Future of Marketing In Esports podcast

Innovative Marketing Ideas for Brands In Esports - Jenna Johnson

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Are brands getting lazy when it comes to marketing in traditional sports? Or are traditional sports just playing it too safe with their demographic? These are just two of the questions discussed in this week's episode of The Future of Marketing in Esports as Rebecca welcomes friend and marketing expert, Jenna Johnson. Jenna discusses her work for large companies like Mastercard, and what excites her most about the esports space. Plus they discuss some amazing ideas for what brands are standing out in a world of mediocrity, and what's most important to understand when trying to market to gamers and esports enthusiasts. Interested in connecting with Jenna? Visit her LinkedIn at https://www.linkedin.com/in/jenna-b-johnson/ Or email her: JBJohnson24{at} gmail.com To connect with Rebecca, visit: https://www.happywarrior.us/ And follow her on Twitter at: https://twitter.com/RLongawa For more information on all of our shows, visit: https://esportsfpn.com/

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