Pin Power Podcast by Cara Chace

Staying ahead of the emails constantly streaming into your inbox can feel like a never-ending black hole. As an entrepreneur, your time is better spent managing your small business and delivering to your customers - not trying to find that Zoom link email or not knowing if you responded to that client request. Every entrepreneur wants to sit down at their desk in the morning not feeling behind or buried in administrative work. You want everything you need at your fingertips and distractions held at bay. The problem is that we sometimes have workplace culture expectations about responding to emails quickly and being available during non-work hours via our smartphones. When you combine that with not having the systems or tools in place to organize and declutter your email inbox, the time lost trying to manage your emails can take a significant amount out of your productivity time. After several years in business, I have fine-tuned a few strategies for not only managing my email inbox effectively but also how to actually get to Inbox Zero consistently. The tips, hacks, and tools work with each other and protect my precious time and attention. I encourage you to try any and/or all of them and see what works for you! READ THE FULL BLOG POST: https://carachace.com/blog/3-best-organizing-tips-manage-email-inbox RELATED BLOG POSTS: https://www.carachace.com/blog/easy-summer-tip-how-to-simplify-your-email-inbox  https://www.carachace.com/blog/digital-spring-cleaning https://www.carachace.com/blog/how-to-create-simplicity-as-an-entrepreneur Links Mentioned: 🎉Sanebox ➜ https://sanebox.com/t/r12fphdgc7 ✨Pinterest + Entrepreneurship Resource Library ➜ https://carachace.lpages.co/resource-library/ 📌Pin Power Method™ ➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

Every online entrepreneur wants to learn how to market their business in a way that feels good and actually works to generate leads and sales. Somewhere along the way, you might have heard that Pinterest marketing is one of the best organic traffic sources to market your business. Pinterest isn’t another social media platform - it’s a visual search engine that uses keywords to show the right content to the right users. People go to Pinterest when they’re looking to solve a problem or get ideas and inspiration for a project. By using the right keywords and having scroll-stopping graphics for your content, Pinterest will suggest your blog, or lead magnet, or product to the users it thinks needs it. The problem is, there is a lot of old, outdated content out there for how to use Pinterest as a marketing strategy for your business. Many of those teachings rely on hacks and gaming-the-system advice that are now likely to get your profile marked as spam. Some of the advice assumes that you are sitting around in your yoga pants all day with coffee that’s still hot, manually pinning your content several times a day. We all know that’s not real life, and your daily routine can’t revolve around Pinterest. Add to that the fact that Pinterest has gone through some MAJOR shifts in their platform and algorithms in the last couple of years, and it’s hard to sift through what now makes a good Pinterest marketing strategy, and what routines or processes will get you nowhere fast. READ THE FULL BLOG POST: https://carachace.com/blog/3-big-pinterest-mistakes-keeping-you-stuck RELATED BLOG POST: https://www.carachace.com/blog/fresh-pins-on-pinterest Links Mentioned: 🎉Free Masterclass: How to Triple Your Traffic From Pinterest WITHOUT Adding More Marketing To Your To-Do List ➜ https://carachace.lpages.co/free-training/ 📌Pin Power Method™ ➜ https://pinpowermethod.com ✨Pin Power Planner ➜ https://www.carachace.com/blog/best-pinterest-planner-for-entrepreneurs ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

We all want to believe we can better ourselves and change bad habits. Much like starting a new diet on Monday, New Years Day provides a starting point that the whole world can get behind. Much ado is made of January 1st and resolutions - and for good reason. I have both stuck with and broken many resolutions over the years. But like with most goals, the idea and the vision in my head of what life would be like once I made those changes is far more romantic than the reality. The reality is we have deeply cut neural pathways that define our behavior - and changing those habits is a feat like no other. I don't know about you, but although I know myself to be a fiercely determined individual - I'm not really keen on setting myself up for negative self-talk from the beginning of the year. Anytime you realize something isn’t working for you, your business, or your life - is a good time to make a plan to improve. More than any other technique or plan I have tried, I know that creating more simplicity in my life is the quickest path to improving habits. READ THE FULL BLOG POST: https://carachace.com/blog/how-to-create-simplicity-as-an-entrepreneur RELATED BLOG POST: https://www.carachace.com/blog/digital-spring-cleaning Links Mentioned: 📌Pin Power Planner ➜ https://rockstar.carachace.com/pin-power-planner/buy 🎼Brain.fm ➜ http://brain.fm/ 📘Highly Sensitive and Seriously Stuck ➜  http://amzn.to/2c2MZWE 👉🏼Resources for Online Entrepreneurs ➜ https://www.carachace.com/resources ✨Pinterest + Entrepreneurship Resource Library ➜ https://carachace.lpages.co/resource-library/ ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

Who doesn’t love a good productivity tip or hack? It’s easy to believe if we find the right app or trick, we’ll magically become more productive and check off the never-ending to-do list. But getting more done in your day is about more than the perfect tip - it’s about understanding your own ideal week and how you work best. When I started my own business, I had part-time child care for my toddler and no idea how to structure my day. Then I read a few blogs about time blocking and thought I had discovered scheduling magic pixie dust. I mean, who doesn’t love a good system? READ THE FULL BLOG POST: https://carachace.com/blog/time-blocking-not-working-easy-productivity-tip Links Mentioned: 📌Pinterest + Entrepreneurship Resource Library ➜ https://carachace.lpages.co/resource-library/ ✨Pin Power Method™➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

Have you ever wondered how you can better take advantage of the holiday season traffic spike on Pinterest? It can be hard to think of new and useful ways to market your business on Pinterest if your business is something other than DIY, decor, fashion, or food. This easy guide is actually helpful for those of you that aren’t in a classic Pinterest category to still ride the wave of Pinterest holiday traffic. The holiday season on Pinterest is full of decor ideas, inspirational DIY crafts, and homemade comfort food recipes. Typically the amount of traffic coming to Pinterest spikes during the holiday season, and searches for all things Christmas and the Holidays start showing in summer. One of the most common questions I get from members of Pin Power Method is how to take advantage of this seasonal traffic spike if their business doesn’t relate to what we think of as those “classic” Pinterest categories. READ THE FULL BLOG POST: https://carachace.com/blog/new-easy-useful-guide-holiday-marketing-pinterest RELATED BLOG POSTS: https://www.carachace.com/blog/26-reasons-im-grateful-to-be-an-entrepreneur https://www.carachace.com/blog/20-gift-ideas-for-entrepreneurs https://www.carachace.com/blog/guide-to-effective-pinterest-ads-2020 Links Mentioned: ✨Pin Power Method™➜ https://pinpowermethod.com 📌Pin Power Planner ➜ https://rockstar.carachace.com/pin-power-planner/buy 👉🏼Cara Chace Amazon Store ➜ https://carachace.com/amazon 🎉Pin Power Roadmap ➜ https://carachace.lpages.co/serve-leadbox/T3VkLNNoj93McHBNARBCqf ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

One of the most challenging things about owning a small business or being an online entrepreneur is how to keep track of your time, tasks, and projects. If you spend any time searching on Pinterest for planner inspiration, you’ll quickly see that bullet journals, digital and printable planner ideas, and creating your own DIY planners are everywhere. In fact, my Planners board on Pinterest is consistently one of the most engaged with and active boards on my profile. I could spend all night saving Pins for minimal bullet journal spreads - the simplicity and ease make me so happy! But as anyone who’s attempted to dive deep into the bujo life can attest to - it takes time to create those spreads every day, week, and month - time that is in short supply these days with online school now another to-do. On the other hand, finding the “perfect” planner that’s pre-made and works with your needs and planning style can be near impossible. When I re-did my office floor a few months ago, I took the opportunity to clear out some old office supplies. I tossed 8 different printed/bound planners that I had tried over the years and didn’t quite fit what I needed. I knew I wanted to create my own planner that combined keeping track of my Pinterest content marketing, plus goals and monthly and weekly spreads. READ THE FULL BLOG POST: https://www.carachace.com/blog/best-pinterest-planner-for-entrepreneurs Links Mentioned: 📌Pin Power Planner ➜ https://rockstar.carachace.com/pin-power-planner/buy ✨Pin Power Method™➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

If you’ve been feeling like Pinterest is an untapped resource for your business - you’re right. Pinterest marketing - both paid and organic - has a better ROI for your time and money than any other social media or digital marketing platform I’ve seen out there. As an online entrepreneur or small business owner, you know the value of learning how to do less to get more results. Those results can be traffic to your website, email list building, and paid products or services. The reason I niched into teaching Pinterest strategy to other online entrepreneurs is that I saw how: I could scale Pinterest content marketing for myself and clients, Pinterest was driving 80% of my traffic, email signups, and sales, and my return on ad spend was blowing every other ads platform out of the water. When you decide to invest money into advertising your business, it can be intimidating. Maybe you’ve tried other platforms and lost a chunk of change (ahem, Facebook). Or maybe you’ve even dabbled in Promoted Pins, but didn’t feel like you knew what you were doing and so you backed away from it until you had the time to really learn more (...when is that time going to magically happen?). Pinterest recently released its guide to paid marketing for 2020 and it’s worth a look (you can even download it). Here’s your guide to effective Pinterest Ads and what you need to know. READ THE FULL BLOG POST: https://www.carachace.com/blog/guide-to-effective-pinterest-ads-2020 RELATED BLOG POSTS: https://www.carachace.com/blog/why-choosing-to-niche-my-services-was-the-best-decision-ever https://www.carachace.com/blog/the-ultimate-how-to-guide-for-pinterest-promoted-pins https://www.carachace.com/blog/fresh-pins-on-pinterest Links Mentioned: 📌Pinterest Guide to Paid Marketing for 2020 ➜ https://view.highspot.com/viewer/5f0e1aa4c714337c761eab84 ✨Pin Power Method™➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

In 2020 Pinterest came out with several big changes to their best practices. Historically, their move towards what we now know as “fresh” Pins started when they essentially put Board Booster out of business. Board Booster worked by looping your Pins over and over again across different boards and group boards. It was a set-and-forget system that many people found worked well for them to build their Pinterest profiles. Problem was, this created a user-experience that wasn’t in line with Pinterest’s goals. Pinterest wants relevant, useful, new content for their users to see in their feeds - not the same old viral pins seen over and over. So while Pinterest officially came out with the fresh Pins guidelines early 2020, this shift in best practices had been brewing for quite some time. TL;DR - fresh Pins means a new graphic or video that hasn’t been seen before. That means more Canva work for you to have lots of templates. Make it easier on yourself with our Done-For-You Canva Pin Templates. READ THE FULL BLOG POST: https://www.carachace.com/blog/fresh-pins-on-pinterest RELATED BLOG POSTS:  https://www.carachace.com/blog/3-easy-steps-pinterest https://www.carachace.com/blog/how-to-batch-your-content-with-pinterest-tailwind Links Mentioned: ✨Canva Pin Templates by Pin Power Method™➜ https://rockstar.carachace.com/canva-templates 📌Read more about Fresh Pins from Tailwind➜ https://support.tailwindapp.com/en/articles/3698988-what-does-it-mean-to-post-duplicate-pins-on-pinterest-what-does-pinterest-consider-fresh-pins 🎉Best Practices from Pinterest➜ https://www.youtube.com/watch?t=3s&v=cdotEPylYVE ✨Pinterest Marketing for Entrepreneurs board➜ https://www.pinterest.com/carachace/pinterest-marketing-for-entrepreneurs 👉IvoryMix (paid stock photos)➜ https://carachace.com/ivorymix 👉Beach Babe (paid stock photos)➜ https://beachbabestock.com/?wpam_id=19 👉Canva (free and paid stock photos)➜ https://www.canva.com 👉Pexels (free stock photos)➜ https://www.pexels.com 🎉Try Tailwind for Free: ➜ https://carachace.com/tailwind 📌Pin Power Method™➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

This week I am sharing something much more personal than I normally do. Having been in law enforcement, hyper-aware of the dangers of the internet, and a mom of a two littles - I keep my personal life pretty private on my official business social media accounts. When I decided to start my own business after a few years in social media management, I was basically starting from scratch. I had managed millions of fans and more social media accounts than I can remember… …but it was always for a brand or other small business - never for myself. I had to build my online presence and expertise as quickly as I could, both through blogging and a social media marketing strategy. It wasn’t easy or comfortable. What I want to talk with you about is the importance of consistency and how you end up ahead of the game in the long run. I’m going to do that by describing one of my most important self-care routines, and how I realized how similar it is for building an online business. Stick with me and I promise you’ll see how you can use these lessons to help your own entrepreneurship mindset. READ THE FULL BLOG POST:  https://www.carachace.com/blog/7-steps-to-consistency-building-online-business Links Mentioned: 👉Free video training - Batching Pinterest Content w/ Tailwind ➜ https://chace-digital-llc.ck.page/b130603ee9 📌Pin Power Method™ ➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv

If you’re an online entrepreneur, you probably know what a lead magnet is. It’s also called an opt-in, freebie, etc. It’s some sort of free, valuable content that you give to your audience in exchange for their email address. The reality is, social media is a fantastic awareness tool, but it’s difficult to convert directly to sales. By providing a lead magnet to your audience, you are taking the first step in getting your potential customers into your sales funnel. If you’ve heard me on any podcasts in the last year or so, I often talk about my ah-ha moment with Pinterest, and how I leveraged my most popular blog to drive email signups daily. READ THE FULL BLOG POST:  https://www.carachace.com/blog/how-to-create-lead-magnet Links Mentioned: 👉Free Lead Magnet Training ➜ https://carachace.lpages.co/serve-leadbox/kAsrw6MfkuCLkzZF9MEqa4 📌Pin Power Method™ ➜ https://pinpowermethod.com ++++++++++++++++++++++++++++++++++++ Website ➜ https://carachace.com Pinterest ➜ https://pinterest.com/carachace YouTube ➜ https://www.youtube.com/c/carachacetv