Podcastificating the world, one listener at a time.A fun look at podcasting, its challenges and triumphs, and the tech, tips & tricks, and strategies that impact the world of everyday podcasters like you and me. I'm a regular guy who's been swept up in the podcastificating world of podcasting. I've build a business to support podcasters and content providers and love passing along my hard-learned lessons about podcasting, production, and editing, as well as my take on the technology that's available and the news that's affecting the podcasting space. Short episodes. Fun episodes. Very sparsely populated with interviews here and there. Let me know what you think. I'd love your rating and review. And if you need help with your podcast production, show notes, etc. - my team is here to help. www.PodcastFastTrack.com
155: Subscribe Is Gone (Apple only, so far)
11:29Subscribe Is Gone (on Apple only, so far)Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case). What's the latest change? Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming). What users will see now when they click into a podcast they are considering is a button that says "Latest Episode." When they click that button......what happens? It plays the LAST 60 SECONDS of your most recent episode. Did you get that? Your MOST RECENT episode is going to be the Costco Sample for potential listeners. That's a big deal. It's easier for listeners to check out your show than ever before... but Apple is DICTATING how they do that... through the most recent episode. So you should consider if what you're doing during that first 60 seconds is... compelling intriguing entertaining interesting provocative alluring helpful If it's not, this is a good time to make a change. What kind of change might you make? START WITH A TEASER My episode this time started with what I'd call a "teaser." It's a creative way of introducing the topic. You can do this like I did, with unique or interesting music underneath. You could add a quote or clip from your guest that highlights the most interesting or compelling aspects of what they had to share. You could tell a story from your experience that illustrates the topic of your episode in an engaging way. There are so many ways to do it. What should NOT be in the first 60 seconds?ADS GO SOMEPLACE ELSEAdvertisements or sponsor spots should NOT be in the first 60 seconds of your episodes from now on. Think about it... If YOU were a new-podcast-searcher and found a show you thought might be interesting... and you clicked that "Latest Podcast" button... and you hear an... ADVERTISEMENT for the first 60 seconds... what would YOU think? What would you do? What would you wonder about that podcast and its creator? Long, boring, canned intros should be movedYou may feel you still need the canned intro you've been using. You know, the radio-announcer-gal who says the same blah-blah-blah at the beginning of every one of your episodes. That's OK... but don't put it within that first 60 seconds. You want to use that 60 seconds of audio real estate to its fullest potential. Give value. Hook your listeners. Build interest. Promise something. Make them WANT to keep listening. I don't think I've ever heard a canned intro that has made me WANT to keep listening. Have you? Stay tuned... this is likely not over!Apple is well-known for making unannounced changes like this, and then tweaking the change for weeks, months, sometimes years. So keep your eyes open. This feature is likely not going to stay exactly like it is. I'll do my best to keep you informed.
153: How to Uncover Monetization Opportunities, Grab Them First, and Make the Most of Them Long-Term, with Andrew Allemann
43:49Can you see the opportunities that exist in your niche?If so, you'll gain further insight from listening to this episode. If not, you'll REALLY benefit from listening. Andrew Allemann seems to have a knack for noticing the opportunities, taking action on them quickly, and making the most of being first to meet the need the opportunity represents. In this episode Andrew shares...When he started his first business ventures (in college) The lessons he learned from working for a corporation How he noticed the opportunity to become a leading voice in the Domain Name industry What he did to fill that need with what he had, on the cheap The benefits podcasting brought to the table How podcasting revealed another need and Andrew's quick moves to capitalize on it Andrew's advice for wanna-be and already-started podcasters
152: Niche power, Professional Help, And Paying The Price, with Mark Goldman
41:24Podcasting success comes in all shapes and sizes... and in any niche area you can think of. This episode is a case-study of sorts and focuses on a very specific niche podcast and the impact its had on it's creator — Mark Goldman. Mark is an accountant, and a recruiter for the accounting industry. His businesses help others succeed in the accounting field and help companies in need of a good accountant, find one. So why did Mark think it was a good idea to start a podcast for the recruitment side of his business? Because he was looking for a way to make his voice heard in the industry and serve his audience of incoming accountants and business clients. But here's the funny part, Mark barely knew that podcasts even existed when he was introduced to the idea. When he found out about it, did some homework, and realized it might be a good content creation option for his company, he dove in. In this conversation, Mark shares his mistakes, his frustrations, his dashed expectations, and what he's learned along the way. And as powerfully as any guest I've had on the show, Mark drops some gold nuggets about mindset, financing your podcast, revenue generation, and more. You're going to love Mark's unassuming manner and humble demeanor. But more than that, you're going to love the powerful concepts and mindsets he has to share about making your podcast a success, even if it's in a very small niche. Take the time to listen. You can thank me later.
151: Monetize Your Podcast in 100s of Ways, with Dave Jackson
31:14It's not every day you get to have a "Podcast Hall of Fame" inductee on your podcast. But it's fun when it happens! In this case, it's because Dave Jackson is such a fun guy. He's known as "The Podcast Coach" and has earned the title since he's been podcasting since way back in 2005 and has published more podcasts of his own than most people have lived. OK, that's a bit of an exaggeration, but not much of one. Podcast Monetization Is THE TopicThis episode, Dave and I are talking about how to monetize a podcast — and we're not primarily referring to ad revenue when we say that. There are many, many, many ways to create a revenue channel accompanying your podcast and the limits are only as small as your level of creativity. Join us as we chat about the many examples included in his new book, "Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood." It's exactly what it sounds like. This episode introduces a series of episodes I'll be producing off and on over the next couple of months talking with podcasters who have approached the monetization issue from a variety of different standpoints. Some of them are in Dave's book. Others are not. Dave stuffFind Dave at https://schoolofpodcasting.com/ (https://SchoolofPodcasting.com) Find his book at: https://www.profitfromyourpodcast.com/ (https://www.profitfromyourpodcast.com/) - and I suggest you DO get his book. Check out Dave on the http://academyofpodcasters.pairsite.com/hall-of-fame/ (Podcaster's Hall of Fame)
150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns
45:48Get Into Jeremy's https://careyg--jeremyenns.thrivecart.com/podcast-marketing-academy/ (Podcast Marketing Course) ASAP before it fills up! (Affiliate link)No doubt, marketing and promotion of your podcast, with a goal toward growing your audience with the RIGHT listeners, is a very difficult task. I know because I get questions about it from clients all the time. Are you struggling with the same issues? Dollars to donuts you are… Jeremy Enns has made a study of successful podcasters VS not-so-successful podcasters and he’s found a handful of things those on the plus side of the equation are doing that the others are not — even though it looks like the same thing from the outside. In this conversation, we cover all this stuffJeremy’s first podcast - an R-rated, Local Ice Cream Review show… really Lessons learned from a co-hosted show (tech and intrapersonal) How Jeremy created his podcast business and began specializing in marketing 5 out of 10 clients were growing their shows effectively. Jeremy’s deep-dive Why you have to view the purpose of your podcast differently to be successful Jeremy’s view of marketing in general — and podcasting specifically What the successful 50% of Jeremy’s clients were actually doing Generative Marketing is Jeremy’s superpower — what IS it? A magic question: “What would make my show something you can’t wait to share?” Are you posting about your show on social in a way that is “me-me-me” centric? Providing value on social media even WITHOUT links back to your stuff (be generous) Think of your podcasting skill like that of learning a new instrument Get Into Jeremy's https://careyg--jeremyenns.thrivecart.com/podcast-marketing-academy/ (Podcast Marketing Course) ASAP Before It Fills Up! (Affiliate Link) CONNECT WITH JEREMYFind all of Jeremy’s offers at https://counterweightcreative.co/podcastification (https://CounterweightCreative.co/podcastification) https://jeremyenns.medium.com/ (Jeremy’s blog) (mentioned at the end of the episode) Find Jeremy https://www.linkedin.com/in/jeremy-enns/ (on LinkedIn) Follow Jeremy on Twitter: https://twitter.com/iamjeremyenns (@iamjeremyenns) And on Instagram: https://www.instagram.com/iamjeremyenns/ (@iamjeremyenns) RESOURCES MENTIONEDhttps://www.smartpassiveincome.com/shows/spi/ (Smart Passive Income Podcast )from Pat Flynn (one of my early influences too) All things https://www.sethgodin.com/ (Seth Godin) are worth your time and money and… well, whatever you want to invest. Seth Godin’s podcast: https://www.akimbo.link/ (Akimbo) (I listen to this one, too) Get Into Jeremy's https://careyg--jeremyenns.thrivecart.com/podcast-marketing-academy/ (Podcast Marketing Course) ASAP Before It Fills Up! (Affiliate Link)
149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast
35:55Podcast monetization may be in your future. Even if you have a relatively small show. Really. How it is possible? By using a friction-free platform that enables you to simply produce bonus content that is available to paid-members-only. Sound like a pipe dream? It’s not. My guest on this episode, Jason Sew Hoy is leading a team that has created Supercast — THE WAY (in my humble opinion) for podcasters to build a membership by giving their audience more of what they already love: audio. In this conversation, Jason and I cover all the topics below in detail: The Supercast backstory - and why paid audio memberships are important Some of Supercast’s original creators make MILLIONS per year from memberships Is your podcast ready for a paid membership model? Supercast’s model shows how Howard Stern and Joe Rogan are getting ripped off! How average podcasters (300 downloads per ep) can make paid membership work What kind of “perks” can you offer your audience to incentivize subscriptions? Jason’s advice to those who wonder if they have adequate “value” to give to members The Candadaland success story Supercast works with any podcasting app your audience uses - easily If you’re at all considering monetization you must, Must, MUST listen to this episode. It will not only provide you with food for thought about monetization in general and explain why private podcast feeds are an amazing opportunity, but it will also give you lots of examples of how other podasters have succesfully done it, with large and small audiences alike. CONNECT WITH JASONhttps://www.supercast.com/ (Supercast) - where Jason serves as CEO Jason’s podcast: https://www.podpage.com/supercasters/ (Supercasters) (worth the membership to get the extended version) Jason on Twitter: https://twitter.com/jsewhoy?lang=en (@JSewHoy) Jason https://www.linkedin.com/in/jasonsewhoy/ (on LinkedIn) RESOURCES MENTIONEDhttps://mm-partners.supercast.tech/ (My supercast page) (so you can see how the platform looks to listeners0 https://samharris.org/podcast/ (Sam Harris) https://peterattiamd.com/ (Peter Attia) https://www.foundmyfitness.com/ (Rhonda Patrick) Ben Thompson’s newsletter: https://stratechery.com/ (Stratechery) https://substack.com/ (Substack) - newsletter and more platform mentioned by Jason https://www.patreon.com/ (Patreon) (the membership service I moved away from) https://www.canadaland.com/ (Canadaland) (Supercast user and podcast)
148: Niche Domination Formula Step 5: Saturation
24:31Watering My Wife's PlantsShe asked me to SATURATE some of them... what does that mean? It means entirely soak them... cover them... overwhelm them with water! This episode is about THAT, for your podcast. Here are some of the best ways to do it Syndication (platforms) - my list of "how to" instructions: https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/ (https://podcastfasttrack.com/podcast-directories-2018-2019-get-submitted/)This is Apple, Spotify, Google, Stitcher, etc. - use my list above to get your show on all the platforms you can! Social sharing / promotionPlatform appropriate frequencies Your content and OTHER's content co-schedule shares how often to share on each platform: https://coschedule.com/blog/how-often-to-post-on-social-media (https://coschedule.com/blog/how-often-to-post-on-social-media) Do it the RIGHT way (Jeremy Enns upcoming episode) - empathy and generosity TRULY HELPFUL approach ALWAYS include a link back to the full episode (1st comment?) Other methodsYour audience (requires you have a GREAT show they want to share) Ask them to share specifically (pause, ask, resume) Emails to your list asking for shares periodically Other people's social Mention other accounts related to your episode (at mention tag) Libsyn does a "Promote the tar out of yourself" Friday post - join the fun! https://twitter.com/libsyn (https://twitter.com/libsyn) and https://www.facebook.com/libsyn (https://www.facebook.com/libsyn) Tag Apple about your show (with a link to your show ON their platform) and maybe they'll help you promote! https://twitter.com/iTunesPodcasts (https://twitter.com/iTunesPodcasts) and https://twitter.com/ApplePodcasts (https://twitter.com/ApplePodcasts) Guests should help you promote their episode, but don't always. Here are tips to help you help them help you. :) Trade magazines or publications/websites/media Requires scrappiness and hustle VA could do with the right instructions (but avoid being SPAMMY) Appropriately leverage relationships / groups Find journalist emails - send articles / pitch ideas EPISODE SWAP / EPISODE PROMOSIdentify a similar listening audience first - https://graph.rephonic.com/ (https://graph.rephonic.com/) Ensure it will be mutually beneficial Two options Plan the date and pull the trigger Scott Johnson, "What Was That Like" https://drive.google.com/file/d/1rP5xXidzXD_pCDyfKl1OJtD_z88Js-Vl/view?usp=sharing (https://drive.google.com/file/d/1rP5xXidzXD_pCDyfKl1OJtD_z88Js-Vl/view?usp=sharing) BUSINESS CARDSImage of my square card TELL people that you podcast Share a card with those interested Leave them in appropriate places (bulletin boards) With your check when you pay your dinner bill CONFERENCESStickers Conversations Dave Jackson interview with Jack Rhysider - https://schoolofpodcasting.com/how-jack-rhysiders-darknet-diaries-podcast-gets-300000-downloads-per-episode/ (https://schoolofpodcasting.com/how-jack-rhysiders-darknet-diaries-podcast-gets-300000-downloads-per-episode/) REFRESH YOUR EPISODESDon't let episodes die - repost them to social, etc. RECURPOST https://recurpost.com/?source= (https://recurpost.com?source=)http://podcastfasttrack.com/ (PodcastFastTrack.com) (AFFILIATE) eClincher MeetEdgar SocialOomph REPURPOSE YOUR EPISODESVideos Audiograms Short quotes Quote images Blog posts More https://www.content10x.com/ (https://www.content10x.com/) - Amy Woods - https://www.linkedin.com/in/amywoods2?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B6LlvXRLsTC6xhMJBv1P1jA%3D%3D (https://www.linkedin.com/in/amywoods2) How did Apple and IBM and Tesla and General Electric become household names? Great products/services SATURATION (their job)
147: Niche Domination STEP 4: Consistency
11:04Before we get into STEP 4 can I remind you that these steps will do no good unless you dedicate yourself to applying them? You are doing that, right? If not - are you planning a way to make it happen in the near future? Nothing could impact the long-term success of your podcast like nailing this. STEP FOUR: Consistency / FrequencyI can't think of anything more consistent than TIME itself, can you? It ticks away, second after second, never stopping, never relenting. It's why age is a thing. It's why memory and goal-setting even exist. Time is one of the unavoidable constants of life... and your podcasting efforts need to take FULL advantage of it. You want to do your very best to publish your podcast content in a consistent manner - for ONE MAIN REASON:Your audience will trust you more, the more consistent you are with your content That's important. You want to be as reliable as the sunrise for the sake of your listeners. But let's be honest - it's hard to do. Impossible at times. FULL DISCLOSURE: My podcast publication schedule has been less than consistent at times. I have a few shows that are on a semi-permanent-but-hopefully-returning status for some time. That's because life happens. Things come up. Things you can't control or change. Yes, you'll hear podcasters who honestly say, "I haven't missed an episode in 5 years." Good for them. Really. I'm not bitter. ;) But I have to wonder how many of those episodes were either not all that good OR were only so-so in terms of quality, simply because they felt bound to get an episode out. I'd rather produce content that serves my audience well than produce mediocre stuff just to meet a self-imposed deadline. How about you?THIS is an issue you'll have to decide for yourself. More on that in a bit... My tips for being consistent... Don't over commit yourself in the first place While weekly may be best (it's arguable) it may not be possible. Choose a publication schedule you are 95% sure you'll be able to stick with and do it consistently. Consider your industry/niche Some industries or niches may not appreciate a weekly podcast as much as others, for a variety of reasons. Think this one through. It's a thing. Batch record If you can set aside one day to record 4 or 5 episodes at once, you'll have a backlog that will help you avoid missing a publication date. It requires planning and hard work. But it can be done. It's how John Lee Dumas started Entrepreneur on Fire and kept it up for so long. Learn from his example. Get help A co-host, a VA (virtual assistant), a spouse, a teenager in your home - these are just some of the people you can tap to help you do things. You could delegate posting, editing, artwork creation - lots of things. Don't believe the lie that you have to do everything. Make a decision and stick to it A commitment to yourself is just as important as the commitments you make to others. So make a wise decision about publication frequency and stick to it - as you would to other commitments you make (job, spouse, meetings, etc.) Cut yourself slack when life happens Sometimes, life just gets in the way and you'll find it IMPOSSIBLE to stick to your schedule. It's happened to me. It will likely happen to you. A guilt-induced zealot would push themselves to publish anyway. A person guided by wisdom would weigh the decision in light of other things that may be more important. When life happens, my encouragement is that you act wisely, not out of guilt. Do what's best for you, your family, and your audience - in that order. You'll thank me later.
146: Step Three: Originality & Appeal: The Podcast Niche Domination Formula
14:13https://podcastfasttrack.com/ (https://podcastfasttrack.com/) I hope you're putting these steps into action...I know you're busy. I know you have other commitments. If that's the case, file this away and get back to it. But this stuff is important for the longevity and audience building of your podcast. We've already covered the first two steps - (1) Notice / Awareness and (2) https://www.linkedin.com/pulse/step-two-podcast-niche-domination-formula-carey-green/ (Quality / Helpfulness). Now it's time for the 3rd phase - Originality / AppealIn my view, we are right at the tail end of the "interview-someone-famous-in-your-industry-and-get-an-audience" phase of podcasting. Because the podcast-o-sphere is SATURATED with those types of shows. OK - probably not ENTIRELY saturated, but we're getting pretty close. And I'm not the only person who thinks so. Here's this from... https://www.linkedin.com/in/profgalloway/ (@Scott Galloway) of NYU... about podcasting in the year 2020... ...the podcasts of the highest quality at the top of the charts will reap the lion’s share of the benefits. Niche podcasts that truly add value will also survive and do well, but reheated Joe Rogan imitators… that sh!# is going to fall off the face of a cliff.If you already have one of "those kind of shows" running and it's doing well, you've got a leg up on the competition. If you are struggling to get an audience with that format... maybe you know why, now. If you are considering starting a show of that nature, I recommend you tweak that decision based on my recommendations below.No matter where you are in your podcasting journey, you can make changes - large and small - that make your show more orginal and therefore, more appealing. Consider these things... + Podcasts are as much entertainment as they are education And entertainment has to be - well, entertaining. Look at what you're doing with your show currently? Can you add something to spice it up? (music, transition sounds, other voices, ambiance or sound effects) You want to be careful here and not overdo it. And you WILL likely get some negative feedback about such changes from existing listeners. But give it time... keep changing things little by little, and overall your listeners will come to LOVE it. One show that does this well... Roger Whitney - The Retirement Answer Man (https://click.mlflow.com/link/c/YT0xMzA2MzU0MjQyOTI3MjA0MzIyJmM9bTluNiZlPTE5MjgmYj0yNTM5Njk3MjImZD1tOWM0Yzd6.Q6vg0HUJp9Haww-eUm08tROyQN5m5sMLbGxgvw8UY6Q (listen here)) Roger's show is broken into segments, he uses transition sounds and segments effectively, and his humor and laid back approach come out loud and clear. What could you do along this line to not only make your show more entertaining, but to reap the rewards of the domino effect it sets in motion... + more entertainment = more fun = better listener experiences = happier audiences = long-term followers/subscribers Do you get the picture? Can you be more yourself? It's amazing how much being yourself multiplies into audience attraction. When you are you, those who see the world the way you do tend to like the way you talk about things. Not only that, they tend to trust your more quickly and buy your stuff (subscribe to your podcast) more rapidly. A show that does this well... Darla Powell - Wingnut Social (https://click.mlflow.com/link/c/YT0xMzA2MzU0MjQyOTI3MjA0MzIyJmM9bTluNiZlPTE5MjgmYj0yNTM5Njk3MjQmZD1zMXk3bjFk.lcT2DkeIXEjB6T3rKOW-TITNiuJBXMavqYCZGbV0-Wk (listen here)) Darla shared with me that a long time ago she learned that it was much better to simply be herself. In her words, "her wingnut self." She attracts her ideal clients and lets them know what to expect from her before they actually meat. Of course, there are boundaries of propriety here but you get the idea. The more YOU, you can be, the more YOU will shine through. And guess...