127. How to tackle sustainability at scale: Sarah Potempa, CEO and inventor of Beachwaver

If you keep marketing to the same audience over and over again, you’re not building demand — you’re draining it.In this candid episode, Cassandra breaks down one of the biggest mistakes founders, creators, and event producers make: promoting to the same circle without ever checking in on where people actually are in their lives.From audience fatigue and unfollows… to collaborations that fall flat… to a real-life lesson with another event producer, this episode exposes the energetic and strategic traps most entrepreneurs don’t even realize they’re falling into.You’ll learn: • Why your audience stops responding (and what it really means) • How nonstop event promotion can make you look desperate • Why collaboration beats shouting into your own void • The importance of actual human conversations in marketing • What happens when expectations aren’t clear between partners • Why contracts and boundaries matter more than good intentions • And how even seasoned founders have to re-learn basic lessonsThis episode is a masterclass in protecting your brand, nourishing your community, and collaborating from a place of clarity — not chaos.A must-listen for founders, event producers, and anyone tired of feeling like they’re “selling” instead of connecting.Cassandramcclure.com

Why Cassandra believes collaboration always wins over competition — and how this mindset has helped her retain the same designers, photographers, and partners for over a decade while growing her clean living empire.In an industry known for burnout and high turnover, Clean Living founder and strategist Cassandra McClure reveals how she’s kept the same designers, photographers, and creative partners for over a decade.This episode dives deep into her community over competition philosophy — why collaboration beats control, and how nurturing genuine relationships can create unstoppable business momentum.Cassandra shares the real strategies behind her agency’s longevity: from warm introductions and consistent communication to shared growth through media partnerships, retreats, and co-branded events.You’ll learn how to:✨ Build loyalty in a freelance-driven industry✨ Turn clients and collaborators into long-term partners✨ Grow your business by helping others grow theirs✨ Use events, podcasts, and newsletters to keep your network alive✨ Create a brand ecosystem where everyone winsIf you’re a founder, creative entrepreneur, or strategist trying to balance your own business while leading others — this episode will inspire you to redefine success through collaboration and connection.🎧 Tune in to discover how Cassandra built a thriving agency by doing business differently — with heart, intention, and community at the core.Learn more at Cassandramcclure.com https://Www.Instagram.com/cassandramcclure

Get ready to experience the most exclusive wellness and founder retreat of 2025 — The Clean Living Founder Retreat, presented by Cassandra McClure, Clean Living Magazine, Napa Valley StreamFest, Napa Valley Car Club, HerSociety and The Wellness Affair.This episode pulls back the curtain on a weekend unlike any other — happening December 12–14, 2025, in Napa Valley, California — where founders, media, and innovators come together for a transformative experience blending clean beauty, conscious living, luxury travel, and entrepreneurship.Hosted by Cassandra McClure — brand strategist, Forbes-featured clean living pioneer, and founder of the Clean Living Founder Collective — this episode dives into what attendees can expect:🌿 Featured Experiences:​ Wellness Affair Welcome Ceremony with Danielle Foster​ 1:1 Astrology Readings with Hourglass Astrology​ VIP Wine Tasting at Caymus Vineyards​ Custom Body Oil Workshop with Florra​ Vodka Tasting with KAPA Vodka​ Pilates Activation with BodyRok Napa​ Qi Gong & Sound Healing with Dr. Jenelle Kim​ Custom Henna Design by Body By Mosaic​ Wellness Mocktails by Blume​ River Boat Experience at The R Inn Hotel​ Celebrity Chef Brunch by Elizabeth Binder​ Sip + Shop Partnership with Liz Lanza, Founder of HerSociety SF🎉 Saturday Night Holiday Soirée & Magazine Launch:A black-tie celebration with live music by DJ Bisi, luxury pop-ups, wine from Caymus, cocktails by KAPA Vodka, and special appearances by Andrew Mazotti, Ali Hall Art, and Robin Pollack, best-selling author.🏨 Official Hotel Partners:The R Inn Napa + Andaz Napa — design-driven boutique hotels offering 5-star comfort, curated coffee bars, rainfall showers, and private courtyards just steps from downtown Napa.🗞️ Official Media & Press Partners:Clean Living Magazine, Worn & Driven, Felix Magazine, Best Holistic Life Magazine, Critics Choice (Twitch TV | Semira Ben-Amor), and leading podcasts including The Glo Eco Show (Kat Scarlett), The Conscious Publicist (Ashley Graham), Main Character Manifesto (Cecelia Navarro), Women’s Wellness Podcast (Abbe Feder), and Meet Me in Napa Podcast (Jeremy).💎 Why Listen:You’ll hear how this exclusive retreat fosters deep connection, media visibility, and brand growth — while embodying the heart of the Clean Living movement. Learn how to apply, partner, or sponsor this high-profile experience that’s redefining wellness luxury for founders in 2025.🌐 Apply Now:Visit cassandramcclure.com/retreat to submit your application or explore partnership opportunities.

More than a podcast, The Cassandra McClure Show is a behind-the-scenes look at how community, creativity, and strategy come together to fuel entrepreneurial success. Hosted by Cassandra McClure, founder of Clean Living Magazine and The Cassandra McClure Agency, the show highlights the people and ideas transforming beauty, fashion, sustainability, and lifestyle industries.Events: luma.com/cleanliving Shop the edit Sign up to the NewsletterGet the scoop on SubstackOfficial Website: CassandraMcClure.com Connect on Instagram

Step inside the Clean Living Collective Marketplace at Newtopia Now 2025! Cassandra McClure, creative director of Clean Living Magazine, spotlights the groundbreaking brands she’s bringing to Denver this August 20–22.From Maison Palo Santo’s grounding rituals to Good Kitty’s UTI Biome Shield, discover clean beauty, wellness, and lifestyle innovators like Sweet Leilani Cosmetics, Masami Hair, Caire Beauty, Karma Nuts, and more.✨ PLUS: Cassandra shares how emerging founders can still join this lineup — for under $1,000 — to get their products in front of buyers, retailers, and media from Albertsons to The Vitamin Shoppe.🎧 Whether you’re a buyer, founder, or clean living enthusiast, this episode is your exclusive preview of what’s shaping the future of conscious brands at Newtopia Now.Register here. Learn more about the founder retreat#CleanLivingShow #CleanBeauty #CleanLivingCollective #WomenInBusiness #NewtopiaNow #CleanBeautyPodcast

In this very special episode of The Clean Living Show, host Cassandra McClure pulls back the curtain on what may be the most transformational experience of the year:The Clean Living Founder Retreat happening August 20–22, 2025 in Denver, Colorado—during the national wellness tradeshow Newtopia Now.This isn’t just another conference. It’s a high-vibe, founder-first retreat designed for women in wellness, beauty, sustainability, and conscious business who are ready to reset, reconnect, and rise.✨ You’ll get the full rundown on: • Who the retreat is for (and not for) • Where we’re staying and what you’ll experience • Day-by-day details: from morning rooftop yoga and garden meditations to pitch panels, strategy circles, and founder slumber parties • The debut of the CLEAN LIVING District: our signature city-style concept store inside Newtopia • Opportunities for media exposure, real-time product feedback, and aligned collaboration🎁 And if you have a product or idea? Bring it. We’ve designed intentional time for feedback from founders who’ve built, scaled, and exited companies—mentors who want to give back and help shape what’s next.⸻💌 Apply to Join Us:Spots are limited and carefully curated.👉 Apply now at cassandramcclure.com/cleanliving-experience-summer⸻🔗 Connect With Cassandra McClure:🌐 Website: https://cassandramcclure.com📩 Email: [email protected]📸 Instagram.com/cassandramcclure💼 LinkedIn: linkedin.com/in/cassandramcclure⸻📝 Want a Preview?Check out the blog posts and past retreats referenced in this episode:​Clean Living Magazine Retreat over Oscar weekend • Empowered & Elevated: A Day With Pvolve Clean Living in L.A. • FounderMade: Women Empowering Women in Clean Living

In this powerful solo episode, Cassandra McClure recaps the unforgettable Empowered & Elevated event hosted at Pvolve Los Angeles—a gathering that brought together founders, healers, and clean living leaders for a day of movement, nervous system healing, and authentic connection.From somatic exercises and pelvic floor awareness to behind-the-scenes reflections and clean brand spotlights—this 15-minute recap shares why this event was more than just a workout. It was a reset.✨ Want to join our next experience?View and RSVP for upcoming clean living events:👉 https://lu.ma/CassandraMcClure🌿 Apply for our July 18th Retreat in Los Angeles:👉 https://cassandramcclure.com/cleanliving-experience-summer💌 Subscribe to the blog on Substack for exclusive updates:👉 https://cassandramcclure.substack.com📲 Follow Cassandra on social for clean living tips and event highlights:👉 Instagram.com/cassandramcclure (don’t forget to tag this episode, I’ll reshare!) 💼 Let’s connect on LinkedIn:👉 linkedin.com/in/cassandramcclure📬 Questions or collab inquiries?Email Cassandra directly at: [email protected]

In this episode, Kat is chatting with Stacy Poa, founder of Vaihea Skincare, to discuss how she is building the brand, how her corporate career has prepared her for the journey as an entrepreneur, and why simplicity and effectiveness with a touch of indulgence is essential in her signature skincare routine. Stacy shares the inspiration behind Vaihea, from her years in the beauty industry to drawing on the beauty of Hawaii to develop products like their reef safe and luxurious SPF drops. They dive into the importance of multifunctional skincare products, sustainable ingredient sourcing, and Stacy’s vision of providing high-quality products that are both effective and sustainable. Stacy also shares how her experiences in Australia and Hawaii influenced her holistic approach to beauty, and how she’s integrating sustainability in every aspect of her business.Key TakeawaysHow Stacy’s corporate career influenced her journey to becoming a beauty founder driven by a passion for clean and sustainable beauty.Why multifunctional skincare products, like Vaihea’s SPF drops, are essential for both effectiveness and sustainability.How Stacy’s global experiences in Australia and Hawaii shaped her approach to skincare and sustainability.How Vaihea is committing to sustainability includes eco-friendly packaging, refillable products, and supporting ocean cleanup efforts.Stacy’s tips for self care and sustainable living Learn more about the Vaihea ⁠HERE⁠ and shop my favorite SPF drops.Follow Vaihea on Instagram and TikTok. Connect with Glo Eco ⁠HERE⁠.Follow the Clean Living Show⁠ ⁠HERE⁠⁠.

LIVE from the Clean Living Podcast set!Join host Cassandra McClure in this special behind-the-scenes episode with Danielle Foster, founder of Wellness Affair, as she shares the exciting details of her upcoming partnership with The Yoga Expo, happening April 13th in Pasadena, CA.We go deep into how this intentional collab is uniting conscious brands, wellness experts, and a vibrant community of yogis — all under one roof. Danielle talks about the mission behind Wellness Affair, what to expect from this year’s Yoga Expo, and how events like these are shifting the narrative around clean living, movement, and holistic connection.Whether you’re a wellness founder, mindful mama, yoga lover, or conscious creator—this one’s for you.Subscribe now and don’t miss the full episode drop!Tap in, ask your questions in the chat, and let us know if we’ll see you in Pasadena this May.LINKS:Wellness Affair: https://www.wellnessaffair.coThe Yoga Expo: https://theyogaexpo.orgFollow us @The_wellness_affair and @CassandraMcClure for more.

In this episode, Kat chats with Stephanie Bastow, founder of Active Beauty, a wellness and beauty supplement brand designed to enhance skin health and overall wellness. They dive into the unique ingredients in Active Beauty’s products, particularly astaxanthin and marine collagen, and how these support a healthy, active lifestyle for the modern wellness woman. Stephanie shares her personal wellness journey, her approach to longevity, the importance of sustainability in ingredient sourcing, and her vision for creating the best products to support women in their active lifestyles. The conversation highlights the power of multifunctional supplements and a holistic approach to health.Key Takeaways How astaxanthin, a powerful antioxidant from microalgae, benefits skin health and overall wellness. Why gut health is essential for collagen production and overall well-being. How Stephanie's commitment to wellness and longevity led her to create Active Beauty. The role of sustainability in sourcing ingredients for Active Beauty’s products. Why multifunctional supplements can simplify your wellness routine and improve outcomes.Learn more about the Clean Living Experience⁠HERE⁠. Shop Active Beauty.Connect with Active Beauty on⁠Instagram.Connect with Glo Eco⁠HERE⁠.Follow the Clean Living Show⁠ ⁠HERE⁠⁠.