Passion for Technology

Most B2B brands believe they look different. Louis Grenier has the data to prove they don’t. The founder of the positioning consultancy STFO audited 100 B2B SaaS and AI brands against eight distinctive brand assets, and only one of them reached the top band.In this episode, we talk to Louis about why polished brands are so easy to forget and why sound is the most neglected brand asset in B2B. They also discuss what technical companies can learn from developer brands and how distributors and component suppliers can build a distinctive brand. Plus: how to use AI without ending up with beige, what changes when AI agents start shortlisting suppliers, and how to win over a cautious board with data.This episode is part of The Quintessence special edition “Passion for Marketing” by EBV Elektronik.Send us your feedback or questions here

When we talk about the All Electric Society, the conversation usually starts and ends with passenger cars. In this episode, Christian Nitsch, Senior Segment Manager Automotive and Transportation at EBV Elektronik, takes it further: onto the roads, the construction sites and the fields. Christian explains why heavy-duty vehicles and agricultural machinery are the next frontier for electrification, which battery and wide-bandgap technologies are driving the shift, and how charging concepts differ between a logistics depot and a tractor in a remote field. He also looks at the role of sensors, connectivity and AI in precision farming, why automotive-grade semiconductors shorten development times for autonomous machines, and what mobility and food production might look like in 2045. Guest: Christian Nitsch, Senior Segment Manager Automotive and Transportation, EBV Elektronik Go deeper: further resources on our All Electric Society campaign page → https://my.avnet.com/ebv/products/product-highlights/all-electric-society/ Our Supplier Partners:ams OSRAM: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/ams-osram/Micron: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/micron/Send us your feedback or questions here

The All Electric Society is usually pictured as EVs, heat pumps and rooftop solar. The harder question sits underneath: can our grids carry it?Andrej Orel, Segment Director Industrial & Energy at EBV Elektronik, on why one-way grids are reaching their limits, what makes a grid genuinely smart, and which semiconductors make the difference – from power electronics and SiC to sensors and embedded intelligence.Go deeper: white paper and further resources → https://my.avnet.com/ebv/products/product-highlights/all-electric-society/Our Supplier Partners:onsemi: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/onsemi/STMicroelectronics: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/stmicroelectronics/Vishay: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/vishay/Send us your feedback or questions here

Borut Kastelic, Senior Segment Manager Living & Infrastructure at EBV Elektronik, explains how homes and commercial buildings are turning from passive consumers into active prosumers. The conversation covers photovoltaics, heat pumps, storage and EV charging working as one system, why insulation alone will not get us there, what sensors and edge AI actually contribute, and where interoperability standards such as Matter, Thread and BACnet stand today.Guest: Borut Kastelic, Senior Segment Manager Living & Infrastructure, EBV ElektronikGo deeper: white paper and further resources → https://my.avnet.com/ebv/products/product-highlights/all-electric-society/Our Supplier Partners:Broadcom: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/broadcom/ Nexperia: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/nexperia/Renesas: https://my.avnet.com/ebv/products/product-highlights/all-electric-society/supplier-solutions/renesas/Subscribe to Passion for Technology on Spotify, Apple Podcasts or your preferred platform.Send us your feedback or questions here

In the electronics and semiconductor industry, supply chains have become increasingly complex. Components often pass through several stages – from manufacturers to logistics providers and EMS partners – before reaching the final product. As a result, keeping track of availability, delivery status, and potential bottlenecks has become a major challenge for many companies.In this episode, we speak with Sven Blankenberg, Senior Manager Business Analytics at EBV Elektronik, and Thorsten Eyle, Director LogOn at EBV Elektronik, about a new solution designed to bring greater transparency to these processes: Essential Business Visibility.The tool combines advanced data analytics with supply chain management, enabling customers to track their orders across the entire supply chain. By providing detailed insights into order status and logistics flows, companies can identify risks earlier, respond faster to potential disruptions, and make more informed decisions. In this conversation, we explore:why supply chain transparency is more important than everwhat Essential Business Visibility is and how it workshow EBV’s solution differs from existing third-party toolsthe role of data integration across suppliers and partnersfeedback from the first customers already using the tooland what developments and opportunities lie ahead.Send us your feedback or questions here

Invisible yet indispensable: optoelectronics are the silent enablers behind many of today’s smartest technologies. In this episode, experts from Vishay’s Opto division reveal how light is used as a signal, a sensor, and a switch to make machines more intuitive, efficient, and connected – from factory automation to automotive applications.For more information about Vishay’s optoelectronic solutions, visit: Vishay Optoelectronics AutomotiveOur Vishay Intertechnology experts:Joerg Wedermann, Vice President of Product MarketingMohan Kannusamy, Director of Product MarketingSamy Ahmed, Senior Applications EngineerSend us your feedback or questions here

The rise of renewable energy is not just about sustainability—it’s a global power shift. In this episode, we explore how the All Electric Society will transform geopolitics, reducing fossil fuel dependencies, altering trade balances, and creating new leaders in the energy sector. Learn why energy security and international relations will never be the same again.For more insights on the All Electric Society, explore additional articles and industry perspectives in TQ Magazine: https://library.ebv.com/link/12188/Find more articles, information, and key figures on the All Electric Society – free of charge!Transparency notice on AI use: This podcast readout was generated using an AI-generated voice.Send us your feedback or questions here

Energy efficiency is one of the fastest and most cost-effective ways to cut CO₂ emissions. In this episode, we explore how advancements in power electronics, including SiC, GaN, and next-gen UWBG semiconductors, are reducing conversion losses and improving energy use. Learn why efficiency is the key to a sustainable All Electric Society.For more insights on the All Electric Society, explore additional articles and industry perspectives in TQ Magazine: https://library.ebv.com/link/12188/Find more articles, information, and key figures on the All Electric Society – free of charge!Transparency notice on AI use: This podcast readout was generated using an AI-generated voice.Send us your feedback or questions here

The transition to a fossil-free future depends on securing critical raw materials like lithium, cobalt, and rare earth elements. In this episode, we explore how the EU’s Critical Raw Materials Act aims to reduce supply risks, strengthen recycling, and build a more resilient resource strategy. Learn how innovation and policy are shaping the future of sustainable supply chains.For more insights on the All Electric Society, explore additional articles and industry perspectives in TQ Magazine: https://library.ebv.com/link/12188/Find more articles, information, and key figures on the All Electric Society – free of charge!Transparency notice on AI use: This podcast readout was generated using an AI-generated voice.Send us your feedback or questions here

As cyberattacks on energy systems rise, the EU is taking action with the Cyber Resilience Act. In this episode, we explore how this regulation enhances the security of connected devices, from smart grids to wind turbines, ensuring products are "secure by design." Learn what manufacturers must do to comply with the new rules and how cybersecurity is shaping the future of the All Electric Society.For more insights on the All Electric Society, explore additional articles and industry perspectives in TQ Magazine: https://library.ebv.com/link/12188/Find more articles, information, and key figures on the All Electric Society – free of charge!Transparency notice on AI use: This podcast readout was generated using an AI-generated voice.Send us your feedback or questions here