have a product that has no reviews at the beginning. Well, you need to convince people that they're going to buy your product if they see it at the top of search in PPC, and so my strategy has always been, you know, since Amazon turned off the search find, buy that people want, you know you should try and do or two-step URLs is I would create a listing and then I decide at what price point do people or are people going to buy my product even though it has no reviews, or only one or two reviews where they're just like you know what? I have never heard of this brand. I see other products on this page. I have a couple hundred reviews, but dang, at this price point, I've got to go ahead and buy this other product, even though I've never heard of it.   Bradley Sutton: And so for some bath mats that I was selling for me, that price point was $9.99. All right, my list price is going to be $29 and my target price. I was like, hey, I want to start selling this around $24, if I can, right. And then so I was like you know what? At $9.95, I think, or $9.87, whatever I picked, I think that people are going to be like, well, this is a killer deal, I'm going to go ahead and buy it. And so what I've always taught is all right, well, you can either do a big coupon to get to that $9.95 price, like maybe a 50% off coupon if the price was like $19, right. Or the other thing is, do a sale price, because if I were to just change the regular price of the product and then try to raise it up, you guys know what would happen, right, the buy box would disappear after a certain point because Amazon would think that you're price gouging. So the way to get around that is using sale prices only, and the other thing that I was doing was trying to get the strike through pricing and in the past it would work like 80% of the time, where as long as I got one order at the regular price, the list price, then I did a sale price. I would usually like, again, 80% of the time I would get a, a strikethrough price on that list price. Bradley Sutton: So the first thing that I did for this launch, for this bat shaped bath mat say that five times fast was I created it at $9.97, like I said, and I did a sale price. All right, let me actually show you the listing. You guys can see this yourself. So if you type in bat bath mat, you'll probably see it. All right. So originally I put the price the first day I got some sales or I got one sale at the $29.97. You guys see right here, $29.97. You could see right down here. I actually had a sale on February 12th, all right, and then immediately I made a sale price of $9.97 and started getting sales. All right, let me let's actually look at the orders. By the way, maybe you guys didn't know you could do that. You could do it in Helium 10 here, where you look at your orders day by day and I also did the same thing for I tried some Tesla scenes for coffin shelves. So you see, February 22nd, I still have the price at $12.97. So I was like going up in price, but I want to find the first day that I actually had orders here. Here we go. You can see, February 19th. I was selling this for $9.97. Exactly like I said, but I know I got one at a higher price. Let's see if Helium 10 is going to show it for me. There's still $9.97 there. Hold on, what date are we on here? Let's see still 1697 for the coffin shelf. Now I'm at February 14th $9.97. Where was it? February? There it is. Look at that right there. Boom. Thank you, Helium 10 for showing me this right here. February. What is this date? This right here, February, what is this date? Uh, February 14th. I actually got sales at $29.97, but I did not get that strike through pricing. Now, immediately after I got that, look at that same day, I lowered the price as a sale price for $9.97. And, as you can see here, I was selling products left and right.   Bradley Sutton: I did a PPC campaign. All right, I made a special launch campaign inside of Atomic. Where it was, it was specifically to rank for my main keywords and I was getting the orders. I'll show you the actual campaign that I made. Like I started from day one with this special launch campaign where I was targeting top of search, not using the bid algorithm, not using the top of search modifier, but I was just targeting in general the top of search, and let me show you what happened on the keyword. So, like, everything was a success. Like you know, I've launched hundreds of products and it's always I always have success, but it was always the same business as usual. Uh, let me show you the keyword rank so you guys could see how it was going. Let me show you like bat bath mat was one of the main ones, and let's look at my rank history here. I'm going to explain what happened here, but look at this, all right. So right there, remember I launched a product like February 12th, February 13th, I had those orders. See where I was ranking for bat bath mat right away because of my the Title Density on this keyword is low. Without even doing anything. Before I even got that first order, look, I was at position 126, 128, right. And then what I did was I started my PPC campaign on that day. Let me show you where that's at. What I did was I started my PPC campaign on that day.   Bradley Sutton: All right. So I started my PPC. Remember? I got that first order on February 4th. Well, look at that. Why did I get that order? Look at this. On February 14th, I should say look at that. My position was number one, all right. So I was first. I was and this is why I don't use top of search modifiers. I could see from Helium 10 that every single hour almost, I was at the top of search on February 14th and 15th, all right. So now let me go into my Adtomic and see if I can find my original campaign that I did. So here's the exact campaign that I made in Adtomic and I don't think I'm running almost any of these anymore. I had a $40 a day. I had a $40 a day budget. And then the keywords that I was targeting are right here Bat bath mat, gothic bathroom rug, bat rug, bat bathroom rug. You see I just had these are like my main keywords and I did a high bid because I was trying to be top of search. And I didn't have to guess if I was going to be at top of search because I could see that in keyword tracker and even here in Adtomic under the search terms, it's showing me my keyword ranks right here. See, it's showing me my organic rank and my sponsored rank right here in Adtomic. And so, again, everything was business as usual. I started getting sales. Let's go back to my sales here. These are all organic. Organic in the sense that you know, I wasn't paying people to order my product or anything. These were just people seeing it in sponsored results. Look at this February 15th, I got one order, two orders. Let's keep going here. February 16th, I had two, three more or four organic orders, still at $9.97 price point. The February 17th, another two, three orders. So my PPC campaigns were working. How fast was I able to rank because of these one, two, three, four orders? Well, look here Bat bath mat in Helium 10 keyword tracker. Remember I was at position 125. We'll take a look here Within just two days, within one day, the very first day I got orders, I already jumped up to page one.   Bradley Sutton: That's the beauty about the Maldives Honeymoon method, guys, and the honeymoon period on Amazon. You can just do ridiculous things, especially with lower search volume keywords like this. Page one, position 23, from day one of my first sale and then towards the next day, February 15th, page one, position 11, I jumped up after a few more orders. Look at this. February 16th, two days after I got my first order, I'm at page one, position four. And then shortly thereafter I am at the very top of the search right here, page one, position two, three, four, consistently. All right. So everything was great. I'm like, boom, this is so good. And you look at my orders, they started picking up and so, because they were picking up, I started raising the price. Let me see if I can see what day I raised the price I still had on the 19th I was still at $10. Let's take a look here. You guys can see. Still on the 20th I was at $10. When did I raise the price here? And then I started raising, I think to $10.97, first of all and that was on February, let's see or $12.97. I jumped up at $12.97, all right, on February. When was this? February 22nd, and I was still selling really well, I still didn't have any reviews.   Bradley Sutton: So I wanted to keep that price low. But I started bringing that price gradually up and you can see that I did that actually here on the BSR graph, here on Helium 10. You can see that on oh there, it is right there. February 22nd I raised the price to $12.97. On February 28th I raised it to $14.97 because I'm like, hey, sales are still piling in, I don't need to keep that really low price point because I already got to page one for my main keywords. Alright, almost all my main keywords okay. Um, $14.97. I went to $15.97, $17.97. Uh, I did on March. What is this March 1st? But now all of a sudden take a look here, what happened? Where my BSR goes way down, all right here. Uh, at this point my BSR and sales went to almost zero. And look what happened in Keyword Tracker guys, all right, bat bath map, my main keyword, all of my main keywords on March 5th I lost the buy box. That's basically what happened, guys. All right, I lost the buy box. Now it dropped me to position 32. Look at this. It went from position 1 to 32 consistently for almost two weeks. I was doing it. Do you see here, guys, every single one of my keywords dropped to position 32. This is what we call the page 32 or position 32 glitch. But it's not really a glitch. This is like something Amazon has programmed in, where I lost the buy box. Now, why did I lose the buy box? This never happened before.   Bradley Sutton: Basically, it seems like I mean, at least it could be a test. But I literally did this on four different product launches all at the same time, and the same exact thing happened, where Amazon, even though I was using a sale price, is now kind of like considering the sale price, the regular price, and then so if you raise the price too much, you are not going to get the buy box back. All right, because Amazon thinks that you are price gouging. And I was like this is just flabbergasting me. What is going on? So I even went to azrank.com and I was like, hey, I need to have 10 orders, buy 10 orders at this $24.97 price, which is my regular price to send Amazon signals. I was just doing a test. I'm not trying to break Amazon terms of service or anything. It wasn't like search, find, buy or anything like that. But I said AZRank, please have 10 people buy it. And the cool thing about using AZRank is they give you a whole bunch of like customer information on your product. You know, like they say, hey, how's the packaging and how's the search experience and what are the other products on the page that they're clicking on? So it's not just a matter of trying to get quote, unquote, fake orders or anything like that. No, there's a reason. You get customer intelligence from AZRank. But for this particular reason or for this particular case, all I wanted to do was ask, or was try and see, what do I have to do to get the buy box back? And here's the thing 10 orders at 24, it wasn't enough.   Bradley Sutton: So it seems like Amazon has this rolling history now of price where they're going to suppress your buy box if they feel that you're price gouging. It's not like there's another listing somewhere else on Amazon or on another website that was at a certain price. No, so what I've been doing, little by little, I had to find out what price point I could get the buy box back, and that price point was at first, $17.97. All right, so I had to get the. I got the buy box back right here at $17.97. And then I'm like, okay, let me get some orders at $17.97. I did, and then I was like, all right, things are going good, let's go to $18.27. All right, so now I've been raising the price little by little, kind of like if you had to raise your regular price, and now I'm all the way at $20.97. I don't know why Amazon price history is saying is saying $27.97, but $20 and 97 cents, what is it, or no, $20.07.? And I still have, as you can see here, buy box. Even Amazon is throwing a coupon on here. Now I'm still getting sales, but now this means that I've been losing money for a little bit more time because, remember, my target price is $24.97. So what is my next thing that I am going to test here? Well, basically, if this is going to be permanent, if Amazon no longer allows you to do a sale price for too much, and then you're going to get buy box problems, and also, remember, amazon says you cannot run coupons anymore unless you have sales history. So if that's the case, you no longer are going to be able to do these crazy huge, deep discounts for too long to get people to buy your product. So what would be the strategy if this is the new normal? You guys let me know in the comments on the side have anybody been using this strategy in the last month and seen the same thing? Or you were able to discount 60% on a sales price, raise the price all the way up three weeks later and you'd be okay.   Bradley Sutton: But anyways, what my strategy is going to have to be now is I really have to know how many units I want to sell at that price. I send in let's just say it's 60 units. I send in 60 units to a certain SKU and then I make another. I said SKU, I meant ASIN. I need to make another variation of the product with different images, even though it's the same product, and then make it like somehow a variation and then send in maybe 200 or 300 products there and then those 60 units or 100 units at that low price. I do all I can do to get the ranking up and then I keep that other listing closed and then, once I run out of inventory and that's good. I've got my ranking. I've got some reviews from Vine which, by the way, when you do Vine, it's actually good to do Vine when you have the $9 price or the $10 price or $12 price, because then sellers or buyers from the Vine it doesn't count too much to their monthly quota or whatever plus, it just psychologically will tell them even though they're not paying a high or they're not paying anything. They'll be like oh wow, this is such an amazing product for this deal, so you want to do your vine during that time too. But anyways, you have to, you know, have 50 or a hundred units there and then when that unit, when that, turns off, you turn on your other product or your other ASIN, your other variation, which is basically the same product, but it's a separate ASIN and that ASIN you never had at the lower price. Theoretically speaking, again, I haven't tested this out because this is all stuff I've been doing the last two weeks here. Theoretically speaking, now you shouldn't have buy box issues and I can go ahead and have that product be at $24.97, which is what I would do here. I've got like six almost five-star reviews. This would be the time where I'd be like I want to try and sell this at $24.97. But right now, if I sell it at $24.97, it is going to take. You know what guys, let's do this together.   Bradley Sutton: I'm actually going to go ahead and see if I can put, if I can go ahead and um, put the price at 20, even $23.97. And let's see if I'm still getting that uh, still getting that block. So we're doing this together live guys. I am not making this stuff up. It's a live Amazon account. Let's go ahead and edit this listing and let's see in 15 minutes if I lost the buy box or not. All right, so I got my price $20.07. Let's go to, let's just go to $21.97. Maybe it's enough. Maybe I'll still be able to keep buy box at $21.97. So we will go ahead and do save and finish. Remind me, guys in a few minutes to refresh the Amazon page and let's see if I was able to keep the uh, to keep the buy box. But anyways, that's the issue of what's going on with launches right now. Really interesting stuff, in my opinion, how Amazon is changing stuff. But now this is your time for the rest of the show. So go ahead and give me some questions.   Bradley Sutton: Karina says how many days did it take to get the first reviews? Yeah, all those reviews are organic. Like that wasn't any of the Vine reviews I forgot I'm dumb. I forgot to do the Vine thing, like in my first couple of days. So like it took me a week to start the Vine. So those I got my first review like a week and a half in 100% organic from one of my first orders and I did not do follow-up emails for the very first ones. I didn't want to send follow-up email when I had such a big discount price. That's just me. Some people do it, but I'm just trying to be safe.   Bradley Sutton: Jennifer says what do you think is the best way to get reviews for new products? Absolutely Vine. Vine is definitely a good way. And then, of course, just having a good product right, have a good product and make sure that you know you're kind of over-delivering with quality and have a good unboxing experience and that's just going to give you a good chance to do, to do uh, to get a good review. And then, of course, use Follow-up, use Helium 10 Follow-up to do the request review and that'll increase your rate of review, usually at least five to 10%. Karina says I just got a bunch of two and three star reviews lately from the Vine community. Yeah, you gotta be careful If people don't like your product. I mean, if you got two and three stars from the Vine community, you might get two and three stars from regular people too. So that's why it's good to have a low price when they claim the product from Vine, because then it's going to give you a better chance, I should say, to have a good review. If you have a low price at the beginning, let's see if Amazon has updated the price yet.   Bradley Sutton: Oh, that was fast. Look at that, guys. I guess. Look at that. See, look at that. Buy box is gone. That's crazy right. Buy box is gone. That's crazy right. Buy box is gone. Now. I think this one is too fast, but it takes like a day for the search results. I think let's go ahead and look at the search results. If it already put me to position 32, probably take like a few hours. Yeah, I'm still position 3 right there and I still have that first one. But that's the thing, guys, I forgot to tell you when you lose buy box, guess what? No more PPC. Look what happened to my PPC during this time. Look at this, guys. You see it. You see how there's no blue line. That's because I had no buy box. So it's a lot of badness that happens if you had no buy box. So it's a lot of badness that happens if you lose the buy box. All right, so let me go ahead and change that back, cause I want to get my buy box back. So let's go back to $20.07. Let's make it $20.09, $20.06. All right, let's see how long it takes to get my buy box. Uh, get my buy box back on that.   Bradley Sutton: Karina says how do you set up the Follow-up emails for views? I just do the, the Amazon request or review template. All right, don't do the. I know helium 10 allows it and you can go ahead and try it, but to me, Amazon is so finicky these days with like language and saying it's against their terms of service for the Follow-up emails that it's not worth getting that 30-day ban from messaging your customers. I would just use the request to review one there. David says hey, Bradley, thanks for showing us how to keep track with your keywords.   However, when you run your campaigns, how do you compare them or make use of the tracking? So when I'm running a launch, my goal of course is on as many of my main keywords as possible. I want to get um top of search, you know, top five organic positions. So to get top of search, top five organic positions. So to get there I have to first be top of search in sponsored. I need to be in the first five, six sponsored locations. So the very first thing that I'm looking at, from the moment I create my PPC campaign and make it active, I turn boost on in Keyword Tracker, which is that red rocket ship, and then I'm looking at my sponsored rank. Am I showing up in the first five positions? If not, what does that mean? I've got to increase my bid on the keyword. Okay, and then I'm now. I'm at the top, I'm like good, all right. Now what's the next thing I'm looking at in keyword tracker after a couple of days I'm looking at all right, if I'm getting orders, which I can obviously see in Adtomic or Seller Central, if I'm getting orders for that keyword, is it having a positive effect on my organic placement and then, after my organic placement gets pretty strong, you know like I've been maybe top three, top four, top five, whatever I'm aiming for like five or six days. Now it's like, okay, now I don't have to be bidding so crazy. You know I do a down only, or no. I do a fixed bid when I do my launch campaigns in PPC and I do a crazy high amount. So then I start dialing back there. I still want to show up at the top of search and sponsored, but I don't do a fixed bid anymore and I start decreasing that until I know I can stay at the top in both situations.   Bradley Sutton: Well, Janik says what would you consider? A low Title Density number below five? Or zero, yes, below five, anything below five is going to give you a really good chance. If you, if you've got that keyword in your title and less than five people have it on page one, then yeah, you're going to have a lot better or an easier path to page one. Let's do a quick test again, guys. Did I get my buy box back? Did I screw something there It is okay. That scared me. I got my buy box back at $20.06. There, it is right there, all right, thank goodness.   Bradley Sutton: Ali says I see in Cerebro you are ranked for 677 organic keywords. Are you talking about my product? Are you running my product through Cerebro. Let's take a look here. What I just did is I went ahead and hit keywords right here on the page, maybe. Maybe Ali is looking at my product and let's see how many keywords we are ranked for. Yep, Ali is looking at my uh, my listing right here. You can do that with anybody's listing, all right. So it says 677 organic, 167 sponsored. How do we get ranked for so many keywords? Well, basically, yeah, it's through uh, either PPC is the sponsored ones. That's a hundred percent PPC. I've got some auto campaigns going. I don't have a manual campaign for 167 keywords. I can guarantee you that. But those 668 total keywords, that's just me ranking organically, like Amazon is gonna, if I get sales for bat bath mat, for example, right, I'm gonna start getting ranked, probably for bat bath mat for bathroom. I'm not saying that's an actual keyword, but longer tail versions of the keyword, even though I didn't get any sales for that one. It's like a kind of a flywheel effect there, all right, so the more, the more activity you get on your listing, the more keywords you are going to be ranked for.   Bradley Sutton: Hassan says how much funds did you invest in launching this product? That's a great question. I forgot how much I paid. Let me look I think the product was $3.50, that I paid for it and then I bought 1,000. So that's $3,500. Maybe it was like $1,500 to ship to me, another $500 to ship to Amazon, or no, not that much like $200 to ship to Amazon. The little bit that I shipped and then my PPC spend has been about a thousand dollars maybe. So yeah, we're looking at about $6,000 only on this product.   Bradley Sutton: Jennifer says what could be the safe price to increase percentage wise, to not lose the buy box. So it depends. So what I've been doing is just trying like five 10 cents at a time. Um, and you guys saw how fast it was. You'll know if you lose the buy box within like what, four, four minutes, five minutes of changing the price. So it's pretty easy to know what price is going to get you a buy box loss or not.   Bradley Sutton: Andy says in your opinion, how many units need to be sold to finish with launch phase? That's where the CPR number comes in handy with Helium 10. All right, in Helium 10, we have if you go in Keyword Tracker, you'll see a column that says CPR and that's based on how many orders we think you would need over eight days for that keyword. So just add up all your keywords that you're trying to rank for and that's going to be a number that.   Bradley Sutton: All right, let's bring Sobi on to the stage here. All right, go ahead. What's your question? You're live.   Sobi: Hi. I was just researching 3PL last night and just comparing with the Amazon warehousing. Do you have any suggestion on which to use just to start a product?   Bradley Sutton: It depends so with the Amazon fees. Like one of the ways to get around those Amazon fees is by using Amazon logistics and Amazon warehousing. But there's also drawbacks too. I don't know the price structure. You know you've also got to trust Amazon about how, if you're fully using their AWD, trust that they're going to drip your inventory into Amazon in the best way that is good for you. So that is another reason why some people don't do it. But is it going to save you fees on a regular three part, a third, a third party warehouse? Uh, if you're only shipping to one, two locations, a hundred percent because there is no fees. Like you get around that Now. That being said, me, um, I have my own warehouse, so I'm like my own three PL. I'm not even thinking about using Amazon because I'm totally fine with using the partner carrier. So if you're, at the end of the day, you know there's different third party carriers out there or third party warehouses, get a quote from them, see what the storage is, see what the per order fee is, then go into Amazon and just see, get a quote from them to kind of see what it would be. And that's the only way that you go. You know what's going to work out better for you, all right.   Bradley Sutton: Next question here Jennifer says if a product is has more than one variant on Amazon, is there a way to know how much each variant is selling through Cerebro? Not Cerebro, I like using the Chrome Extension for that, all right. So in the Chrome Extension, hit review insights and then look at the breakdown of reviews by variation and then look at the estimated sales and then kind of like use that formula. So, if I see a coffin shelf with a black, green and blue version of it and then I look at the review insights with the Helium 10 Chrome Extension on that listing and I see the black one has 90% of the reviews and the green and the blue one have 5% each. I know, then that the black one is selling the best. That's just a. It's not an exact science, but at least gives you a rough estimate.   Bradley Sutton: Andy says what's a good unit session percentage from the sales and traffic report. That's actually in Helium 10 as well, and does it include PPC traffic? That's all the traffic there and um, and it says I had some days zero sessions and still had spent on PPC. Remember the clicks might not be showing up on that exact date per se, uh, but the report also might have had errors. If it says you had zero sessions it was probably a bug, like I would look back at it. Usually, Amazon fixes those bugs. So if you had zero sessions, I highly doubt that you have any day with zero sessions on your listing. So it's probably just a bug on Amazon. Go look back after a few days and it probably is fixed.   Bradley Sutton: Trab says is there a link where we can see Helium 10 live calls like this one? What type of these live calls are there and how are they scheduled? So this particular one is every week inside of Helium 10 Elite and our Serious Sellers Club, but once a month, like today, we open it up to YouTube. So if you guys want to know when we go live on YouTube or Facebook groups, hit subscribe right now in YouTube and then hit the notification button and then if we schedule a live, you'll get notified, if we have a live. But we also send it in our weekly seller update email. We send out a weekly seller update email, uh, and then we give people the links to these events that we're doing.   Bradley Sutton: Karina says do you use AI for product photos or are they done by a professional photographer? I use AMZ OneStep for all those pictures you saw of the bath mat and they did it all for me and a couple of images I did use the Helium 10 AI generated image maker. I see somebody just bought the bath mat. I wonder if it's somebody who was on this call. But I'm looking at my Helium 10 orders here and somebody just bought the bath mat at $20.07. So was that somebody on this call? Let me know. Somebody is helping out the cause here. Karina says how much is about seven photos done by a professional photographer. It can be anywhere between like 500 and a thousand dollars for the whole thing. But you're not just getting seven images. You might be getting images for your A plus content. You might be getting variations of your images that they could send you, um, but a whole photo shoot usually about a thousand bucks, I would say, depending on the photographer, depending if they're using 3D and things like that.   Bradley Sutton: All right, guys, that's all the time we have for today. Thank you so much for joining us this week. Uh appreciate, uh appreciate you the attendance and a lot of great questions week. Don't forget that every week we do this in our Helium 10 Elite group and our Serious Sellers Club group and then we also do this once a month on YouTube and LinkedIn and Facebook, so make sure to set notifications on there. If you guys want to comment further on it, you can do that on my Instagram for the podcast, which is Serious Sellers Podcast on Instagram. But thank you, guys for joining today and have a great rest of your week. See you guys later. Bye-bye now.