Why you should be running masterclasses as lead magnets

Free masterclasses were a major driver of growth at Digital Mums where we built a 7 figure business within 3 years. They helped generate over £150K/month in revenue as a lead generator for our paid products. I have personally delivered over 300 hundred free masterclasses to over 6K people and they have an average rating 4.8/5 so I know a thing or two about them! In this episode I'll persuade you why you should have them in your arsenal and my top tips on designing and delivering them.

Setting goals for your business can really help give you long-term vision and short-term motivation. It can help give you direction, stop the overwhelm, help yoy stay motivated and hold you accountable.  Using goals to then create an action plan helps you organise your time better, be more productive, achieve more and ultimately be happier and have a more fulfilling life. In my latest episode I'll convince you why you need to set goals and will give you tips on how to set the right ones and how to achieve them.

Social media is always evolving and 2023 will see some major changes from the rise of social search, to the shift towards communities within communities. In this podcast I'll take you through my top ten trends for 2023 and beyond, how the platforms have introduced new features and functionalities to lean into these trends and crucially what these trends mean for you practically as a professional working in the social media industry.  

When did you last increase your rates? January is a great time to do this as it's the start of the New Year but to increase in January  you need to have conversations with your clients now as it's customary to give 4 weeks notice in writing of any changes to contracts. In this episode I'll talk you through how to go about increasing your rates with my top tips on how to plan, guidance on how much to increase them by and what to do if the client says no. 

Did you know you could earn more money simply by changing your job title? In this episode I'll convince you to change your job title to earn more money, get more recognition and reward for your efforts and help change the perception that social media is easy and anyone can do it. 

Creativity is crucial now for social media marketing, it's important to stand out from the crowd in such a saturated space and creative campaigns and content help you to do that. Listen to BBC's Head of Development Faye Stewart share her thoughts on creativity in social media as well as her top tips for being more creative. 

Social media marketing is complex and unclear for many small businesses. That's why having a clear, easy-to-follow framework can help you navigate your way to success. Find out more about our framework for success in this episode. Our 9Cs framework covers all the essential tactics for platform strategy. 

Every year we do a round-up of the major changes in features and functionality for each of the main social media platforms and what they mean for your social media marketing going forward. In this episode, we examine the 2020 changes to Twitter, what's likely to be coming up in 2021 and what this means for your strategy.

Every year we do a round-up of the major changes in features and functionality for each of the main social media platforms and what they mean for your social media marketing going forward. In this episode, we examine the 2020 changes to Instagram, what's likely to be coming up in 2021 and what this means for your strategy. 

For most business owners there are too many social networks and not enough time, particularly because there are also a million jobs you need to be doing to make your business a success. Clubhouse is the new kid on the block, an audio only networking app that's a bit like being at a massive conference full of interesting convos in rooms. But should you be taking this app seriously to grow your brand? While you join Clubbhouse as yourself it's a powerful tool for business owners and freelancers so we help you understand the ways in which you can commit to the app that means you get the most out of it.