292. The biggest pricing mistakes gyms and trainers make (and how to avoid them)

We welcome back Emma Barry for a very special episode—number 300—to talk about all things fitness in 2025!   GUEST RESOURCES Emma Barry on LinkedIn Trouble Global   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

Sales are the lifeblood of your fitness business. Through both personal experiences and evaluations at The Fit Guide, Jack has seen common sales mistakes that need fixing! Jack Thomas highlights common gym sales errors and tips to fix them so your business can survive and thrive, and you can help more people.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

We welcome Mark Fisher, founder of hugely successful New York studio Mark Fisher Fitness and mentorship platform Business for Unicorns. Mark discusses bringing in $4m USD revenue in a 4,500 square foot studio, standing out amongst the crowd and building a story and brand so powerful you don’t need any PR out reach—the media are seeking you out!   GUEST RESOURCES Mark Fisher on LinkedIn Business For Unicorns The Little Book Of Marketing Secrets   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

The step from trainer to fitness manager is a tough one. The jump to gym owner is even harder. In this episode, host Jack Thomas explains how to navigate these stages of growth for success.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

We welcome Richard Cowley, APAC Events Director for HYROX, to discuss the growth of HYROX in Asia, stats on HYROX in the region, how to get the most from HYROX affiliation and new opportunities with ‘Performance Centers’ and personal training.   GUEST RESOURCES Richard Cowley on LinkedIn HYROX HYROX365: Become an affiliate gym   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

Sales are the lifeblood of your business, essential for survival and enable you to HELP more people become fitter, stronger and healthier. If you struggle to get sales over the finish line, this episode is for you.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

We welcome Cam Clayton, who is an expert in fitness sales and head of Sales Hero. We discuss mindset, getting more leads, how to talk to potential clients and much more! If you need more sales in your gym (and who doesn’t?!) this one is for you.   GUEST RESOURCES Cam Clayton on LinkedIn Sales Hero   THE FIT GUIDE Visit The Fit Guide The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time. Subscribe to The Fit Guide Newsletter The Fit Guide on LinkedIn   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

You cannot build a strong culture of success without effective one to one time with your team. Have every manager in your company listen to, and implement, these ten tips in their one to ones and appraisals with coaches, fitness managers and other gym staff.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram  

Get your pricing wrong, and your career in fitness will be an uphill battle. Get it right, and you have every chance of building a strong and fruitful career in the fitness industry. Whether you’re a trainer, a fitness manager or a gym owner, this episode will help get your pricing right.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram

Host Jack Thomas draws on 20 years of business experience in Asia to offer 10 essential tips to being successful in business (and life!) in the region.   THE FIT GUIDE The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time. Visit The Fit Guide The Fit Guide on LinkedIn The Fit Guide on Instagram The Fit Guide Newsletter   SHOW RESOURCES Jack Thomas on LinkedIn Fitness Business Asia Website Fitness Business Asia Instagram