#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)

This is going to be a special episode. You may or may not be familiar with The Lab, my membership community for professional creators. Each month in The Lab, I record a Retro – a 30-minute video breaking down that previous month’s performance. I share: My Profit & Loss statement (including a breakdown of where those revenue and expenses come from) How I did with my goals for the month The highlights My concerns And changes I’m making based on that new data A lot of members tell me it’s their favorite part of membership. This episode is the audio from my latest retro, looking at August of 2024. Now this isn’t the *complete* experience of my monthly retros because a big part of the experience INSIDE The Lab is seeing my video screensharing this information, but it’s close. So, I hope you enjoy this look behind the curtain of my business – I know I love it when I get to see behind OTHER peoples’ businesses. And if you DO enjoy this experience, consider joining us in The Lab! We have some space available now, and even if you want to join on the Basic tier, you’ll get access to ALL of my courses, workshops, these monthly retros, and more. Full transcript and show notes → Join The Lab *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian. Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts. He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times. Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time. Full transcript and show notes Dan's Website / LinkedIn / Instagram *** RECOMMENDED NEXT EPISODE → #177: Chris Hutchins – A master of podcast growth and building relationships → #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

In keeping with tradition, I spoke with Justin Moore at VidSummit 2024 about two major things. One is being a new parent and a creator. That's the first half of our conversation. The second half is all about a new product that I am building behind the scenes, so I think you're really going to enjoy it. Full transcript and show notes Signup for the Signature Product Waitlist Justin's Website / Twitter / Instagram / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #194: An honest conversation with my friend, Justin Moore (live from CEX) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet. As a "views-maximizer," Paddy's client roster includes MrBeast, Jesser, Noah Kagan, Red Bull, Preston, and many more. In this episode, Paddy shares his specific approach to helping ANY channel get more views, regardless of niche. Full transcript and show notes Paddy's Website / Twitter / Instagram / YouTube / LinkedIn *** TIMESTAMPS (00:00:00) Meet the Man Who Solved Going Viral (00:00:50) Are Some Niches Too Small? (00:03:33) How to Calculate TAM (00:06:18) Start Narrow and Expand (00:12:32) The Core, Casual, New Framework (00:16:26) Can You Go Too Broad? (00:18:38) Should You Always Maximize Views? (00:22:44) What Do ALL Viral Videos Have in Common? (00:26:52) What Makes Viral Packaging? (00:30:45) How Much Does Pre-Production Actually Matter? (00:34:36) Stop Yourself From Overthinking (00:36:51) Should You Target Core, Casual, or New First? (00:40:20) How Do You Know When to Expand Your Audience? (00:43:53) Don’t Get Stuck on Strategy (00:47:07) How to Analyze Outlier Videos (00:50:36) How to Analyze Your Own Outliers (00:53:07) Is CTR a Useful Metric? (00:57:50) How to Filter Video Ideas (01:03:27) Paddy’s Hot Take *** RECOMMENDED NEXT EPISODE → #152: Paddy Galloway – The most sought-after YouTube consultant on the planet *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Are you into this idea? Comment on Spotify or tag @jayclouse and let me know. ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

This week, I’m sharing a recent conversation with Justin Moore, a friend of the podcast. Justin has been on the show several times, most recently in May. He’s a member of The Lab, the founder of Creator Wizard, and THE guy to learn sponsorship strategy from. Justin is making some big moves – next year, he’s publishing his first book AND he’s hosting an in-person sponsorship summit. When we were at Craft + Commerce back in June, he and I took some time to talk about how I’d approach that event if I were him. This was originally part of HIS Creator Wizard podcast. Full transcript and show notes Watch this in video Pre-order Justin’s Book, Sponsor Magnet Justin's Website / Twitter / Instagram / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually) → #187: Michael Stelzner – How to run profitable events (without sponsors or selling from the stage) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

This episode is inspired by two questions from show listeners. If I were starting over today and building Creator Science was not an option or did not exist, what would I do? That is what I seek to share with you today. Full transcript and show notes Submit your own questions for Ask Creator Science Professional Creator Crash Course Creator Science Rabbit Hole Which name should you create behind? "Should I sell a course, coaching program, or both?" *** RECOMMENDED NEXT EPISODE → #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify