The FOOTBALL BUSINESS Podcast takes a look at the business side of football, with experts answering practical questions in each episode.
How to understand your Fanbase
50:46For the final episode of this season we invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club's fanbase.
How to support your Clubs as a League
49:08For this episode we invited Mats Enquist, CEO of the Swedish Football League and Niclas Carlnén, CEO of Malmö FF to talk about how a league can support its clubs in their development and growth. Time for some great insights with host Fabio Schaupp, Mats Enquist and Niclas Carlnén.
How to become a Club Media House
43:27For this episode we have brought extensive international know-how on board. Host Fabio Schaupp is discussing how clubs can become media houses with Juan Iraola, Chief Innovation Officer at Real Sociedad, James Bisgrove, Commercial & Marketing Director at Rangers FC and Matthew Lentowczyk, CEO of TISA Group.
How to win in Asia as a small Club
42:31This time Fabio Schaupp invited two experts to talk about how to win Asia when you are not Manchester City, Juventus or Real Madrid but a small club. These are Nuno Santos, Marketing Director of Rio Ave FC from Portugal and Cesare Polenghi, CEO of the Asia-based digital media agency Ganassa, who are also a Knowledge Partner of FOOTBALL BUSINESS INSIDE.
How to develop a modern digital Football Club
35:25In this episode Fabio Schaupp discusses how football clubs can develop themselves into modern digital organizations. For this, he invited Timm Jäger, CEO at EintrachtTech GmbH, a subsidiary of Eintracht Frankfurt and responsible for all strategic digital projects of the club, and Thomas Funke, Managing director of TechQuartier, a partner of Eintracht Frankfurt.
How to take your Brand Management to the next Level
47:25For this episode host Fabio Schaupp invited two brand experts. Bernd Schusky is the former Head of Brand Communication of the German football league (DFL) and is now working as consultant. German Schulz is Head of Brand Management at VfL Wolfsburg.
How to get the most out of your Fan Data
27:08Host Fabio Schaupp invited Gijs van Puijenbroek, Strategy Director at SportsCloud, and Joeri Verbossen, Head of Marketing Intelligence at PSV Eindhoven, to talk about how to use a club's fan data in the best possible way.
The new Season starts soon
3:19We are ready to start the new season of the FOOTBALL BUSINESS Podcast with the first episode called "How to get the Maximum out of your Fan Data" and our guests Gijs van Puijenbroek from SportsCloud and Joeri Verbossen from PSV Eindhoven. Available on Tuesday, December 8.
How VfL Bochum is striving for success with efficiency
43:58VfL Bochums Managing Director Ilja Kaenzig is leading us through the efforts of the club to achieve their goals, is sharing insights on the 2. Bundesliga and his view on European football business.
Bringing American know-how to Denmark
21:30How an American investor is turning the tide for a Danish with a hands on approach. Jordan Gardner, chairman of the Board & Co-Owner of FC Helsingør talks about his approach to develop a club and international talent. Disclaimer: The podcast was recorded in June. After recording the episode FC Helsingør clinched the promotion to the Danish second division.