Marketing O'clock with Reactionpower

Your business’s future lies in the synergy of human and AI collaboration. This podcast reveals how human-AI synergy can drive smarter decisions, proactive risk management and personalized customer experiences. Discover Wandia’s insights on cultivating innovation through ethical AI practices and learn how to build a growth-focused culture of inclusivity and ingenuity.

Your brand is who you are as a company. It is the image that comes into your consumers’ and potential customers’ minds when they see your logo or are mentioned in passing. Building this brand image, however, isn’t a one-time thing. You have to consistently update the elements of your brand image, a task requiring dedicated and custom expertise. In this episode, Loryne and Marion discuss why you need to leverage professional branding services in order to establish your brand equity and fully unlock your business’ potential.

As consumers increasingly turn to audio as their content of choice, successful marketers today will be those who will prioritize capturing consumers with the effective use of the wide variety of audio platforms available.  In this episode we discuss some of the audio platforms marketers could leverage and suggest a myriad of ways to get the best out of them.

According to recent research, consumers and employees are more likely to buy from or work for companies that share their values across the various elements of ESG. Due to crises such as the global pandemic and recessions, we have an enlarged pool of conscientious consumers who are willing to pay even more for healthier, safer, more environmentally and socially conscious products and brands. In this episode, Gladys and Loryne unpack how a brand could harness the most of ESG to its advantage.

The average human attention span is now shorter than a goldfish’s! As of 2022, it is estimated to be at just around 8 seconds,  one second below that of a goldfish. Part of this is now being increasingly attributed to technological conveniences and the ever-so-distracting social media. As a consequence, short-form videos are now more popular than were before. In this episode, we discuss why and how marketers can tap into the wide variety of short video platforms available in order to get ahead of the competition and sustain gains.

The COVID 19 pandemic has forced many organizations to significantly alter policies and initiatives in order to adapt to the needs, expectations, and demands of their employees, customers, and stakeholders who have had to reorient to a more digital environment. In this podcast episode,  we unpack insights and learnings from the 2022 Gartner CMO Vision eBook and share top-level guidance for marketing leaders and their teams on where to focus marketing efforts for success this year and beyond.

Generation Z is quickly becoming the most powerful consumer group in the world. If you haven’t started to bridge the gap between your millennial-driven strategies and those that appeal more to Gen Z, you’re at risk of lagging behind. Key to this podcast is helping to understand Generation Z consumer characteristics and how businesses can tap into this worthwhile consumer base.

In the wake of the cookie apocalypse, how can marketers begin to adapt so that they can continue to effectively target and grow their audiences? In this episode, we discuss 2 key strategies that marketers can leverage to thrive in a third-party cookieless world!

Data is the heartbeat of modern marketing. While data quality is important, it can often be pushed aside in the rush to manage all of your other responsibilities as a Chief Marketing Officer. Ultimately, poor data quality can have a serious and far-reaching negative impact on your company. In this episode we discuss the key parameters to consider when measuring  the quality of your marketing data.

Building a personal brand is more than just getting your name out there. As a senior executive, investing time and resources to creating a strong brand could elevate your influence and success.  In this episode we take a close look at how to build an excellent executive brand and  why it matters more than ever in 2022. https://reactionpower.com/ @Reactionpower on Facebook, Instagram, and LinkedIn