Balancing Modern, Traditional, and Transitional | 620 | A Deep Dive with SHM Architecture’s, Nick McWhirter

From Halifax to the four Maritime provinces, Stil James founders share how timeless design, regional sensibilities, and entrepreneurial grit shape their work and new cabinetry brand, Loran. There’s a kind of quiet confidence in the design work coming out of Canada’s Maritime provinces—projects that don’t chase trends but instead reflect the rhythm of life shaped by weather, culture, and community. In this episode of Convo By Design, I’m talking with the founders of Stil James, a Halifax-based design studio that embodies this spirit of regional purpose. Their approach blends design restraint with deep practicality, and their new cabinetry brand, Loran, takes that philosophy even further. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep In this episode, we explore how two designers are navigating generational shifts in lifestyle, climate challenges, and a conservative market while building a business rooted in curiosity, learning, and partnership. From kitchens and mudrooms to cabinetry and color palettes, they reveal what it means to design for both function and future in Atlantic Canada. We talked about how the pandemic reshaped design thinking in the Maritimes—how open spaces replaced formal dining rooms, and how designers are reimagining older homes to suit how families actually live. The team at Stil James described the region’s unique relationship with design: working “ten to fifteen years behind the trends” not as a limitation, but as an advantage that allows for timelessness and reflection. They draw more inspiration from Europe than North America, taking cues from craftsmanship, heritage, and texture rather than fleeting style cycles. Our conversation moved into climate resiliency—a constant design driver in Atlantic Canada, where homes must withstand everything from coastal winds to heavy snowfall. Mudrooms become essential transitional spaces, designed for the reality of shifting weather and active family life. Clients are increasingly focused on systems, materials, and sustainable practices that ensure their homes can adapt with the climate. We also discussed how lifelong learning has become central to the Stil James ethos. They encourage their team to attend design shows, seek global perspectives through digital tools, and value soft skills—resilience, empathy, and curiosity—just as highly as formal training. Then came Loran, their new cabinetry venture, born out of a clear market need for design-forward millwork in Halifax. Partnering with an Ontario-based manufacturer allows them to maintain quality and scale while keeping exclusivity within the Maritimes. Loren’s mission extends beyond their own design projects, serving other designers and homeowners seeking elevated cabinetry built with longevity in mind. Show Topics Shifts in design philosophy post-2020 Retrofitting Maritime homes for modern living Working “behind the trends” as an advantage Designing for climate resiliency and functional living Building a culture of curiosity and continuous learning Launching Loren: a cabinetry company for the Maritimes Rejecting color trend cycles for timeless design Entrepreneurship, partnership, and the business of expansion The dynamics of collaboration and shared creative leadership We closed with a conversation about color and timelessness—how they resist seasonal trend reports and instead design for relevance over the next decade or more. They balance enduring finishes with accents that allow for evolution and personal expression. Entrepreneurship runs deep in their story, both having grown up in business-minded families. Their partnership was forged during the pandemic, when shared values and complementary strengths—operations and development—created a foundation of trust that continues to shape ...

In this episode of Convo By Design, I connect with London-based designer Juliette Byrne to explore how refined design adapts to different cultures and markets. From navigating international trade to redefining timeless interiors, Juliette shares how adaptability, craftsmanship, and collaboration drive her studio’s continued success across continents. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep One of the unexpected gifts of the pandemic was the opportunity to connect with remarkable designers around the world from my Los Angeles studio. My conversation with Juliette, principal of her namesake firm in London, highlights just how universal good design can be. We talked about the contrasts between Los Angeles and London—two cities with vastly different scales, materials, and architectural rhythms—and how exceptional design principles translate beautifully in any setting. Juliette described how American brands like Holly Hunt find their place in European homes, and how that exchange of ideas enriches both markets. Our discussion naturally turned to the realities of global design, especially the political and logistical hurdles that come with tariffs and shipping. Juliette shared the challenges of importing products from across Europe and the U.S., explaining how her firm helps clients decide when an imported piece is worth the cost or when local craftsmanship is the smarter choice. Her story about a Dresden project—where customs required a fiber-by-fiber analysis of drapery fabrics—perfectly illustrated the level of complexity designers now face. We explored how design has evolved from an architectural accessory into an independent philosophy rooted in creativity and collaboration. Juliette’s optimism stood out to me. She attributes her perspective to a “glass-half-full” mindset and the strong, talented team that supports her. Juliette walked me through her design process, emphasizing her studio’s focus on sourcing from a broad network of suppliers rather than producing in-house. She compared interior design to fashion—forever changing, always inspired by color, material, and innovation. Her team’s regular visits to Milan and Paris for exhibitions, and Ria’s recent trip to New York to meet suppliers, reflect the studio’s commitment to staying curious and connected. We also talked about her remarkable project in Dresden, where she transformed an 18th-century merchant’s house into an elegant, richly detailed home. Juliette preserved historical carvings and plasterwork while integrating modern amenities like carefully designed lighting and personalized baths. The project earned a major European design award and is now nominated for another in Capri—a testament to her thoughtful approach and respect for craftsmanship. Juliette shared her perspective on kitchen and bath design, where timelessness is key. She favors natural materials—stone, wood, marble—and thoughtful lighting that elevates the everyday. She also noted how generational preferences shape aesthetics: younger clients in areas like Notting Hill often lean into playful colors and bold gestures, while others seek quiet, enduring elegance. Finally, Juliette described a major residential project completed during the pandemic, which demanded creative adaptation to remote collaboration and shifting schedules. Her ability to balance practicality with beauty during that time underscored a central theme of our conversation—design as both necessity and art. This conversation reminded me that design, in its truest form, is a global language. It’s about adaptation, discovery, and finding richness in every creative challenge. And you’re going to hear it all, right after this. Show Topics Design adaptability between Los Angeles and London Navigating tariffs, customs,

California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.  SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this. Show Topics: Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design. California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding. Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art. From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration. Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership. Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement. The California Look: Organic, sustainable, and casual-luxury living as an enduring influence. Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin. Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals. The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners. This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue.. Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

This week on the show, you’re going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. This is part two of The Ride Along Series recorded live at CEDIA Expo/ CIX. CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audio-visual, networking, and integrated systems. Its mission is to advance the home technology industry through education, certification, advocacy, and networking. Members include integrators, designers, manufacturers, and consultants who shape the connected environments we live and work in. CEDIA Expo is the industry’s largest annual event for residential technology professionals. With hundreds of exhibitors, educational sessions, live demos, and global networking opportunities, it’s where new ideas and innovations in smart home and AV integration take center stage. The Commercial Integrator Expo (CIX), co-located with CEDIA Expo, focuses on commercial integration technologies—from conferencing and IT infrastructure to building automation and emerging AV solutions—bringing together commercial integrators, IT pros, designers, and tech managers. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. This road trip was a blast, and I’m excited to share these conversations with you. Designing Sound: Caitlin Stewart on Leon Speakers’ Mission to Lead by Design Caitlin Stewart of Leon Speakers joins Convo By Design to talk about design-first thinking in an audio-driven world. From Ann Arbor to the global design stage, Leon Speakers has carved out a unique identity—not as a technology company, but as a design company that happens to make exceptional audio and concealment solutions. Caitlin shares how Leon engages the architecture and design community, cultivates relevance in a shifting industry, and builds partnerships that challenge conventions of form, function, and beauty. Background & Role: Caitlin’s work as Director of Sales for residential at Leon Speakers, leading account managers and shaping residential market growth. Leon’s Identity: Founded in 1997, Leon is entering its 30th year as a design-first company—blending sound, aesthetics, and concealment with creativity. Design Integration: How Leon’s “Lead by Design, Leave Nothing Unfinished” philosophy drives the balance of form and function. Relevance in the Industry: Shifting influence from general contractors to architects and designers, and Leon’s effort to stay essential in conversations that shape environments. Inspiration & Missed Opportunities: Why designers need exposure to products at shows like CEDIA and ICFF, and the challenges of communicating AV in relevant, non-technical language. Partnership with A&D Community: Meeting designers where they are, co-designing products, and listening to their needs around fixtures, finishes, and materiality. Industry Challenges: Designers often photoshop out tech in portfolio images—highlighting the need for intentional, beautiful integration of AV. Educational Outreach: Designer visits to Leon’s Ann Arbor factory, engaging directly with materiality and finishes to bridge the language gap. Innovation at Leon: Hand-woven acoustic treatments, creative concealment solutions, evolving product frames for video walls, and form-function collaboration. Partnership Opportunities: Caitlin’s advice to designers—start casual, share ideas, reach out. Leon thrives on nimble, creative collaborations that spark innovation. Lighting the Future: Tyler Hahn on Lutron,

It is very hard for me to believe it but the 2025 edition of WestEdge is almost here. This will be the 10th edition of the show and I am so excited to share the slate of talks taking place this year in the WestEdge Theater Presented By Pacific Sales! But, I’m not going to do it here because our time here is limited. But I have an idea. I am going to link all of the programs and the times in the show notes. So, you can make your plans accordingly. Today on the show, you are going to hear from Megan Reilly, co-founder of WestEdge and my dear friend, Kim Gordon of Kim Gordon Designs. Kim is joined by Julia Demarco, who together designed the WestEdge Theater Presented by Pacific Sales. We talk about the inspiration that went into the theater design, the how and they why. You are going to love this. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Before we get into it, I have something really special to share with you. Something special with a WestEdge connection. My friend, and longtime friend of the show Anthony Laney of Laney LA sent me a copy of the new monograph, Poetics of Home; Essays and Spaces by Laney LA. And so, I want to share a special installment of BOOKLOOK. BookLook - Anthony Laney, Laney LA: Poetics of Home Avialable from Oscar Riera Ojeda Publishers: Order Here.  “ Laney LA’s work embodies a distinctly Southern California spirit - the blur between indoors and out, the layering of experiences, the quiet merger of minimalism and sensuality. - Sam Lubell . This is from the foreword of Laney LA’s book, Poetics of Home. The book is available through Oscar Riera Ojeda Publishers. Before I tell you about the book, let me tell you about my friend Anthony Laney. Laney and I first bonded on the show over a project of his in Manhattan Beach, home for me. This project had a disappearing pool, which was very cool, but it was’t the cool factor of a pool that disappeared below a functional outdoor space. It was the “why” behind its installment. The South Bay in Los Angeles is known for very expensive homes on very small lots. The underground pool is very cool but more than that, it represents something very special about Anthony and his namesake firm. This was a solution to a challenge. The client wanted this space and the home designed for the site. But they also wanted a yard for the family to enjoy the very unique exterior environment. Mark Twain said it best, “Buy land, they’re not making It anymore”. It takes a very special mind to craft something that literally makes more functional space on the same site. If you want to understand the thought process and the ethos of this unique firm, Poetics of Home shows you what’s behind the walls, and under the deck. But Laney LA has another challenge. This was their debut monograph and just like a smash hit record, it will be very difficult to match or exceed. So, let’s focus on this one. “Craft is where intention becomes tangible” - Anthony Laney My favorite quote from the book because it is so simple and true. 6 words that succinctly define the motive. If you are anything like me, with regard to design and architecture, the story behind the design is equally important to form and function. Because the industry still speaks about architecture in terms of form and function. Yeah, it’ important. However, when you minimize something to simply how it looks and why it does, you can’t fully explore the intangibles. The way a space makes you feel. If you’ve never been to LA’s South Bay, you don’t know what Manhattan Beach smells like in August. Sunscreen and salt air, the scent of grilled meat and citrus. Or, what it sounds like during the Charlie Saikley 6-Man Beach Volleyball Tourn...

I had the opportunity to sit with down with Nick McWhirter or SHM Architects to explore the nuances of transitional design, the delicate dance between modern and traditional elements, and the intentionality behind every architectural choice. From furniture-driven layouts to aspirational lighting strategies, Nick shares the thought process, research, and we discuss philosophy that transform houses into harmonious, living machines. Listeners will gain insight into how design, balance, and playfulness converge to create both beauty and functionality in contemporary residential architecture. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. What makes a home truly exceptional isn’t just the materials or the finishes—it’s the careful orchestration of space, light, and style. In this episode, Nick breaks down his approach to transitional design, revealing how subtle choices like shutter placement, dormer adjustments, or color balance can shift a home’s aesthetic from modern to traditional. The conversation spans everything from lighting plans and hidden technology to furniture-first design principles and the philosophy behind architecture as a living, breathing machine.  Of course, that idea comes from Le Corbusier and his thoughts on this very subject.  We also discuss the role of photography, the tension between realism and aspirational imagery, and the evolving vernacular of form and function in modern homes. This episode is a masterclass in thoughtful, intentional, and style-agnostic design. Topics and Ideas Introduction & Context Welcome and setup: Exploring transitional design Nick’s philosophy: Style agnostic but deeply researched Transitional Design: Modern vs. Traditional Subtle moves: Shutters, dormers, cut stone, and symmetry Playfulness in design: How small details create balance Color palette: Black-and-white schemes as intentional high-contrast statements Design Process & Interior Layouts Inside-out approach: Furniture-driven architecture Achieving balanced asymmetry Experimentation and editing: Knowing when less is more Lighting as a Core Component Invisible vs. visible fixtures: Philosophy of recessed lighting Lighting as both function and art Integration with technology: Wi-Fi, AV, and smart home systems Photography, Aspirational Design & Reality Balancing reality and idealized imagery in marketing Photoshop as a tool to highlight design intent How photography conveys quality of light, space, and atmosphere Form Follows Function & Architectural Philosophy Homes as “machines for living” The role of beauty and human experience in architecture Historical perspective: Corbusier, Frank Lloyd Wright, and modern vernacular Outdoor Spaces & Technology Integration Creative solutions: Two TVs on a patio LED walls and emerging tech as part of design storytelling Closing Thoughts & Personal Insights The freedom in design: Few right or wrong answers Nick’s passion for music, smoked meats, and lifestyle influence Preview of future conversations and projects Thank you, Nick for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Today, I sit down with EZ Gonzalez of Pacific Sales about how retail, design, and customer experience intersect in today’s market. Gonzalez shares how Pacific Sales’ culture of continuous learning and a customer first sales model has helped establish the company as the West Coast’s leading appliance retailer.  Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. EZ and I explore long-term partnerships, wellness-focused design, and the importance of storytelling in shaping client experiences and how the brand’s people-first approach to retail sets it apart in the design industry. With immersive showrooms, a strong emphasis on education, and community partnerships that extend beyond the showroom floor, Pacific Sales is redefining what it means to support both trade professionals and homeowners. Gonzalez also unpacks timely challenges facing designers and clients—from navigating project uncertainty to incorporating wellness as a fundamental design principle. Topics and Ideas Pacific Sales’ Culture & Philosophy How a non-commissioned, education-driven model creates trust and long-term value for customers and trade partners. Partnerships & Community Engagement Building meaningful relationships across KBIS, CEDIA, West Edge, and supporting organizations like Saint Jude. Wellness as a Design Standard From circadian lighting to functional home workspaces, why wellness is no longer a luxury but an essential part of design. Design in Uncertain Times Why informed decision-making, collaboration, and storytelling help clients and designers navigate long projects. Mentorship & Professional Growth Supporting the next generation of design professionals through education, rewards programs, and a culture of learning. Retail Meets Design How immersive showrooms and Pacific Sales’ connection to Best Buy combine to deliver expertise, installation, and ongoing support. Thank you, EZ for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Courtney Novogratz: Designing a Life of Creativity and Family Courtney Novogratz has spent her career reimagining spaces that celebrate individuality, family, and joy. Alongside her husband Robert, she’s built an iconic brand known for bold style, adventurous projects, and a commitment to living beautifully without pretense. In this conversation, Courtney shares her design philosophy, her family-first approach, and how she balances creativity with business. In this episode of Convo By Design, Courtney Novogratz opens up about her journey as a designer, entrepreneur, and mother of seven. From revitalizing historic properties to curating collections that reflect everyday living, Courtney brings her unique perspective on what it means to design with heart. We discuss the challenges and triumphs of building a brand, her take on authenticity in design, and why storytelling matters just as much as furniture and finishes. Ideas and Topics discussed during our chat. What you will hear are universal concepts that are then executed to perfection. “Perfection” doesn’t mean perfect. That might sound strange, but often perfection is used to describe design but let’s be , there is no such thing as perfect in design. To me, perfection is a philosophical approach to blending the work with the story and The Novogratz do this expertly, which is why they are Octobers Convo By Design Icon Registry inductees presented by Pacific Sales Kitchen and Home. Here are some of the reasons why and ideas you are going to hear explained: The Novogratz Design Journey Courtney on how she and Robert grew their design practice into a recognizable lifestyle brand. Balancing Creativity & Family How raising seven kids has shaped her outlook on interiors and informed her approach to livable, joyful design. The Power of Storytelling in Design Why personality and narrative are essential to creating meaningful spaces. From Renovations to Product Lines Expanding beyond interiors into retail, furniture, and collaborations. Lessons in Building a Design Brand Courtney reflects on resilience, reinvention, and staying true to your vision. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this. This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Courtney and congratulations to you and Robert. Some of the things I truly enjoyed were the ideas with regard to your world-class story-telling skills. Your work is exceptional and the branding is masterful. Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

This week, the Convo By Design studio went mobile inside the VW ID.Buzz at CEDIA Expo and Commercial Integrator Expo in Denver—bringing you candid conversations with leaders shaping the future of smart homes, design integration, and resilient technology. From energy resilience to invisible lighting, European design influences to smarter tools, these ride-along interviews capture the pulse of the connected design and integration industry. Join Soundman in the VW ID.Buzz for a road trip packed with insight, innovation, and the people pushing design and technology forward. CEDIA & CIX Overview CEDIA: The global association for home technology pros—advancing smart home, DenverDenverAV, networking, and integrated systems through education and advocacy. CEDIA Expo: The industry’s largest annual gathering with hundreds of exhibitors, demos, and training sessions. Commercial Integrator Expo (CIX): The companion event focusing on commercial AV, IT, and building automation solutions. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Buzz Delano | Delano Associates & Delano News AdvanceDelano Associates From hi-fi beginnings to decades of consulting and media leadership. Why designers, integrators, and architects must align earlier. The transformation of lighting into an invisible design tool. AI’s role in personalized home automation. Designing smart homes for resilience against wildfires and disasters. Eric Nakkila | Selective DesignSelective Design Bridging European manufacturers with North American design markets. The evolution of CI from intercoms to invisible audio and lighting. European influences: smaller spaces, longer product lifecycles. The rise of hybrid products—speaker-lights, invisible speakers. Tariffs, volatility, and what wireless power means for the future. Joe Piccirilli | RoseWater EnergyRoseWater Energy | CE Pro Masters Profile A 50-year career spanning retail, distribution, and energy resilience. Power quality as the hidden factor behind system failures. RoseWater Hub: surge protection, solar integration, and backup power. Energy systems in safe rooms, healthcare, and aging-in-place design. Why the built environment needs an “engineering mindset.” Andrei Matei | Robbox ToolsRobbox Reinventing power tools with digital intelligence. The touchscreen drill with depth automation. A digital measuring system that replaces multiple tools. Overcoming resistance from traditional tradespeople. The upcoming X-Trail drill and direct-to-consumer strategy. Richard Charschan | AcousticSmart Home Theater InteriorsAcousticSmart Home Theater Interiors Building world-class home theaters for over 30 years. Post-pandemic resurgence of family theater spaces. Regional trends: why Dallas thrives and Houston lags. Dispelling the myth of six-figure-only theaters. Acoustics and music as the soul of immersive theater design. Rushi Kumar | DMF LightingDMF Lighting Lighting’s evolution from incandescent to tunable LED. Warm dim, tunable white, and linear lighting as design tools. Balancing simplicity in control with intelligent systems. AI-driven predictive lighting for elder care and routines. Small, versatile fixtures reshaping design opportunities. Ruslan Polinofsky | DMF LightingDMF Lighting Making lighting tech accessible to designers and integrators. Demystifying with clear, plain-language education.

Today on the show, Mr. Alex Tate’s, Alex Alonso and I discuss the evolution of interior design, exploring how technology, client expectations, and personal vision shape today’s industry from AI integration to marketing strategies and maximalist design philosophy, this conversation examines how designers adapt to market shifts while staying true to their creative ethos. I thoroughly enjoyed my conversation with Alex for a litany of reasons and I’ll share some of them with you, but first, know this… And, you are going to hear it. Alex is an unapologetic Maximalist. And as we begin to discuss it, you will hear him launch in about the idea of clutter and then demonstrate how it’s not what people say something is but what a talented creative can do with an idea. Listen for that because it was a really fun exchange. Here are some of the other ideas you will hear more about in the following conversation. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. Design Industry Evolution: Discussion on how the past three years reshaped design business approaches, client expectations, and industry trends. Budgets and Client Chemistry: Emphasis on project fit over budget size and navigating increased transparency due to social media. AI and Technology: Exploring AI’s role in speeding processes, educating clients, and enhancing personalized design without compromising creativity. Maintaining Design Vision: Importance of staying true to one’s aesthetic, turning down projects that don’t align, and creating layered, meaningful spaces. Marketing and Brand Strategy: Leveraging SEO, SEM, PR, and controlled distribution to build visibility while maintaining authenticity. Publications and Industry Platforms: Critique of celebrity-driven content and the responsibility of publications to support diverse talent. Trends vs. Thoughtful Design: Conversation on biophilic design in bathrooms and balancing trend adoption with thoughtful creativity. Maximalist Philosophy and Brand Extensions: Exploring potential ventures like curated retail spaces or historical renovation studios, all aligned with layered, maximalist design principles. Ultimately, designers must balance business strategy with creative integrity, embrace technology judiciously, prioritize client alignment, and maintain a clear, authentic brand message. Loved this and I think you will too. It’s coming right up, after this. Thank you, Alex for this Maximalist conversation. Loved it and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams and downloads. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD