Vaulted by PROOF

Colby Mugrabi, Founder of MMerch, and Seedphrase, Collector and Entrepreneur, join Eli Scheinman to discuss the future of generative fashion in Web3. Topics include Seedphrase’s collecting thesis around AI art, integrating digital art and NFTs into real-world fashion, and a look inside our guests’ Vaults. Hosts and Guests Host: Eli Scheinman, Director of Art Guest 1: Colby Mugrabi, Founder of MMerch - x.com/MinnieMuse_eth Guest 2: Seedphrase, Collector, Entrepreneur - x.com/seedphrase Thumbnail Art Sunday Math School for Adults by Helena Sarin Artists Mentioned Helena Sarin Larva Labs Crypto DickButts Andy Warhol Martin Grasser Oskar Schlemmer Claire Silver Recently Collected Choices Colby: CryptoPunk #954 by Larva Labs - cryptopunks.app/cryptopunks/details/954 Seedphrase: Sunday Math School for Adults by Helena Sarin - verisart.com/works/helena-sarin-3d369c80-7f91-4f02-b389-af17c2def999 What's in Your Vault Choices Colby: Chromie Squiggle #8925 by Snowfro - artblocks.io/marketplace/asset/0x059edd72cd353df5106d2b9cc5ab83a52287ac3a/8925 Seedphrase: CryptoPunk #8348 - cryptopunks.app/cryptopunks/details/8348

Abigail Miller, Tech + Art Lead at Avant Arte joins Eli Scheinman and guest host akaStevey to discuss how physical art is playing a role in onboarding the next generation of art collectors. Topics include: ➔ Social strategy and collector engagement ➔ Bridging physical and digital collecting communities ➔ A look inside our guests’ Vaults 🎨 Thumbnail Art: Iskra Velitchkova - “Eyelessness” 🖌️ Artists Mentioned: • Iskra Velitchkova • Anne Riddler • Mat Deslauries • Snowfro • Etholvants • ACK • William Mapan • Grant Yun • LarvaLabs ⏰ YouTube Timestamps: 00:00 - Intro 1:55 - Picks of the Week 6:22 - Engaging Collectors on IG 13:10 - The Physical & Digital Bridge 24:00 - What's in your Vault 📌 Picks of the Week: • Amanda: Snowfro x AOTM x Museum of Art + Light x Matr Labs - Chromie Squiggle Auction and Physical https://manifold-collection.aotm.gallery/aotm-iconic-moal • Abigail: Iskra Velitchkova - “Eyelessness” https://avantarte.com/products/iskra-velitchkova-eyenessless 💼 What’s in Your Vault: • Abigail: Anna Ridler - “Myriad (Tulips)” https://annaridler.com/myriad-tulips • Amanda: Etholvant #8880 https://etholvants.com/#/explore

Ben Roy, co-founder of Accelerate Art, and R4v3n, artist/engineer, are joined by Eli Scheinman to discuss how narratives can often shape sentiment and culture. Topics include: consumer crypto trends in digital art, revisiting Ben’s “Fat Cryptopunks Thesis” in 2024, and, as always, a look inside our guests’ Vaults. Thumbnail Art: ➤ "a distance overlooked" by 0xdiid Artists Mentioned: ➤ Kim Asendorf ➤ 0xdiid ➤ Jimmy Herdberg ➤ Andrew Semark ➤ Lucas Rey ➤ Larva Labs ➤ Dmitri YouTube Timestamps: 00:00 - Intro 02:30 - Recently Collected 08:20 - Investing in Culture 18:00 - NFT Money Flow 21:35 - Fat Punks Thesis 25:25 - What's in Your Vault Recently Collected Choices: ➤ R4v3n: Reading a book by Kim Asendorf https://x.com/kimasendorf https://www.fxhash.xyz/marketplace/generative/86 ➤ Ben Roy: VeilOfFrequencies by Lucas Rey https://www.fxhash.xyz/generative/0x08168Cc18064d66D864ACAC0950AbCe8841737c3 ➤ Eli: a distance overlooked by 0xdiid https://foundation.app/mint/eth/0x54547CE00e762e60027257C4fAd00e84045FEe54/8 What’s in Your Vault Choices: ➤ R4v3n: Growing Mind #1 by Jimmy Herdberg (no X account) ➤ Ben Roy: Hollow by Andrew Semark https://x.com/Anjsemark

Erick Calderon (Snowfro), Founder of Art Blocks, and Alejandro Cartagena, Founder of Fellowship, join Eli Scheinman to discuss their experiences over the last 4 years as founders and pioneers of digital art platforms. ⏰ YouTube Timestamps: 00:00 ▶️ Intro 03:35 ▶️ Recently Collected 11:00 ▶️ Highs and Lows 18:47 ▶️ Balancing Supply and Demand 27:25 ▶️ What's in Your Vault Topics include: Building an art platform without a blueprint Balancing market dynamics while supporting artists A peek inside their most treasured pieces of digital art 🎨 Thumbnail Art: Artists Mentioned: Douglxss Littlecakes Stina Jones Noper Mowgly Lee Larva Labs 💎 Recently Collected Choices: Snowfro: “𝟭𝟭𝟰 𝗨𝗦-𝟵𝟬, 𝗠𝗮𝗿𝗳𝗮 𝗧𝗫” by Douglxss https://foundation.app/mint/eth/0xB72490948bb8bf1A3e6A8b93441Ce7D0C0a8144A/21 Alejandro: “mourning the passage of time” by Littlecakes https://daily.xyz/artwork/0xf6d60f7b7b43fd992b583464c2090eb15de71dd8/1210003 🔒 What's in Your Vault Choices: Snowfro: “1 Up” by Stina Jones https://stinajones.co.uk/project/1up-artdrop/ Alejandro: “destroyshit” by Noper https://daily.xyz/artwork/0xf6d60f7b7b43fd992b583464c2090eb15de71dd8/240012

Eli Scheinmann, Director of Art at PROOF/Yuga Labs, is joined by Sofia Garcia, founder of ArtxCode, and Blondie, founder of White Walls, to discuss the business of supporting artists. Topics include: How their teams are addressing artist pain points Digital art in physical spaces How to onboard a new generation of artists and collectors 🎨 Thumbnail Art: “Adam’s Rib” by Yatreda 👩‍🎨 Artists Mentioned: Yatreda Kevin Esherick Sam Spratt Mario Klingemann Helena Sarin ⏰ Timestamps: 00:00 - Intro 06:48 - Artist Pain Points 14:45 - Physical Spaces Different Voices What's In Your Vault Outro 🖼️ Recently Collected Choices: Blondie: Adam’s Rib by Yatreda https://magiceden.io/item-details/ethereum/0xd9e9900ab5480e1dd3b5b9e222ad395bb17019ef/6 Sofia: SKU-422 by Kevin Esherick https://magiceden.io/item-details/ethereum/0xa13aba387362cd68e2cbb3985dce3de644017eb7/422 🗄️ What’s in Your Vault Choices: Blondie: Player #184 by Sam Spratt https://magiceden.io/item-details/ethereum/0xda6558fa1c2452938168ef79dfd29c45aba8a32b/184 Sofia: Screenshot this NFT by Mario Klingemann https://magiceden.io/item-details/ethereum/0x9498e391ca49722988fc4da4d0d8c9c987ce8961/36 Once Upon an Art Marathon by Helena Sarin https://superrare.com/artwork/eth/0xb932a70a57673d89f4acffbe830e8ed7f75fb9e0/14786

Jack Butcher and Jalil Wahdatehagh on Building a Digital Art Museum with Consensus and Curation Jack Butcher and Jalil Wahdatehagh from Visualize Value, Opepen, and Checks join Eli this week to discuss using consensus and curation to build a new kind of digital art museum. Topics include: Opepen dynamics and its growing network of collaborators Building using first principles The story behind Jack’s Grails IV piece “Epiphany” The artists and movements that have inspired their work Thumbnail art:Consensus Met by Visualize Value Artists mentioned: Larva Labs Snowfro Josef Müller-Brockmann PIV Like Lewis Jack Butcher Jalil YouTube timestamps: 00:00 ➔ Intro 02:02 ➔ Recently Collected 06:13 ➔ Opepen: A Digital Museum 13:58 ➔ "Consensus Met" 21:10 ➔ Working Together 26:48 ➔ Behind "Epiphany" 29:30 ➔ What's in Your Vault Recently Collected choices: Jack Butcher: The Cost of Fun by Like Lewishttps://opepen.art/collect?s=5bf52250-eaf6-41c8-8e52-bc287bcccb5d Jalil Wahdatehagh: onezerozeroone.eth wallethttps://magiceden.io/u/0x06d49cf038eb536b83d605220861b9fa50674f3f?chain=ethereum What’s in Your Vault choices: Jack Butcher: Six Marilyns by PIVhttps://foundation.app/mint/eth/0x2A20E89f5fcb50543e952E81241c3e367De22892/1 Jalil Wahdatehagh: Time, Presence, and Perspective triptych by Visualize Valuehttps://foundation.app/@meditations

Raoul Paul (CEO of Real Vision) and OSF (artist/collector) join Eli to discuss how macroeconomics play a role in investing in crypto and digital art. Topics include: An overview of the “Banana Zone” theory The difference between ETH and BTC ETFs Collecting art history vs culture Artist Mentioned XCOPY Beeple OSF Diewiththemostlikes Timestamps 00:00 Intro 01:58 Recently Collected 04:39 Banana Zone Explained 11:15 ETH ETFs 16:09 "Be Picky" 22:28 What’s in Your Vault? 28:54 Outro Vaulted Raoul Pal: Several works from Beeple and XCOPY OSF: Beef Brothko by diewiththemostlikeshttps://magiceden.io/collections/ethereum/0xa471f4da9b79645f4f5358e102c62f59c1329aa5

First-ever PROOF Podcast guest DCInvestor returns with Matt Zhang (Founder, Hivemind Capital) to discuss future-proofing your digital art portfolio. Topics include collecting styles, time horizons, and strategies for collecting digital art that will remain relevant for years, even decades, to come. Thumbnail Art: Winds of Yawanawa by Refik Anadol Artists Mentioned: Tyler Hobbs Refik Anadol Larva Labs Chris Burden Emily Xie Dmitri Cherniak YouTube Timestamps: 00:00 - Intro02:36 - Recently Collected 09:28 - Time Horizons16:36 - Collecting Thesis20:43 - Avoiding Bubbles25:57 - ETH ETFs26:15 - What’s in Your Vault? 39:28 - Outro Recently Collected: DCInvestor: ⁠Harbor Scene by Tyler Hobbs⁠ Matt: ⁠Winds of Yawanawa⁠ Vault picks: DCInvestor: ⁠Autoglyph #135 by Larva Labs⁠ Matt: ⁠Path to Xanadu by Chris Burden⁠

Sam (Market Analyst/CCO, Memeland) and CJ (Generative Artist and Engineer) join Eli Scheinman (Director of Art, PROOF/Yuga Labs) to discuss their experiences as creators on L2s, network effects, and favorite pieces of digital art in their vault. Thumbnail Art: Midnight Breeze by Dutchtide https://www.midnightbreeze.io/ Follow Sam: https://x.com/punk9059 Follow CJ: https://x.com/r4v3n_art Follow Eli: https://x.com/eli_schein Follow PROOF: https://x.com/proof_xyz 00:00 Intro 01:43 Recently collected 04:43 Creating on L2s 13:12 L2 Ecosystem Adoption 18:02 What's In Your Vault 27:11 Outro - CJ: Incomplete Control https://magiceden.io/collections/ethereum/0xa7d8d9ef8d8ce8992df33d8b8cf4aebabd5bd270%3A228000000 - Sam: Midnight Breeze https://magiceden.io/collections/ethereum/0xd9c036e9eef725e5aca4a22239a23feb47c3f05d Outro

Amanda akaStevey (Community/Art, PROOF/Yuga Labs) makes her triumphant return to the show, joining KOL 787 (Collector/Artist) to chat with Eli Scheinman (PROOF/Yuga Labs’ Director of Art) about all things digital art. Thumbnail Art: Hexagons by Nix https://hexagons.art/ Follow Amanda: https://x.com/akasteveyyy Follow 787: https://x.com/FKA787 Follow Eli: https://x.com/eli_schein Follow PROOF: https://x.com/proof_xyz 00:00 Intro 01:52 Recently Collected -Amanda: Hexagons by Nix - https://hexagons.art/ -787: Fragile Strength by Kyle Hoffman https://magiceden.io/collections/ethereum/0xc51997889ee08b0c2bd649209febf421622dc00f -Eli: Recent PROOF purchases https://magiceden.io/u/0x14f0830a439a77b9c09f6598bb28679fc7a754de?chain=ethereum 06:51 Make Digital Art Fun Again 18:45 Free-ish Mints 24:33 What’s in your vault? - Amanda: Terraforms https://magiceden.io/collections/ethereum/0x4e1f41613c9084fdb9e34e11fae9412427480e56 -787: Plate 18, Eternal Connection - Jessica Cardelucci https://magiceden.io/collections/ethereum/0xfcc83bb00b2c3e51ec580d2b5ca4890f3a40dcf0?evmItemDetailsModal=1%7E0xfcc83bb00b2c3e51ec580d2b5ca4890f3a40dcf0%7E18 30:50 Outro