Bet It Drives Show

What happens when media, money, industry relationships, and prediction markets all collide?In this episode of Bet It Drives, Pierre Lindh joins Yevhen Krazhan, CSO at GR8_TECH, for a conversation about iGaming media, editorial independence, prediction markets, industry friendships, and what could be the next major shift in betting.Pierre explains how NEXT.io keeps editorial and commercial interests separate, why iGaming companies need to cooperate under growing regulatory and political pressure, and why he believes prediction markets are more than just another industry trend.He also shares how NextPredict was built, why sportsbook experience could give iGaming companies an edge in prediction markets, and what running has taught him about entrepreneurship.Then, things get less serious with Confess or Call, where Pierre puts his team to the test with a live prank involving Beyoncé and a white horse.Subscribe to Bet It Drives for more conversations with the people driving the future of iGaming.Pierre Lindh: https://www.linkedin.com/in/pierrelindh/Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/Enjoyed the ride? Drop a comment, subscribe to the Bet It Drives Show. Follow us on Instagram so you don’t miss the next episode: https://www.instagram.com/bet_it_drives/#PierreLindh #iGaming #PredictionMarkets #BetItDrives #NEXTio #SportsBetting #BettingIndustry #GR8TECH

What really happens before Fabrizio Romano says, “Here we go”?In the Season 5 premiere of Bet It Drives, Fabrizio Romano joins Yevhen Krazhan for a conversation about football transfers, trusted sources, breaking news, and the pressure of being first without getting it wrong. During busy transfer windows, Fabrizio can publish more than 100 posts a day across platforms while personally taking responsibility for the stories he puts out.He also opens up about the Cristiano Ronaldo transfer story he almost broke first, why some sources need one call while others need five checks, why he wants his information to stay free, and how football news became a 24/7 game. Fabrizio also shares what could come next for his career, including more video, deeper content, and his own platform.Enjoyed the ride? Drop a comment, subscribe to the Bet It Drives Show. Follow us on Instagram so you don’t miss the next episode: https://www.instagram.com/bet_it_drives/#FabrizioRomano #HereWeGo #FootballTransfers #TransferNews #Football #CristianoRonaldo #BetItDrives #FootballNews #GR8_TECH

José Mourinho sits down with Yevhen Krazhan for a wide-ranging conversation about leadership, winning, pressure, trust, and what it really takes to succeed at the highest level of football.Mourinho opens up about working with elite players, managing superstar personalities, building trust within a team, and knowing when to follow the rules and when to break them. He explains why talent alone is never enough, why the best players need freedom as well as discipline, and why success always comes with sacrifice.The conversation also explores Mourinho’s approach to pressure, player confidence, instinct and decision-making, as well as the demands football places on family life and life away from the pitch. He also reflects on fame, the side of celebrity he doesn’t enjoy, and the advice he gives to anyone who wants to reach and stay at the top.From his philosophy on coaching the world’s best players to his belief that “on the pitch, break the rules,” this is a rare look into the mindset, leadership style, and competitive mentality of José Mourinho.#JoseMourinho #Mourinho #Football #Leadership #WinningMindset #RealMadrid #FootballManager #ElitePerformance #Champions #BETITDRIVES

What Does It Take to Make Esports Betting Scale?In Season 4, Episode 4 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Marek Suchar, Co-Founder & Managing Director (Partnerships) at Oddin.gg—one of the companies building the infrastructure layer behind esports odds, trading, and risk management.Marek explains how suspicious betting patterns are identified in real time, shares a Dota 2 case where Oddin.gg flagged “something shady” during Lima Major (weeks before bans landed), and breaks down why regulation often misunderstands esports (underage bettors, underage players, and match-fixing myths, versus what the data actually shows).Then the conversation turns to what’s next: consolidation in the ecosystem, a reset in esports data, and where growth comes from.And because Bet It Drives is still an entertainment business, Marek gets thrown into “Confess or Call” and ends up making a chaotic prank call about buying NaVi… and possibly Vitality right after.Powered by GR8 Tech.
Subscribe to the Bet It Drives Show—your front seat in the iGaming world.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/
Marek Suchar: https://www.linkedin.com/in/msuchar/ 
Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

What does a crypto CEO who's been in the game since 2013 actually worry about?In Season 4, Episode 3 of Bet It Drives, host Yevhen Krazhan rides through Barcelona with Max Krupyshev, CEO of CoinsPaid and CryptoProcessing.com. Max breaks down the real risks in crypto payments—and why the ones most people obsess over aren't the ones that matter.He gets specific: why crypto was never actually anonymous, how fraud plays out in B2B practice, what operators should look for in a payment provider, and why demanding "zero risk" is the fastest way to kill a deal. Plus the story of 8 Bitcoin he spent—and why he'd do it again.And because no Bet It Drives episode ends politely, Max gets pushed into a prank call to his own Head of Sales during Confess or Call.Powered by GR8 Tech.Subscribe to the Bet It Drives Show—your front seat in the iGaming world.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Max Krupyshev: https://www.linkedin.com/in/mkrupyshev/ Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can a low-budget idea beat a multi-million-dollar sponsorship? And why do most iGaming brands still market like it’s 2016?In Season 4, Episode 2 of Bet It Drives, host Yevhen Krazhan rides through Barcelona during ICE with Akhil Sarin, CMO at Easygo and the marketing and partnerships leader behind Stake.Akhil breaks down how they think about growth when you’re building culture: why streaming-first works, how they judge partnerships, and what makes a sponsorship actually bold.He also shares a story that sounds made up until you hear the numbers, a surprisingly cheap activation that exploded into over 16 billion impressions, and why that kind of thinking is missing from most iGaming marketing teams.And because this is still an entertainment business, the episode ends with “Confess or Call”: a chaotic segment that includes a late-night call to a senior exec about a “deal” that should never get approved… Powered by GR8 Tech.Subscribe to the Bet It Drives Show—your front seat in the iGaming world.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/Akhil Sarin: https://www.linkedin.com/in/akhilsarinFollow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can two CEOs say the quiet part out loud, on camera, during ICE?In Season 4, Episode 1 of Bet It Drives, host Yevhen Krazhan rides through rainy Barcelona with two industry leaders: Cedomir Tomic (Alea) and Oleksandr Feshchenko (GR8 Tech). The CEOs debate on the topics most people avoid.They get specific: Cedomir breaks down what their conference spend really looks like, Oleksandr shares why their marketing budget sits at a certain sum, and they dig into why the grey market accelerated around 2016, plus why regulation in the US and UK often creates outcomes nobody planned for.And because this is still an entertainment business, the episode ends with “Confess or Call”—high-stakes prank calls, strong reactions, and a reminder that this is not a boring place.Powered by GR8 Tech.Subscribe to the Bet It Drives Show—your front seat in the iGaming world.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Cedomir Tomic: https://www.linkedin.com/in/alexandretomic/Oleksandr Feshchenko: https://www.linkedin.com/in/oleksandr-feshchenko/Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can you stop chasing quick wins and still grow faster?In Season 3, Episode 3 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan rides through Rome with marketing strategist and Profit Matches founder Valentina Diaco—a local who moved to the city at 17 to become a ballerina and ended up building global brands instead. On this ride, she shares why iGaming is still “a little bit behind” on branding and retention, what operators can learn from luxury brands about loyalty beyond bonuses, and why incremental growth should be every CMO’s missing metric. They dive into omnichannel or obsolete, AI as an amplifier (not an autopilot for your budget), and why Christmas campaigns often work better before Christmas.Smart, structured, and grounded in numbers—this is how profit aligns with purpose.Powered by GR8 Tech.Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Powered by GR8 Tech.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/Valentina Diaco: https://www.linkedin.com/in/valentina-diaco-2b62526/Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

Can you turn a land-based dealer job into a global iGaming career?In Season 3, Episode 2 of Bet It Drives, GR8 Tech CSO Yevhen Krazhan takes a sunset ride through Rome with Karolina Pelc—casino veteran, BeyondPlay founder, advisor, and author of Her Play—right after a helicopter landing. From five years on the casino floor in Poland and on cruise ships to running a casino at LeoVegas and selling BeyondPlay to FanDuel, Karolina breaks down the 20-year work behind her exit.Raw, honest, and wired with casino-floor adrenaline, this ride is a masterclass in betting on yourself.Powered by GR8 Tech.Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Powered by GR8 Tech.Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/
Karolina Pelc: https://www.linkedin.com/in/karolinapelc/ 
Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech

How do you turn your worst year into your greatest move?In the Season 3 premiere of Bet It Drives, GR8 Tech CSO Yevhen Krazhan takes a ride through Rome with Eman Pulis, Founder of SiGMA World, to unpack how he built one of iGaming's most influential event platforms—and how COVID almost destroyed it all.In this episode, Eman reveals the controversial decision that saved SiGMA in 2021 (spoiler: 14,000 people gatherin in one room when only 100 were allowed), why he planted the flag in Rome while keeping Malta in the picture, and the Phuket moment when life felt too perfect—two weeks before COVID hit. He opens up about building a 350-person multicultural tribe across eight offices, launching the SiGMA Foundation during freefall, choosing impact over politics, and why "business is done between people, not brands" became his mantra. Plus: the gladiator mentality, the "zoom out" crisis survival rule, and the Hans Zimmer song he plays when the arena finally clears.This is your front seat to the ambition, risk, and relentless drive that turned crisis into legacy—filmed in the city that wrote the book on empires.Subscribe to the Bet It Drives Show—your front seat in the iGaming world. Powered by GR8 Tech Yevhen Krazhan: https://www.linkedin.com/in/yevgen-krazhan/ Eman Pulis: https://www.linkedin.com/in/emanpulis/ Follow GR8 Tech: https://www.linkedin.com/company/gr8-tech