Reuse on Replay: Straight Talk with Circular Thinkers

Tim Debus, President and CEO of the Reusable Packaging Association (RPA), sits down with Crystal Dreisbach, CEO of Upstream, to discuss the evolving role of reuse in the consumer sector. They explore the policies, business drivers, opportunities, and barriers shaping broader reuse adoption, along with the role of Upstream’s Reuse Solutions Network in advancing solutions. The discussion also introduces the Next-Gen Reuse Corridor at PACK EXPO, a new showcase bringing emerging B2C reuse innovations alongside the established B2B solutions of the Reusable Packaging Pavilion to foster collaboration, accelerate adoption, and support the continued growth of the reuse economy. 

In this episode of Reuse on Replay, we explore how technology-enabled reusable transport packaging is changing how companies view and manage their supply chains.The conversation looks at the evolution of smart assets, real-time visibility and data insights, and the growing role of AI and automation. Adaptive Pallet Solutions (APS) joins the discussion to share its perspective on these trends and how smart pallet technology is being applied in real-world supply chains to improve efficiency, manage costs, and support sustainability measurement.We also learn more about APS, its approach to connected reusable assets, and the markets it serves.

In this episode of Reuse on Replay, RPA President and CEO Tim Debus sits down with Samantha Goetz, Director of Marketing Communications at Orbis Corporation and Chairperson of the RPA Board of Directors. A longtime contributor to the reusable transport packaging industry, Samantha has been deeply involved in RPA since its earliest days, helping shape the association's growth and strategic direction.Together they explore the trends shaping reusable transport packaging today, the accelerating role of technology, policy, and EPR regulations, and what the next generation of supply chain decision-makers means for the future of reuse. Samantha shares why she is optimistic about where the industry is headed and what is fueling the momentum behind the adoption of reusable transport packaging across global supply chains.

Hear an insider’s view about PACK EXPO Las Vegas 2025 with our special guest, Jim Pittas, President and CEO of PMMI.  In this episode, we delve into the setup of PACK EXPO, outline the RPA’s program with the Reusable Packaging Pavilion and Learning Center, and discuss some hot trends and topics in the packaging industry that will be steering conversations at the show. 

In this episode, RPA President & CEO, Tim Debus, revisits the concept of the circular economy and examines how reusable packaging is driving meaningful change in supply chains. Breanna Herbert, SR. Product Manager at Orbis Corporation, joins Tim to discuss the evolving role of circular practices in business today, the progress made, where momentum has slowed, and what real-world transformation looks like. With insights into cost-saving strategies, supply chain efficiencies, and the emerging role of technology, this conversation highlights how durability and design can lead to significant environmental and financial benefits. 

In this podcast episode, System Loco CEO, Souroush Honary and Reusable Packaging Association President and CEO, Tim Debus discuss the transformative power of digital supply chains. They explore how technology is revolutionizing the global supply chain by using real-time data to track and enhance visibility, efficiency, and sustainability in logistics.

In this episode, RPA's Todd Hoff shares a conversation with Rob Franzo from Qualcomm and Dave Horvat from Real Time Intelligence about the use of tracking technologies for reusable assets within the modern supply chain.  It's increasingly vital to know the whereabouts, status, and availability of materials and goods as they travel throughout the supply chain. Identification and connectivity technologies play a key role in providing visibility for technology-enabled reusable assets throughout the supply chain. 

RPA's Executive Vice President Member Programs, Todd Hoff is joined by Rehrig Pacific's Director of Sales, Supply Chain, Eric Chambers to discuss what considerations a retailer or ecommerce company should have when implementing reusable assets across their supply chain and transportation and logistics network ecosystem. 

This episode follows part 1 in our recently published blog series - Technology-enabling Reusable Transportation Packaging. Joining RPA's EVP of Member Programs, Todd Hoff is Marty Mares, VP of Branding and Development at Polyfuze Graphics Corporation and Robert Leibrandt, Vice President at Trace It, LLC. Todd, Marty, and Rob take a look at Product Marking & Identification Technologies, where internal and external drivers guide choices for reusable assets. 

Most cargo moves on a pallet, and most shippers use single-use plastic stretch wrap to secure stacked items during transit and storage.  In this podcast episode, Rob Cohen from Display Supply & Lighting joins RPA’s Tim Debus in a conversation about unit load security and the opportunity to use the reusable LogiStrap – a time-tested VELCRO® product innovation – for a more sustainable, cost-efficient, and worker-friendly way to fasten unit loads for their safe handling and movement.