WildCats Pawcast podcast

How can we use the power of persuasion to reduce demand for tiger parts?

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Just like many other conservation issues, the illegal wildlife trade originates from the actions and choices of people, so, to help solve the problem, we need to mobilise changes in human behaviour.

In this episode we talk to Dr Diogo Veríssimo, a Research Fellow at Oxford University for the Oxford Martin Programme on the Illegal Wildlife Trade and Grace Ge Gabriel, IFAW's Regional Director for Asia. Join us as we look into demand reduction activities that use behaviour change interventions as an approach to reducing the purchase and consumption of tiger products.

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