Hey guys! I’m Alexander Jarvis, a nomad, startup founder, sometime VC and recovered M&A banker. In this series we’re going to answer a question real founders and investors are struggling with every day. They won’t be generic topics, they’ll be tricky things you need to know, from how to fix your business model, specific aspects of growth marketing, fundraising and pitching investors, to how you track your metrics (that VCs want to know!). I’ve been blogging for a few years at AlexanderJarvis.com building epic founder tools and delving into complicated topics no one writes about.
Why is viral cycle time important for planning viral marketing efforts?
11:07This is our first podcast! I was asked about a complicated topic…. why is viral cycle time actually relevant for viral marketing? This is a fab question… with no simple answer! Essentially, virality is engineered by the product and development team. It’s a product phenomenon, rather than simply being word of mouth. Marketing needs to know about virality and the cycle time to know if they need to keep a low profile, or start shouting at the rooftop! Why? If your churn is high, high viral cycle time can cripple your positioning in the market. To learn more, listen to the podcast!