Episode 196: Getting Paid for Nutrition Instead of Yield with Eric Smith
Eric Smith is the cofounder and CEO of Edacious, a public benefit company that measures and reports the nutritional quality of food. He spent his earlier career at what he calls the intersection of economy and ecology, working on carbon, water, and biodiversity markets as ways to pay growers for better land management. He concluded those payments would always come second to the price of the food itself, which led him to food quality. Edacious runs an ISO-accredited lab in the Boston area that tests food for macronutrients, vitamins, minerals, phytochemicals, heavy metals, and crop protection residues. More than 400 growers, producers, and brands test with the company, from individual farms to the largest CPG companies. Results are benchmarked against USDA averages and reported as percent of daily value, so producers can back label claims and price premiums with data. Eric invites growers and agronomists who follow AEA to submit a crop through the Edacious website, and be sure to mention the podcast, and he'll look for a nutrition story worth marketing: https://www.edacious.com/get-started In this episode, John and Eric discuss: Selenium in wheat flour ranges from 0% to roughly 50% of daily value per serving, with a median of 7.5%. Fiber content in the same fruit or vegetable can differ by 100 to 200%. Wild blueberries carry about 10 times the anthocyanins of modern highbush varieties, and soil health practices narrow that gap but never close it. Alexandre Family Farm eggs tested at 388% more vitamin E, 379% more carotenoids, and 175% more omega-3 than the average American egg. Why nutrient density does not equal Brix in fruit, and why John considers Brix a less than ideal metric outside of leaf readings. Micronutrients in wheat rise with soil organic matter when variety is held constant. How brands use test results to defend premiums and win shelf space with retailers. The USDA food composition database defines a blackberry from 8 samples taken five years ago. Additional ResourcesTo explore Edacious food data and nutrient variability, please visit: https://eat.edacious.com To read the 2026 Regenerative Organic Nutrition Report, please visit: https://www.edacious.com/2026-roc-nutrition-report To learn more about the AEA and Edacious partnership, please visit: https://advancingecoag.com/land/edacious/ To watch the webinar Better Food, Stronger Farms: The AEA + Edacious Partnership, please visit: https://youtu.be/xPZBcvMZckI To listen to Episode 156: Data-Driven Regeneration with Jonathan Lundgren, please visit: https://advancingecoag.com/podcast/episode-156-data-driven-regeneration-with-jonathan-lundgren/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture. AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com Disclaimer: The views and opinions expressed by speakers on the Regenerative Agriculture Podcast are their own and do not necessarily reflect the views, positions, or policies of Advancing Eco Agriculture (AEA) or its employees. Appearances do not constitute an endorsement by AEA, and AEA does not guarantee the accuracy or completeness of statements made by speakers. This podcast is for educational and informational purposes only and is not a substitute for professional agronomic, medical, legal, or financial advice. Always follow product labels and applicable laws, and consult a qualified professional before making decisions for your operation or your health.