How to Build Personal Brand Online 101 with Roz Miller-Choice Ep. 612

Unlock the secrets to thriving in the Amazon FBA ecosystem with our special guest, Neil Twa of Voltage. Learn how understanding customer intent and focusing on profitability over revenue can set you apart in the competitive marketplace. Neil provides invaluable advice on product selection and shares strategies for navigating Amazon's complexities, including leveraging customer reviews to boost your e-commerce success.Discover strategic approaches to using Amazon’s ecosystem to amplify your marketing efforts. We discuss the concept of loss leaders and how Amazon’s upsell and cross-sell mechanisms can drive significant sales growth. Additionally, get a sneak peek into the future of advanced data models and large language systems like Cosmo, poised to revolutionize targeted advertising. We also dive into why mastering direct response marketing is essential, as Amazon’s ad revenue is on track to surpass AWS profits by 2026.Finally, explore the powerful synergy between influencer marketing and Amazon's algorithm. Neil emphasizes the importance of optimizing your listings before driving external traffic and reveals how social media platforms like Twitter and TikTok can impact Amazon’s search results. Learn about the brand referral program and the exciting collaboration between TikTok and Amazon, presenting unique opportunities for driving traffic and sales. Tune in for actionable strategies and real-world case studies to help grow and scale your e-commerce business.-----More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comPowered by: https://www.ewrdigital.com/Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Join us for an insightful conversation with Hamlet Azarian from Azarian Growth Agency, where we explore the key differences between growth agencies and traditional ones. Hamlet shares how managing the entire customer lifecycle, from acquisition to retention, maximizes customer lifetime value. Discover how programs like the National Science Foundation aid in customer discovery, optimizing acquisition costs and attracting investors.Hamlet recounts his experience scaling multiple businesses, including growing a small company to over 150 employees and a successful M&A exit. Success stories like CBDFX’s rise through SEO and Disco’s transformation of Survey Junkie into a unicorn highlight the power of strategic experimentation.We also dive into scaling startups from $1 million to $10 million in revenue, emphasizing the importance of a predictable growth engine and operational framework. Learn about investor criteria, early customer commitments, and integrated business functions. Finally, explore the future of AI-driven personalization in marketing and education, offering deeply personalized experiences. Tune in for actionable advice and resources, including webinars and scholarships.__More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comPowered by: https://www.ewrdigital.com/Hosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode, we spotlight current marketing challenges and showcase standout examples of exceptional strategies and current issues, all with a fresh marketing perspective!We explore Reddit’s powerful advertising features and how they can benefit your marketing strategy. Learn why you need to leverage Reddit’s unique audience targeting to reach users based on interests, even if unrelated to your product. Discover how to engage authentically within passionate communities and use Reddit’s AI-driven tools to optimize your ad placements. Tune in to unlock the full potential of Reddit for your business!Show Links:https://www.searchenginejournal.com/reddits-strategy-to-attract-advertisers-interest-based-targeting/526507/https://theconversation.com/google-monopoly-ruling-where-the-tech-giant-goes-from-here-236569https://www.youtube.com/watch?v=vDEDAWYQJPAPlease like, review and comment if you got value!Leave a Review if it was content you enjoyed:https://g.page/r/CccGEk37CLosEB0/review—If you’re dissatisfied with your current marketing or overwhelmed by your strategies, let us help. Our expert team delivers tailored solutions and data-driven insights to boost your results. Contact us today to see how we can elevate your marketing and drive growth.Free SEO Consultationhttps://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing is a podcast led by digital marketing authority Matthew Bertram. This show delivers in-depth insights and actionable advice on key aspects of digital marketing, including SEO, keyword research, content optimization, link building, and local SEO.Each episode features interviews with industry leaders who provide valuable perspectives and expert tips. Matthew also shares his personal experiences, including both successes and challenges, to offer practical lessons that listeners can apply to their own businesses. Designed for entrepreneurs and business executives, this podcast equips you with the knowledge to excel in online marketing and achieve outstanding results.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.comHost: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the show

Unpacking the Google Data Leak: Fact or Fiction?Interested in exploring the Google Data Leak without doing all the research? We do the research for you and give you the highlights. Let's dive into the buzz surrounding the alleged Google data leak that has sent shockwaves through the SEO community together. And get to the bottom of is the leak authentic, and what it reveals about Google's ranking signals. Join us as we do the research, and find out what it says, separating fact from fiction and what we know is true from data sets in the field we can replicate. We will also discuss actionable steps to safeguard and strengthen your SEO and Content strategies to stay ahead of the competition.—Guest’s Contact Informationhttps://www.linkedin.com/in/mattbertramlive/Other Resources Discussed:https://cloud.google.com/document-warehouse/docs/overviewhttps://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/https://www.blindfiveyearold.com/is-click-through-rate-a-ranking-signalhttps://www.searchenginejournal.com/google-data-leak-clarification/517711/https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7Please like, review, and comment if you got value!https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-call—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Hosts: Matt Bertram Support the show

Ever wondered how understanding your customers better can skyrocket your marketing efforts? Join me, Matt Bertram, as I share some transformative digital marketing strategies that will revolutionize the way you approach search marketing, SEO, paid media, and social media. Whether you're an entrepreneur new to the game or a seasoned business owner, this episode promises to equip you with actionable insights that can drive growth and lead generation in a competitive landscape.This episode is jam-packed with updates, including our fascinating recent experience at NOV's training rig site with the Oil and Gas Global Network, where I serve as a fractional CMO. Get the inside scoop on our new mastermind group for CMOs, sales, and marketing professionals, and learn about our innovative high school STEM podcast initiative as well as our upcoming small business coaching program. Don’t miss out on hearing how these exciting projects can offer you inspiration and practical advice to elevate your business through effective digital marketing.---More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Hosted by: Matt BertramDisclaimer: For Educational and Entertainment purposes Only.Support the show

“Online Authority’ and “Thought Leadership'' have recently become buzzwords in the digital marketing space. Years ago, I touched on the concepts of personal branding and my personal journey into digital marketing with my first and second books on branding. I wanted to revisit this topic and unpack how you get started in building an online brand with esteemed guest Roz Miller-Choice, The Expert Maker.Personal branding starts with being your authentic self, discovering your passion, and getting out of your own way. We touch on these topics and more as well as how to start building authority online with practical examples. Whether you're a budding entrepreneur, a seasoned executive, or someone looking to make a meaningful impact, this episode is packed with actionable advice to help you attract your ideal clients and create a powerful personal brand!Guest’s Contact Informationhttps://www.linkedin.com/in/roztheexpertmaker/https://theexpertmaker.tv/https://www.instagram.com/roztheexpertmaker/https://rozmillerchoice.com/homeOther Resources Discussed:https://www.amazon.com/Build-Your-Brand-Mania-Authoritative/dp/1946694045https://www.amazon.com/Start-Ugly-Timeless-Innovation-Change/dp/1734016108Please like, review, and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Support the show

Business coaching and consulting is something that is talked about alot in the world of digital marketing. Paul shares his journey and experiences as well as how the value of coaching is often understated.He shared stories of how he 5x companies as well as the secret weapons in B2B selling.We discuss practical tips for finding the right business coach to match your specific needs. We also discussed ideas related to the Marketing coaching program that EWR Digital will be launching next quarter. Whether you're an entrepreneur, executive, or business owner, this episode is designed to help you make informed decisions about leveraging coaching and consulting for optimal growth.Guest’s Contact Informationhttps://www.lemberg.com/https://www.linkedin.com/in/unreasonable/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the show

Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphasizing the crucial combination of Artificial Intelligence and Emotional Intelligence (EI). Both issue a cautionary warning for those who believe AI writing tools will never replace human copywriters and content writers. They also highlight the dangers of leaning completely on AI and falling into the “Sameness Trap" when using AI writing tools and offering strategies to maintain uniqueness and creativity. A perspective of focusing on the light at the end of the tunnel and a future with AI as the importance of SEO rises and falls again. “SEO is Dead. Long live SEO (and the human element)!"Guest’s Contact Informationhttps://nickusborne.com/seohttps://www.linkedin.com/in/nickusborne/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the show

In this episode of Best SEO Podcast, join us for an enlightening conversation with cybersecurity expert Clayton Riness of 16 years as we navigate the complex landscape of cyber threats in digital marketing. Clayton sheds light on common risks like email and text phishing attacks, ransomware, card swipers, QR codes, and social engineering targeting individuals, marketers, and businesses offering practical preventive measures. We explored social media security risks such as account hijacking and fake profiles, highlighting effective de-risking practices.We delve into the critical importance of data privacy and GDPR compliance, discussing the implications of breaches and strategies to secure customer data and based practices for data storage for businesses of all sizes. Clayton also goes into concerns and recommendations with integrating WordPress plugins and website security, along with essential considerations for secure e-commerce payment processing. If you manage IT for a business or a web developer and cyber security has been on your mind this is the “101” podcast for you!Guest’s Contact Informationhttps://www.linkedin.com/in/clayton-riness/https://www.tevora.com/Additional RESOURCES: Learn about cybersecurity governance, risk, and compliance: https://www.isaca.orgFind online courses for cloud computing, blockchain, AI, and more: https://www.isaca.org/training-and-events/online-training/online-review-coursesImprove security controls with the CIS Top 18 framework: [CIS Critical Security Controls]- https://www.cisecurity.orgAccess free cybersecurity training from CISA: https://www.cisa.govEnroll in Cyber Hygiene Services for vulnerability scanning: https://www.cisa.gov/cyber-hygiene-servicesPlease like, review, and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/Support the show

"To remote, or not to remote, that is the question. Whether 'tis nobler in the mind to suffer the Zoom calls and Slack messages of outrageous virtual meetings, or to take arms against a sea of office commutes, and by opposing, end them." Is there a better option?In this episode, we explore the plus and minus of going back into the physical office. The evolving landscape of remote work and its impact on managing high-performance marketing teams and the beginning of dare I say the “metaverse”! Join us as we delve into effective team strategies, communication tactics, and team-building techniques tailored for remote environments.How to foster collaboration, maintain productivity, and drive results in distributed marketing organizations. Whether you're a seasoned marketing leader or new to remote management, discover actionable tips and best practices to lead your team to success in today's remote work revolution!Guest’s Contact Informationhttps://www.linkedin.com/in/drewpmoffitt/https://www.kumospace.com/If you're interested in what Drew is offering and you have heard it here, please support us and use the discount code: BestSEOPodcast so they know the referral came from us!Please like, review, and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the show