LeCorner - International podcast

LeCorner - International

LeCorner International

LeCorner, a LaSource's podcast, offers unique insights and perspectives on the sports and entertainment industry. Every two weeks, industry leaders and sports personalities will share their vision, tips and insights on a world in constant evolution! We'll bring you former athletes and top executives from sports organizations, media and technology companies, sponsors, digital agencies, e-sport, etc. to get information and new stories about what's happening on the field.

21 épisodes

  • LeCorner - International podcast

    #21. San Francisco 49ers - Alison Lu - Collect, analyse, and use data to improve the in-venue experience?

    49:17

    The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994.    The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.   For this new LeCorner - International episode, we have been pleased to receive Alison Lu, Director, Business Strategy & Analytics at San Francisco 49ers. Graduated from Harvard and Yale, Alison began her career in the sports industry with the Orlando Magic before joining the San Francisco 49ers, and Elevate Sports Ventures.    For almost an hour, Alison, Samuel, and Jean-Baptiste discussed how the franchise is improving its in-venues experience, as well as how Alison's team collects and analyses data from fans. We also spoke about Elevate Sports Venture and the relationship it has with the team at the 49ers.  Episode timeline:  - Alison’s journey in the sport industry  - Women of the Niners: introduction to the official women's club of the 49ers - “Member Inclusive Menu”: a program designed for season ticket members - How do 49ers collect fan data during match day?  - NFL’s expansion internationally   - How to improve the in-stadium experience?   - Elevate Sports Ventures. What are Alison’s responsibilities? - A winning collaboration among 49ers and Elevate Sports Ventures  - Data in the sport industry  - Pieces of advice to improve the in-venue experience If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
  • LeCorner - International podcast

    #20. NBA - Jason Bieber - The NBA's fan-centric strategy

    53:12

    We couldn't imagine a better way to start this new season of LeCorner - International! For the second time in its history, we had the opportunity to talk with one of the biggest sports leagues in the world: the NBA.  Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation (Buzzer, and prominent start-ups through NBA Launchpad). NBA has always been at the forefront of innovation, creating programs and campaigns to provide an even more premium experience of the game.   To discuss these topics, we had the pleasure to receive Jason Bieber, Growth & Innovation strategy lead at NBA. How does the league handle innovation? How to involve more fans?  Episode's timeline: - Presentation of Jason: from Accenture to NBA - What did he learn from his experience at Accenture? - NBA's culture of innovation - The innovation process within the NBA: a decentralized approach   - How do NBA fans embrace new products?  - Provide a new fan experience with Dapper's collaboration. - Personalize, interact and create immersive fan experiences: the NBA's motto - Look outside the sport, especially for trends and new technologies. If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
  • LeCorner - International podcast

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  • LeCorner - International podcast

    #19. NBA, NASCAR, LiveLike, MLSE, Greenfly: Special Episode - Best of 2021

    46:34

    For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2021 has been the first season of our international series, and the least we can say is that we had a great time recording these 18 episodes. Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes. Timelines (one extract for each episode, in chronological order) - Ext 1: Scrum Ventures - Michael Proman - which directions are funds looking towards and what do startups have to get right? - Ext 2: Global Sports Venture Studio - Kyle Bunch - the origin of sports accelerator programme, sports current challenges & future trends    - Ext 3: EBU - Franck Choquard - partnering with sports organisations to build their future media strategy - Ext 4: MLSE - Teeka Cookson - delivering best-in-class sport and entertainment experience to fans - Ext 5: FPF - Daniel Ribeiro - how to continuously reinvent yourself when operating sports events? - Ext 6: LiveLike - Miheer Walavalkar - the Entrepreneurial Journey #1 - Ext 7: Stats perform - Andrew Cox - from collection to monetization, one of the first data business story in the sport industry - Ext 8: NBA - Bastien Lacheny - how does the league operate in Europe and what are its objectives? - Ext 9: Greenfly - Daniel Kirschner - the Entrepreneurial Journey #2 - Ext 10: Noise Studio - Ida Bjerga and Sophie Offord - creativity and brand identity in the sports industry - Ext 11: The Value Xchange - Kevin Hall - turning sponsorship into partnership - Ext 12: Sail GP - Jose Garnes - promoting a new competition through engaging content - Ext 13: MLS - Chris Schlosser - from linear TV to omni channel strategy - Ext 14: Atlético Mineiro - Felipe Ribbe De Vasconcellos - International growth through disruptive innovations - Ext 15: Slate - Michael Horton and Eric Stark - the Entrepreneurial Journey #3 - Ext 16: Nascar - Tim Clark - pit stop - how does Nascar drive engagement? - Ext 17: Pixellot - Ross Tanner - leveraging AI-Automated Technology to produce sport events - Ext 18: Super League Triathlon - Joe Edwards - leveraging AI-Automated Technology to produce sport events If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
  • LeCorner - International podcast

    #18. Joe Edwards - Super League Triathlon - Disrupting a Sport and Redefining its Future

    47:03

    The Super League Triathlon is a private league with innovative race formats, shorter with multiple transitions between swimming, cycling, and running. The race was first envisioned in 2016 and co-founded in 2017 by former Ironman world champion Chris McCormack with amateur triathlete and Russian billionaire Leonid Bogulslavky. Nowadays, Super League Triathlon is disrupting traditional triathlon with action-packed multi-day formats and unpredictable races. Powered with the latest technology, fans experience a unique, up-close-and-personal event. In this new episode, we had the pleasure to discuss with Joe Edwards, Chief Marketing Officer at Super League Triathlon. We have been through his professional journey, and how Super League Triathlon is a game-changer for sports events. Episode timelines: - Joe’s journey in the sports industry - Super League Triathlon — a competition designed for media first  - Why did Joe decide to move to the Super League Triathlon?  - Content strategy at Super League Triathlon - How to entertain the fans?  - Who is Super League Triathlon's audience? - Super League Triathlon & Swift: an innovative partnership  - Future growth area of the Triathlon Super League  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
  • LeCorner - International podcast

    #17. Pixellot - Ross Tanner - Leveraging AI-Automated Technology to produce sport events

    42:29

    It’s said that today, millions of sporting events take place every year, but many of them are still not broadcasted. These events range from local youth and women's sports to lower leagues and niche sports. Indeed, traditional broadcasters did not often see the value in acquiring these TV rights because of the low return on investment generated. This creates a lack of visibility for their events and to deal with this situation, they have to produce them so it can finally be available for their fans. Pixellot, the leader in AI-based automated video and analytics solutions for the sports market, has revolutionized the traditional processes of video capture, production, and distribution, enabling sports organizations to affordably broadcast and monetize their events. In this new episode, we had the pleasure to discuss with Ross Tanner, Director of New Business and Sales at Pixellot. We have been through his professional journey, and how Pixellot enables clubs to produce their own sport events. Episode timeline:  - Ross Tanner’s journey: from his professional background to his passion for football  - All the environments he has worked in: club/league/data provider/TV producer. - Pixellot’s presentation and activities: AI-Automated solutions for live production  - From tier 1 club to tier 4 club — who are Pixellot’s customers?  - Pixellot’s solution: An unmanned multi-camera system  - Growth area for Pixellot: example of women's sports - The role of the human being in data - The future of sports event production If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
  • LeCorner - International podcast

    #16. NASCAR - Tim Clark - Pit stop, How does NASCAR drive engagement

    50:32

    The National Association for Stock Car Auto Racing (NASCAR) founded in 1948 is one of the most famous sports proprieties in the United States, attracting more fans each year.  In 2021, the new Bubba Wallace team (owned by the former basketball player, Michael Jordan) contributed to NASCAR’s audience growth as 29% of sports fans said they were more likely to watch a NASCAR race based on this new team. For the 2022 season, the NASCAR Clash will move from Daytona Beach, Florida, to the LA Coliseum on February 6. It will be the first time since 1979 the Clash has not been held at Daytona. In this new episode, we had the pleasure to discuss with Tim Clark, Senior Vice President & Chief Digital Officer at NASCAR. We have been through his professional journey, and how NASCAR engages with its community. Episode timelines: - Tim's presentation: His professional background from the retail industry to the sports industry - How did he successfully transfer his e-commerce skills to NASCAR? - NASCAR fans: Who are they? - How to deal with a diverse fan base? - The race format evolution to improve fan engagement - NASCAR's collaboration with other race car leagues - How to consider environmental issues in motorsport competition? - Digital strategy at NASCAR: from social media to its own digital platforms - Finding the right balance between physical and virtual worlds   If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
  • LeCorner - International podcast

    #15. The Entrepreneurial Journey #3 - Interview with Slate's Co-Founders Eric Stark & Michael Horton

    48:50

    Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry.  For this second episode, we have invited Eric Stark - CEO & Co-Founders, and Michael Horton - COO & Co-founders at Slate.  What is Slate?  Founded in 2018, Slate is a content creation platform for real-time social media. The solution allows companies to quickly overlay content with their own branded fonts, colors, filters, graphics, and animations from a custom mobile app, and then post directly to platforms like Instagram Stories. Brands have full control over the content in their app from a dedicated web portal. The American startup is trusted by teams in the NFL, NBA, NHL, MLS, EPL, MLB as well as major brands in media and entertainment.  ___ We've been through Eric’s and Michael’s journey until the creation of Slate, the initial vision and their development outside the sport industry. We have been focusing on their entrepreneurial journey, and their experiences learned from their previous positions to make Slate a success. A passionate discussion between people that know well each other as LaSource is representing Slate on the European market! Episode timeline:  - Introduction to Eric and Michael: their professional background to their journey at Slate - Starting at San Francisco 49ers: content creation strategy - - Learn from past experiences to succeed on the entrepreneurial journey - What makes a good team to success?  - Corporate vs startup culture - VC and fundraising: meeting both startups and investors’ expectations  - The initial vision of Slate’s solution - The future of social media around content creation  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.  Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.  
  • LeCorner - International podcast

    #14. Atlético Mineiro - Felipe Ribbe Vasconcellos - International growth through disruptive innovations

    55:19

    Atlético Mineiro is a professional football club founded in 1908, playing at the first level of Brazilian football (Campeonato Brasileiro Serie A) and has won more than 71 official titles, including 1 Copa Libertadores, 2 CONMEBOL Cup, and 45 championships. It’s one of the biggest football clubs in South America that attracted top players such as Ronaldhinio, João Leite or Robinho. Atlético Mineiro is also one of the leaders in the Brazilian football market when it comes to bring strategic innovation to engage with fans and create new revenue streams.  One year ago, the club has hired its first Head of Innovation to expand its commercial operations both domestically and internationally.  And we had the pleasure to discuss with him! Felipe Ribbe de Vasconcellos has been through his professional journey, from his position as a journalist at Sport TV - the biggest sports broadcaster in Brazil, to his current role at Atlético Mineiro. We discussed the relevance of innovation within an organisation and its influence on the club's international expansion. Episode timeline:  - Introduction to Felipe: his professional background (Journalist at Sport TV, Broadcast coordinator in the Brazilian Basketball League, Sport innovation consultant at Enzima…) - Entrepreneurial journey: main takeaway from his experiences  - What space should innovation have within a club? - Innovation at Atletico - How to raise awareness on Atletico around the world?: NFT/Fan Token case study  - Improving fan experience through AR features - Development of new revenue streams - Broadcasting strategy in Brazil’ Football industry: From the third to first one team - How are football competitions and institutions are organised in Brazil? - Looking at the future of Brazil's football industry: Amateur to professional clubs, leagues, competitions… If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.  Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 
  • LeCorner - International podcast

    #13. MLS - Chris Schlosser - From linear TV to omni channel strategy

    1:02:07

    Founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup, the Major League Soccer (MLS) is composed of 27 teams such as (24 in the US and 3 in Canada.) that compete each year for the MLS Cup. Since its creation the league's awareness and popularity has grown quickly, driven both by clubs (LA Galaxy, D.C United, New York Red Bulls etc.), and by star players such as Thierry Henry, David Beckham or more recently Zlatan Ibrahimovic. As the other US leagues, the MLS is always trying to innovate, finding new ways to further engage with its growing fanbase. For this new LeCorner Episode, we had the pleasure to discuss with Chris Schlosser, senior vice president - media at Major League Soccer. We have been through his professional journey, starting with the internet boom at MSN and his current role at MLS. We discuss the importance of digital and innovation to further develop the league and its expansion. Episode timeline:  - Introduction to Chris Schlosser: personal and professional background - The internet boom in the Global Economy  - The role of digital within MLS - Streaming war: AT&T and Discovery - The evolution of the Linear TV - Live in sports - Data's role in sports organizations   - How MLS is planning to work with partners to better leverage data?  - Digital innovation at the MLS: a new way to broadcast games - New revenues streams for leagues - The application of blockchain technologies in the sport industry - How can MLS capitalize on the Football World Cup 2026? If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.  Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.  
  • LeCorner - International podcast

    #12. SailGP - Jose Garnes - Promoting a new competition through engaging content

    52:08

    SailGP is an international sailing competition founded 2 years ago by Larry Ellison, founder of Oracle and chamion yachtsman Russelm Coutts. Teams are competing across a season of multiple grands prix around the world. The inaugural competition was in 2019 with six teams competing from Australia, China, France, Great Britain, Japan and the United States of America.  For this new LeCorner Episode, we received Jose Garnes, head of content at SailGP. We have been through his professional journey, starting with the Olympics and his current role at SailGP. We discussed the importance of creating engaging content to build a strong fanbase and develop audiences.  Episode timeline:  - Introduction to Jose: personal and professional background - What is SailGP? Pros and cons of being a new competition - Sail GP: a sustainable competition - Creating content for sports organisations: a passion or a coincidence?  - SailGP vs Formula One: can we make the comparison?  - What is to be Head Of Content? Missions & goals  - What kind of content to engage with fans? - The place of social media in SailGP content strategy  - Tv Rights, partners and SailGP digital properties - Measuring the success of your content - How to innovate when creating content? If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.  Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

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