Will Starbucks’ Redesign Strategy Work?

Starbucks’ strategy pivot to “turn coffee houses into living rooms” and get back to its “third place” was one of the biggest topics of 2025 and promises to grab headlines in 2026. The decision offers abundant lessons for QSRs, as Pete Champion, managing partner at brand experience agency I-AM, shares with QSR editorial director Danny Klein on this episode of QSR Uncut. Pete brings over 20 years’ experience in brand environments, having worked with industry giants including Starbucks, Costa Coffee and KFC. We get into how hospitality and QSR brands transform their physical spaces to connect with customers on a deeper, more human level. And why this could make all the difference for one of the most recognizable retail brands in the world.

In this episode of CEO to CEO: Behind the Counter, Original ChopShop leader Jason Morgan and Taziki's Mediterranean Café's Dan Simpson quiz one another on life leading rising fast casuals. What still defines the category? How do you truly build a brand with culture and customer-first ideals? The two industry leaders explore those topics and unpack life atop emerging restaurant chains.As always, the conversation is an unfiltered, deep look at restaurant management, operating practices, and what it takes to be a leader in today's industry landscape.

As Chief Marketing Officer of Yum! Brands’ Habit Burger & Grill since February 2023, Jack Hinchliffe leads all aspects of brand communications, retail calendar, customer insights, digital marketing, and F&B for the fast casual. On this episode of QSR Uncut, he joins editorial director Danny Klein to discuss Habit’s ongoing transformation into a more meaningful and memorable brand, and how it’s earned top rankings from customers and transformed that affinity into some outside-the-box campaigns, including crashing the cultural conversation after placing a billboard outside In-N-Out locations congratulating them on their “No. 2 burger.” We get into those campaigns, Jack’s history at KFC and in marketing overall, and Habit’s recent partnership with the Los Angeles Dodgers. Plus, much more.

Founded in 2007 by Tony Lamb, Kona Ice launched its first Kona Entertainment Vehicle in Florence, Kentucky. Today, the brand has grown to more than 1,900 trucks and nearly 3,000 points of sale, serving 49 states. The brand has also given back more than $200 million to local communities. Lamb joins QSR editorial director Danny Klein on this episode of QSR Uncut to share the journey, how the company is evolving toward new concepts and more trucks, and why it continues to rack up awards for its unique franchise opportunity. 

Mike Perry, founder and chief creative officer at hospitality, food and beverage brand agency Tavern, joins QSR editorial director Danny Klein to discuss how restaurants can endure in today’s weary consumer environment. Why is brand identity mission critical? What missteps are some classic chains making with design and marketing? We explore the industry, from Starbucks to Cracker Barrel to Sizzler, and more, laying the roadmap for reinvention, and what’s to come. Perry’s 15-plus year career spans roles at TikTok and NBC Sports, and he’s worked with brands such as Burger King and Budweiser. Note: This episode contains explicit language.

In the next episode of QSR magazine's CEO to CEO series, where we have two leading executives turn the mic on each other, Cheba Hut's Marc Torres and Toppers Pizza's Adam Oldenburg share how they rose through the ranks of their respective brands and what they're seeing in the marketplace today. They swap candid stories on leadership, operations, and much more in our longest episode yet. 

Huy Do, Research & Insights Manager at Datassential, joins QSR Uncut this week to break down the hottest trends in the industry, from beverages to chicken to healthy eating to value, and much more. We’ll break down consumer feedback and research and do our best to predict what might be coming next when it comes to the always-shifting topic that is guest preference.

Alex Macedo, former president of Burger King and Tim Hortons, is now leading Authentic Restaurant Brands, a restaurant platform he co-founded that directs Primanti Bros, P.J. Whelihan’s, Mambo Seafood, Pollo Tropical, and most recently, Tavern in the Square. We’ll get into the M&A market, why the group is drawn to powerhouse regional concepts, and what it takes today to scale without losing a brand’s local spirit. That and much more as we explore industry trends and the rise of a billion-dollar growth engine with room to grow.

Bikky’s Abhinav Kapur joins QSR Uncut this week to discuss the state of tech, his journey creating a platform now being used in more than 4,000 locations, from Dave’s Hot Chicken to Bojangles, and much more. We’ll explore buzz words, reality, what’s driving guest engagement, and where the true face of innovation is materializing during one of the most dynamic consumer climates on record for restaurants.

Beans & Brews Coffeehouse CEO Doug Willmarth joins QSR Uncut this week to discuss the story and potential of an 80-plus unit brand that’s been home to “high-altitude roasting” since 1993. What does that mean? How does it differentiate the fast casual? We get into all that as well as Doug’s background as a Naval officer and Aviator and where the overall category—one of QSR’s hottest—goes from here.