Equipping Offline Retailers in ASEAN with the Tools to Thrive in the Modern Age

For being home to the fifth largest population in the world, Pakistan has a comparatively small startup community. That said, the country is hitting an inflection point, with internet and smartphone usage becoming more and more common. It’s not dissimilar to the technology adoption spikes seen in other countries across Southeast Asia, like Indonesia and Vietnam, that led to a wave of high-flying tech startups. Bykea, a Pakistani startup that offers everything from motorbike hailing to delivery of goods, is set to ride that wave in its home country to become the next local tech giant.

Looking back on the past decade, one of the most notable shifts has been the rapid spread of mobile technology, especially in Southeast Asia. But while consumers and startups were quick to make that shift, older companies found it difficult to quickly pivot to the new standard. Jirnexu was founded to bring those two parties together, specifically in the financial services sector.

They say that with startups, timing is everything. Being early, or late, is the same as being wrong. This year has brought about more change than we can count, but with change comes opportunity for some. And for Johnny Boufarhat and the team at Hopin, the worldwide move to remote conferencing as a result of the pandemic accelerated a trend that they had seen coming for years.

The music industry has gone through massive changes in recent decades. Gone are the days of being able to track each week’s new releases. Now, over 40,000 tracks are uploaded on to music platforms each day. While new technologies have led to a creative explosion by lowering the barriers to record music, this new wave has somewhat overwhelmed companies in the industry, per Musiio co-founder and CEO Hazel Savage.

Fintech as a sector has been exploding for the better part of a decade now. Fueled by mass amounts of new data and powerful algorithms, startups around the world have sprung up to innovate within a once stagnant industry. Within fintech, peer-to-peer lending quickly emerged as one of the biggest opportunities—Lending Club saw marked success in North America, as did ANT Financial in China. Validus is on a mission to bring that same level of innovation to ASEAN.

The rise of e-commerce companies in recent years has made it easy to forget about in-store retail. But, in many parts of the world, physical stores still make up for the lion’s share of money spent. Fave, a startup based in Kuala Lumpur, is looking to connect the two industries by offering offline retailers new-age tools that historically have been only available to online businesses.

When users head to Oway’s website to book travel in and out of Myanmar, they arrive at an easy-to-use portal where planning a trip end-to-end is within a few clicks. Much like U.S.-based Expedia, the 8-year-old startup offers up flight, hotel, car, and activity options for anyone wanting to get away. That said, the road to building and launching such a platform in Myanmar, a country of over 50 million where less than 1% of the population has a credit card, was far from easy, says CTO Tun Tun Linn.

From large metropolises like Singapore to smaller villages in places like Thailand, water is a constant need that flows through any community. And with climate change accelerating, the demand to properly manage this vital utility has never been higher. SpaceAge Labs, and CEO Deepak Pitta, are on a mission to help solve this growing problem by applying that latest in machine learning and IoT sensors, bringing an antiquated industry into the modern age.

It began with a table that Zwende co-founder Innu Nevatia couldn’t find. She had this image of the perfect piece of furniture, but it didn’t exist anywhere outside of her head. No one was making quite what she wanted. In the process of scouring the flea markets and pop-up design shows in and around her home base in Bengaluru, India the idea for her startup was born. “I was meeting all these incredible artists in this quest to find someone to make me a table,” Nevatia says. “And I began to realize there was an opportunity to match the craft of what these artists do with the more modern tastes of today.” So, with her husband, Sujay Suresh, Zwende was launched.

For Kalsoom Lakhani, investing in the future of the Pakistani startup ecosystem was something of a homecoming. Having grown up in Pakistan before moving to the U.S. for university, Lakhani watched as her native country began to assemble the pieces necessary to support would-be startup founders in the fifth largest market in the world. Leaning on the lessons learned in other regions that have recently seen success in building strong startup ecosystems, such as Egypt and Vietnam, Lakhani launched i2i Ventures with her co-founder Misbah Naqvi to invest in and support this new group of budding Pakistani entrepreneurs.