Authentic Influence

On today's episode of Authentic Influence, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block. Today, you'll learn: What is REEF? What does "connecting the world to your block" mean? How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?) Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first What will REEF do next to unlock neighborhood entrepreneurship? As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Today, you'll learn: How a brush with teflon poisoning led Jordan to found Caraway Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year) Caraway's newest product launch, and hopes surrounding it As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Lorna Sommerville, the Chief Marketing & Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand. Today, you'll learn: Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's Lorna's leadership values; what makes a truly good marketing team? How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.) How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?) As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable." Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020. Today, you'll learn: Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana Advice on becoming more authentic; specifically, how that translates to world-class leadership The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i) How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization" How stories of "influencers" are leveraged to fuel growth What Dana is most excited about at Rakuten going forward Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA. Today, you'll learn: Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect How the Cavs encourage sharing of, and activate, authentic fan moments As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups. Today, you'll learn: How a poor experience on a trip to Victoria's Secret led to Heidi founding the company The TL Effect: what is it? What was the inspiration for it? What does it benefit? How ThirdLove harnesses the lightning of its wearers, who can't find a better fit anywhere else; including a particularly notable story of a woman named Hope How Heidi defines "being purpose-driven"; how to properly invest in it As always, advice on how to build a more authentic brand Check out more about The TL Effect: https://blog.thirdlove.com/the-tl-effect/. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives. Today, you'll learn: What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want" How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy The ways Good Man Brand leans in to "good" in multiple definitions How the brand directly fosters community to build out strategy, and how they amplify it As always, advice on how build a better, more authentic brand Check out Why Not You: https://whynotyoufdn.org/. Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate! Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903. Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports. Today, you'll learn: Why Mike joined FanDuel after stints within media, TV, and Amazon As an "unabashed geek," what Mike is geeking out about right now in the marketing world How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his expectations for how it will positively impact relationships with fans and players alike As always, advice on how to build a more authentic brand; specifically, a focus on "consumer delight" Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Drew Green, the CEO of Indochino. Indochino is the largest privately held custom apparel brand globally, specializing in made-to-measure clothing. Today, you'll learn: Why Drew came to Indochino; his thoughts on challenges and opportunities How Drew has adapted the brand given the pandemic; plus, how the model is actually suited well to it Given that personalization IS the brand, how that core value translates into the way consumers are encouraged to share about their experiences What's next for Indochino As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Leslie Emmons Burthey, the VP of Marketing at FabFitFun. FabFitFun is a subscription box of beauty, fashion, wellness, and fitness products which aims to deliver happiness and well-being to everyone, everywhere. Today, you'll learn: Why Leslie joined FabFitFun; what she loves about the brand How the leadership of a team to connect authentically with consumers has changed through the pandemic; what are some new learnings? The ways in which a community around FabFitFun has organically formed, even without the brand's active hand With influencers being a key piece of the marketing puzzle for the brand, how real consumers' voices are heard As always, advice on how build a better, more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)