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The Evolution of Snapchat: How a Millennial Teen Messaging App Became a Haven for Cancelled Creators

29/11/2024
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Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo


This week's episode is the story of Snapchat— how Millennials' favourite messaging app proved that it could compete in the creator economy and find relevance once again with the new youngest generation online. But not without its sacrifices.


Timestamps:


00:32 Intro


4:39 The contentious origins of Snapchat


6:54 The rise of Snapchat


8:20 The innovation of Snapchat— vision, features and Spectacles


12:54 Snapchat & its copycats 


15:58 Snapchat controversies


19:18 Celebrities & creators on Snapchat


20:31 How Snapchat tapped huge creators with big $$


24:45 Snapchat as a haven for “cancelled” creators


25:19 David Dobrik


27:30 Austin McBroom


28:56 Conclusion

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Sources:

https://mashable.com/article/snapchat-turns-10 

https://techcrunch.com/2013/07/01/new-snapchat-docs/

https://www.latimes.com/business/la-fi-tn-reggie-brown-20170301-story.html 

https://www.theguardian.com/technology/2014/sep/10/snapchat-settle-lawsuit-reggie-brown-evan-spiegel 

https://s25.q4cdn.com/442043304/files/pressrelease/q1-17-earnings-release.pdf 

https://s25.q4cdn.com/442043304/files/pressrelease/q1-19-earnings-release.pdf 

https://s25.q4cdn.com/442043304/files/doc_financials/2024/q1/Q1-24-Press-Release_FINAL-4-25-24.pdf 

https://web.archive.org/web/20201108183032/https://www.snap.com/en-US/news/post/lets-chat 

https://www.businessinsider.com/snapchat-just-introduced-a-feature-it-paid-more-than-100-million-for-2016-7 

https://digiday.com/marketing/snapchat-bought-bitmoji-brands-know/ 

https://www.sciencedirect.com/science/article/abs/pii/B9780128240106000721 

 ​​https://www.wsj.com/articles/BL-DGB-30794 

https://www.businessinsider.com/facebook-approached-snap-in-2016-to-discuss-acquisition-2018-12#

https://techcrunch.com/2017/08/03/google-buy-snap/ 

https://www.theverge.com/2014/6/17/5817996/facebook-slingshot-app-vs-snapchat

https://mashable.com/article/snapchat-redesign-app-friends-feed-discover-heres-why

https://www.theguardian.com/technology/2018/apr/26/snapchat-new-spectacles-launch  

https://www.cbc.ca/news/canada/montreal/child-porn-charges-laid-against-10-laval-teens-1.2426599 

https://www.theguardian.com/technology/2013/nov/13/snapchat-app-sexting-lawsuits-valuation#

https://www.ftc.gov/news-events/news/press-releases/2014/05/snapchat-settles-ftc-charges-promises-disappearing-messages-were-false 

https://www.ftc.gov/news-events/news/press-releases/2014/12/ftc-approves-final-order-settling-charges-against-snapchat 

https://www.vice.com/en/article/snapchat-employees-abused-data-access-spy-on-users-snaplion/ 

https://www.theguardian.com/technology/2017/jun/23/snapchat-maps-privacy-safety-concerns 

https://edition.cnn.com/2023/04/27/tech/snapchat-my-ai-concerns-wellness/index.html 

https://www.forbes.com/sites/tylerroush/2023/01/25/snapchat-reportedly-scrutinized-by-authorities-over-role-in-spreading-fentanyl/ 

https://www.prnewswire.com/news-releases/national-crime-prevention-council-calls-on-justice-department-to-investigate-snapchat-and-fentanyl-deaths-301709644.html 

https://www.teenvogue.com/story/kylie-jenner-snapchat-songs-hits-genius 

https://www.theverge.com/2020/11/23/21585513/snapchat-snap-spotlight-creators-app-update-tiktok 

https://www.businessinsider.com/snapchat-creators-who-have-made-over-1-million-from-spotlight-2021-1 




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