How to Unlock the Corporate Market to Boost Your Book Sales - BM425

How can you monetize your podcast, even with a small audience?In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!Key Takeaways:Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.Sponsor Strategically: Start with local brands or partners you already know. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.Tune in now to discover practical, step-by-step strategies for monetizing your podcast.Connect with TraciLinkedIn: https://www.linkedin.com/in/tracilongdeforge/*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever considered leveraging joint venture partnerships to amplify your book's reach?This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales. Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.Key Takeaways:Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners. Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your book's target audience.Preparing for Partnerships: Discover the essential components authors need to have in place before embarking on joint venture collaborations to ensure success. Effective Collaboration: Understand the importance of clear communication and due diligence in forming strong, reliable joint venture partnerships.Leveraging Technology: Explore various platforms and tools that can assist in managing and tracking joint venture activities efficiently to maximize results.Tune in to unlock the potential of joint venture partnerships and elevate your book's marketing strategy to new heights.Go to Danny's website to sign up for his live training:  A 3-step process to build six successful JV partnerships that can generate seven figures of revenue for your  business (without advertising or sleazy selling).*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you thought how being a podcast guest could boost your book marketing?This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.Key Takeaways:Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host’s attention.Make the Most of Your Interview: Learn the do’s and don’ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.Repurpose Your Content: Discover creative ways to turn your podcast interviews into content to maximize your reach.Tune in to learn how to make the most of your podcast guest spots and boost your book marketing success.3 Resources from Julie:1) Custom Podcast Pitch List: 2) Blog post on finding podcasts to be a guest3) "Best Guest Ever" Checklist*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever found it hard to create marketing messages that really connect and charm your audience?This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R’s' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with your audience by using three key skills,Tune in to learn how aligning your marketing messages with what your audience cares about helps boost your book marketing success and increase your sales.Get information on Jason's workshops and download his worksheets to create  your marketing messaging hooks.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever thought how being playful and experimenting can help generate new sales leads?This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.Key Takeaways:Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,Create Curiosity: Spark curiosity to easily engage in clients' conversations.Handle Rejection: Don't take rejection personally. Stay open to future opportunities.Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.Build Real Relationships: Focus on helping and understanding client needs, instead of pushing for a sale.Tune in to change how you think about sales and grow your book’s success through real and engaging conversations.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever thought how starting your own podcast can boost your book marketing?This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podcast and strategies to engage listeners. For authors, podcasting offers a powerful way to connect with people and turn them into loyal readers and customers.Key Takeaways:Hosting vs. Guesting: Find out why hosting your own podcast builds stronger loyalty than just being a guest.Navigating the Podcast Space: Most podcasts die quickly, leaving plenty of room for new voices.Styles and Strategies: Learn if a solo or interview-based podcast works best for your goals and how each can boost your audience and reputation.Consistency is Key: See why sticking to a regular schedule is important for building and keeping a loyal audience.Early Stage Realities: Break the myth of perfection.  Tune in to learn how podcasting can be a powerful tool in marketing your book and helping you grow a dedicated audience.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever wondered how audiobooks can transform your book marketing strategy?In this episode of "Book Marketing Mentors," my guest expert is Tina Dietz, an award-winning speaker, audiobook publisher, and expert in vocal leadership. Tina is the founder of Twin Flames Studios, and she shares her insights on how audiobooks can play a key role in your book marketing.Tina discusses the journey of creating an audiobook, the details of non-fiction narration, and how to make the most of audiobooks in your marketing plan. Whether you’re thinking about audiobooks or already making one, this episode is full of practical tips.Narration Flexibility: Non-fiction audiobook narrators don't need to be perfect. Small changes that don't change the meaning are fine.Plan Early: Authors benefit from thinking about audiobooks early on. It saves time and helps them reach more readers.Professional vs. DIY: Recording your audiobook has drawbacks. Pros deliver better quality and keep listeners engaged.Book Promotion: Writing a book is like raising a child—it's a long process. Promotion after publication is crucial. AI Narration: AI has come a long way, but it still lacks the emotional depth and natural sound of human narration, which makes professional narrators crucial.Tune in to learn more about audiobooks and how they can change your marketing strategy.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever considered how transforming your book into an online course can boost your revenue and engagement?This week's guest expert is Parchelle Tashi, an award-winning creative educator and former teacher who has won awards for her work. She helps authors turn their books into online courses that are fun, easy to understand, and successful.Parchelle helps you create successful learning experiences by showing you how to simplify course structures and use digital workbooks. You'll also learn how to make money from your book content and keep learners engaged using practical activities and games.Key Takeaways:Simplifying Course Structures: Design online courses with a clear promise and a simple, focused structure to avoid overwhelming your audience.Practical Application: Make your courses more engaging and improve completion rates by including real-world applications.Leveraging Digital Workbooks: Boost learning with interactive workbooks that blend videos, multimedia, and space for reflection and practice.Revenue Potential: Boost your book sales by cross-selling online courses.Building Community through Gamification:Gamify learning, build community, and keep students motivated Tune in now to turn your book into engaging courses, boost your author brand and make money!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever wondered how storytelling can drive your book marketing success?This week's guest expert is Lisa Bloom, best-selling author, speaker, coach, and founder of Story Coach. She shares invaluable insights on how authentic storytelling can transform your marketing strategy.Discover the art of making connections through compelling narratives, from harnessing the power of personal anecdotes to crafting stories that resonate with your audience. Understanding the principles of storytelling can set your book apart and build lasting trust with your readers.Key Takeaways:The Power of Storytelling in Marketing: Learn how storytelling strengthens marketing by building trust and connecting with your audience.Finding the Right Story: Discover how to turn life moments into stories that connect with your audience and boost your marketing. The Story of You: Uncover the power of your personal story—your passion and journey—and how sharing it can connect you with your audience and clients. Identifying Your Audience: Learn how to craft a story that speaks directly to your target audience's experiences, struggles, and desires. The Failure Story: Discover how sharing your failure stories can humanize you, build trust, and create a deeper connection with your audience.Tune in to discover storytelling secrets that can take your book’s impact to the next level.Get your complimentary copy of Lisa's new book "Seven Stories That Sell" before Saturday, September 7!*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Have you ever considered how the memoir method can deepen the emotional connection between your readers and your story?This week's guest expert is Amanda Nell Edgar, an award-winning author, ghostwriter, and book coach. She reveals the transformative power of the memoir method, particularly for women looking to share their personal stories.Join us as Amanda shares the nuances of writing a compelling memoir, from distinguishing the core topic and key message to handling legal and emotional complexities. Discover how to turn personal experiences into impactful narratives that resonate with readers.Key Takeaways:Crafting a Core Message: To broaden the impact of your memoir, distinguish the core topic from the key message Legal and Emotional Considerations: Get legal advice and permission before sharing someone else's story.First vs. Third Person Narrative: Choose a writing style that fits your book and your brand.The Power of Emotional Truth: Realize how emotional truth in storytelling connects with readers. Healing Through Storytelling: Sharing personal stories of trauma and adversity can be liberating.Tune in to gain expert insights on writing a memoir that tells your story and also profoundly impacts your readers.*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************