Music Marketing Monday

60 - The Lost Art of Using the Phone to Book Music GigsSure, you can send email or use Twitter to reach people. It's easy and fast. But is it effective? On this episode Billy and Bob discuss the lost art of using the telephone to connect with venues, the media, and more. Billy also shares the story of how one phone call he made lead to the sale of 450 CDs. Don't miss this one.

59 - Working with Music Booking AgentsOn this episode Bob interrogates Billy and forces him to spill the beans on everything he knows about getting paid gigs through booking agents. Did he ever deliver: how agents operate, what to look for, what to avoid, and the do's and don'ts of starting relationships with them. A must-hear episode for working musicians everywhere!

58 - Pinterest for Music Marketing: Let's Get VisualIt's not just for moms looking for recipes and hair style ideas. Pinterest has 47 million users and growing (83% of them are women). So this social sharing site deserves your attention.But, no matter what you think of Pinterest, you should get more visual online - whether it's on Facebook, Instagram, Twitter, or Tumblr. Billy and Bob share some visual marketing best practices on this episode.

57 - The One True Path to Music Success!Are you looking for the magic bullet? The Holy Grail? The easy-button solution to building a career in the music business? Bob and Billy have the answer. After decades of research and real-life experience, they deliver the answer you've been looking for. The one true success route, finally revealed!

56 - Turn One Song Into Multiple Income StreamsA lot of musicians are sitting on top of moneymaking opportunities and don't even realize it. Often we can't see what's right in front of us. On this episode, Billy and Bob dissect Bobby Borg's recent blog post about the many ways to make money from a single song. Take notes!

55 - Using YouTube Videos to Land Paying GigsBy now you should know that video can be used in all sorts of ways to promote your music. On this episode, Billy rips through a high-speed collection of gig-booking best practices using video, as Bob hangs on for dear life. They cover what to include, what to leave out, and what's most important to booking agents and venue owners.

54 - How to Engage a Live Music AudienceEach live show offers an opportunity to create a one-of-a-kind experience for your audience. Are you making the most of it?On this episode Billy and Bob share their best advice on how to get comfortable with stage banter (something that strikes fear in the hearts of many performers), as well as other ways to make your live shows engaging and memorable.

53 - How to Use Craigslist to Book Music GigsYes, you read that right. Craigslist! It's not just for buying and selling your old gear and finding dates. Billy explains how he recently started using this free site to find paying gigs, as Bob pulls all of the juicy details out of him.

52 - Physical Press Kit or EPK?It's should be obvious to you that we live in a Digital Era. So, do you even need physical music promotion materials anymore? Do you even need to ask: Physical or electronic? Paper or plastic?This week Billy and Bob tackle these questions and reveal some important things you should still make available in physical form.

51 - Mind-Expanding Music MarketingThis episode is all about generating breakthrough ideas. Billy and Bob deliver some passionate advice on going beyond lazy, knee-jerk thinking (including some tough love for musicians who have creative amnesia). Use these tips to come up with blockbuster ideas you can use to promote yourself better and grow your music career.