Dollars to Donuts podcast

32. Chris Kovel of First Abu Dhabi Bank

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This episode of Dollars to Donuts features my interview with Chris Kovel, the Head Of Research at First Abu Dhabi Bank (FAB). I look at needs as proximate needs and ultimate needs. An ultimate need is why the product exists in the first place. And then the proximate need is the experience of using that […]

The post 32. Chris Kovel of First Abu Dhabi Bank first appeared on Portigal Consulting.

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