Retail Disrupted podcast

The Climate Impact of Rice: Fergus O'Sullivan on Nice Rice's Sustainable Mission

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Rice is the one of the most consumed foods in the world, but few people realise it's also a major driver of climate change. In fact, beef is the only food responsible for higher global emissions. 
In this episode of Retail Disrupted, Natalie Berg sits down with Fergus O'Sullivan, Founder of Nice Rice, to unpack the problems with traditional rice farming and why it's long overdue for disruption.

Fergus shares his unconventional leap from private equity into food entrepreneurship and explains how sustainable rice farming can dramatically reduce methane emissions while saving huge amounts of water. He also reveals why treating rice as a commodity has held back both quality and sustainability - and what happens when you start to rethink one of the world's oldest food categories.

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