166. [PERFUMERISM] From PerfumeTok to Perfumery School!

Perfume content creator Emma (Perfumerism) has traded in her Toronto address for a Paris one to attend perfumery school! Today we chat about her new Parisian life, learning the lingo of perfume, how to actually memorize smells, and navigating the duality of being BOTH a highly successful content creator AND student of the industry simultaneously.FOLLOW EMMA: @perfumerismGET TIX FOR ORRIS EVENT! eventbrite.com/e/orris-a-fragrance-worth-fighting-over-tickets-1258715504959FRAGS MENTIONED:Courrèges Hyper Musc (SOTD), J-Scent On a Cloud, D&G Devotion, BBW: Loyal to You, Covered in Roses, If You Musk; Liis Studied, Merit Retrospect, Glossier You, Fragrance du Bois Santal Complet, Oud Jaune Intense; Irish Spring, Giorgio Armani Si Roses, Parfums de Marly Delina, Xerjoff Lira, D&G L’Imperatrice, Tom Ford Noir Extreme, Guerlain Aqua Allegoria Coconut Fizz, LUSH Super Milk, Chanel No. 5, Kilian Bamboo Harmony, Armani Prive Thé Yulong, Jijide Oltre, Snif Crumb Couture, Van Cleef & Arpels Neroli Amara, PdM Valaya, Discotheque Lola at the Coat Check, D’Annam White Rice, Giardini di Toscana Bianco Latte, Le Petit Marseillais Fleur D'Oranger

Are you practicing correct mouilettiquette?? Find out today with Hoax Parfum Co-Founder and Perfumer Joey Rosin! Hoax is a bespoke fragrance design and consultancy boutique, and Joey is its resident nose. In his short time as an independent perfumer, Joey has made waves in the industry landing notable projects like Sable Yong's Die Hot with A Vengeance, Tsu Lange Yor’s Sala, and many fun fragrances you'll surely be smelling soon!FOLLOW:@hoaxparfum |hoaxparfum.comSMELLS LIKE LOVE TIX:https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025LILAC SMELL CLUB: lilacsmellclub.eventbrite.comREAD HIGHSNOB ARTICLE:https://www.highsnobiety.com/p/how-to-become-a-perfumer/FRAGS MENTIONED:Vyrao Georgette (SOTD & gifted), Axe: Apollo, Phoenix, Dark Temptation; Old Spice, Imaginary Authors, D.S. & Durga Cowboy Grass, Debaser; Tsu Lange Yor Sala, Die Hot With A Vengeance, Floratica, Headspace: Absinthe, Tubereuse

Kitten fur, Chantilly cream, and Île Flottante are just some of the magical fantasy accords you'll experience in Odette Parfum Co. fragrances. This week, Founder/Perfumer Odette Fontaine jetés into the Perfume Room to tell us all about it. A baker by day, Odette knows gourmands--which makes nailing them in her compositions even more important. She shares how she's learned this olfactive art (minus for peer feedback, Odette is entirely self-taught!), the ballets that inspire her most, her favorite materials, and so much more! SHOP ODETTE: odetteparfumco.com @odetteparfumco SMELLS LIKE LOVE TIX BE A DATER ON THE SHOW SOTD: Cartier La Panthere Les Gouttes de Parfum Concentre FRAGS MENTIONED: Cartier Panthere, Armani Si, Odette: Rose Adage, Amants Maudits, Pas de Chat; Chanel No. 5, Givenchy L’Interdit, Odette: Rose Adage, Moulin Rose, Petit Gateau, Amants Maudit, Coup de Pied, Pearfat La Befana, Les Chassons Rouge, Moulin Rose; Hilary Duff With Love, Estée Lauder Youth Dew, Reminisce Ambre, Annick Goutal Vanille Exquise, Santa Maria Novella Vaniglia, Chloe EDP, Guerlain Shalimar Tonka

What did I get right in my 2024 predictions & what's coming in 2025??? What is the lifecycle of a trend? Plus: my ins-and-outs for the new year. GE T TIX ~ SMELLS LIKE LOVE DATER APPLICATION (!!!) FRAGS MENTIONED: SOTD: Chris Collins Danse Sauvage*, Arquiste Little Paws, Jorum Studio Pentimento, MFK Absolue Pour Le Soir, Thameen Bravi*, Maison D’Etto Verdades*, Regime des Fleurs Nitesurf Neroli, Electimuss Caspian Cherry*, Snif Honey Suite, Chris Collins Lust Oud Delice*, Goldfield & Banks Silky Woods Elixir*, Bon Parfumeur Iris Cartagena*, Chasing Scents Private Teahouse, Atelier Des Ors Cocoa Kimiya, Regime des Fleurs Fleur Eclair, Binaurale Supersolid*, Dior Sauvage Eau Forte, Thin Wild Mercury Sheep Meadow*, Orebella Salted Muse, Dries Van Noten Camomile Satin, House of Brandt London Fog, Fzotic Lilac Brûlée*, J’Adore Dior, Mitsouko, Sarah Baker Peach’s Revenge, Frederic Malle Acne Studios, Guerlain Peche Mirage, ELdO Secretions Magnifiques, Parfums de Nicolai Saint Honore, Ourside Nostalgia*, Chanel No. 5, Parle Moi du Parfum Comete Paradis 62, Chanel Comete, Maison Crivelli Tubereuse Astral*, Fugazzi Angel Dust, Mabelle O'Rama Lunar Dust, Binaurale Supersolid * = smelled and/or gifted in PR (w/ no expectation of review) (RECENT) PAST TREND CONTENT BELOW: 2024 TREND PREDICTIONS EP (Ep 123) HIGHSNOB ARTICLE (2024 Note Trends) NYFW TRENDS (Ep 111 - w/ Alex Pauly) SPRING TRENDS (w/ Fat Mascara)

Perfumer Mabelle O'Rama is in the Perfume Room this week! Mabelle is a Lebanese-British perfumer based in London, and founder of the eponymous perfume line, Mabelle O’Rama. In a just a few years Mabelle has already made a name for herself, with accolades from both the UK Fragrance Foundation Awards and IAO Awards. Today, we chat about how she learned perfumery, the process of starting a brand, how her taste has evolved as a consumer now that she's a perfumer, navigating imposter syndrome, smells of Lebanon, and so much more. SOTD: Electimuss Caspian cherry* JOIN SMELL CLUB: ⁠saltysmellclub.eventbrite.com⁠ SMELLS LIKE LOVE TIX: ⁠https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025⁠ SINGLE? CLICK HERE: ⁠https://airtable.com/appCScx0jLQIMRJAA/shrVKnkchzca9rAVw⁠ FOLLOW MABELLE: mabelle_orama GET 10% OFF MABELLE O'RAMA SCENTS (code: perfumer00m): https://www.luckyscent.com/search?gsearch=mabelle FRAGS MENTIONED: Electimuss: Caspian Cherry*, Vanilla Edesia,* Spice D'Arno,* Cupid's Kiss*; Mabelle O’Rama Phoenix Flame, Hermes Rose Ikebana, Stella McCartney Stella, Mabelle O’Rama Lunar Dust, Phoenix Flame, Forbidden Bloom; Diffractive Studio Pop Culture, Sarah Baker, Maya Njie: Vanilj, Les Fleurs, Orto Parisi Viride, Mizensir Tres Chere, Penhaligon's, Floris, Creed * = gifted with no expectation of review

Perfume Room darling (oh, and Grammy-nominated artist) Dave 1, of electro-funk duo Chromeo, graces us with his presence yet again! In 2025's most tender game of show-and-tell to date, Dave brings me five scents he thinks I’ll enjoy, and I do the same for him. Then, WE SMELL THEM. This one's fun. Smells Like Love tix: https://www.caveat.nyc/events/perfume-room-presents-smells-like-love-2-15-2025 apply to be a dater on the show: https://shorturl.at/4jls9 subscribe: perfumeroom.substack.com FRAGS MENTIONED: Celine: Reptile, Bois Dormant; MFK Baccarat Rouge 540, Mugler Angel, Lubin: Korrigan, Itasca, Idole; Akro Ink, Celine Nightclubbing, D’ORSAY A.C., Fueguia Yakeñ, Dior Sauvage, Guerlain Vetiver, Chanel Sycomore, L'Artisan Timbuktu, Fzotic Vetiverissimo, Frederic Malle: Rose Tonnerre, French Lover; Guerlain Angelique Noire, CoSTUME NATIONAL Soul, Frederic Malle Portrait of a Lady, Guerlain Shalimar, Jorum Studio Gorseland, Guerlain Bois D’Armenie, Infiniment Coty Aristo Chypre, Dior Bois D’Argent, Gabriella Chieffo Lye, CdG Avignon, Le Labo Santal 33, Dior Eau Noire, Naomi Goodsir IrIs Cendre, Neandertal Them, Dusita Pelagos, Celine Bois Dormant, CoSTUME NATIONAL Homme Parfum

Amouage Chief Creative Officer Renaud Salmon joins me in the Perfume Room this week. When he took the post in 2019, his mission was clear: make Amouage the best, most iconic fragrance brand in the world. (You know, easy.) We discuss how he’s endeavored to do just that; the rich fragrance culture in Oman; what daily life there looks like for him and his family; and the memories, people, and inspirations that fuel his creative vision. Plus, we dive into the brand new Essences collection and get an exclusive preview of some upcoming 2025 launches. And trust me, they are GOOD. FOLLOW RENAUD: @renaudsalmon | @amouageofficial GET 10% OFF AMOUAGE: code 'perfumer00m' on LuckyScent | perfumeroom10 on TwistedLily TUNE IN: tomorrow 4P EST/1P PST @perfumeroompod x LuckyScent Holiday Smell-Along! SOTD: Universal Flowering Seduction Theory FRAGS MENTIONED: Amouage: *Bois de Foudre, *L’Encens, Reflection 45, Interlude, Reasons, Jubilation XXV, Jubilation 40, Outlands, Lustre; Chanel Egoiste (* = in development)

Month 12 of 12 is finally upon us which means it's time to flex ye olde gift-giving muscle. Let Perfume Room help you do it with ease and aplomb! Enjoy my official 2024 gifting recs for candles, discovery sets, fragrance-adjacent gifts, non-fragrance gifts, and of course, the highly-anticipated LuckyScent x Perfume Room holiday 10-piece pack (a pack full of my fav LuckyScent discoveries (that you don't already know) from the past year! JOIN BEST OF 2024 SMELL CLUB! 2024smellclubparty.eventbrite.com TUNE IN: Luckyscent x Perfume IG Live Smell-Along - Weds, Dec 18th at 4P EST / 1P PST (on the @perfumeroompod IG) SHOP THIS EPISODE: https://shopmy.us/collections/1086526 SAVE THE DATE: FEB 15 (NEXT PERFUME ROOM LIVE SHOW!)

PERFUME ROOM CANON ALERT. This week, join me on a one-of-a-kind auditory journey with Icelandic Art Collective, Fischersund. This episode was recorded in Seattle at the opening of Fischersund’s brand new multi-sensory exhibit: Faux Flora (which is happening now through Jan. 26 at the National Nordic Museum). You’ll hear all about this special family, the magical olfactive experiences they create, and of course, this incredible brand new exhibit. PLUS - some fun surprises that simply cannot be spoiled here in this description. You’ll just have to listen and find out. hehe.NOW - DEC 31, GET 10% OFF THE FAUX FLORA DISCOVERY KIT:fischersund.com | code: perfumeroom10GET TIX FOR THE FAUX FLORA EXHIBIT (now - Jan 26):https://nordicmuseum.org/exhibitions/faux-floraFRAGS MENTIONED: Fischersund No. 101, Diptyque Fleur de Peau, Trudon II, L’Artisan Parfumeur Vetiver Ecarlate, Fischersund: Útilykt, No 23, No. 54, No. 8, No. 54, No. 3Follow: @fischersund

*TBT* Bringing back this Perfume Room gem: Perfume Royality Hilde Soliani, La Regina dei Gourmand//the Queen of Gourmands, is in the Perfume Room today! At first glance, you might say dessert scents are her bread and butter, but Hilde would be quick to tell you that *bread and butter scents* are also her bread and butter. And for that matter, so are her fish, oyster, and cheese fragrances. Her title bears great responsibility, and in Hilde's kingdom, no food group is left behind. We discuss her inspiration, her fragrance philosophy, becoming a perfumer at age 40, and lots of other magical musings along the way. NOV SMELL CLUB THEME = INCENSE GET TIX: incensesmellclub.eventbrite.com FRAGS MENTIONED: Fueguia 1833: Tierra Del Fuego, Ett Hem, Yaken; Hilde Soliani: Hot Milk, Fraaagola Saalaaata, Stelle di Ghiaccio, Eau de Cuisine, Miss Tranchant, Bell'Antonio, Revlon Charlie, YSL Rive Gauche, Roachas Eau de Rochas, YSL Opium, Shiseido Tactics, Hilde Soliani: Buonissimo, Tulipano Rosso, Io, 24.9.11, Ti Amo Iris FOLLOW HILDE: @iltuotulipano @senshilde || www.hildesoliani.com SAVE THE DATES: Dec 5, 2024 and Feb 15, 2025!!