#303: Music Marketing 101, Part 1

In this episode of the DIY Musician Podcast, Cristina delves into the intricacies of pursuing a GRAMMY with Kaytee Long Becker from DIY PR Group. Together they celebrate Carla Patullo, a CD Baby independent artist and composer who won her first Grammy this year! They explore essential topics such as understanding FYC campaigns, distinguishing between album release and FYC strategies, determining the optimal career stage for submission, eligibility criteria, crucial deadlines, category selection significance, indispensable FYC campaign elements, a golden rule for success, and common pitfalls to avoid during the FYC journey. Connect with Kaytee Long Becker and learn more about her Express PR Campaign offer: https://www.instagram.com/kayteelongbecker [email protected]

In this episode of the DIY Musician Podcast, join Cristina as she engages in an enlightening conversation with Miami-based entertainment lawyer, Somara Jacques, Esq. Together they dive deep into the intricacies of copyright law, and explore the most frequently asked questions pertinent to independent musicians. This episode is a must-listen for musicians seeking clarity and a solid understanding of copyrights in the ever-evolving music industry. Follow Somara Jacques, Esq: https://www.instagram.com/thelattelawyer

In this episode of the DIY Musician Podcast, Cristina engages in a conversation with Megh Vakharia, CEO and co-founder of Symphony OS, exploring the necessity for artists to streamline their marketing efforts. Megh sheds light on Symphony's innovative solutions tailored to ease artist marketing burdens, freeing up valuable time for creative pursuits. With Symphony's tools, artists reclaim control over their careers, empowered to shape their destinies without relinquishing ownership. Symphony's mission is clear: to empower the next wave of a million artists to thrive independently, building their businesses on their own terms. Learn more about Symphony OS and claim your CD Baby discount here: https://www.symphonyos.co/partners/cdbaby

In this episode of the DIY Musician Podcast, Cristina sits down with two titans of the music industry: the renowned songwriting coach and music publisher, Judy Stakee, and the Emmy award-winning songwriter, producer, and coach, Mike Meiers. Together, they delve into the intricacies of songwriting approach, offering invaluable insights gleaned from their extensive experience. The spotlight, however, shines on their forthcoming virtual Songwriting workshop, "Hitmakers Live," on April 21st. Through this eagerly anticipated event, participants are primed to embark on a transformative journey, drawing from the wealth of wisdom accumulated by these industry leaders and major guest artists and educators. Expect not only to refine your craft but also to forge meaningful connections within a community of dedicated songwriters, akin to yourself. Whether you're a seasoned professional or an aspiring songwriter, this workshop is an unmissable opportunity to refine your skills, expand your network, and ultimately, make your mark in the world of music.

In this episode of the DIY Musician Podcast, Cristina and Rachel welcome Via to the show. Together, they delve into the intricacies of being categorized as a "female" musician within the industry, exploring their personal perspectives on this label. While some express frustration at the persistent emphasis on gender in their work, others view it as a meaningful community to belong to. They navigate the concept of multiple truths coexisting within identity and its impact on their journeys in the music industry.

In this episode of the DIY Musician Podcast, hosts Cristina and Rachel dive deep into the dynamic world of short form video trends dominating the internet landscape in 2024. From viral challenges to captivating storytelling techniques, they unravel how independent artists can leverage these trends to amplify their presence and engage with audiences on a whole new level. Additionally, they shed light on the CD Baby Video Creator Tool, unveiling its ability to seemlessly craft compelling Spotify Canvas videos.

In this episode of the DIY Musician Podcast, Jack engages in a compelling conversation with Sync Songwriter Chris SD, delving into the intricacies of succeeding in the realm of Sync Licensing. Tune in as Chris shares valuable insights into crafting sync-friendly tunes, understanding licensing deals, and building relationships with music supervisors. Whether you're a seasoned musician or just starting, this episode provides actionable tips to navigate the sync licensing landscape effectively and elevate your DIY music career. Don't miss this eye-opening discussion that could be the key to unlocking new opportunities for your music.

Heading out on tour our can introduce a range of stressors, spanning from confined living spaces to an inflexible (or non-existent) schedule, limited food choices, feelings of isolation and detachment from your people back home, free booze at every turn, and less-than-ideal sleeping conditions. These factors can contribute to physical and mental strain for indie artists who are just out there trying to put their best on stage. In the latest episode of the DIY Musician Podcast, Cristina Cano and Rachel Beringer offer practical health hacks to help musicians maintain their physical and mental well-being while on the road.

In Episode 353 of the DIY Musician Podcast, Jack delves into a riveting conversation with the seasoned musician and author, Shannon Curtis. This episode unveils the fascinating story behind Curtis's viral hit, offering a glimpse into the magic that propelled her into the spotlight. Beyond the music, Curtis discusses the success of her intimate house concert tours, providing a unique perspective on connecting with audiences on a personal level and making it profitable. Curtis generously shares her approach to giving back to her fans, creating a bond that transcends the traditional artist-fan dynamic. Join Jack and Shannon Curtis on this enriching episode as they explore the multifaceted facets of her artistic journey, offering a profound look into the life of a truly independent and inspiring musician.

In this episode of the DIY Musician Podcast, Cristina sits down with DIY Musician regulars Rachel and Jack to delve into their New Year's creative resolutions, share insightful songwriting goals, and reflect and celebrate their artist triumphs from 2023. As a bonus, Rue joins the conversation to provide valuable information on Tidal's innovative "Collabs" product, offering listeners an exclusive peek into the cutting-edge features reshaping the music collaboration landscape.