Making of a Masterclass: A Behind the Scenes Look at Creating the Best Free Launch Training in the World - DTL #24
In this special BONUS episode of Dare to Launch, Jeff Walker, Chris Saunders, and our Marketing Lead Dan Walker give you a rare “behind the scenes” look at our annual Launch Masterclass™. This is an annual FREE event where Jeff teaches the latest and greatest strategies for launching your online business. The story of Launch Masterclass has been one of constant reinvention and refinement. Ever since Jeff first debuted the Launch Masterclass in 2005, he’s been committed to leveling up the content and improving the delivery of that content. There have been many evolutions of the Launch Masterclass from PDFs and discs back in the old days, to screen-recorded videos, all the way up to interactive live-stream technology. This year’s Masterclass is the culmination of those 2 decades of experience, refinement, and evolution. It’s everything Jeff’s learned about delivering HUGE value packed into two weeks of training video, live calls, and community building. As Jeff and Dan see it, the challenge every year is to offer incredibly rich, free content and deliver it in as consumable and impactful a method as possible. Whether you’re a longtime fan of Jeff Walker’s teachings or just coming into his orbit, the Launch Masterclass is the perfect first step.
The Launch Masterclass is only happening from Aug 15th - 29th
Register for this year’s Launch Masterclass by going to www.GetYouLaunched.com
Key topics discussed:
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The History of Launch Masterclass: Jeff and Dan take a walk down memory lane and talk through the different ways in which the class has evolved over the years
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Launch Masterclass Structure: There’s a very intentional way in which the class is laid out, and Dan helps break down the thought process behind this architecture
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The Ultimate Goal: Creating the best free launch training in the world is the main goal, it’s just a question of refining the content and the process
Key takeaways:
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Jeff could teach about the launching process for hours and hours. The real challenge is knowing exactly what to teach in order to have the biggest impact.
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Spontaneous challenges and opportunities have a way of appearing every year, and Jeff has made leaning into those surprises a key part of the process.
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Above all, Jeff and Dan work to make this launch a truly exemplary example of what the course itself teaches. If viewers are paying extra attention, they’ll learn even more tricks to the trade by seeing how Jeff rolls out the launch.
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