Get REAL about marketing

Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon!I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O'Hare from the University of Leeds (and previously co-host of the Free Food, Free Drink podcast).Over the next hour we're breaking down the transformation of student accommodation, celebrating the wins, and tackling the challenges that still lie ahead. So tune in for a lively discussion filled with expert opinions, real-world experiences, and innovative ideas on making student living affordable, inclusive and memorable. Whether you work in PBSA or just curious about the evolution of student housing, this episode is packed with modern takes and forward-thinking solutions.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Let's face it, the caption you painstakingly crafted for an hour, balancing wit with wisdom, might not be as appreciated by others as you hope... Do people even pay attention to captions these days?  Listen to this episode as we explore how businesses are (and can) successfully navigate TikTok regardless of business account restrictions. Listen in as Em and Laura chat about TikTok's vast potential, and reveal what a huge percentage of users use the platform for - and how business accounts can leverage this information!Over the next 30 minutes, we'll guide you through leveraging trends effectively as a business account, making the most of TikTok’s unique algorithm to enhance your reach and engagement. Plus, we’ll share tips on producing candid content that trends, resonates, and leaves a lasting impression.Whether you're looking to elevate your brand’s presence on TikTok or just curious about the platform’s dynamics, this episode is packed with actionable advice and essential insights.Check out a few business accounts that are killing it!Knight Frank TikTok: Gymshark TikTok: Ryanair TikTok: M & S Food TikTok: Duolingo TikTok: To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Join Laura and Em in this episode as they demystify the concept of mystery shopping, a critical tool for managing brand reputation and understanding user experiences.Discover why mystery shopping is the role of marketing teams including to asses customer service,  staff performance, and product knowledge to name just a few!Hear about the key components of a successful mystery shopping program, including clear objectives and detailed customer profiles, and how specific feedback can lead to actionable improvements like enhanced consistent communication across platforms.Hear about common challenges (and how to avoid them!), such as ensuring customer relevance, response contact management and managing scenarios. Tune in to gain insights on integrating mystery shopping into your marketing strategy to enhance customer expectation vs customer experience!To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Join us this week as we dive into National Work Experience Week on our podcast! Listen in as Laura sits down with Zach, who recently wrapped up an action-packed week at REAL Agency. From mastering our staging inventory database to designing his own virtual tour (check it out here: Zach’s Virtual Tour), Zach didn’t just show up, he shone!This episode goes beyond just Zach’s impressive stint; we’re shedding light on a challenge that hits home for many young people today: snagging that crucial work experience.Tune in for a laid-back chat from the fresh-faced, front line of our creative agency.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Dive into the latest episode of our podcast with Laura and Em, where we uncover the power and potential of behind-the-scenes (BTS) content for social media. This episode focuses on our work with a national property client, guiding you through the delicate legalities of featuring residents and customers in content, ensuring privacy and consent every step of the way.Hear about how we train client site teams to create compelling BTS content that adheres to legal standards and captures the authentic essence of their brand. We’ll share valuable tips on the types of content that drive engagement on social media stories and the strategic use of highlights to maintain interest and visibility.Whether you're looking to boost your own content strategy or curious about the behind-the-scenes magic in the property industry, this episode offers practical insights and expert advice.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Join Laura and Em as they dive into the tailored world of social media content. This episode uncovers why it's crucial to craft unique content for each platform, rather than recycling the same posts everywhere. We're breaking down how Instagram's visual appeal differs from TikTok's UGC and Pinterest's detail, aspirational shots.Discover the art of platform-specific content and hear actionable tips on creating content that resonates without feeling like a sales pitch. From storytelling and behind-the-scenes peeks to user-generated content and engaging polls, we're laying out the types of posts that keep your audience coming back for more.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Dive into the future of storytelling with us as we explore the revolutionary world of text-to-video AI technology. In this episode, we're unravelling how this cutting-edge tool is transforming digital content creation, turning simple text into vivid video narratives with platforms like Synthesia, DeepBrain AI, and Runway ML leading the charge. Discover how this innovation is not only revolutionising video content production by making it faster and more accessible but also posing new challenges and ethical considerations. From enhancing marketing strategies with unparalleled personalisation to navigating the complexities of authenticity and job displacement, join us as we dissect the impact of text-to-video AI on the digital marketing landscape.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Join Em, Tracey, Saj and myself, as we chat around the topic of "Inspire Inclusion" this International Women's Day. We're cutting through the fluff to talk about gender equality - where it starts, whose job it is to promote positive change, and why it really matters!From the classroom to the office, we question everything from 'who teaches us about equality', 'can we ditch the old "blue and pink" job labels?' to 'the increase in gender-specific networking groups'.Expect straight talk, opinions, insights and a few stats, as we navigate the journey to real inclusion. It's about action, not just words. Ready to rethink gender equality? Tune in!To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Dive into the art of photography with Laura and her guest Kenny, as they explore the blend of skill and creativity essential for property photography. As REAL Agency's seasoned photographer and videographer, Kenny shares insights on crafting the perfect brief and the magic of working without one.Discussions distinguish what makes exceptional photography and offers practical tips for clients to maximise their shoot days. From mastering lighting and composition to understanding when spontaneity trumps planning, this episode is a concise guide to elevating your visual content.Join us for a session packed with expert advice to enhance your photography whether you're behind the camera or directing the shoot.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X

Delve into the timeless art of customer experience in online and offline retail as Laura and Em chat through the evolution of user experience in retail marketing. This episode talks through the so-called "revolutionary" concept of customer experience, tracing its lineage up to the digital storefronts of today. Discussions demonstrate that the fundamentals of personalisation, engagement, and storytelling have been the bedrock of retail since its inception.To get in touch with the REAL team, email us at [email protected] to keep up to date with all things REAL? Follow us here:REAL Agency InstagramREAL Agency LinkedInREAL Agency X