BBY Show S12 Ep. 04: That doesnt work any more: Redefining progress
Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS "More" does not mean "better": Experiences that allow you to demonstrate relevance matter far more to employers than a 'laundry list of qualifications'. "Llily padding" or gigging provide opportunities to curate different skills, qualities and capabilities in a range of different environments, industries and sectors. Real learning and habit building happens in the doing - stepping away from what you know and into unexpected tasks, new projects, side hustles and secondments etc., helps to broaden your capabilities and build your adaptability and resilience. Continuously equipping yourself with human skills like communication, influence, leadership, critical thinking and creativity (versus chasing 'job security') is even more critical in maintaining relevance and resonance in our dynamic and volatile world of work. RESOURCES MENTIONED: WEF Future of Jobs 2030 Report by World Economic Forum https://www.weforum.org/publications/the-future-of-jobs-report-2025 ABOUT OUR GUEST: Martina Doherty is an Irish-born, London-based business psychologist, corporate trainer and leadership coach working with financial and professional services organisations to help them develop their people for a competitive edge in an AI-driven world. She spent 20+ years in financial markets, in communications and PR roles before moving into coaching and consulting. Throughout her career, she's always been interested in understanding what makes people - and the organisations they work in - perform at their best. And in an AI-driven world, that is the human skills of judgment and confidence that technology can't replace – all of which can be trained, honed and improved, regardless of experience or seniority. She's also highly passionate about helping the next generation of workforce professionals build their career capital Martina holds an MSc in Applied Positive Psychology and Coaching Psychology from the University of East London and is an accredited Senior Practitioner coach and member of the European Coaching and Mentoring Council (EMCC). In 2024 she was Coach of the Year Finalist at the British HR Awards. Martina is a regular contributor to Forbes, TheHRDirector.com and The Full FX. She recently completed an AI Implications for Business Strategy course with MIT Sloan School of Management. CONNECT WITH MARTINA DOHERTY: LinkedIn: https://www.linkedin.com/in/martinadoherty/ Website: martinadoherty.com ABOUT KYM HAMER: Kym is an international leadership and personal branding thought leader, an executive coach, and a program design and facilitation practitioner. She is also the creator of Building Brand You™ - a methodology helping organisations, teams, and individuals to build reputation, presence, and gravitas. Kym works with leaders - both individually and in organisational development initiatives - to inspire and engage thinking styles and behaviour that achieve results and leave legacy. In 2020, just one year after launching her business, she was nominated by Thinkers360 as one of the Top 100 Women B2B Leadership influencers, is currently one of their Top 10 Personal Branding influencers, and one of top 50 in Leadership in the world. For 6 years running Kym has also been one of Thinkers360's Top 10 Thought Leaders on Entrepreneurship and in 2023, 2024 and 2025, was recognised as one of their Top Voices globally. She has been part of Homeward Bound Projects faculty since 2020, a global initiative reaching 1.8 billion people, equipping women and non-binary people with a STEMM background to lead conversations for a sustainable future. Kym was Program Design and Faculty Lead for two on-line cohorts and was part of the on-board faculty who voyaged to Antarctica in 2023 and 2025, to deliver the initiative's immersive component. In between all of these things, you'll find her curled up in a corner with her nose in a book. Building Brand You™: JOIN the BBY Facebook Group - https://www.facebook.com/groups/buildingbrandyou SUBSCRIBE to the BBY Podcast on: (Apple) - https://podcasts.apple.com/gb/podcast/building-brand-you/id1567407273 (Spotify) - https://open.spotify.com/show/4Ho26pAQ5uJ9h0dGNicCIq CONNECT WITH KYM HAMER: LinkedIn - https://linkedin.com/in/kymhamer/ Facebook - https://www.facebook.com/kymhamerartemis/ TikTok - https://www.tiktok.com/@kymhamer Thinkers360 - https://bit.ly/thinkers360-kymhamer-BBY Find out about BBY Coaching - https://calendly.com/kymhamer/bbychat/ HOSTED BY: Kym Hamer DISCLAIMER: The views, information, or opinions expressed during the Building Brand You™ podcast series are solely those of the individuals involved. They do not necessarily represent any other entities, agencies, organisations, or companies. Building Brand You™ is not responsible and does not verify the accuracy of any of the information in the podcast available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute legal advice or services