Direct Approach with Wayne Moorehead

Mich Shehadi, Chief Strategy Officer at Immunotec, joins Wayne Moorehead to explore why proof is becoming the new pitch in direct selling. As Immunotec celebrates its 30th anniversary, Mich shares how scientific credibility, authentic product advocacy and long-term investment help companies earn customer trust in an increasingly crowded marketplace. The conversation also explores product innovation, international expansion, social commerce and how direct selling companies can improve the customer experience while preserving the human connections that make the channel powerful.

Miguel Beas, President of the Americas at Zinzino, joins Wayne Moorehead to discuss the strategies behind Zinzino's growth and what direct selling needs to do to thrive in its next chapter. From customer-first business models and international expansion to strategic acquisitions, social commerce and the next generation of entrepreneurs, Miguel shares why simplicity, adaptability and customer loyalty will be critical to the future of the channel.

Vorwerk CEO Dr. Thomas Stoffmehl and CCO Michail Tziallas join Direct Approach to share why putting people at the center has become fundamental to the company's growth strategy. They explore advisor development, inspirational leadership, technology, product demonstrations, social commerce and how Vorwerk continues to evolve while staying committed to the relationships at the heart of direct selling.

Dr. Lucy Gildea, Chief Brand & Scientific Officer at Mary Kay, shares six essential lessons in brand transformation. Drawing from Mary Kay's ongoing journey, Lucy explores how leaders can hold the tension between legacy and change, digital innovation and human connection and today's performance and tomorrow's growth.

Jenn Ashby, Community & Culture Ambassador at NEW U LIFE, joins Direct Approach to explore how direct selling companies can build communities people genuinely want to belong to. Jenn shares why belonging matters, how community differs from an audience and what purpose, education, contribution and co-creation can do to strengthen connection and retention.

Darnell Self, Executive VP of Network & Business Development at LegalShield, shares a new perspective on the five levels of leadership. Drawing from 28 years with LegalShield and experience in both corporate and field leadership, Darnell explores relationships, results, impact, character and the importance of building trust between the C-Suite and the field.

Justin Serra, CEO of MAKE Wellness, shares his DSU Spring 2026 keynote on why trust is essential to navigating change. Learn how transparency, communication, humility and field involvement can strengthen culture, increase confidence and give direct selling companies the ability to adapt as the pace of change accelerates. In this Bonus Episode, you'll learn: Why trust determines how an organization responds to change How transparency and communication build greater change capacity Why involving field leaders early can lead to stronger decisions and faster alignment

Javier Urdaneta of MONAT joins Direct Approach to explore direct selling's social commerce opportunity. Learn how MONAT is using TikTok Shop, authentic creator content and field training to reach new customers while complementing its direct selling model. Javier also shares lessons on product strategy, technology integration and why companies should start experimenting now.

In this Direct Approach Bonus Episode, Blake Mallen of Herbalife shares five drivers of intentional business transformation: vision, strategy, culture, operating model and value proposition. Discover how direct selling leaders can navigate change, strengthen their organizations and intentionally design what comes next. In this episode, you'll learn: The five drivers Blake believes are essential to business transformation Why clear strategy requires making deliberate choices about where to focus How culture, operating models and value propositions can accelerate or limit transformation

John Wadsworth, Co-CEO and Founder of Partner.Co, joins Direct Approach to explore wellness, community and direct selling growth. From improving wellness outcomes through human connection to developing distributors for the creator economy, John shares how strong products, simple systems and technology can help direct selling companies build sustainable growth. In this episode, you'll learn: Why community can dramatically improve wellness outcomes How simple systems can build distributor confidence and consistency What the creator economy means for the future of direct selling