Growth Masterminds: mobile growth podcast podcast

What Steph Curry's shoes reveal about livestream shopping in the west

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Why does livestream shopping work in China but not in the U.S. or Europe? And what is one big obvious opportunity that big brands are missing?

In this Growth Masterminds, host John Koetsier chats with MoEngage's VP of Strategy Vassil Mladjov. We chat about where livestream commerce is actually working, could work, and isn't. We also chat about what's different and why livestream commerce does work in China.


Key topics we cover:

1:27 3 minutes about Vassil

4:34 Livestream shopping: east vs west

8:57 Southeast Asia skipped the web

11:55 Cultural differences

12:28 Much bigger influencers in China

14:14 A massive opportunity for brands

14:38 Steph Curry's kicks

16:42 Siloed shopping

18:39 The huge Facebook opportunity

22:44 Live shopping with American characteristics

24:51 Amazon Live

29:29 Livestream commerce won't happen overnight

31:38 The bricks-and-mortar retail opportunity

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