Episode 125: The Tax Man Is Coming For Prediction Markets

Brad Allen and Alun Bowden explore the latest developments in iGaming, including: Bank of America data showing Gen Z and millennials made up 88% of online betting activity. Why younger users are drawn to prediction markets, trading-style interfaces, and social-first marketing. Why "everyone can win" prediction market messaging is misleading. Forecasts that NFL betting handle and revenue could decline for the first time. bet365's UK layoffs, cost-cutting strategy, and possible preparation for a future sale. Why international expansion and acquisitions may be essential for the next stage of US operator growth.

Host Brad Allen is joined by EKG co-founder Adam Krejcik to discuss his latest report on collectibles, including: The massive growth of sports and Pokemon cards Why RMG firms should be looking for ways into the sector Which operators are best suited to make a collectibles play The full report is available for purchase here.

Host Brad Allen is joined by EKG's product testing brain trust Jimmy Neilly and Danny McCarthy to discuss: Why Hard Rock was the report's big climber How best to add F2P games Who has the best customer service

Host Brad Allen is joined by Angstrom director of strategy Ross Jarvis to discuss: The company's new soccer predictor game Plans to expand it to NFL touchdown scorers Whether Angstrom wants to participate in prediction markets

Host Brad Allen is joined by EKG analyst Alun Bowden to discuss the latest round of UK sportsbook app testing including: Why the UK is ripe for a disruptor Whether bet365 is slipping Which Tier 2 operators could challenge for the top tier

Host Brad Allen is joined by industry legend Nigel Eccles to discuss: Closing BetHog to focus on AI Live Dealer Why crypto casino is a tough business despite relative lack of regulation  Why every customer should have an AI VIP manager

Host Brad Allen is joined by White Swan Data founder Bernard Marantelli to discuss market-making on six U.S. prediction markets, including: How low can combo hold go? Why existing market-makers have a moat versus hedge funds and financial giants White Swan's $4m competition for top traders

Host Brad Allen is joined by Optimove VP of revenue Motti Coleman to disuss new World Cup data, including Why the US market underperformed relative to Europe and LatAm Why cross-sell has been potentially underwhelming The impact of prediction markets Download the full Optimove group stage report here.

Host Brad Allen is joined by DraftKings Predictions GM Jeanine Hightower-Sellitto to discuss: The launch and first week of trading for DraftKings' proprietary exchange DKeX DraftKings market-making plans Whether non-sports markets will ever match sports

Host Brad Allen is joined by EKG policy director Becca Giden to discuss: Why states could have success in taxing prediction markets The new CFTC rules on prediction markets Whether sportsbooks will continue to avoid tax increases