EP606 - Aidan Sowa on How to Brand Yourself Online

In this episode of Chasing the Insights, I talk to Sales and AI experts Mike Latch and Gregg Murphy. Mike and Greg talk to us about why sales suck. Mike Latch CEO of Patter AI | Co-Author of 'Sales Sucks' With over 25 years of experience in electrical engineering, physics, and sales, Mike has tapped into the unique insights of how technology and process can revolutionize sales strategy. As CEO of Patter AI, he continues to champion these revolutionary tech-driven strategies that supercharge strategic sales and has been instrumental in the extraordinary growth of several high profile companies. These methodologies are now detailed further in ‘Sales Sucks’, his newest book, co-authored by friend and colleague Gregg Murphy. Gregg Murphy Advisor Investor, Patter AI | Partner, RevoluSun | Co-Author of 'Sales Sucks' Throughout his 25+ year career in solar energy and strategic sales, Gregg has been instrumental in driving business growth and cultivating award-winning sales teams. His expertise lies in transforming strategic sales processes, recruitment strategies, and training programs to maximize team performance across various organizations. As a dedicated leader, he has guided sales teams to achieve remarkable results. Gregg's passion for unlocking people's maximum potential– and his practical approach to achieving this– are now captured in his latest book, 'Sales Sucks,' co-authored with his friend and colleague, Mike Latch.

In this episode of Chasing the Insights, I talk to media matchmaking expert Angel Tuccy. Angel talks to us about why you need to be a podcast guest. Angel Tuccy - One of the biggest struggles for entrepreneurs is getting their message out in front of more of the right audience. Media Specialist Angel Tuccy (rhymes with fussy) is an Award-Winning Speaker, Radio Host, TV Producer, and 15-time Best-Selling Author who specializes in helping her clients get featured on podcasts and become the #1 authority in their niche. Angel is best known for personally booking thousands of media interviews for her clients. She’s going to share with us her tips on how you can get featured on 50 podcasts in the next 6 months. Angel was awarded “Most Influential Woman of the Year” and her top-selling book “Get Discovered” is a how-to example for creating media exposure. She runs a great online group for finding guests and getting booked, and she has personally hosted over 2500 radio broadcasts and interviewed over 5000 guests. Her clients call her the Media Matchmaker.

In this episode of Chasing the Insights, I talk to best-selling author Amy Rose Herrick. Amy talks to us about how business is not as usual during a medical issue. Meet Amy Rose Herrick, ChFC, a financial expert with the unique ability to turn financial obstacles into profitable solutions! Amy is a Chartered Financial Consultant, Tax Professional, #1 Best-Selling Author, Speaker, Licensed Insurance Agent, and Educator. Her innovative approach has made her a sought-after consultant for entrepreneurs and families alike. A recent cervical cancer survivor, Amy’s perseverance during her treatment is inspiring. During the last challenging year, rather than letting isolation and medical care define her days, she channeled her energy into writing the "Money With Amy" book series authoring an unheard of 16 titles to start the series! More titles to come! Now available on Amazon and other platforms, these books, complete with free audio versions, offer invaluable financial wisdom. For Amy, this project was a way to ensure the year would be remembered for creativity and contribution to the benefit of others rather than personal hardship. In just 15 minutes, Amy can teach entrepreneurs how to manage resources efficiently implementing changes that lead to business growth and reduced taxes now and for future generations. All work and no play is dull. Showcasing her love of board games and tactical thinking, her detail oriented, forward thinking strategic mindset is further demonstrated in her earning the top title as a Monopoly tournament champion on year too! Another fun fact: Amy even taught a silverback gorilla to play peek-a-boo and patty-cake! Amy's contributions extend beyond individual clients. She is a popular speaker for AARP’s US Virgin Islands Chapter, where she leads financial literacy events that are free and open to all, providing financial education to the community at large.

In this episode of Chasing the Insights, I talk to best-selling author Angela Legh. Kelly talks to us about things you never learned about emotions - that you need to know!. Angela Legh is best known as the author of her children’s fantasy book series, The Bella Santini Chronicles, which gives children and their parents tools and techniques for emotional balance. For over 50 years, Angela experienced abuse, bullying, and belittlement, and through that exposure, she developed emotional management methods. Angela has been featured in USA Today; she is a syndicated Los Angeles Tribune newspaper and magazine columnist and has countless other media exposures. Angela is an international bestselling author with ten published books. Her current project is producing a show on Thriving Women Network entitled “Children’s Lives Matter.” When Angela isn’t writing children’s stories or magazine articles, she can be found hiking in the beautiful wilderness of Taos, New Mexico.

In this episode of Chasing the Insights, I talk to best-selling author Kelly Featheringham. Kelly talks to us about mindset shifts to embrace opportunities. Kelly Featheringham, CEO of Team Leadership Solutions, LLC, is a distinguished trainer, consultant, and strategist with a robust background spanning over 25 years in project and program management, foreign affairs, strategic consulting, and team dynamics. Specializing in women’s leadership development, Kelly has spent the last six years focusing on creating innovative programs that empower women leaders through strategic and strengths-based approaches. Her expertise addresses the unique challenges faced by women in leadership roles, from navigating male-dominated industries to mastering the intricacies of remote and hybrid workplace dynamics. As the bestselling author of “What’s Your Ripple Effect?” and a leader who has directed international teams, Kelly offers profound insights into effective leadership. Kelly’s achievements have earned her accolades such as the Best Nationwide Boutique Leadership Coaching Organization by Corporate Vision. She has also been featured on various platforms, including “The Blox” on Prime. Available for interviews, panels, and expert commentary, Kelly provides actionable advice tailored to the modern challenges of leadership.

In this episode of Chasing the Insights, I talk to Holistic Health Coach Holly Bertone. Holly talks to us about the concept of a comeback story. Holly Bertone is a former FBI Chief of Staff for Counterintelligence turned Certified Holistic Health Coach. She helps midlife women find the clues to prioritize their health, so their high-achievement lifestyle no longer clashes with unwanted weight gain, lack of energy, and restless nights. Holly spent 20 years in Project Management consulting and federal government service. After her own experience of breast cancer, healing herself from an autoimmune disease, and creating a no-conflict divorce, she learned there’s more to life than burning the candle at both ends, and living according to everyone else’s agenda. As a Certified Holistic Health Coach, she helps women combine the principles of high-performance and mindset to ditch diet culture and create SUSTAINABLE RESULTS that are an effortless part of their lifestyle. Holly is also a Keynote Speaker, and Host of Your Midlife Comeback Story Podcast.

In this episode of Chasing the Insights, I talk to sales guru Harry Goldsmith. Harry talks to us about automating the sales process from booking an appointment to follow-up. Harry Goldsmith is an award-winning 22-year veteran sales hunter in the health tech and med tech spaces. He aims to empower businesspeople to generate inbound and outbound leads and sales, save time and perform at the top of their game by eliminating nonproductive, mundane, and repetitive activities. LinkedIn has named him the Top Voice in Artificial Intelligence, and he is known for overachieving in some of the most competitive and challenging market situations. With the latest software automation and artificial intelligence, Harry Goldsmith creates a unique approach to automating the sales process from booking an appointment to follow-up. Most recently, he has automated voice and web chatbot to solicit donations for non-profit organizations. Voice and web chatbot can now generate leads, book appointments, and act as customer support agents for your company.

In this episode of Chasing the Insights, I talk to the contest queen Carolyn Wilman. Carolyn talks to us about the fact that success isn't a straight line and may not look like you expected. Before you can win - whether it’s a sweepstakes or in life - you must believe you are a winner. That’s why Carolyn Wilman - founder of two other successful businesses dedicated to victory - has created Words for Winning, through which she republishes out-of-print books that help you manifest your best life. These mindset and metaphysical books include all of Helene Hadsell’s works, and soon to be released are all of Tag & Judith Powell’s books and audio series. In fact, Carolyn has committed to publishing one book each month in 2024. “Words for Winning speaks to the person who wants to expand their mind and heart,” Carolyn explains, noting that contrary to popular belief, “Winning is not about besting someone else, it’s about actualizing yourself. Winning should make us better people.” Carolyn came to prominence as The Contest Queen, teaching others how to find, organize, enter, and win sweepstakes, contests, and giveaways. Her proven online entry system, outlined in How To Win Cash, Cars, Trips & More!, has helped others win millions in cash and prizes. That business led to the formation of Idea Majesty, an agency helping companies create exciting giveaways and virally promoting them to engaged audiences. To what does Carolyn Wilman owe her personal success? “I am lucky,” she begins, “lucky enough to have learned to heed my inner voice.”

In this episode of Chasing the Insights, I talk to entrepreneur extraordinaire Jose Berlanga. Jose talks to us about Understanding if you are a business or a practice. Jose Berlanga speaks to entrepreneurs in a way that few businesspeople can. He is a coach, a mentor and a constant source of encouragement for listeners whether they are just beginning or veterans looking to scale up. What sets Jose apart is the success he's seen in being his own boss across an entire range of industries and businesses, restaurants, retail, building and construction, real estate and more. In the last 35 years he has perfected a homestyle Texas recipe that's uniquely his own. His recently published book, The Business of Home Building, is a blueprint filled with invaluable lessons for listeners be they real estate professionals, investors, or anyone wanting to start a business as an entrepreneur. Whether you're building a house or launching a business, everything starts with a plan.

In this episode of Chasing the Insights, I talk to publisher extraordinaire Michael D. Levitt. Michael talks to us about Entrepreneur Burnout. Michael D. Levitt is the founder and Chief Burnout Officer of the Breakfast Leadership Network, a media firm dedicated to addressing burnout and improving workplace culture. As a Certified NLP and CBT Therapist, he hosts the popular Breakfast Leadership Show podcast, ranked a top 20 global podcast on Thought Leadership by Thinkers360, and ranked a top 25 California podcast on Leadership by Feedspot. Michael has authored books on burnout prevention. Michael's expertise stems from his background in HR leadership and executive coaching, which now informs the impactful media content produced by his company.