Structuring long form written content w/ Jack Scullin

On this episode of The B2B Content Show. Our guest is Christian Kunkle, Head of Marketing at Finger Check, a payroll and HR platform for small businesses. Host Jeremy Shere interviews Christian to gain insight into the Finger Check secret sauce.Highlights:Christian's background and journey to Finger CheckThe secret sauce behind Finger CheckHow Christian has brought agility to the marketing functionLearn more about FingercheckConnect with Christian on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, Jeremy Shere talks with Crystal Coez, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Crystal explains what an “editorial franchise” is and how it can help businesses earn attention from prospects, prove trustworthiness, and create monetization opportunities. She also shares what makes content “crap” and how to create an editorial franchise that meets the needs of the audience.Highlights:What an editorial franchise is and how it can help businessesThe three elements used to formulate content strategiesThe importance of meeting your audience where they areHow to create an editorial franchise that meets the needs of the audienceWhat makes content “crap”Learn more about RevmadeConnect with Krystle on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Amelia and Jeremy discuss why it’s important for marketing leaders to do some of the “grunt work” of content creation, and when it’s appropriate to outsource work to freelancers.Highlights:The risks associated with outsourcing top of the funnel content to a freelancer who isn’t familiar with the productThe importance of investing time in activities that move the needle mostThe value of having a marketing leader do some of the grunt work in order to lead effectivelyWhen to outsource work to freelancersLearn more about UserpilotConnect with Emilia on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the nuances of different platforms, like LinkedIn. He also provides guidance on how to audit content and use Google as a distribution channel.Highlights: What it means to prioritize distribution first in content creation Understanding the nuances of different platforms, like LinkedIn Auditing content and using Google as a distribution channelLearn more about JustinSimonConnect with Justin on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa.Highlights:The most important element of the relationship between sales and marketing is active listeningThe importance of establishing alignment between sales and marketing in order to understand the customer, how they prefer to consume content, and how to segment campaigns and contentHow content marketing creates enthusiasm and excitement among prospects, and provide sales with the right materials to help close dealsLearn more about DeputyConnect with Luis on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore the impact of AI on content marketing and SEO. They discuss how AI is changing the landscape of content marketing, how AI tools can be used to generate content, and the implications of AI for SEO and web traffic.Highlights:How AI is changing the landscape of content marketing and how it can be used to generate content Google’s EAT methodology can help content rank better in Google searches The future of AILearn more about RokettoConnect with Ulf on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative and fun than B2C marketing. Vasudha explains that the language of business is usually much more serious than the language to consumers, and that there is a need for a judicious mix of seriousness and fun in B2B content marketing. They also discuss how some companies have found the sweet spot between seriousness and wit, and how storytelling in B2B content marketing requires a realness and imagination.Highlights:• B2B marketing is seen as less creative and fun than B2C marketing• There is a need for a judicious mix of seriousness and fun in B2B content marketing• Companies like Salesforce and Gong have found the sweet spot between seriousness and wit• Storytelling in B2B content marketing requires a realness and imaginationLearn more about DigitalAPICraft Connect with Vasudha on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere interviews Samantha Lerner, Director of Marketing at Obsess, a platform that enables brands to create immersive and engaging virtual stores. Samantha explains how Obsess helps B2B marketers create content experiences and build brand engagement in the metaverse. Plus, she talks about why the metaverse has gotten a bad reputation, the interactivity and visuals you can add to content in a virtual store, and how B2B marketers can use virtual experiences to extend the reach of their events. Highlights:  What a virtual store looks like and the benefits of having one The metaverse as a tool for B2B content marketers Enhancing content marketing by placing it in an immersive, interactive environment Learn more about ObsessConnect with Samantha on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.Highlights: How to repurpose content, including updating existing content, copying and excerpting, and reformatting The importance of making sure existing content remains relevantHow to identify which claims need to be backed up with data Making claims more believable by linking to relevant case studies Learn more about StoryfuelConnect with Melanie on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message. Highlights:What it means to develop a relationship with an audience and why it's important in order to create content that resonatesStrategies for cutting through the noise and making a lasting connectionThe importance of high-quality contentWhy it pays off to go the extra mile and do quality research to create data-driven contentLearn more about BizzaboConnect with Lauren on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.