B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing podcast

The art of telling a story for your target audience w/ James Grady

0:00
21:24
Reculer de 15 secondes
Avancer de 15 secondes

On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience. 

Highlights: 


  • Understanding the concept of storytelling in a B2B marketing context
  • The importance of understanding your audience and their pain points
  • Using stories to paint a picture and appeal to your target audience 


Learn more about Lockstep

Connect with James on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

D'autres épisodes de "B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing"