Customer Centricity

ValueGenie

Customer Centricity - surely one of today's most used and abused business terms. Here, ValueGenie's David Pinder and David 'Eddie' Rattray discuss the challenges of achieving Customer Centricity in business and the exciting opportunities now opening up.

4 épisodes

Customer Centricity - What is it? How do we get it? And Why is it desirable?
26/07/2021
41:15
What is customer centricity? Does anybody know? Subscribe to Customer Centricity Conversations on Soundwise
Why should we listen to the customer?
26/07/2021
50:55
Topics discussed include - Why should we listen to customers? How do we interpret what they are really telling us? What are storyarchetypes and how do we use them to develop better customer messaging and communications. Subscribe to Customer Centricity Conversations on Soundwise
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Writing and customer conflict - should your customers suffer for your art?
26/07/2021
45:05
How should you deal with customer conflict? How can we manage this to create stronger customer communications? Subscribe to Customer Centricity Conversations on Soundwise
WIIFM - What's in it for me?
26/07/2021
19:20
Me me me.....Understanding the importance of WIIFM is crucial for creating messaging and campaigns that have real impact with your customers. Subscribe to Customer Centricity Conversations on Soundwise

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Customer Centricity

ValueGenie

4 épisodes

Customer Centricity - What is it? How do we get it? And Why is it desirable?

Why should we listen to the customer?

Writing and customer conflict - should your customers suffer for your art?

WIIFM - What's in it for me?