Episode 157: Aligning Pricing with Value in the Technology Space: Insights from Jean-Manuel Izaret of Boston Consulting Group

07/02/2024

Product Thinking

0:00

51:19

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Jean-Manuel Izaret, Global Leader of Marketing, Sales, and Pricing Practice at Boston Consulting Group. Join them as they discuss strategic pricing and its importance in the technology industry. They explore different pricing models and strategies, including segmenting users and offering different pricing options based on the value received. They also touch upon the challenges of pricing AI models and the concept of fairness in pricing.

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Episode 157: Aligning Pricing with Value in the Technology Space: Insights from Jean-Manuel Izaret of Boston Consulting Group

Product Thinking

D'autres épisodes de "Product Thinking"

Episode 170: Unlocking the Future with the Power of Alignment with Margaret Jastrebski, SVP of Product at Tegus

Episode 169: How Balancing Vulnerability with Ability is the Secret to Great Leadership with Author, Jacob Morgan

Episode 168: Cutting the Fat after a Crisis with Alex Wattrelos, Previous CPO of Sunday

Episode 167: How to Use More Than 10% of Your Company's Brain with Aaron Smith, Chief Product Officer

Episode 166: Building Products and Riding the Wave of Cutting Edge AI with Darren Wilson, CPO of Soul Machines

Episode 165: The Story of SpotHero & Breaking into Product Management with Matt DiBari, Chief Product Officer

Episode 164: Positioning Yourself for a Chief Product Officer Role with the CEO & Co-Founder at Artico Search

Episode 163: A Mold-Breaking IPO and the Power to Redefine CPO & CTO's Role with Tim Armandpour at PagerDuty

Episode 162: Product Roadmap: Building a Platform for the Next Decade with Craig Saldanha, Chief Product Officer at Yelp

Episode 161: Nurturing a Successful Startup Accelerator with Paolo Lombardi, Founder of Techpeaks