Fashion . Business . Mindset podcast

Fashion . Business . Mindset

Elizabeth Formosa

Fashion Business Mindset is your FROW seat to ‘real’ stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion startup eco-system. Fashion Business Mindset provides industry support every step of the way & insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

48 épisodes

  • Fashion . Business . Mindset podcast

    Ross Phelan - Managing Director of cherrichella - What it took to launch a Melbourne Designed Footwear Brand online during a pandemic

    1:07:58

    In this episode, Elizabeth speaks with Ross Phelan, the Managing Director of cherrichella.Ross launched cherrichella, a Melbourne designed, limited edition footwear brand in 2020 which is sold via cherrichella.com.au and other leading online marketplaces including The Iconic & Surfstich.Ross has worked in the fashion industry for 20 years and started within the industry as a footwear Product & Sales Manager working for Therapy Shoes.Ross has developed and sold footwear to most of the best national retailers in the country.In 2012, he joined The Iconic to launch their private label footwear business and grew the #1 brand on site for 3 years and became category manager of the entire footwear department leading both the buying & product development teams.In 2015 Ross joined Wanted Shoes as General Manager which became a division of the Munro Footwear Group at the time, alongside brands such as Midas, Styletread, Mountfords, Williams & Mathers.Ross and his team love making great shoes and are excited every time a new style drops on their site.Giving $1 from every sale to an Aussie project in need, they allow you to decide where the funds are directed across 3 Australian projects, thanks to their partnership with i=Change.All styles are produced in limited size runs to avoid an over supply and to ensure that when you purchase apair of their shoes you have something unique.Elizabeth loved this chat with Ross and taking a deep dive into what it takes to launch a Footwear brand.We're sure you will too!You can find cherrichella at:Instagram: @cherrichellaWebsite: www.cherrichella.com.auJOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.We have opened our doors for the month of October, so email us at info@fashionequipped.com.au if you would like to jump in this month.If you're up for a Mini Course, check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Bridget Bell - Founder of Style Ambition - "Styling over 150 Celebrity Shoots, TV Shows, Red Carpets and a love of Personal Styling & Branding"

    43:11

    In this episode, Elizabeth speaks with Bridget Bell, the Founder of Style Ambition.Bridget is an industry expert who has styled over 150 celebrity shoots, television shows, red carpets and events, creating thousands of looks for men and women.She has worked with Ten, Seven, Nine and Foxtel during her career as a stylist of 15 years. Having worked in the fashion industry as an assistant designer before becoming a stylist she can easily spot a great brand or style on the rack for her celebrities and clients.Her main focus and shift from celebrity styling has led her to become 'Your Personal Style Expert', styling executives, mothers, entrepreneurs, small business owners not only for their everyday style but for their personal branding. She has found herself moving back into the studio for a different reason collaborating with a personal branding photographer.Combining her two talents she understands the importance of finding the right brand for her clients and knows the value of getting it right and the impact it can make on a brand with the right exposure in the media.Elizabeth loved this delightful chat with Bridget, and exploring all things Styling!We're sure you will too!You can find Bridget at:Instagram @bridgetbellstylistWebsite: www.styleambition.com.auJOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.Our waitlist is now open, please join us here.If you're up for a Mini Course, check out our Start and Scale Studio. and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development. If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

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  • Fashion . Business . Mindset podcast

    Erica Bartle - Director of Research & Strategy for Outland Denim - "Social Justice, Sustainability and making a Real Difference"

    59:10

    In this episode, Elizabeth speaks with Erica Bartle, the Director of Research & Strategy for Outland Denim.Outland Denim is the Australian jeans company changing the lives of young women in Cambodia through its profit-for-purpose business model.As a founding partner in the company along with her husband, James,@bartle.james, Erica’s primary role involves researching and advising on communications and strategy in line with current theory and practice in the worlds of international development, human rights, sustainability, media and fashion.Erica is a journalist, an award-winning blogger, and has performed senior editorial roles in the Australian media.She is a mother of three and resides with her family on Tamborine Mountain in the Gold Coast hinterland.Elizabeth thoroughly enjoyed getting to know Erica, her purpose, her passion and having this enriching conversation. We're sure you will too!BONUS!! Outland Denim is generously offering all listeners of this episode a 10% discount!Head to this link.And use the code - FashionBusinessMindset10.Enjoy!You can find Erica at:Instagram @ericabartleWebsite: www.outlanddenimJOIN OUR SYFB PROGRAMME WAITLIST. If you want to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA.Our waitlist is now open, please join us here.If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Everyday Lingerie Co. - Founder Danielle Sady shares how to manufacture in Australia and build an empowered, engaged community.

    1:12:20

    In this episode, Elizabeth speaks with Danielle Sady, the Founder & Managing Director of Everyday Lingerie Co.Danielle has a career of more than 20 years working for several of Australia’s largest wholesale, retail, and franchisee businesses across a large variety of industries behind her. She’s gained valuable experience in sales, operations, product management, strategic planning and team building which allowed her to go on and create Everyday Lingerie Co, her own underwear label.Everyday Lingerie Co. launched in 2019 and focuses on bamboo underwear styles that offer women comfortable, supportive and breathable underwear they could wear day or night.ELC manufactures ethically in Melbourne Australia, using the highest-quality sustainable bamboo in sizes 8 -22.ELC exists to empower women to feel comfortable and confident keeps everyday women and their needs at the forefront of the business. This is a brand with purpose!Danielle has been such an integral member of our SYFB community, and it was so much fun spending time with her and diving into her Journey.No doubt you’ll be as inspired as I was.You can find Everyday Lingerie Co. at:Website: www.everydaylingerieco.comInstagram: @everydaylingeriecoIf you want to take your Fashion Business Vision to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME WAITLIST. If you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Our waitlist is now open, please join us here. If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Lanamara - Sisters, Marika & Ilana share their journey creating their namesake label, working with artisans and empowering women.

    1:02:07

    In this episode, Elizabeth speaks with sisters Marika and Ilana who started their namesake label Lanamara when they couldn't find handbags that sparked a sense of modernity and uniqueness but also practicality.After previously making clothes for themselves which reflected their open-spirited style and sensibility the pair thought it was an opportunity to bring this same influence to the Australian handbag and accessories market.Marika and her mother, Maureen a talented artisan herself, started making bags from their home studio for family and friends and after receiving encouraging feedback the sisters undertook considerable research before deciding to head to India to find artisans to create their designs.Their range of bags, baskets & accessories strike a balance of being both aspirational and accessible.After launching their first collection in December 2020 they have just released a limited edition Australian-made capsule collection.You can find Lanamara at:Website: www.lanamara.com Instagram: @lanamara_australiaIf you want to take your Fashion Business Development to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30thIf you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Enrolments are now open and can be completed online.If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Natalie Angel - Founder of Let Me Try Before You Buy - "Empowering women of all sizes to be confident and celebrate style, while helping fashion brands grow."

    49:16

    In this episode, Elizabeth speaks with Natalie Angel.Natalie created Let Me Try Before You Buy to give average-sized women the chance to see real reviews on flattering, functional and beautifully fashionable clothes for real bodies that are sized 14, 16 or above.Launching in the middle of a global pandemic, Natalie closes the gap for women who want to shop online but are too scared the clothes will arrive in skimpily small sizes that will only have them queuing up at the post office to return everything.Her platform is 100% focused on video content, with Natalie reviewing clothes from a range of brands to help others see the fit, style and look of a garment.Natalie’s daily videos have received 3.5 million IGTV post impressions a month since going live in June 2020, highlighting the need for fashion brands to cater for the average Australian size of women over 40.Natalie focuses on empowering women of all sizes to be confident and to celebrate style and strives to ensure diversity, helping small brands grow while larger and more established brands start to realise the value of the over-40s market.You can find Natalie at: Website: www.letmetrybeforeyoubuy.comInstagram: @letmetrybeforeyoubyIf you want to take your Fashion Business Development to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30thIf you want to make the Fashion Business your Business in 2021/22 – then head to our website and watch the replay of our last Info Session & QA.Enrolments are now open and can be completed online. If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Typical startup traps to avoid to increase your chance of success - Masterclass with Elizabeth Formosa

    10:06

    Welcome back to our Masterclass episode where you get the chance to get up close with your host Elizabeth Formosa.In this Masterclass, Elizabeth talks about the typical startup traps to AVOID to ensure you increase your chance of success.Tune into this episode to gain access to a sound framework that will ensure you avoid those typical expensive startup mistakes and maximise your opportunities.TYPICAL STARTUP TRAPS TO AVOID1. Lack of support systems2. Limited industry specific knowledge3. Not having a strong brand ethos and strategy4. Not having a financial plan or budget5. Developing products people just don’t’ want!6. Not developing a sound sales and marketing plan7. Lack of legal knowledge and sound legal advice8. Trying to do all this ALONE!If you want to take your Fashion Business Development next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS ARE NOW OPEN UNTIL JUNE 30TH If you want to make the Fashion Business your Business head over to our website and check out our SYFB Programme and Community.You can watch the replay of our latest Info Session & Q&A here. You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Margie Woods - Founder of Viktoria & Woods - "The power of transcending trends and building an iconic Australian brand"

    54:06

    In this episode, Elizabeth speaks with Margie Woods, the Founder and Creative Director of Viktoria & Woods.Viktoria & Woods was established in 2004, with a simple approach to create effortless wardrobe staples with a pared back modern feel.At the heart of the label is the signature merino wool that launched the brand and since has expanded into complete ready-to-wear collections that include premium denim, footwear, lounge and occasion wear that are showcased in its ten exquisite retail boutiques.Proudly, the greater part of the designs are made in Australia and accredited with Ethical Clothing Australia.Viktoria & Woods value sustainable textiles and manufacturing methods that leave a lighter footprint on the planet, a philosophy they are committed to.This was an inspiring conversation with Margie where she shared her journey of building an iconic Australian brand and omnichannel business over the last 17 years.You can find Viktoria & Woods and The Lofft Agency at:Website: www.viktoriaandwoods.com and www.thelofftagencyInstagram: @viktoriaandwoods and @lofftagencyIf you want to take your Fashion Business Development to the next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS OPEN JUNE 1st If you want to make the Fashion Business your Business in 2021/22 – then please join us for our upcoming Info Session & LIVE Q&A via Zoom at 7 pm AEST on June 1st. – we’ll be opening enrolments to our SYFB Programme and Community that evening.Register to join us HERE - if you can't make it live, you will receive a replay.In the meantime, if you want to kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Lisa Messenger- The vibrant game-changing founder and CEO of Collective Hub - "Diversify your revenue streams and future proof your business"

    1:01:35

    This week we are flashing back to one of my most favorite episodes with Lisa Messenger.I personally had some profound shifts in mindset and was inspired to stop, recalibrate, review and reassess after interviewing Lisa Messenger back in October last year.HOW TO BE AT THE TOP OF YOUR GAME & MAKE YOUR BUSINESS WORKLisa’s top tips:Be intimate with your data and numbers. Understand how to read your data and identify if you’re getting a return on your investments.Fully understand all your costs of doing business.Don’t grow too fast.When things aren’t working, know when to stop and recalibrate, review, reassess and then rebuild.Eat the frog and do the hard things first!Know when to end something to make space for new beginnings.Being honest and authentic with your community is key. Share your story.Now, achieving success in your business won’t come by twiddling your thumbs. You want to take action steps to ensure you’re setting yourself up for success. The key? Plan, plan, plan!How Lisa makes it work:At the beginning of each month, list 10 ‘top level’ priorities.Know your strengths and then outsource the rest to experts in each key area.Support systems & structures are so important.One mentor can’t know it all, so have various mentors that specialise in key areas from business to personal, and don’t forget spirituality mentors!Podcasts are also such an amazing free learning resource – take advantage of them.You can find Lisa on Instagram:@lisamessenger@collectivehubIf you want to take your Fashion Business Development next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS OPEN JUNE 1st If you want to make the Fashion Business your Business in 2021/22 – then please join us for our upcoming Info Session & LIVE Q&A via Zoom at 7 pm AEST on June 1st. – we’ll be opening enrolments to our SYFB Programme and Community that evening. Register to join us HERE - if you can't make it live, you will receive a replay. In the meantime, if you want to kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequipped @startyourfashionbusiness_auPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!
  • Fashion . Business . Mindset podcast

    Richard Jarman - Designer of COMMAS Resort & Swim - "A purposeful pause, a reminder to catch your breath, to recalibrate"

    47:46

    In this episode Elizabeth speaks with Richard Jarman, the designer and founder of COMMASCOMMAS is a swim and resortwear label based in Sydney, launched in 2017.Richard has always drawn inspiration from his unique Australian seaside lifestyle.The name COMMAS implies a purposeful pause, a reminder to catch your breath, to recalibrate, and take pleasure in the moment.The brand serves as a catalyst to find calmness in the spaces between life’s clutter.Ricard shares how "It all started with the goal to create the perfect pair of swim shorts."From there, Richards's quest grew to create a completely original resort wardrobe comprising of “pieces that create a feeling of confidence and calm."Shortly after launching, Richard was invited by Woolmark to represent Australia at Pitti Uomo in Florence, to showcase his SS18 collection.In Florence, COMMAS caught the eye of luxury e-commerce platform Matchesfashion.com, who launched the brand globally in January 2018.Commas have since expanded to partner with Major retail partners globally in addition to their own e-commerce business.Amongst incredible milestones, COMMAS was awarded the winner of The 'National Designer Award' At The 2021 Melbourne Fashion FestivalI was inspired by this conversation with Richard and in awe of his calm nature, business acumen and passion for his seaside Australian Lifestyle and I'm sure you will be too!You can find Richard at:Website: www.commas.ccInstagram: @commasIf you want to take your Fashion Business Development next level and join an Industry Mentor Led Community, we'd love you to join our 'Start Your Fashion Business' Programme.JOIN OUR PROGRAMME - ENROLMENTS OPEN JUNE 1st If you want to make the Fashion Business your Business in 2021/22 – then please head over to our website and jump on our Waitlist – we’ll be opening enrolments to our SYFB Programme and Community on the 1st June and if you're on the waitlist we’ll ensure you receive all the info you need in the lead-up.In the meantime, if you want to kickstart your 2021 you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing Mentors - that's where the magic happens!You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!

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