Brew Your Market Podcast

“Cancel culture,” as a concept, feels inescapable. The phrase has been connected to anything from free speech debates to Bollywood blockbusters; it is often used in news articles and informal social media conversations. It occasionally appears to be all-encompassing, as if all current dialogue must now exhaustingly and continuously lead to either an effort to "cancel" anyone whose beliefs cause controversy or to allegations of cancel culture in action, however unjustified. In this era of content creation a new phenomenon has emerged: the weaponization of cancel culture & the effect of cancel culture can be deep. In today's #BrewYourMarket Podcast, catch up Rakshit & Raginy talk about this culture & analyze its effect in detail. Let us know your opinions in the comment section.

It's challenging to find success in a start-up. But when someone decides to put in the effort and pursue something original, they are just unstoppable. A made-in-India company called "Dabble" was founded in Bangalore. The start-up creates art supplies for young children that are toxic-free and safe for children. Their goal is to encourage creativity and unrestricted expression to spread the joy of art. Karen Saldanha and Neha Bajaj, Co-founded Dabble after seeing a lack of kid-friendly, toxin-free goods for play and creativity. At NSRCEL, IIM Bengaluru, a women-led start-up is being nurtured. As deal winners on Shark Tank India Season 2, the team also received a grant of Rs 25 lac from the ITBT department of the Karnataka government as well as the Elevate award for innovation. Want to know the steps that took Dabble up the success ladder, Hear Shashank interview Karen Saldanha & quench your curiosity. Let us know what you liked & would like better in the podcast. _________ What is Brew Your Market -  Brew Your Market is a knowledge hub where one can find some of the best Marketing, Branding, and Business content via various communication channels. We aspire to make people learn more about the world of marketing and make information from that world more accessible and fun. Hit a like, spread the word, and subscribe to our channel for the latest updates. ________ Learn something new every week by following us on: Instagram: https://www.instagram.com/brewyourmarket Youtube: https://www.youtube.com/@brewyourmarket LinkedIn: https://www.linkedin.com/company/brewyourmarket Twitter: https://twitter.com/brewyourmarket Pinterest: https://pin.it/1C653gP ________ Karen Saldanha: https://www.linkedin.com/in/karen-saldanha-44029812/ Shashank SN: https://shashanksn.com NSRCEL: https://nsrcel.org/ #startup #sharktank #dabble #success #india #podcast #bangalore #creativity #sharktankindia #sharktankindiaseason2

We all know that Zomato’s s business strategy has changed the food business sector, it's time for a change again.  Zomato and other food delivery services have made significant adjustments to their pricing, causing customers to pay more for their orders. In recent months, meal delivery apps have raised their delivery prices, tightened their order cancellation policies, implemented dynamic pricing, and raised the costs of their loyalty programs.  The Economic Times has been notified by restaurants that are featured on these platforms that the aforementioned adjustments, together with lower discounts, have hurt order numbers. An analyst informed the newspaper that since October for Zomato. the monthly decline in order numbers is predicted to be between 5 and 6 percent.  Want to analyze the effect in depth?  Join Shashank & Rakshit in our weekly #HopefullyMarketing podcast.  Watch now!

The way designers operate is evolving to become more effective and quick thanks to artificial intelligence. AI technologies like Adobe Sensei and Canvas Magic Resize employ machine learning algorithms to automate time-consuming processes like resizing, retouching, and color correction, accelerating and streamlining the creative process.  The branding process is also changing as a result of artificial intelligence. Machine learning algorithms are used by AI-powered brand analysis solutions like Brandwatch to evaluate customer data and offer insights into brand impressions. This enables businesses to find out what consumers are saying about them online and to decide how to strengthen their branding.  Is it all too good to be true?  Let's find out that and more about how How AI is Transforming Design and Branding & how designers & entrepreneurs can navigate through this journey.  Watch Shashank interview the award-winning creative director, designer, agency owner, and author - Of burn Your Portfolio & The Psychology of Graphic Design Pricing - Michael Janda, for all your answers.

People's greatest traits might emerge during a crisis. The same is true for businesses. Consumer behavior trends are still being significantly reshaped by the year 2020. More than ever, we could all use some motivation to create new ways for businesses to adjust to the times. How can your business strategy be modified to take into account changing client demands? Research has shown that emotions from past or similar experiences might change people's choices when they are forced to make a choice. In actuality, people rarely make purchases based just on rationality. Rather, individuals act in this way for emotional reasons. Customer retention and sales success are frequently greatly impacted by this very invisible emotional bond between your business and the consumer. This valentine's month, Join Shashank & Rakshit as they the love that makes the business world go around, The love between Brand & Customer. Come join them & leave your thoughts.

Patanjali  &  its swadeshi effect gradually spread like wildfire in the 1990s and is still lit.  One of the select few brands that form the fundamental foundation of the Indian consumerist identity is Patanjali. The corporation has emerged as one of the symbols of the Indian economy thanks to its use of a variety of marketing strategies to promote its wide range of products.  In this Monday's case study episode, we discuss the key strategies of Patanjali.  Hear it out & comment.

Media Entrepreneurship has been an ambiguous, unclear, and controversial concept and despite growing academic efforts in the last decade, it is still a poorly defined subject. It's neither an easy industry. you have to play the role of both a journalist and a specialist. well, running a business in the field is similar to a relationship; for a healthy one, you need to develop trust and become your customer's habit. There is a lot more and who better than Rajneil Kamanth, co-founder of the signal dot co, to tell you how to utilize the power of the pen and the strength of voice?  Watch and leave your queries, we will come back next week with your answers. #entrepreneurship #media #video #business #news #publishing #newsletter

There have been two fundamental truths about internet advertising for the past ten years. First, the industry was remarkably immune to the business cycle despite its fast expansion. The second factor was the duopoly of Google (in search ads) and Meta (in social media), which one envious competitor has compared to John Rockefeller's monopoly on oil in the late 19th century. But now, Amazon and Apple are gaining traction across the platforms. For the second time in the company's history, Google's total ad income decreased, and it wasn't simply because of the well-known problems with YouTube. Its search ad revenue fell as well; generally impervious to spending cuts brought on by the economic downturn The same is true of Meta. In terms of ad revenue, it reported its first yearly revenue deficit. As opposed to Google and Meta, Amazon and Apple continue to aggressively rake in advertising dollars, albeit into far smaller pools. Is the a good time for these giants to come to an end? if yes, why and how? In this week of #hopefullymarketing Podcast, we take a deep dive into the various theory of this Duopoly. Listen to our views, and tell us yours! #Google #Meta #Advertsing #Amazon

Nykaa is an Indian cosmetics company that offers wellness, skincare, and cosmetics goods. The Sanskrit term "Nayaka," which is the root of the English word "Nykaa," means "the one in the spotlight," and the brand has undoubtedly been in the spotlight from its inception.   The company distributes more than 1,30,000 goods under 1500 different brand names, including its own Nykaa Beauty and other high-end cosmetics companies.  The brand currently has more than 5 million active monthly users. Nykaa is also the market leader in the beauty sector thanks to its enormous consumer base.  **what’s the reason behind the success story of Nykaa?** Nykaa is blooming and thriving in the beauty sector thanks to its effective marketing approach.  Digital marketing is the cornerstone of Nykaa's marketing plan. Digital marketing is the main technique Nykaa uses to pitch its customers. The brand is pitching customers in tier 2, tier 3, and tier 4 cities in addition to its primary target market of tier 1 cities.  In this Case Study, Let's examine Nykaa's marketing plan in greater detail to learn how it draws in its target audience.   #Nykaa #BrewYourMarket #marketing #startups #unicorn #business

Marketing is not marketing if there are no objectives.  Even your content marketing objectives must be sufficiently clear.  It has been observed that content marketing with clear content objectives is more successful than producing solely for SEO benefits.  We all know that Google favors recently published content, but simply producing content for its sake of it will accomplish nothing. Your content will fall flat if it is fresh and irrelevant.  Well, that is just the first step,  From Conceptualization, Content Planning, Creation, and Editing to  Optimization along with multiple detailing are involved in creating content.  You can never anticipate outstanding outcomes from a single piece of content because content production is an ongoing activity. You must be willing to experiment with more formats and media. Continually assess how your audience will most likely connect with your message.  Well, it can be a little overwhelming. Worry not, we have got you covered, start with these basics of How To Create Great Content That Converts.  #Contentcreation #Content #contentcreator #creator #CreatorEconomy