Moving beyond marketing to early adopters w/ Nick Wassenberg

On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possible to develop and strengthen a brand. He explains the process of cultivating a brand with an example, and the importance of understanding the audience one is trying to reach, as well as the company’s core values and vision.Highlights:What brand cultivation meansHow to develop and strengthen a brandThe importance of a company’s core values and visionThe need for an ongoing process of cultivating a brandLearn more about BayCreativeConnect with Arne on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than just producing content at scale, and that there are certain aspects of media companies that may not be applicable to B2B companies.Highlights:Marketing teams behaving like media companiesMedia companies have certain constraints which lead to content like clickbait titles, biased reporting, and sensationalist headlines“What is our version of a media company?”Learn more about ScaleCrushConnect with Vince on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry.Highlights:The cookie apocalypse is coming and it’s getting harder to measure what people are doing onlineB2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times the rate of lower funnel traditional digital channelsHow to measure longer sales cycles and impressions effectively.Learn more about ProvalyticsConnect with Jeff on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show. Our guest is Christian Kunkle, Head of Marketing at Finger Check, a payroll and HR platform for small businesses. Host Jeremy Shere interviews Christian to gain insight into the Finger Check secret sauce.Highlights:Christian's background and journey to Finger CheckThe secret sauce behind Finger CheckHow Christian has brought agility to the marketing functionLearn more about FingercheckConnect with Christian on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, Jeremy Shere talks with Crystal Coez, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Crystal explains what an “editorial franchise” is and how it can help businesses earn attention from prospects, prove trustworthiness, and create monetization opportunities. She also shares what makes content “crap” and how to create an editorial franchise that meets the needs of the audience.Highlights:What an editorial franchise is and how it can help businessesThe three elements used to formulate content strategiesThe importance of meeting your audience where they areHow to create an editorial franchise that meets the needs of the audienceWhat makes content “crap”Learn more about RevmadeConnect with Krystle on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Amelia and Jeremy discuss why it’s important for marketing leaders to do some of the “grunt work” of content creation, and when it’s appropriate to outsource work to freelancers.Highlights:The risks associated with outsourcing top of the funnel content to a freelancer who isn’t familiar with the productThe importance of investing time in activities that move the needle mostThe value of having a marketing leader do some of the grunt work in order to lead effectivelyWhen to outsource work to freelancersLearn more about UserpilotConnect with Emilia on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the nuances of different platforms, like LinkedIn. He also provides guidance on how to audit content and use Google as a distribution channel.Highlights: What it means to prioritize distribution first in content creation Understanding the nuances of different platforms, like LinkedIn Auditing content and using Google as a distribution channelLearn more about JustinSimonConnect with Justin on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa.Highlights:The most important element of the relationship between sales and marketing is active listeningThe importance of establishing alignment between sales and marketing in order to understand the customer, how they prefer to consume content, and how to segment campaigns and contentHow content marketing creates enthusiasm and excitement among prospects, and provide sales with the right materials to help close dealsLearn more about DeputyConnect with Luis on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore the impact of AI on content marketing and SEO. They discuss how AI is changing the landscape of content marketing, how AI tools can be used to generate content, and the implications of AI for SEO and web traffic.Highlights:How AI is changing the landscape of content marketing and how it can be used to generate content Google’s EAT methodology can help content rank better in Google searches The future of AILearn more about RokettoConnect with Ulf on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative and fun than B2C marketing. Vasudha explains that the language of business is usually much more serious than the language to consumers, and that there is a need for a judicious mix of seriousness and fun in B2B content marketing. They also discuss how some companies have found the sweet spot between seriousness and wit, and how storytelling in B2B content marketing requires a realness and imagination.Highlights:• B2B marketing is seen as less creative and fun than B2C marketing• There is a need for a judicious mix of seriousness and fun in B2B content marketing• Companies like Salesforce and Gong have found the sweet spot between seriousness and wit• Storytelling in B2B content marketing requires a realness and imaginationLearn more about DigitalAPICraft Connect with Vasudha on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.