Marketing Connections podcast

Marketing Connections

The Marketing Science Institute

Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.

9 épisodes

"Win-Wins" Between Consumers and Marketers
21/05/2024
57:47
Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.
How Personal Devices Shape Lives
12/03/2023
51:35
Smart phones and wearable devices are ubiquitous, all the time, even where and when they shouldn’t be. So how have they changed us? In this episode of Marketing Connections, we explore how personal devices shape and change our behavior and our lives.
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Why Aren’t Prices More Transparent?
12/03/2023
43:45
Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected.
Authenticity as a Virtue and Vice
25/03/2022
49:54
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.
What's Normal Now? How Do Societal Attitudes About Certain Industries Change
25/03/2022
55:54
What’s normal changes constantly. What was once considered exotic or odd may now seem average and conventional. But how does this happen? On this episode of Marketing Connections we look at market creation, and how societal attitudes about certain industries change.
Change My Mind. How Do You Persuade People?
25/03/2022
59:40
How set are you in your ways? These days most us fall into routines. So what does it take to change your mind? And not just in a small and superficial way, but in a deep and lasting way. In this episode of Marketing Connections, we explore what it takes to move the needle on real and meaningful changes in preferences.
The Power of Aesthetics in Consumer Decisions
12/11/2021
53:53
Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath the surface.
The Drive for Dignity in the Marketplace
12/11/2021
47:56
The oxford dictionary defines dignity as the state or quality of being worthy of honor or respect. So how does that translate to the marketplace? On this episode of Marketing Connections we look how marketers can take practical action to treat people with respect and how that can have positive results.
Stepping Out Of Your Comfort Zone
10/11/2021
53:43
Guilded cages keep us safe and stress free. But they are still cages. So is it better to escape them and take some risks? On this episode of Marketing Connections, a look at comfort zones. We look at why taking risks can pay off for a 200 year old brand or a start up, what propels us to take risks, and when it's better to stay in your comfort zone.

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