KNOW BETTER

AI is everywhere in media. Results, not so much: barely one company in two gets real value from it. Why does AI shine in demos only to stall in production? And what if the fix started with connecting what you already have?In this episode of Know Better, Claire Couson, Head of Customer Success at Perfect Memory, welcomes Seth Juarez, founder of 7 Media and a recognized voice in tech and AI. Together, they explore DAM in the age of generative AI:-> finding the two seconds that matter inside a clip -> checking the quality of your metadata as closely as your media -> enriching content without drowning it in auto-tags -> connecting archives, rights and newsroom so every piece of content you produce can be found, reused and put to workYou'll also learn why a perfect demo doesn't always survive a newsroom at 2 a.m., and why transformation starts with the tools and data you already have.The future of DAM? Managing meaning, not files.

Rethinking Media Asset Management in the age of AI-driven content and orchestration.  Are MAM systems still relevant in today’s fragmented media landscape? In this episode, we explore how the explosion of tools, the need for more agile solutions, and evolving user expectations are reshaping media workflows. With insights from Bea Alonso (ex-Avid, Grass Valley, Dalet), we discuss the limits of traditional MAM platforms and the shift toward modular ecosystems powered by semantic technologies & AI. Discover how Content Data Platforms help simplify workflows, improve adoption, and unlock the full value of content and data. Guests: Beatriza AlonsoWith over 20 years of expertise in MAM/PAM and media workflows, she has held key roles at Avid, Grass Valley, and Dalet. Today, she leverages her deep industry knowledge to support media tech companies through her consulting practice, specializing in product marketing and sales enablement.Claire Couson Passioned about media production, Claire has spent the last 10 years working in the media industry. During her last position at Dalet she led the Asia Pacific Professional Service team, delivering high density MAM projects to Tier 1 customers. She is now Customer Success Manager at Perfect Memory. She acts as the strategic link between our clients and technical teams, bridging Sales and Tech while ensuring smooth project delivery.

Focus sur la gestion des contenus en Afrique à l’ère du MAM de 3ᵉ génération : un panorama des tendances, des enjeux et des perspectives d’un marché en pleine expansion. Découvrez comment les médias et les entreprises du continent innovent pour tirer le meilleur parti de leurs données.

Dans cet épisode, Louis Matignon, CRO chez Perfect Memory et Malika Kechich, co fondatrice d’Activo, décryptent les différences historiques et les convergences actuelles entre MAM et DAM dans le secteur des médias, en pleinetransformation. Ils abordent les enjeux clés comme la digitalisation des archives, l’indexation intelligente, la souveraineté des données, ou encore le rôle de l’IA dans la recherche, la traçabilité et la valorisation des contenus. Une discussion nécessaire pour mieux comprendre les usages, les outils et les décisions structurantes à prendre face à la complexité des patrimoines audiovisuels de chaque entreprise.

On this episode, dive into Knowledge Graphs and learn why they offer the most efficient access to information. Explore the powerful synergy between AI, and Knowledge Graphs, and discover how they can revolutionize your data and content strategy. Featuring insights from Guillaume Rachez, VP Product at Perfect Memory, and Doug Kimball, Chief Marketing Officer at Ontotext, get ready to transform your approach to knowledge management.

An exclusive episode, live from the NAB Show, where we gain invaluable insights into the challenges and strategies employed by one of America's premier motorsports leagues to enhance efficiency and relevanee in their media asset management strategy Press play and discover how they build their brand and transform their sporting event into genuine emotional experiences. 

In this Podcast, we challenge the notion that more data always leads to better decisions. We delve into the importance of extracting valuable insights from data and emphasize the significance of contextualizing information. Through discussions on knowledge graphs and debunking misconceptions surrounding data lakes, we explore the essence of actionable intelligence. Join us as we uncover the true value of data and how to transform it into meaningful outcomes. Tune in for enlightening insights on making the most of your data. 

The discussion delves deeper into artificial intelligence (AI) and its heuristic processing capabilities, particularly in generative AI like ChatGPT. The focus is on the challenge of ensuring the reliability of AI-generated data due to its probabilistic nature. Factual AI is introduced, highlighting the importance of knowledge organized via Knowledge Graphs for dynamic connection inference. In this context, one might ask whether AI is really intelligent? Listen to know more