This week in: Haircare

This week in haircare, Wella Company redesigns its global leadership by bifurcating Brand and Marketing functions under Yannis Rodocanachi and Carole Gardner Diarra across brands like Wella Professionals and Nioxin. NIQ insights reveal 36% of men prioritize appearance more than in 2021, opening prestige anti-aging opportunities in Canada. In brand developments, Jennifer Lawrence debuts biotech line mes° with Arcaea, Pantene taps John Stamos for a 90s nostalgia campaign, and The Mane Choice names Chasity Monroe CEO. Plus, Shu Uemura, Pantene, and Pureology win at the ELLE Canada Beauty Grand Prix, Nutrafol launches its topical Strand Serum, OUAI introduces wearable fragrance jewelry, and Canadian flash sales ignite ahead of peak holiday discounting.

This week in haircare, Wella Company reorganized its global executive leadership by splitting its brand and marketing functions, while Procter & Gamble delivered mid-single-digit organic hair care growth in Q1 fiscal 2027 driven by innovation-based pricing. In Canadian retail, Revlon expanded bond-building claims into mass color with ColorSilk at Shoppers Drug Mart for CA$10.99, and Being Frenshe listed its non-aerosol dry shampoo mist. Additional updates include KEVIN.MURPHY's FLAWLESS 6-in-1 styling lotion, TheraCopper's dual-peptide scalp serum, Rajani MD's $999 PlasmaGLO Hair+ Cap, amika's fourth Rooted in Growth cohort, and Sephora Canada's upcoming Fall Savings Event.

This week in haircare, Dyson introduces the Corrale CoolShine straightener featuring active cooling technology at Shoppers Drug Mart, while Jennifer Lawrence teams with Arcaea to debut biodesigned haircare brand mes°. Meanwhile, Canadian brand Alcôve targets portable slicking formats with its Precision Styling Wand, Xtressé unveils protein-retaining peptide cleansing systems, and Nestlé's Solgar expands into midlife hair thinning supplements. Additionally, MONDAY Haircare brings accessible hair mists to Canadian mass retail, Björn Axén recruits former prestige beauty executive Onur Aktas as CEO, and Shoppers Drug Mart collaborates with Pinterest on seasonal beauty trend intelligence.

This week in haircare, Circana data reveals a 24% surge in European prestige haircare driven by a 101% leap in targeted serums, underscoring the category-wide acceleration of skinification. In retail and distribution, Olaplex expands across 36 UK Boots doors following the Henkel takeover, and Umberto Giannini enters the U.S. market with 16 curl-care SKUs on Ulta.com. Meanwhile, Cosmetics Alliance Canada evaluates cross-border tariff pressures on manufacturing inputs, Chatters launches a 25% off promotion across 18 professional brands excluding PPD lines, Amika pushes a 30% sitewide discount with sampling trials, Amber Valletta and Teddy Charles launch clean salon brand Maison Beaux, and hybrid fragrance mists see new holiday releases from DESIGNME and Moroccanoil.

This week in haircare, Sycamore Partners nears a US$9 billion sale of UK retailer Boots to Canada's Weston family, setting up transatlantic retail procurement leverage across Loblaw and Shoppers Drug Mart. Meanwhile, NIQ data confirms Canadian K-Beauty surged 57% to $164 million, Nutrafol moves into topical strand repair with its dual-phase Strand Serum, Briogeo reformulates its hero mask with bond-repair tech, and NIQ launches tracking for Amazon's $56 billion third-party beauty marketplace.

This week in haircare, Health Canada issues an immediate recall for over 90,000 units of Schwarzkopf Professional Osis Grip Mousse, Moroccanoil enters permanent cream color with Color Eclipse, Kao takes a minority stake in new salon entrant Funner from Oribe’s founding family, Oribe expands Supershine into stick formats in Canada, amika activates in Chelsea for New York Art Fair Week, and Laifen debuts its new Hair Beauty Tech Ecosystem.

This week in haircare, Henkel appoints veteran Christoph Kaul as Olaplex CEO to execute its post-acquisition strategy, Korean brand Dr. Groot rolls out 14 scalp-care SKUs across 500+ Sephora doors, Cécred debuts internationally at Space NK, KEVIN.MURPHY names Elisa Fischer Global CEO, and Canadian waterless brand Everist crosses $10M in sales.

This week in haircare, Moroccanoil signs tennis champion Aryna Sabalenka as Global Brand Ambassador, Marc Anthony rolls out high-claim volume innovations, INERTIA enters the peptide scalp-to-strand space, and Living Proof debuts a non-aerosol micellar dry shampoo mist. Plus, Nancy Twine launches masstige player Soulstice, White Rain targets the sub-$10 segment with White Rain+, and Moroccanoil introduces its CAD $44 Overnight Hydration kit alongside retail promotions.

This week in haircare, Circana reports Canadian prestige hair surged 23% in H1 2026 driven by serums and scalp routines, Henkel posts 4.2% organic growth while outlining its Olaplex integration strategy, Kenra executes an aggressive 23-SKU Quebec expansion via Eleganza alongside a fragrance-led hairspray launch, and new format plays arrive from Verb, Living Proof, and OUAI. InSight Feed - Keep the market in sight every Tuesday morning.

his week in haircare, KKR prepares Wella for a major US IPO, Olaplex enters the styling category with Shape Set hairspray, and Target replaces its Ulta shop-in-shops with the new Target Beauty Studio. InSight Feed - Keep the market in sight every Tuesday morning.